Fun and Effective Travel Reduction Program Promotions. Transportation Coordinator (TC) Webinar March 22, 2017

Transcription

1 Fun and Effective Travel Reduction Program Promotions Transportation Coordinator (TC) Webinar March 22, 2017

2 To hear us, turn up speakers or headset volume. Your microphone is muted. Tech Tips Ask questions and answer polls using the controls on your screen. Click on Handout to open the PDF and access live links or print to take notes. The symbol indicates an audience poll. Get ready to share your input! Webinar will be recorded and a link ed. 2

3 Welcome and Introductions Fun and Effective TRP Promotions Transportation Coordinator Updates Overview

4 Fun and Effective TRP Promotions Adrienne Encinas, TC Desert Botanical Garden Tony Perez, TC SRP Sarah Bailey, TC Grand Canyon University

5 Create a committee Hold regular meetings Discuss details Promotion and results Develop a Plan

6 Bikenic 2015/16 Desert Botanical Garden Collaboration Management approval Promotion to employees Incentives Sharing results

7 Getting Started Use seasonal or company promotions for inspiration Capitalize on Valley Metro s promotions and contests Get advice from your Commute Solutions Coordinator Take baby steps Choose one or two ideas Calendar events and preparation

8 Tips for Success Great planning on the front end helps to make for a smooth and successful event. Gather a committee Set a budget Plan communication strategies Engage employees Follow up and report results

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10 In honor of Transit Driver Appreciation Day March 18, meet some of our hardworking operators and mechanics in the new issue of Valley Metro's blog Inside the Ride. Inside the Ride

11 Video Contest Tell us how you untangled your commute and win great prizes! Grand prize One-night stay JW Marriott Desert Ridge Resort and Spa First place $50 food and beverage credit Kitchen West at Scottsdale Resort at McCormick Ranch Second place Four Harkins VIP movie passes valued at $40 Third place - $25 Sprout s Market gift card Make a one-minute video of your commute showing creativity and the benefits of alternative modes Contest runs March Visit our Facebook page to learn more and upload your video View the rules and other details here. Only one entry per person.

12 Valley Bike Month Let s Ride! April is Valley Bike Month (VBM) More than 25 events Valley-wide Take the Pledge before March 31 to be entered for a $50 gift card Grab your friends and join the VBM Team Challenge Contest prizes include bike tune-ups, hotel stays, gift cards Bike to Work and School Day is Wednesday, April 19 Reward your bike commuters with a VBM t-shirt!* *Supplies are limited; first come first served.

13 NCAA Final Four Fun From fun and interesting events (Aerosmith at Jamfest) to the big game, Valley Metro has you covered. Find out how you can get to all the festivities here

14 What s better than a spring training game? A stress-free way to get there. Avoid the driving and parking hassles by taking Valley Metro Learn more here about the routes that will get you there! Baseball Anyone?

15 New Transit Book The new transit book will be available in late April. Save ink, use online tools Call Customer Service for route assistance at The sea creatures will thank you

16 Fun and Effective TRP Promotions TC Update Upcoming webinars April 26, 10 a.m. Successful Transit Commuting May 24, 10 a.m. Managing Transit Subsidies June 28, 10 a.m. Alternative Work Schedules PRO TIP: Can t make it during a scheduled webinar? Register anyway, and we ll you the recording afterward!

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18 GRAND CANYON UNIVERSITY Trip Reduction Program Sarah Bailey Transportation Coordinator

19 How we promote our program: s New Hire Orientation Posters Intranet Website Events ShareTheRide.com

20 Planning our events: What will incentivize employees to attend event? Prizes (Fitbits, bikes, ect.) Giveaways (Cake, Jamba Juice, cookies) Secure date and location Make sure location is a high-traffic area and convenient for employees Stick to budget Invite TRP / Maricopa County Representative to attend Secure laptops for employees to register on ShareTheRide.com Print flyers about program Coordinate with facilities to request items needed (tables, chairs, etc.) Make signs for day of event Make sure you have enough supplies

21 Promoting the events to employees: Internal Communication via a couple of weeks before event Internal Communication via the day before the event as reminder Include what prizes will be given out to increase participation Include description of TRP Make it sound fun! Announcement on ShareTheRide.com

22 Day of Event Details: Set up signs and balloons to attract employees Make sure everything is set up before actual event begins Have extra co-workers available to attend event and greet employees / answer questions Display prizes next to raffle jar Sign-In sheet for raffle Sheet for employees interested in alternative modes of transportation Take photos

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24 Follow Up After the Event: employees who were interested in alternative modes of transportation Choose winners from raffle winners from raffle Internal Communication via with photos from event

25 FUN AND EFFECTIVE TRAVEL REDUCTION EVENTS

26 EVENT DETAILS o Spring event series, twice a week for 3 weeks during lunch hours o Guided bike tours showcasing SRP canal paths o Lunch at our recreational area o Very casual EVENT OUTCOMES o o o Increased employee interest in biking Increased knowledge about public spaces Bike Share registrations went up SPOKES with FOLKS GETTING STARTED o o o o Think Big. Start Small. Equipment Routes Event Goal

27 RIDE SHARE STREET FAIR EVENT DETAILS o 80 s theme for 25-year anniversary o Food trucks o Vendor booths o Music EVENT OUTCOMES o o Increased employee knowledge about our Ride Share partners and programs Opportunity to recognize Ride Share champions GETTING STARTED o o o Cost and logistics Build a team Get creative

28 BIKENIC PARTNERING WITH YOUR NEIGHBORS