International Rhino Foundation. Pauline Parikh Cam Waller
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1 Salter Mitchell International Rhino Foundation Pauline Parikh Cam Waller
2 IRF Today Leader in rhino conservation High bounce rate from home page Site structure and content Mission and values Visual cues and call to action
3 Goals Drive awareness of rhino conservation issues Establish the organization s legitimacy and efficacy Raise funds and garner support for the organization
4 Brand
5 Leader
6 Informative
7 Catalyst
8 Partner Partner
9 Differentiation Positivity Transparency Interactions Targeted, consistent, clear message Focus on cause
10 Sitemap Above Main Navigation Adopt a Rhino Donate Now Contact Us Join List Shopping Cart Homepage About IRF Rhinos IRF Programs Donate Professional Resources Stay Informed Newsroom Blog Shop Board of Directors Staff & Advisory Black Rhino Greater One Horned Rhino Zimbabwe Lowveld Rhino Program Indian Rhino Vision 2020 Levels of Support Ways to Give Research Rhino Resource Center Get Involved Just For Kids Latest News Media Kit & Downloads Implementing Partners IRF Priority Areas Job Opportunities Javan Rhino Sumatran Rhino White Rhino Extinct Wooly Rhino State of the Rhino Sumatran Rhino Conservation Program Javan Rhino Conservation Program African Regional Programs Asian Regional Programs Zoo Partners Adopt a Rhino Help Raise Funds Current Donors Operation Javan Rhino Operation Stop Poaching Now Corporate Partners Estate Planning Bowling for Rhinos 2015 Rhino Conservation Calendar 5 Things You ve Never Seen Before Give Your Love the Gift of Gray IUCN African Rhino Specialist Group IUCN Asian Rhino Specialist Group Elephant & Rhino Symposium Request for Research Pre- Proposals Open Teacher Resources World Rhino Day 25 Things You Might Not Know About Rhinos Javan Rhino Q&A 22 Things You Might Not Know About IRF Crisis Zimbabwe Media Kit & Photos Annual Reports Rhino Resource Center First Baby Born at the Rhino Sumatran Sanctuary Texas Rhino Hunt Auction Creates Debate Global Experts on Rhino Conservation Environmentalists Call for Trade Sanctions Against Mozambique For Rhino and Elephant Poaching
11 Header Donate Adopt Contact Homepage Rhinos IRF Programs Learn More Get Involved Shop Rhino Species Field Programs Zoo Partners Research Teacher resources Fun Activities 25 Things You Didn t Know Donate Adopt a Rhino Raise funds Other ways to help Events Clothing Hats Bracelets Other Footer About Social Media Buttons/Feed/ Press/Media Kits (former News Room) Corporate Funding Package Submit a Pre- Proposal Blog Donate Adopt Mission & Values Our Team Partners & Donors Jobs Press Releases Media Kits (Incorporate & move curated news here)
12 Header Current Above Main Navigation Adopt a Rhino Donate Now Contact Us Join List Shopping Cart Redesign Header Donate Adopt Contact
13 Main Navigation Current About IRF Rhinos IRF Programs Donate Professional Resources Stay Informed Newsroom Blog Shop Board of Directors Black Rhino Zimbabwe Lowveld Rhino Levels of Support Research Get Involved Latest News Redesign Rhinos IRF Programs Learn More Get Involved Shop
14 Footer Original Nav About IRF Rhinos IRF Programs Donate Professional Resources Stay Informed Newsroom Blog Shop Board of Directors Black Rhino Zimbabwe Lowveld Rhino Levels of Support Research Get Involved Latest News Footer Footer About Social Media Buttons/Feed/ Press/Media Kits (former News Room) Corporate Funding Package Submit a Pre- Proposal Blog Donate Adopt Press Releases
15 Audience
16 310 participants
17
18 Not enough current on-the-ground updates. I would like to hear more on the success on catching those who poach. Up-to-date poaching statistics. State of the rhino only updated yearly. Something about specific animals, like tell Bina's story from The SRS YABI.
19 Successful professional with an annual charitable giving plan who requires top value for investment in nonprofit organization. Goals Andrea Environmental Philanthropist Make a real impact Leave a legacy Get recognition Stay in the know See progress Be different
20 Rhino Donate Info IRF Fundraise Programs
21 CMO at mid-sized to large company interested in corporate social responsibility initiatives and funding partnership opportunities with IRF. Goals Erica Corporate Funder Recognition Corporate social responsibility Improve company image Do good Offer services Exclusive travel opportunities
22 Corporate Partners Corporate Funding Package Mission & Values Social Media
23 Retired professional who has had a life-changing experience with rhinos and now wants to get involved and make an impact. Goals Frank Retired Rhino Lover Stay in the know Express interest in rhinos Make a real impact Advocate actively Attend rhino events Purchase rhino merchandise
24 Donate 25 Things You Might Not Know Rhinos in the News IRF Programs
25 Prototype
26 Usability Test Icons associated with call to action/quick reference Location of Rhino Info within navigation Footer Donate/Adopt buttons used frequently Visuals served as cues over text
27 Visual Mockups
28
29 CONTACT US DONATE ADOPT RHINOS IRF PROGRAMS LEARN MORE GET INVOLVED SHOP You can help save the rhinos DONATE ADOPT 92% of donations go directly to the field 8% of our funds go to adminitstration and funding Why Support IRF? LEARN Get informed about the poaching crisis SUPPORT Help fund our research and programs ADVOCATE Spread the word to make a difference PARTNER Join us to create an even stronger network Stories from the Field Putting the spotlight on the hard working people that dedicate their lives to rhino conservation. Operation: Stop Poaching Now Every eight hours another rhino is killed in South Africa. Read our 10 solutions to address the issue. Did You Know? A group of rhinos is called a crash. Learn more about this and other interesting facts! #TeamRhino Whose team are you on? Show and share your support by wearing your Team Rhino gear! IRF on New! Rhino Survival bracelets -Hand-made in South Africa, more than just rhino tough. 4 colors For the love of #rhinos, make a donation to IRF in your sweetheart s name: #FiftyShadesOfGrey In the Rhiknow Extraordinary Journey to Photography the Rarest Rhinos on Earth Monday February 9, 2015 Rampant Poaching Devastating for Asia Monday February 9, 2015 Homepage Brainstorming improved s/holder collaboration & support 4 Javan @RhinosIRF Get News and Alerts! Enter your address About Us Press & Media Kit Blog Corporate Funding Package Submit a Pre-Proposal Jobs DONATE ADOPT
30 CONTACT US RHINOS DONATE ADOPT IRF PROGRAMS LEARN MORE GET INVOLVED SHOP Clear call to action You can help save the rhinos Direct Erica (Corporate Funder) to contact IRF for partnership DONATE ADOPT 92% of donations go directly to the field 8% of our funds go to adminitstration and funding Establish legitimacy Why Support IRF? Share mission and direct audiences LEARN Get informed about the poaching crisis SUPPORT Help fund our research and programs ADVOCATE Spread the word to make a difference PARTNER Join us to create an even stronger network
31 Popular links from survey Stories from the Field Putting the spotlight on the hard working people that dedicate their lives to rhino conservation. Operation: Stop Poaching Now Every eight hours another rhino is killed in South Africa. Read our 10 solutions to address the issue. Did You Know? A group of rhinos is called a crash. Learn more about this and other interesting facts! IRF on New! Rhino Survival bracelets -Hand-made in South Africa, more than just rhino tough. 4 colors For the love of #rhinos, make a donation to IRF in your sweetheart s name: #FiftyShadesOfGrey #TeamRhino Whose team are you on? Show and share your support by wearing your Team Rhino gear! In the Rhiknow Extraordinary Journey to Photography the Rarest Rhinos on Earth Monday February 9, 2015 Rampant Poaching Devastating for Asia Monday February 9, 2015 Twitter and newsfeed at a glance and establish legitimacy Brainstorming improved s/holder collaboration & support 4 Javan @RhinosIRF Get News and Alerts! Enter your address Call to action repeated About Us Press & Media Kit Blog Corporate Funding Package Submit a Pre-Proposal Jobs DONATE ADOPT
32 Species Page
33 Subtle video to set the scene Large image with info to move viewer down page
34 Interaction to encourage engagement & improve retention Programs & involvement to encourage support
35 IRF Programs
36 Establishes legitimacy by matching IRF s work with location More engaging and less disjointed
37 Creates relationship between work & partners Informs about global affiliates Better opportunity to feature zoo partners
38 Fun Activities CONTACT US DONATE ADOPT RHINOS IRF PROGRAMS LEARN MORE GET INVOLVED SHOP Learn more about rhinos with these fun activities! Books We Love Rhino Crafts Download the full list Download a crafts sheet and get creative! Put Your Knowledge of Rhinos to the Test! Learn More About Operation Javan Rhino Read about the endangered rhino species Rhino Silhouettes Get Involved! Make a difference by starting your own fundraiser! Here are some ideas to get you started About Us Press & Media Kit Blog Corporate Funding Package Submit a Pre-Proposal Jobs DONATE ADOPT
39 CONTACT US DONATE ADOPT RHINOS IRF PROGRAMS LEARN MORE GET INVOLVED SHOP Learn more about rhinos with these fun activities! Books We Love Rhino Crafts Download the full list Download a crafts sheet and get creative! Put Your K More About More visuals, less text heavy Clear call to action
40 Donate
41 Visual representation of donor levels Consolidated info keeps users on donation page
42 Impact message helps increase donation amount Simplified form with Paypal option Up-to date financial information Clear call-to-action
43 CONTACT US DONATE ADOPT RHINOS IRF PROGRAMS LEARN MORE GET INVOLVED SHOP Adopt a Rhino Meet Ratu Ratu, believed to be about 14 years old, became a mother for the first time on June 23rd, 2012! She originally made her home along the border of Way Kambas National Park. She is currently at the Sumatran Rhino Sanctuary. Learn More Meet Andatu Andatu is one of the world s newest rhinos. He was born on Saturday, June 23, 2012 at the Sumatran Rhino Sanctuary in Way Kambas National Park, Indonesia. His father is Andalas and his mother is Ratu. Andatu s name means a Gift from God." Learn More Meet Bina Bina is the oldest female at the Sumatran Rhino Sanctuary and the second oldest of her specie in captivity. Bina is 26 years old, is one of the last Sumatran rhinos to be captured and relocated within Indonesia. Bina was originally born in Sumatra s Bengkulu Province. Learn More Meet Rosa Beginning in late 2003, Rhino Protection Units working in Bukit Barisan Selatan National Park began receiving reports from local villagers that a young Sumatran rhino, Rosa, had been observed walking along roads and browsing for vegetation. She is very fond of people. Learn More Meet Andalas Cincinnati Zoo-bred Andalas, the first Sumatran rhino born in captivity in 112 years, was transferred from the United States to the Sumatran Rhino Sanctuary, a management and breeding facility located in Way Kambas National Park, Indonesia, in early Learn More Adopt a Rhino About Us Press & Media Kit Blog Corporate Funding Package Submit a Pre-Proposal Jobs DONATE ADOPT
44 Bringing adoption process to life with a video Adopt a Rhino Quick reference to each rhino Meet Ratu Ratu, believed to be about 14 years old, became a mother for the first time on June 23rd, 2012! She originally made her home along the border of Way Kambas National Park. She is currently at the Sumatran Rhino Sanctuary. Learn More Meet Andatu Andatu is one of the world s newest rhinos. He was born on Saturday, June 23, 2012 at the Sumatran Rhino Sanctuary in Way Kambas National Park, Indonesia. His father is Andalas and his mother is Ratu. Andatu s name means a Gift from God." Learn More Clear call to action
45 Adopt
46 More visuals to build emotional connection and motivation Personalize with rhinos story and bio
47 25 Things
48 More visuals and familiar Pinterest inspired layout
49 Client Feedback
50 Next Steps Mobile More interactivity IRF Community Updating content and maintenance
51 Thank You!
You can help save the rhinos
You can help save the rhinos 92% of donations go directly to the field 8% of our funds go to adminitstration and funding Why Support IRF? LEARN Get informed about the poaching crisis SUPPORT Help fund
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