WELCOME TO SAGUENAY. Whatever option you choose, OUTFRONT Media will help you grow your business and prosper. MEDIA KIT 2016

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Franklin Copeland
5 years ago
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1 MEDIA KIT 2016 WELCOME TO SAGUENAY OUTFRONT Media leads the way in Outdoor advertising in Saguenay. We dominate the market with a 97% share of faces in the region, with strategic placement along primary allowing us to offer our clients unparalleled access to the community using Outdoor. Whatever option you choose, OUTFRONT Media will help you grow your business and prosper. Source: COMB Winter 2015.

2 SAGUENAY PROFILE MEDIA KIT 2016 The Saguenay-Lac-Saint-Jean region is one of Québec s 17 administrative regions. Positioned on the North-shore of the St. Lawrence, it is the third-largest geographic area in the province. It comprises four regional county municipalities (MRC) and 49 towns. Forests and waterways are the predominant in the region and offer fantastic hiking and exploring activities. The city of Saguenay is the 5 th largest CMA in Quebec. It is situated in a valley on the shores of the Saguenay river, upstream from the Saguenay Fjord and downstream from Kenogami. The Saguenay CMA footprint ranges from the North shore of the Saguenay river all the way to the foothills of the Laurentian mountains. Saguenay is comprised of three urban boroughs: Chicoutimi, Jonquiere and La Baie, and the suburbs of Laterriere, Canton- Tremblay, Lake Kenogami and Shipshaw. Saguenay has a strong retail offering, many healthcare facilities and research centers. The University of Quebec at Chicoutimi as well as Bagotville Airport and Canadian forces base are part of Saguenay s territory. MEDIA FORMATS Posters Tri-Visions Digital Exterior MARKET FACTS CMA population 163,811 Average Household Income: $67,214 Spoken language: French 1 university and 1 CEGEP Key Industry Sectors: Logging, water, aluminium processing and research centers. All locations, complete with descriptions and visuals, can be viewed through OUTFRONT Media s web mapping program at /en/mediafinder/ SOURCES: Manifold Data Mining, Superdemographics 2014, Ville Saguenay.ca, Wikipedia.

MAJOR POINTS OF INTEREST MEDIA KIT 2016 Festivals Festival Jazz

au Saguenay Shopping Place du Royaume, Chicoutimi Place du

Jonquière Faubourg Sagamie, Jonquière Galeries Jonquière

Chicoutimi Sports Tourist Attractions Aerial Defense Museum Fjord

Monts-Valin National Park Saint-Félicien Wildlife Zoo Les

3 MAJOR POINTS OF INTEREST MEDIA KIT 2016 Festivals Festival Jazz Blues de Saguenay Festival REGARD sur le court Festival métrage au Saguenay Shopping Place du Royaume, Chicoutimi Place du Saguenay, Chicoutimi Galeries de la Baie Place centre-ville, Jonquière Faubourg Sagamie, Jonquière Galeries Jonquière University & CEGEP University of Quebec at Chicoutimi Cégep of Chicoutimi Sports Tourist Attractions Aerial Defense Museum Fjord Museum Saint-Felicien Planetarium Saguenay Fjord National Park Monts-Valin National Park Saint-Félicien Wildlife Zoo Les Voyageurs de Saguenay Quebec Jr. Baseball League Les Saguenéens de Chicoutimi Quebec Jr. Hockey League

SAGUENAY MEDIA MEDIA KIT 2016 Posters OUTFRONT Media Posters (10 x 20 ) deliver large billboard impact with strong market coverage, providing an ideal opportunity to be both strategic and impactful.

customers. Tri-Visions Our Tri-Visions are the same size as a Horizontal Poster (10 x 20 ) and do not require special production. Locations tend to be in high demand areas, with high circulation.

Research conducted in Canada is consistent with results from studies in Europe and the US, showing that the movement of the Tri-Vision increases noticeability by approximately 28%.

4 SAGUENAY MEDIA MEDIA KIT 2016 Posters OUTFRONT Media Posters (10 x 20 ) deliver large billboard impact with strong market coverage, providing an ideal opportunity to be both strategic and impactful. Posters standard 10-sheet printing process can be leveraged to employ cost-effective customization within the production process change just one segment of the design to target particular areas or customers. Tri-Visions Our Tri-Visions are the same size as a Horizontal Poster (10 x 20 ) and do not require special production. Locations tend to be in high demand areas, with high circulation. Each face is still for 3 seconds before turning to the next face. Faces can be used individually or booked as a loop to use strategically with 3 messages. Research conducted in Canada is consistent with results from studies in Europe and the US, showing that the movement of the Tri-Vision increases noticeability by approximately 28%. Digital Exterior An integral part of today s dynamic urban landscape, our growing nationwide digital portfolio of key locations in strategic markets, provides advertisers with a compelling platform to use the strengths of Digital Out-of-Home to engage, entertain and inform consumers while they are on the move. Digital Outdoor takes creative flexibility to a whole new level allowing for numerous designs that can change or rotate by day, time of day or even type of day.

5 SAGUENAY MAP MEDIA KIT 2016 Saguenay CMA Posters, Tri-Visions & Digital Exterior

6 SAGUENAY CONTACT MEDIA KIT 2016 OUTFRONT Media Saguenay 2305 Cyrille-Duquet Street Quebec, Quebec G1N 4L7 Telephone: (418)

CANADIAN CANOE CULTURE OTMPC. Ontario Tourism Marketing Partnership Corporation An Agency of the Government of Ontario

CANADIAN CANOE CULTURE OTMPC. Ontario Tourism Marketing Partnership Corporation An Agency of the Government of Ontario CANADIAN CANOE CULTURE OTMPC PURPOSE OF THE CAMPAIGN There s nothing else like it: your paddle cutting through the water, leaving eddies in your wake as you explore Canada s vast natural wonderland. Whether