Results of the 2012 Readership Survey. KENWOod Press. Serving the Communities of Kenwood, Glen Ellen and Oakmont.

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Charity Shepherd
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Results of the 2012 Readership Survey KENWOod Press Serving the Communities of Kenwood, Glen Ellen and Oakmont www.kenwoodpress.

1 Results of the 2012 Readership Survey KENWOod Press Serving the Communities of Kenwood, Glen Ellen and Oakmont Highlights: 93% say they read the Kenwood Press every issue* More than 75% say they have used or visited a Kenwood Press advertiser at least once in the last month* Our readers are mature, affluent and established in the community Alec and Ann Peters, Editors & Publishers Kenwood Press, Inc Sonoma Highway P.O. Box 277 Kenwood CA ph fax ann@kenwoodpress.com or info@kenwoodpress.com *Based on the total of 599 responses

Where our readers live: Wild Oak Villages Other Sonoma Santa Rosa Oakmont Declined to state Glen Ellen Residency: Full time 91.6% Part time 4.3% Seasonal 1.0% Weekdays 0.

2 Where our readers live: Wild Oak Villages Other Sonoma Santa Rosa Oakmont Declined to state Glen Ellen Residency: Full time 91.6% Part time 4.3% Seasonal 1.0% Weekdays 0.3% Weekends 0.3% Declined to state 2.3% Kenwood Declined to state 2.5% Glen Ellen 27.3% Kenwood 36.8% Oakmont 22.2% Other 3.7% Santa Rosa 3.8% Sonoma 2.3% Wild Oak Villages 1.3%

3 How long they ve lived there: Less than 1 year 0.2% More than 1 year 13.4% More than 5 years 16.1% More than 10 years 29.3% More than 20 years 29.6% More than 40 years 6.4% 50+ years 3.0% Declined to state 2.2%

4 How often they read the Kenwood Press Declined to state Every other issue Once in a while Once a month 93% say they read the Kenwood Press every issue! Every Issue Declined to state 0.5% Every Issue 93.0% Once a month 4.0% Every other month 0.2% Once in a while 2.3%

5 How often they shop locally in Kenwood, Glen Ellen or Oakmont: Rarely Once in a while More than once a week Several times a month Once a week or less Rarely 16.0% Once in a while 0.3% Several times a month 18.7% Once a week or less 23.8% More than once a week 41.1%

6 Have they used/visited one of our advertisers in the last month? More than 75% of readers say they have used or visited a Kenwood Press advertiser at least once in the last month. Declined to state No Not sure Yes Every Issue Declined to state 3.7% No 19.1% Not sure 0.8% Yes 76.4%

Household Income Range Income and age of our readership: 300,000+ 6.

9% 40,000-60,000 13.7% 20,000-40,000 11.2% Declined to state 11.

7 Household Income Range Income and age of our readership: 300, % 100, , % 80, , % 60,000-80, % 40,000-60, % 20,000-40, % Declined to state 11.4% Age Range % % % % % % % Declined to state 2.0%

8 Some of our favorite things they said about us: I enjoy the feeling of a community caring for each other as I read through your paper; often reading about folks I know and admire. Thank You! Keep up the good work!! It makes the larger community feel like a smaller community which is welcoming to all. You all do a terrific job!!! The Kenwood Press offers, by far, the best Glen Ellen news coverage. I appreciate the quality of this small town newspaper. You folks manage to combine all facets of news I feel are most relevant to life in what s left of the Redwood Empire. I think the Kenwood Press is a really class act. You give the residents of Oakmont a voice. A truly comprehensive community newspaper that compares favorably with the best. I just read the Kenwood Press, cover to cover, every edition. It s fun, a great community resource, well written, and exactly what a small town newspaper should be. Keep up the good work! We learn more from your paper than any other. Thanks for publishing it. Even better coverage of Oakmont than the Oakmont News. You support greatly the whole community. I like to find people in the classifieds. Massage, handyman, gardeners. It s the only place I go to find help. I think your paper has been comprehensive, fair, and interesting to local residents. The local news, and current issues, and items we do not get in the national news or in The Press Democrat is appreciated. I read the advertisements so I know what is out there in our neighborhood. We think your paper is GREAT! Our favorite days are the days it arrives! Thanks! Appreciate how unbiased you are county wise! The Kenwood Press is the best newspaper north of the Mexican border and we have subscribed to most of them.

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