Today. Expanding Your Reach Engaging Your Board

Transcription

1 Presenter: Lori L. Jacobwith, Founder, Ignited Fundraising Expanding Your Reach Engaging Your Board Today 1. Development 2. Board Work 3. 7 Ways to Support Fund Development 4. Sharing Expectations 5. Visual Displays & Dashboards 6. Wrap Up & Next Steps 2018 Ignited Fundraising 1

2 Biggest Board Challenges? Development: Everyone s Job 2018 Ignited Fundraising 2

3 Board Work What It Takes Basic Duties & Responsibilities Ensure you are fulfilling your Mission and Purpose Engage in Strategic Thinking & Planning Approve and Monitor the Work of your Organization or Foundation Ensure Adequate Financial Resources Provide Effective Fiscal Oversight Ensure Sound Risk Management Policies 2018 Ignited Fundraising 3

4 Basic Duties & Responsibilities AND Select and Support the Chief Executive and Review Their Performance Enhance Organization's Public Image Carefully Select and Orient New Board Members and Board Leaders Maintain Board Structure & Operations Organize & Participate on Committees and Task Forces How Much Training Do You Provide in Each of Those Areas? 2018 Ignited Fundraising 4

5 What If Many of your board members don t really know what they should be doing? What they DO know is mainly about fiduciary oversight & paying attention to the bottom line? They really DO want to be stretched, but that idea scares them? When the reason they tune out and their performance wanes is they are bored? 7 Ways To Participate In Fund Development Without Asking For Money 2018 Ignited Fundraising 5

6 1. Make a personal financial gift. 2. Invite others to give time, talent, advice 2018 Ignited Fundraising 6

7 3. Act as an Ambassador & Advocate Really. 4. Thank Recent Happy Donors 2018 Ignited Fundraising 7

8 Infographic Source: Winspire News for Fundraising Effectiveness Project Ignited Fundraising 8

9 Infographic source: Fundraising Effectiveness Project 2016 Source: Donor Centered Fundraising, Penelope Burk & Cygnus Research 2018 Ignited Fundraising 9

10 2 years later...70% retained Source: Donor Centered Fundraising, Penelope Burk & Cygnus Research Build A Relationship for Loyalty Create a simple system to make thank you calls & know your donors Ignited Fundraising 10

11 5. Raise Awareness: Share a people story that paints a clear picture of your impact and your donor s impact. Image Source: Friends of Ottawa National Wildlife Refuge - Facebook Board Members & Storytelling Ignited Fundraising 11

12 I Want to Feel My Impact Put a Story and Face to What I Cause Image Source: Florida Keys Wildlife Society 6. Raise Awareness: Share updates about your money story. Explain how different gift sizes make a difference for one child or parent Ignited Fundraising 12

13 Combine People & Money Story Message Pyramid Understanding comes from the top down Why you Exist: What s Missing in the Community Your Money Story Startling Stats One Person Example Conversations come from the bottom up 2018 Ignited Fundraising 13

14 Other Gap Messages Volunteers? Board members? Materials or equipment? Visibility? Yours? 7. Create a Culture of Accountability 2018 Ignited Fundraising 14

15 Accountability = Success Accountability being held responsible for one's actions by others or yourself Ignited Fundraising 15

16 Two Ingredients for Success 1. Establish Clear Expectations 2. Monitoring Performance What Have You Agreed To? 2018 Ignited Fundraising 16

17 Measuring Your Own Effectiveness Your Organization Name Here Governance Scorecard What else? 2018 Ignited Fundraising 17

18 Person s Name Here Name Here 2018 Ignited Fundraising 18

19 Clearly Sharing Expectations What Exactly Do You Want Your Board To Do? 2018 Ignited Fundraising 19

20 Board Members: Identify & Recruit 1. Know what you are looking for 2. Set expectations early Board Tools ebook Ignited Fundraising 20

21 Ask these questions*: Board Composition Matrix 1. What are the 3 most important things for our board to accomplish this year? 2. Do we have the right people on the board to make that happen? *Source: Blue Avocado Recruiting Board Members & Other Volunteers: Use An Application 2018 Ignited Fundraising 21

22 Orienting Board Members Use A Repeatable Engaging Format 2018 Ignited Fundraising 22

23 Accountability = Success 2018 Ignited Fundraising 23

24 For Ongoing Effectiveness: Use A Board Agreement 2018 Ignited Fundraising 24

25 Board Self-Assessment 2018 Ignited Fundraising 25

26 Visual Displays & Dashboards What s The Feeling At The End of Your Meetings? 2018 Ignited Fundraising 26

27 Make It Easy To See What To Discuss and Where to Take Action Source: Blue Avocado A Nonprofit Dashboard & Signal Light for Boards ~ Stephen Few, Dashboard Whitepaper, Ignited Fundraising 27

28 ~ Stephen Few, Dashboard Whitepaper, 2006 Know & Share Your Donor Data 2018 Ignited Fundraising 28

29 194 people 2018 Ignited Fundraising 29

30 It takes 4 ½ times the resources, staff and effort to get a new donor as it takes to get a renewal. Donor Retention 2018 Ignited Fundraising 30

31 Your Organization Name Here Governance Scorecard What else? Wrap Up 2018 Ignited Fundraising 31

32 Two Key Questions Two Key Questions for the Board 1. What do we need/want our board to do more of? 2. What does a fully engaged board do? 2018 Ignited Fundraising 32

33 Resources & Staying Connected Lori Jacobwith Ignited Fire Starters Blog Free Resources IgnitedFundraising.com Lori L. Jacobwith Master Storyteller & Fundraising Culture Change Expert Talk With Lori: Additional Resources Steve Bowman, Conscious Governance Debra Beck, Ed.D., Laramie Board Learning Project Fire Starters Boldness, Clarity & Wisdom for Fundraising Professionals Ignited Fundraising 33

34 To Download Slides Ignited Fundraising 34

35 Thank You! Expanding Your Reach Engaging Your Board 2018 Ignited Fundraising 35