SUCCESS STORIES. Digital Event Success with. I Conference Services. Discover Successful Ways of Leveraging Your Content with Digitell.

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1 SUCCESS STORIES Digital Event Success with Discover Successful Ways of Leveraging Your Content with Digitell I Conference Services Q Hybrid Events V I Content Capture 3 Webinars $ Content Monetization

2 DIGITELL SUCCESS STORIES RSNA Delivers 90,000 Additional CME by to an International Audience RSNA turned to Digitell when looking to extend their conference and provide an alternative way for doctors from around the world to gain access to their conference sessions. Starting out the first year with 12 sessions, the response quickly demonstrated that their members wanted more. Now in their 3rd year, RSNA live streams 60 sessions a year and reaches over 7,000 doctors from 72 countries and issued over 90,000 CME s. Thrivent Live Streams National Sales Meeting to Those Unable to Attend Thrivent Financial was looking to deliver their sales education to a wider audience than just their meeting attendees. Thrivent called upon Digitell to live stream their National Sales Meeting. The Hybrid National Sales Meeting was intended to educate and inspire the financial representatives to have a strong end of the year and quick start to the new calendar year. In comparing production between face to face and virtual attendees, Thrivent discovered that virtual attendees increased their production by more than twice that of the face to face audience. In addition, Thrivent found that 16% (or 52 people) of the virtual attendees who had not attended in person previously, chose to attend in person the next year. Given historically flat attendance, this was a significant result for our organization.

3 AICPA s Successful Live Streaming Journey from One Concurrent to the Entire Meeting In 2009 AICPA was looking to Live Stream their SEC conference from Las Vegas and turned to their trusted conference-capture partner, Digitell, Inc. In less than 2 weeks, Digitell developed the platform needed to accommodate their needs and their Live Streaming journey began. Now, in 2015, AICPA Live Streams over 25 conferences a year and educates thousands of CPA s on the latest techniques within their respective vertical markets. It has been said throughout the conference industry by many respected professionals that AICPA runs the most successful hybrid event series hands down. Congratulations AICPA and thank you for trusting the execution of your Hybrid Events to Digitell, Inc. DIGITELL SUCCESS STORIES VEI Upgrades Webinar Program to Video for Added Engagement Video Webcasts The Virtual Edge Institute (VEI), a division of PCMA, was interested in enhancing their traditional PowerPoint and audio Webinars with a video component, to make the Webcasts more engaging for the user. VEI worked with Digitell to deliver a video Webcast in 2 different formats. The first Webcast was completely pre-recorded, except for the Q&A period at the end which was conducted live. All the virtual attendees watched the recorded speakers through Digitell s OPUS Platform and then participated in a live Q&A. For the second Webcast, the entire Webcast was delivered live through Digitell s OPUS Platform which was also followed up by a live Q&A.

4 DIGITELL SUCCESS STORIES Contemporary Forums (CF) For over 28 years, Contemporary Forums has contracted with Digitell to capture, archive and host their educational content from of their meetings annually. In 2013, Contemporary Forums was the first client to implement Digitell s new responsive archiving platform that includes features built to allow organizations to drive more revenue from their archived content. Now, 3 years later, Contemporary Forums drives monthly revenues through coupons, refer a friend programs, group sales and more. A.S.P.E.N. Reaches New Audience by Their Conference The American Society of Parenteral and Enteral Nutrition (A.S.P.E.N.) was looking to deliver their education to a wider audience than just their meeting attendees. A.S.P.E.N. called upon Digitell to assist them in developing a strategy that included live stream, re-broadcasts and On-Demand distribution to help them extend the reach of their education. AMDA Utilizes Webinars to Take Their On-Line Education to a New Level The American Medical Director s Association (AMDA) was looking to step up their on-line educational offering by starting a monthly Webinar program. With the assistance of the Digitell team, AMDA developed a monthly program using both existing and new content. By delivering a consistent program, AMDA was able to significantly increase their attendance and engage more of their Members. Webinars

5 NSA Engages Virtual Audience with Live Talk Show The National Speakers Association (NSA) was looking for a way to engage their virtual audience in between the live broadcast of their sessions. Strategizing with Digitell, their live streaming company, they came up with the concept of running a talk show, complete with professional hosts and a suite of guests. Throughout the three days of the conference, their hosts, Eliz Greene and Tom Singer interviewed speakers, attendees and staff and delivered a whole other level of education and entertainment to the virtual audience. The reviews and comments were amazing and it was a huge success. Member Engagement DIGITELL SUCCESS STORIES RSNA Delivers Pre-Recorded On-Demand Video Webcasts The Radiological Society of North America (RSNA) wanted to produce a monthly On-Demand Webcast for its members updating them on the latest issues in Radiology. They had a desire to bring together various speakers from around the globe to participate in this global event and wanted a video component to enrich the experience. Digitell pre-recorded the speakers and produced the event in less than 2 days. The Session was then added to their On-Demand Library for viewing by their membership. Video Webcasts

6 DIGITELL SUCCESS STORIES Digitell Saves the AST Conference with Remote Speaker Technology The American Society of Transplantation had a serious problem on their hands when over a half dozen of their speakers got stranded at the airport due to an east coast snow storm and were unable to make their sessions in Phoenix, AZ. In a state of panic over what to do, AST called on their recording company, Digitell, to help with a solution. Due to their experience in live streaming, they were able to come up with a solution and the Digitell team sprang into action. Utilizing their remote speaker technology, Digitell was able to stream all presenters into the meeting from the airport or their hotel rooms, allowing them the ability to deliver their audio and slide presentations remotely to the physical audience at their regularly scheduled time, allowing the meeting to go on as planned. Remote Speaker VEI Improves Their Online Offering with DES Course Content Marketing With online learning becoming standard practice for many organizations, Virtual Edge Institute (VEI) understands the importance of offering their educational content online as well. Taking their Digital Event Strategist program and converting it to an online platform was their goal, and they selected Digitell to be the company to execute this program. After the first event series, VEI reached out to Digitell to request a full partnership and to have the ability to deliver all of their online events through Digitell s Live Event and Archiving Platforms.

7 ASHE Increases Engagement by from Exhibit Hall ASHE was looking for a way to enhance engagement with members during their annual meeting. By offering a daily Live Stream of great content from both the association booth in the exhibit hall and the general session conference room, ASHE is able to engage hundreds of non-attendees through Live Streaming and build buzz at the live event. ASHE created a sponsorship with Grainger, Inc. to position both entities as thought leaders as they enter the fourth year of offering this hybrid event. Practice Greenhealth Enhances Sponsorship Offering With Syndicast Member Engagement Content Syndication DIGITELL SUCCESS STORIES Practice Greenhealth (PGH) was looking for a way to increase their Sponsorship Revenue from their exhibitors. They had 3 levels of sponsorships, $5,000, $15,000 and $25,000. They were unsuccessful at attracting $25,000 sponsorships. Digitell suggested applying their new Syndicast technology to their $25,000 level, which would provide the $25,000 Sponsor with the ability to host their Conference Live Stream in their own private, branded player, so they could share with employees, customers and prospects unable to attend the conference. In 8 weeks, PGH was able to secure 8 companies to move up to the $25,000 level, generating an additional $80,000 in revenue and completely paying for the cost of session capture, live streaming and CE. PGH saw similar results for the following year as well.

8 DIGITELL SUCCESS STORIES WOCN Expands Educational Offering Free to Attendees at No Cost to WOCN The Wound Ostomy and Continence Nurses Society (WOCN) was looking for a way to pay for their content capture expenses and provide their attendees with a better post-conference educational experience. They had previously sold access to the content to the attendees, but sales had been diminishing. So, based upon Digitell s suggestion, they got a Sponsor for a program called Free Access, where all the attendees have to go to the Sponsor s Booth to get a Free Access Pass and get access to all the recorded sessions for free. Hollister jumped at the opportunity to Sponsor Free Access and has been the exclusive sponsor of this program for the past 4 years. Hollister has significantly increased their booth traffic and their ROI from the conference, even with the added cost. WOCN has successfully found a way to get all their sessions captured for Free, provided an added value for all the attendees who now get access to the content to share with their peers, and Hollister has benefited from the added exposure, leads, business and goodwill generated from being the sponsor. A win-win all the way around. Content Capture WOCN Enhances Meeting with Remote Speakers Remote Speaker WOCN had several speakers from around the world that they wished to stream into their Keynote Session. Utilizing Digitell s Live Event Center to collaborate and coordinate these speakers from Australia, England and the USA, WOCN was able to provide on-site attendees and a virtual audience the ability to gain insight into these professionals experience and knowledge. Digitell facilitated the rehearsals, coordinated the on-site Live Stream and captured the conference sessions to provide all attendees FREE ACCESS.