As part of our Top Employer Strategy, we participated in 2 outside surveys to continue our efforts at becoming and remaining a Top Employer to work

Transcription

1 Scoreboard Measures

2 Our Strategy

3 As part of our Top Employer Strategy, we participated in 2 outside surveys to continue our efforts at becoming and remaining a Top Employer to work for.

4 Results How scores are gauged 70% - Strong Level of Engagement Virginia Lottery Scores 88% -Engagement 80% - Considered Greatness 90% - Greatness

5 Org Health measured how employees feel about: 1. Alignment 2. Connection 3. Effectiveness 4. Manager Results: 8% Higher than all State Govt. Avg 8% Higher than in 2015 The Basics measured how employees feel about: 1. Expectations 2. Formal Training 3. Pay 4. Work/life flexibility 5. Benefits Results: 7% Higher than all State Govt. Avg 12% Higher than in 2015 Engagement measured how employees feel about: 1. Referral 2. Loyalty 3. Motivation Results: 14% higher than all State Govt. Avg 9% Higher than in 2015

6 Custom Statements measured how employees feel about: 1. Understanding and Connection of Strategy 2. Understanding and Connection of Brand 3. Technology

7 Benchmark Study Highlights 57% of adults believe the lottery is run honestly. This number increased by 5% over the previous year. It appears from verbatim comments that there is still a distrust of local and national government programs. A full list of comments can be found in the addendum. Methodology changed. Phone survey prior to Started conducting survey online in % 90% 80% 70% 60% 50% 40% 30% 20% 10% 0% Believes the lottery is run honestly 72% 70% 71% 70% 69% 73% 74% 62% 62% 65% 68% 67% 64% 65% 63% 59% 62% 53% 57% 49% 52% 48% n/a

8 Benchmark Study Highlights 57% of adults correctly identified that the lottery money goes toward education. This year s number decreased slightly when compared to last year. Education/ VA Schools 100% 80% 60% 40% 20% 15% 19% 32% 36% 45% 46% 47% 51% 54% 53% 60% 60% 56% 55% 54% 41% 59% 59% 63% 60% 57% 0%

9 Compliance Results, Measure ] 1. Responsible Gaming Milestones Compliance Results Semi-Annual Measure- Employees Acknowledge Responsible Gaming Guidelines-Complete Attended NCPG conference- Complete Responsible Gaming logo on in-store signage- Complete Responsible Gaming logo in each Retailer Playbook-Complete

10 Compliance Results, Measure 2 & 3 Compliance Results 2. Semi-Annual Measure Tracking of Gaming Incidents 5 Incidents since July 1, None of the incidents have negatively affected the Integrity of our Games 4 have been resolved. 1 still being resolved. 3. Annual Measure Gaming System Audits (IGT & NPI)

11 Customer Adoption Rate Attitudes & Behaviors

12 Customer Adoption Rate Subscription Service

13 Customer Adoption Rate Website Engagement

14 Customer Adoption Rate Game Machine

15 Digital Engagement Score *Web *New Website redesign coming later in , , , , ,000 0 Desktop Visits July August September October November December January February March April May June 1,000, , , , ,000 0 Mobile Visits July August September October November December January February March April May June 140, , ,000 80,000 60,000 40,000 20,000 0 Tablet Visits July August September October November December January February March April may June Around 32,000 Website visits per day!

16 Digital Engagement Score Extra Chances Program *Extra Chances program changes in November Decrease in entries and new registrants over last few months is because there have not been as many Extra Chance tickets in market * 30,000 25,000 20,000 15,000 10,000 5,000 0 My GameRoom New Registrants 1,400,000 1,200,000 1,000, , , , ,000 0 Extra Chances Entries We ve added over 128,000 New Game Room Registrants since July Over 9.6 Million Entries have been made since July 1, 2017

17 35,000 30,000 25,000 20,000 15,000 10,000 5,000 0 Digital Engagement Score Subscriptions Total # of Subscribers *Big spike in August was result of $700 Million Powerball jackpot* $ in Purchases made Added over 25,000 new subscribers since July 1, Over $8.4 Million in Purchases made since July 1, 2017.

18 Social Media Update Total impressions to date: 4,462,000 Sustained, ongoing follower growth across platforms. 117, , , , , , ,000 Facebook July August September October November December January February March April May June 9,000 8,800 8,600 8,400 8,200 8,000 7,800 7,600 7,400 7,200 July August September Twitter October November December January February March April May June LinkedIn 2,500 2,000 1,500 1, July August Instagram September October November December January February March April May June Total followers: 116,668 Total followers: 8,819 Total followers: 926 Total followers: 1,968

19 Retailer Satisfaction Survey

20 Strategic Goal Result In FY18, past year, playership of any Virginia Lottery game was at more than two-thirds of residents (69%), with past month play at 43%.