«the motorsport brand since 1977»

Transcription

1 «the motorsport brand since 1977» >company profile

2 «the motorsport brand since 1977» «Spidi Sport Srl is the only owner of the logo and all the brands that are the total value of this brand. The Spidi logo is a symbol easily recognizable: his great reputation evokes quality, excellence, uniqueness and strong identity. The brand has the power to reassure the rider on the quality and actuality of the product they are buying. The use of the brand creates a tendency: this tendency creates commercial value. This company profile is a synthesis of present realities, motivations and visions with which today Spidi works in the international arena.»

3 motorsport lifestyle MOTORSPORT LIFESTYLE concept houses the historic mission of the brand Spidi. The commitment is to improve the quality of "riding bikes". Innovative attitude that looks directly at safety, comfort, ergonomics..

4 motorsport lifestyle mission vision inspiration

5 motorsport 0/0 SWOT -> sfera lifestyle SPIDI SPORT srl mission vision inspiration «continuous improvement in safety and quality of the rider»

6 motorsport 0/0 SWOT -> sfera lifestyle SPIDI SPORT srl mission vision inspiration «development of motorcycle technical clothing with high level of innovation, protection and comfort»

7 motorsport 0/0 SWOT -> sfera lifestyle SPIDI SPORT srl mission vision inspiration «inspired by the racing world, the determination to win, the attitude to teamwork, being competitive» company profile SPIDI VISION STRATE

8 since 1977 Since the 70's thousands of motorcyclists are recognized in MOTORSPORT LIFESTYLE, choose and wear Spidi apparel in the city, in mototurism and sports, up to the podium at the World Series.

9 since 1977 History and Innovation: from these values based Spidi finds inspiration and continuity in each new collection. since 1977 storyline gallery

10 since 0/0 SWOT -> 1977 sfera SPIDI SPORT srl since 1977 storyline gallery Spidi foundation first Spidi's glove: SPEED KENNY, direct experience of the riders first Spidi's glove with waterproof and breathable membrane first motorcycle jacket with H2Out membrane: PADDOCK H2Out first professional Spidi's leathersuit: START first back/shoulder protector with pneumatic absorption: Airback first mesh summer jacket first application of an airbag system for motorcycle jacket: DPS02 first leather suit with rehydration apparatus for riders: Hydroback first jacket fully certified to EN : ERGO PRO 365

11 since 0/0 SWOT -> 1977 sfera SPIDI SPORT srl since 1977 storyline gallery

12 racing An experienced team of experts, a research program on international scale and a single goal: to integrate MOTORSPORT LIFESTYLE success with the most advanced solutions in the field of security derived from racing experience all over the world. ON TRACK

13 racing An adventure began in 1977 and now become part of the history of motorcycling. storyline palmarès gallery

14 since 0/0 SWOT -> sfera 1977 SPIDI SPORT srl storyline palmarès gallery «Since the late 70's the brand Spidi is linked to a long collaboration with riders and world champions. The rider's experience and Spidi's innovation are always together, always "on track": from the era of the 500ccs up to MotoGP, from Freddie Spencer till Andrea Dovizioso and Marco Melandri. Is due to the direct contribution of many riders if Spidi has been able to significantly contribute to raise the quality of daily riding.» company profile SPIDI VISION STRATE

15 storyline 0/0 SWOT -> sfera SPIDI SPORT srl storyline palmarès gallery 1979 Spidi gets its first win in the 500cc World Championship with Kenny Roberts 1994 Spidi leather suit begins to be used in the World championships 1997 Superbike World Champion with John Kocinski 2000 Superbike World Championwith Colin Edwards cc World Champion with Marco Melandri 2002 Superbike World Champion with Colin Edwards 2002 Supersport World Champion with Fabien Foret 2003 European Superstock Champion with Michel Fabrizio place in the MotoGP Championship with Sete Gibernau place in the MotoGP Championship with Sete Gibernau 2005 Supersport World Champion with Sebastien Charpentier 2006 Supersport World Champion with Sebastien Charpentier 2009 World Supersport Champion with Cal Crutchlow 2009 British Superbike Champion with Leon Camier cc World Champion with Nico Terol place in the Superbike World Championship with Marco Melandri

16 headquarters "On Track" is to be competitive on track with a long experience of World Champions, as well as in the Company, with a competitive team and organization.

17 headquarters Spidi's operative model is an integral part of the chain of brand values.

18 headquarters 0/0 SWOT -> sfera SPIDI SPORT srl since 1977 storyline gallery The portfolio of Spidi Sport brands changes and evolves year after year. Although Spidi is best known brand, it uses a number of other brands in connection with the product. In addition, periodically, Spidi uses new logo, for example when developing and introducing new lines of garments or technical innovations. SPIDI VISION STRATE

19 safety lab SAFETY LAB has reinvented the very concepts of back protector with AIRBACK, lumbar protector with AIRBELT, and than start mass production of motorcycle clothing integrating a DPS airbag device for active protection.

20 spidi sport design dpt. Spidi's designer team interprets the spirit and the need of modern riders. Is the most development and product design oriented area, ensures continuity of style and technical innovation which has always been the main strengths.

21 spidi sport design dpt. mission vision inspiration

22 spidi 0/0 SWOT -> sport sfera design dpt. SPIDI SPORT srl mission vision inspiration mission «To play a leading role in the market and the new needs of the riders» company profile SPIDI VISION STRATE

23 spidi 0/0 SWOT -> sport sfera design dpt. SPIDI SPORT srl mission vision inspiration vision «Evolving constantly, without dismissing the consistency of our history» company profile SPIDI VISION STRATE

24 spidi 0/0 SWOT -> sport sfera design dpt. SPIDI SPORT srl mission vision inspiration inspiration «Keeping the brand in time and topical relevance, this is the main challenge» company profile SPIDI VISION STRATE

25 point of sale The corner points and the Spidi shops are immediately recognizable for the high quality standards, products presentation and modularity, which makes easy and fast to change the look and the combination of the products displayed.

26 logistics The new logistics center of 8.000sqm, represents a major step forward in terms of storage capacity and loading /unloading, thanks to an automatic system based on rails and managed by computer.