The IKEA commitments and IKEA mandatory requirements

Transcription

1 The IKEA commitments and IKEA mandatory requirements Valid as of November 2016

2 Making IKEA better together 2 The IKEA commitments Inter IKEA Systems B.V

3 Our framework The IKEA Concept is a base for all aspects of our business. Building on a good understanding of The IKEA Concept Description, we have a great amount of freedom to adapt to meet the changing needs and expectations of the many people, to develop new ideas and to create great local business. At the same time, the IKEA Concept gives us some clear boundaries to act within. The IKEA commitments and the IKEA mandatory requirements are based in the IKEA Concept and they create a framework for all users of the IKEA trademarks. What are the IKEA commitments? The IKEA commitments set the direction and provide a framework. All of us working under the IKEA trademarks need to commit ourselves to these statements in order to clearly distinguish the IKEA Brand and support longterm business success. The IKEA commitments are our starting points for the development and evolution of the IKEA Concept. What are the IKEA mandatory requirements? The IKEA mandatory requirements are closely connected to the commitments and support them with more concrete, measurable statements of what to achieve. Every user of the IKEA trademarks is responsible for fulfilling the mandatory requirements. This helps us all protect the uniqueness of the IKEA Concept and develop a better IKEA for the future. The IKEA mandatory requirements are updated regularly to support the development of the IKEA Concept and to meet the changing needs of our business. Anyone who needs to deviate from the IKEA mandatory requirements must get approval from Inter IKEA Systems B.V. Failure to do so can result in the withdrawal of the agreement with Inter IKEA Systems B.V. 4 The IKEA commitments Inter IKEA Systems B.V

4 Our framework Why do we have them? Who are they for? Support for fulfilling them A framework with freedom The IKEA commitments and the Acting within a framework IKEA mandatory requirements The IKEA commitments and the Only a small amount of what we lets us focus our freedom, our apply to all users of the IKEA mandatory requirements all do in our daily work is covered entrepreneurial spirit and our IKEA trademarks. describe what we need to achieve by the IKEA commitments and the creativity for maximum impact. and why. For inspiration, ideas IKEA mandatory requirements. The IKEA commitments and the and various solutions for how That means we have plenty of IKEA mandatory requirements to fulfil them, please refer the room to explore new ideas, test let us concentrate our energy on resources provided on IKEA new solutions and constantly creating a better everyday life toolbox. There you will find many improve how we contribute to the for the many people, rather than shortcuts to implement the lives of the many people. constantly re-inventing the wheel. IKEA Concept in a smart, effective and cost-efficient way. Yes, we have a framework to stay within, but the possibilities for development are endless. Business-minded entrepreneurs are encouraged to develop continuously, which is essential for our future success. Thankfully, the success of the IKEA Concept is in very competent hands: the hands of all of us together! 6 The IKEA commitments Inter IKEA Systems B.V

5 The things we share 8 The IKEA commitments Inter IKEA Systems B.V

6 The IKEA commitments bring us together. Throughout the IKEA world we all work with different aspects of the IKEA Concept, each of us contributing in our own ways. We means all users of the IKEA trademarks. Together, we need to commit ourselves to a few things. 10 The IKEA commitments Inter IKEA Systems B.V

7 We re committed to: 1. The IKEA vision 2. The IKEA business idea 3. The IKEA culture 4. The IKEA Brand Direction To create a better everyday We shall offer a wide range of With IKEA values guiding how we life for the many people. well-designed, functional home do things, we nurture a unique The IKEA Brand Direction outlines A commitment to helping the furnishing products at prices so low IKEA culture that shapes who the wished position for the IKEA many people create a better life that as many people as possible we are. Our culture inspires, Brand for all IKEA trademark at home is the starting point will be able to afford them. The challenges and empowers us. users. Everything we do influences of the IKEA Concept and the IKEA business idea communicates It brings out the best in each of the IKEA Brand. By working IKEA business idea. how to fulfil the IKEA vision. us as we work together, lead by consistently with The IKEA Brand example, find better ways forward Direction across units, companies and get things done. This helps us and countries we create one strong make a better IKEA, for and with IKEA Brand. the many people. 12 The IKEA commitments Inter IKEA Systems B.V

8 We re committed to: 5. The Swedish origins of the IKEA Brand 6. Home furnishing 7. The product range our identity 8. Large volumes and low costs We create home furnishing The Swedish origin is a unique products and smart solutions Thesis No. 1 from The Testament The combination of large volumes, asset that strengthens and based on true insights about of a Furniture Dealer serves as a low costs and highly efficient distinguishes the IKEA Brand. the many people s life at home. direction and a compass to operations are prerequisites for This is expressed through home People s way of living in various turn the IKEA business idea into a genuinely low IKEA prices. furnishing solutions, the IKEA situations, with different strong range offer and generate a product range, IKEA values, the cultures and living conditions, healthy home furnishing business. IKEA tone of voice, the IKEA trade is our source of knowledge dress and more. and inspiration. 14 The IKEA commitments Inter IKEA Systems B.V

9 We re committed to: 9. Low price with a meaning 10. A caring meeting with the many people 11. Convenient access 12. Instant gratification People need and expect easy, Customers get instant gratification We consistently develop, present Offering a unique, meaningful convenient and always-available by being able to search, find, and communicate the value of and trustworthy experience for access to the IKEA offer. Giving choose and buy products the IKEA product offer based on customers, co-workers and all access via channels such as the themselves. They want to shop the dimensions of Democratic other stakeholders adds value and IKEA website, the IKEA catalogue in a way that suits them. IKEA Design: form, function, quality, builds trust. The relationships we and conveniently located IKEA products offered in the IKEA sustainability and low price. build shall always aim to make stores, makes it possible for people store shall, as a fundamental a valuable and positive impact to explore the IKEA offer whenever rule, be available the same day on people s life at home, life in and wherever they have home so customers can take home and general and society. A caring furnishing needs and dreams they enjoy their purchases immediately. meeting with the many people want to realise. helps retain and nurture existing co-workers and customers and attract new ones. 16 The IKEA commitments Inter IKEA Systems B.V

10 We re committed to: 13. Customer involvement 14. The IKEA stores 15. Selling IKEA products 16. Offering the lowest prices We want the many people to IKEA stores ensure customer- All IKEA products are distinguished understand the benefits of playing friendly and cost-efficient solutions by Design and Quality, IKEA of IKEA retailers shall have a an active, cost-saving role in the for welcoming large numbers of Sweden. IKEA products are only substantial price difference to value chain, from development to visitors, offering everything under sold by IKEA retailers and IKEA their competitors on all IKEA the end use of an IKEA product. one roof and selling large volumes. retailers only sell IKEA products. products and services that are Creating economies of scale is This supports the IKEA identity comparable in the eyes of the a prerequisite for offering the and builds long-term brand value, many people. lowest prices and generating which helps to maximise sales long-term profits. over time. 18 The IKEA commitments Inter IKEA Systems B.V

11 We re committed to: 17. The IKEA trademarks and Inter IKEA Systems B.V. copyright notice The IKEA logo and the IKEA wordmark are the most important symbols of the IKEA Concept. It is essential that they are always used correctly and according to the instructions provided by Inter IKEA Systems B.V. The Inter IKEA Systems B.V. copyright notice needs to be applied to all IKEA Concept-related material. 18. The IKEA trade dress The IKEA trade dress is the visual expression of the IKEA Concept that makes it stand out from competing retailers. Working consistently with the IKEA trade dress strengthens the global competitiveness and recognition of the IKEA Brand. 20 The IKEA commitments Inter IKEA Systems B.V

12 What we create together 22 The IKEA commitments Inter IKEA Systems B.V

13 The IKEA mandatory requirements we protect together. By fulfilling these requirements, all of us working under the IKEA trademarks help protect the uniqueness of the IKEA Concept and together develop a better IKEA for the future. 24 The IKEA commitments Inter IKEA Systems B.V

14 It s mandatory 1. It s mandatory to deliver on the IKEA Brand Direction objectives: values driven and forward looking products to love and feel proud about, always affordable inspiring and insightful home furnishing solutions a rewarding customer experience with great quality throughout a positive difference for people and the environment. 2. It s mandatory for all users of the IKEA trademarks to take social and environmental responsibility, according to The IKEA sustainability direction. Having a shared approach to sustainability creates a consistent and positive impact for people and the planet. This builds trust among the many people, including IKEA co-workers and other stakeholders, thereby strengthening the IKEA Brand. 3. It s mandatory to communicate the Swedish origin and identity of the IKEA Brand in IKEA stores, IKEA pick-up and order points, IKEA catalogues and on IKEA websites. This helps the many people understand that the IKEA Brand is unique on the market, which strengthens and distinguishes the IKEA Brand from the competition. 4. It s mandatory for all IKEA stores to offer a minimum home furnishing product range of 7,200 articles. The minimum home furnishing range consists of 7,000 mandatory articles selected by IKEA of Sweden AB and 200 complementary articles decided by the IKEA retailer. This offer fulfils the minimum IKEA range identity and provides products and solutions for every function of the home. It creates an offer that is unique, relevant and commercial. The optimal home furnishing This aligns us and lets us act and product range is 9,500 articles. talk as one brand. The IKEA Brand Direction outlines the wished IKEA Brand position and serves as a guide to create a strong global brand with room for many local accents. It s every ones responsibility to use the content in the brand direction when building strategies and plans. 26 The IKEA commitments Inter IKEA Systems B.V

15 It s mandatory 5. It s mandatory that all IKEA products offered in IKEA stores are available for customers to enjoy the same day. * Customers enjoy instant gratification at IKEA stores, free of charge, which creates competitive 6. It s mandatory that every IKEA product has the lowest price in the market. Having the lowest prices on all IKEA products that the many people consider comparable to products offered by competitors 7. It s mandatory to clearly present and communicate the lowest-priced products (Breath-Taking Item) in every product function (product area) in IKEA stores, IKEA catalogues and on IKEA websites. 8. It s mandatory in IKEA stores that the IKEA Restaurant & Café range reflects the Swedish origins and that the IKEA Swedish Food Market offers only approved products. advantages. Excluded from this makes the IKEA offer affordable This lets visitors experience the mandatory requirement are to more people. Low prices drive This attracts more of the many unique IKEA identity and the right custom-made products, products repeat visits, generate sales people and supports the IKEA mix of products. It supports the temporarily out of stock and volumes and build trust in the low-price profile. Swedish roots of the IKEA Brand slow-moving products not IKEA Brand. and distinguishes IKEA operations promoted in the IKEA catalogue. from the competition. The range of products for the IKEA Swedish Food Market is defined by IKEA Food Service AB on behalf of Inter IKEA Systems B.V. * Previous versions of this mandatory requirement stated that IKEA products offered in IKEA stores had to be available for immediate take-away. The NEW version puts the customer experience and their desire for instant gratification more clearly in focus, opening more possibilities for different ways of solving this mandatory requirement. 28 The IKEA commitments Inter IKEA Systems B.V

16 It s mandatory New 9. It s mandatory for the IKEA Restaurant & Café and the IKEA Bistro in IKEA stores to offer at least one BTI food product and at least one BTI beverage product. This lets visitors enjoy a food 10. It s mandatory to offer the entire core service product range * in IKEA stores, IKEA pick-up and order points and on IKEA websites. This gives IKEA visitors the option of purchasing extra services that 11. It s mandatory that IKEA products purchased together with an IKEA service product have the lowest total price in the market for product/ service combinations that the many people consider comparable. 12. It s mandatory to present and communicate products in such a way that visitors can make a buying decision on their own in IKEA stores, IKEA pick-up and order points and on IKEA websites. offer and a beverage offer at an support them with all, or part, incredibly low price, making the of the shopping process and This ensures that when the many To make a buying decision on IKEA food offer available to as make the IKEA product range people compare IKEA prices to their own visitors need to easily many visitors as possible. This more accessible. The core service competitors that include or offer understand: creates customer satisfaction and product range is defined by services, the complete IKEA price the quality and function of supports the low-price profile. IKEA of Sweden AB. remains the lowest in the market. the product the price, product benefits and facts how to buy the product. * Core service product range Minimum offer of services relevant for all IKEA stores. 30 The IKEA commitments Inter IKEA Systems B.V

17 It s mandatory 13. It s mandatory to present and communicate the value of the IKEA product offer based on the five dimensions of Democratic Design (form, function, quality, sustainability and low price), in IKEA stores, IKEA pick-up and order points, IKEA catalogues, on IKEA websites and in all relevant communication. 14. It s mandatory to present and communicate the IKEA product range and home furnishing solutions relevant to the many people s life at home in the local market in IKEA stores and IKEA pick-up and order points. The many people can better relate to IKEA home furnishing when they recognise that the solutions are based on an understanding of 15. It s mandatory to present and communicate solutions based on IKEA long-term home furnishing priorities in IKEA stores, IKEA pick-up and order points, IKEA catalogues and on IKEA websites. These priorities are directly linked to how the many people live at home and the solutions they need and dream of. Actively working with the IKEA long-term home 16. It s mandatory that home furnishing is the first impression in IKEA stores, IKEA pick-up and order points, IKEA catalogues and on IKEA websites. This way visitors easily understand from the start that the IKEA retailer is a home furnishing specialist. their needs and the way they want furnishing priorities (Living with This helps the many people to live, including their traditions, children, Organise your living understand the value offered by habits and living conditions. and Small space living always the IKEA product range and how Offering solutions based on an with the lowest price) creates a the IKEA Concept makes it possible in-depth knowledge of life at home competitive advantage. to offer low prices with a meaning. in the local market creates Communicating product features, a unique competitive advantage. customer benefits and product and design stories, as well as expressing quality through the way the product offer is presented and communicated contributes to a strong value perception. 32 The IKEA commitments Inter IKEA Systems B.V

18 It s mandatory 17. It s mandatory to present and communicate new products, collections and new solutions for home furnishing in IKEA stores, IKEA pick-up and order points, IKEA catalogues and on IKEA websites. 18. It s mandatory to present and communicate the different price and quality levels within each product function (product area) in IKEA stores, IKEA catalogues and on IKEA websites. 19. It s mandatory to present and communicate products that add value and function to main products ( add-on sales ) throughout IKEA stores and IKEA websites. Presenting and communicating 20. It s mandatory that the product range is grouped first by function in IKEA stores, IKEA catalogues and on IKEA websites. Range grouping makes it easy for the many people to find what This makes it easier for visitors strategically selected add-on they are looking for and to get an This continuously gives visitors to understand the product products makes it possible for overview of all the products with new and surprising impressions benefits and to choose and buy visitors to make a complete the same function. and reasons to return to IKEA on their own. purchase or add functionality more often. and value to a main product. Add-on products also express home furnishing knowledge. They raise commerciality, put visitors in a buying mood and increase sales. 34 The IKEA commitments Inter IKEA Systems B.V

19 It s mandatory 21. It s mandatory that at least one room setting or one vignette in every area-of-the-home in IKEA stores presents and communicates a complete solution focusing on low price. Complete solutions focusing on low price show visitors that they 22. It s mandatory to invite as many visitors as possible at IKEA stores to purchase low-price, irresistible offers as they enter the Showroom and as they enter the Market hall ( open-the-wallet ). Low-price, irresistible offers that are relevant to the many people s 23. It s mandatory to have a cluster of room settings and a launch area in the IKEA store s Showroom entrance sales area that present and communicate different home furnishing solutions for different IKEA living situations with different IKEA style groups and price levels. 24. It s mandatory that each area-of-the-home in IKEA stores starts with inspirational range presentation as the first visual impression. Showing beautiful, functional and affordable home furnishing solutions as the first visual impression inspires visitors to can buy all the functional solutions life at home are an effective way make changes and improve their needed for a room at a low to get visitors to start buying. This shows visitors from the start everyday life at home. This is price. This creates a competitive Once visitors pick up one product that the IKEA store offers home followed by the width and depth of advantage and strengthens the they are more likely to buy furnishing solutions for a wide the range presented in a way that IKEA low-price profile. more products as they continue variety of tastes, situations and enables visitors to choose, select shopping. budgets. This helps establish and buy products. the IKEA store as a home furnishing specialist. In addition, the possibility for the IKEA store to highlight new products and emphasise commercial priorities supports vitality and commerciality. 36 The IKEA commitments Inter IKEA Systems B.V

20 It s mandatory 25. It s mandatory to communicate the customer benefits of the IKEA Concept in IKEA stores, IKEA pick-up and order points, IKEA catalogues and on IKEA websites. 26. It s mandatory to communicate ways to shop at relevant locations in IKEA stores, IKEA pickup and order points, IKEA catalogues and on IKEA websites. 27. It s mandatory to make it possible for visitors to easily orient themselves throughout IKEA stores and IKEA pick-up and order points. Clear and understandable IKEA 28. It s mandatory to offer relevant shopping tools where visitors need them throughout IKEA stores, IKEA pick-up and order points and on IKEA websites. Doing this supports visitors customer guidance helps visitors IKEA shopping tools make This helps the many people especially first-time visitors find their way and feel confident shopping easier and more understand how the IKEA Concept in having the confidence to shop that they will not get lost. It also convenient. It should be easy, makes it possible to offer on their own because they can helps visitors quickly and easily obvious and convenient for visitors well-designed, functional home easily understand: search for and find products they to find and use the shopping tools furnishing products at low prices. how to buy products are looking for and/or return to they need, when they need them. and services areas they have already visited. how to get the products home how to exchange and return products. 38 The IKEA commitments Inter IKEA Systems B.V

21 It s mandatory New New 29. It s mandatory to provide children s play facilities that are free of charge for visitors in the IKEA store entrance area (sufficiently staffed during all store opening hours) and in the IKEA Restaurant & Café. 30. It s mandatory to offer visitors free wireless internet access in all customer-accessible areas in IKEA stores and IKEA pick-up and order points. This supports convenient access to the IKEA offer and a rewarding, enriching experience for visitors 31. It s mandatory that visitors and co-workers experience IKEA stores and IKEA pick-up and order points that are in shape as new at all times. IKEA facilities that are always clean, tidy and in good condition support a positive visitor and 32. It s mandatory that the guaranteed maximum prices communicated in the IKEA catalogue are valid for the complete catalogue year (earliest 31 July) and that the expiration date is communicated on the cover. This makes it easy and inviting for by making it easier to access the co-worker experience and a good families with small children to visit IKEA website, IKEA apps and impression of the IKEA Brand. Doing this means that the many the IKEA store and enables adults other internet services. It also lets This contributes to creating a people can rely on IKEA prices not to focus on shopping with peace visitors interact, share and seek quality impression and to overall, to increase during the year. This of mind that their children are advice online. long-term profitability. sets the IKEA retailer apart from safe and secure. other retailers and builds trust in the IKEA Brand. 40 The IKEA commitments Inter IKEA Systems B.V

22 It s mandatory 33. It s mandatory to distribute the IKEA catalogue free of charge, door-to-door and year after year to at least 80% of households in the defined Primary Market Area (PMA). 34. It s mandatory that all new IKEA stores, rebuilds that affect more than one store component and extensions follow the authorised IKEA store design process. 35. It s mandatory that the IKEA store s architecture distinguishes it from other buildings and expresses an independent brand, whether standing alone or integrated with other structures. 36. It s mandatory to provide parking for visitors free of charge at IKEA stores and IKEA pick-up and order points. This supports convenience for visitors who arrive by car and This ensures that visitors can makes it easier to transport This ensures that the IKEA comfortably experience the IKEA This lets the many people purchases home. It also creates a catalogue brings the IKEA offer store. It also ensures that the IKEA visually perceive the IKEA store competitive advantage in markets to a large portion of the many store is able to efficiently meet the as a distinct and well-defined where paid parking is common. people in the PMA (which is agreed needs of large numbers of visitors, presence that separates it from between the IKEA retailer and while also securing all conceptual other brands. Inter IKEA Systems B.V.). and operational prerequisites. The IKEA catalogue is effective for reaching a mass market and has a strong impact on positioning and growth. 42 The IKEA commitments Inter IKEA Systems B.V

23 It s mandatory 37. It s mandatory that the IKEA store includes the following store components: parking area entrance area Showroom IKEA Restaurant & Café (on the same level as the Showroom) Market hall Self-serve furniture area warehouse goods receiving area check-out area/ cash office customer service area exit area (including the IKEA Bistro/IKEA Swedish Food Market) office/co-worker areas mechanical/technical areas (throughout the store). These components and the way they interact are the result of many years of IKEA retailing experience and are proven necessary for the store to operate efficiently and achieve its goals and tasks. Each component is influenced by conceptual, commercial and economic factors, in addition to local legal requirements. 38. It s mandatory for the IKEA store layout to have one natural way through the store, with a number of shortcuts. This makes it possible for visitors to experience the offered IKEA product range and also have easy access to consciously selected or searched for products and areas of the store. 39. It s mandatory to structure the Showroom by areas-of-the-home and the Market hall by specialty shops in IKEA stores. This makes it easier for visitors to search, find, choose and buy a specific product or solution. 44 The IKEA commitments Inter IKEA Systems B.V

24 It s mandatory 40. It s mandatory that at least 20% of the entire gross area in the IKEA store s Showroom is devoted to room settings and homes. This lets visitors meet and explore complete solutions, get home 41. It s mandatory that at least 6% of the entire gross area in the IKEA store s Market hall is devoted to store media that make it possible to express vitality and show inspiring range presentation. 42. It s mandatory to use the IKEA trademarks *, Inter IKEA Systems B.V. copyright notice, authorised IKEA typeface and IKEA tone of voice in all communication to strongly position IKEA as one brand. 43. It s mandatory to use the corresponding IKEA trade dress * elements that are authorised by Inter IKEA Systems B.V. and implemented according to the conceptual drawings at IKEA stores and IKEA pick-up and order points. furnishing knowledge and get inspiration for making changes Store media such as vitality areas, By being consistent and coherent This means that IKEA stores use to improve their lives at home. co-ordination areas, solution in all communication we ensure the IKEA store trade dress elements Room settings and homes are walls, activity podia and activity impact of the IKEA Concept and and that IKEA pick-up and order unique store media that create areas let visitors experience new, recognition of the IKEA Brand. By points use the IKEA pick-up and a competitive advantage. They inspiring and co-ordinated range avoiding co- and sub-branding the order point trade dress elements. require the right amount of space presentation. This gives visitors IKEA Brand will get even stronger. This ensures that the many people in order to powerfully present more reasons to shop and visit can easily identify and understand and sell functional, commercial, the store more often. IKEA stores and IKEA pick-up and aesthetic, inspiring and market- order points. The combination of relevant solutions. IKEA trade dress elements set by Inter IKEA Systems B.V. creates an architectural composition that makes IKEA stores and IKEA pick-up and order points stand out and communicates a unique brand expression. * IKEA trademarks The IKEA logo and the IKEA wordmark are the most important visual elements of the IKEA Concept. They are recognised by the many people as representing the leading brand for home furnishing. * IKEA store trade dress The IKEA store trade dress is a set of external architectural and design elements of the IKEA store that express the unique IKEA Brand identity. 46 The IKEA commitments Inter IKEA Systems B.V

25 It s mandatory New 44. It s mandatory that IKEA co-workers who meet visitors wear authorised IKEA uniforms during opening hours in IKEA stores and IKEA pick-up and order points. This creates a visual impact that lets visitors easily identify IKEA co-workers. It also supports the IKEA visual identity and IKEA trade dress, which helps build the IKEA Brand. IKEA uniforms are designed to support the function s tasks and should only be worn by the designated function. Authorised, recognisable IKEA uniforms are available for and must be worn by: Sales Customer Relations Communication & Interior Design In-store Logistics IKEA Food IKEA co-workers who have contact with visitors. 45. It is mandatory to comply with all local regulatory requirements and the internal IKEA requirements on health and safety, security and food safety for all users of the IKEA trademarks. Ensuring a safe environment for visitors and co-workers is essential for protecting and strengthening the IKEA Brand. 46. It s mandatory to use store equipment approved by Inter IKEA Systems B.V. in IKEA stores and IKEA pick-up and order points. Approved IKEA store equipment is developed for safety and efficient handling, storage, waste handling and work methods, which support a low-cost implementation and operation of the IKEA Concept. This store equipment is customised for the IKEA product range and supports a unique visual impression. The IKEA store equipment is available and documented in IKEA toolbox for the following categories: basic racking activity and display goods handling and storage building-related lighting communication Customer Relations shopping tools operations co-worker clothing food. 48 The IKEA commitments Inter IKEA Systems B.V

26 Nothing stops us. 50 The IKEA commitments Inter IKEA Systems B.V

27 Exemptions to the IKEA mandatory requirements And that s just our starting point... Entrepreneurs all around the IKEA world are encouraged to challenge the IKEA mandatory requirements as together we search for better ways forward. In addition, IKEA retailers sometimes face local circumstances that make it impossible to fulfil specific IKEA mandatory requirements. Inter IKEA Systems B.V. can grant exemptions that make it possible to meet local conditions, test new ideas and develop improvements that fall outside the current framework provided by the mandatory requirements. Keep in mind, the IKEA mandatory requirements support a successful implementation and help protect the IKEA Concept for all users of the IKEA trademarks. Requests for exemptions are carefully reviewed by Inter IKEA Systems B.V. to understand the possible global implications and to decide how to proceed. Exemptions from the IKEA mandatory requirements are always time-restricted. Exemption requests should be sent to: concept.exemptions@ Inter-IKEA.com 52 The IKEA commitments Inter IKEA Systems B.V

28 My notes 54 The IKEA commitments Inter IKEA Systems B.V

29 The IKEA commitments and IKEA mandatory requirements Valid as of November 2016 Go to IKEA toolbox for more information Inter IKEA Systems B.V The production costs of this brochure were EUR 0.40 per copy. 14,000 copies were printed. This document is the property of Inter IKEA Systems B.V. and the contents may in no way be copied or reproduced without the consent of Inter IKEA Systems B.V. The IKEA logo and the IKEA wordmark are registered trademarks of Inter IKEA Systems B.V.