MEDIA SERVICES. Of all of our inventions for mass communication, pictures still speak the most universally understood language.

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1 MEDIA SERVICES Of all of our inventions for mass communication, pictures still speak the most universally understood language. - WALT DISNEY

2 EXECUTIVE SUMMARY Athlinks Media Services is a powerful, cost-effective and seamless integrated platform paired with results to provide your participants the best possible media experience in the market today. We provide easy-to-use tools and turnkey solutions to best match your photography needs, media sponsor activations and most importantly your engagement with your participants. The following material will highlight your path on how you can onboard Athlinks Media Services today. Creating a whole new way your participants can positively experience your event with a shareable and high sought-after object: photos. WHY EVENT DIGITAL MEDIA SERVICES Athlinks / ChronoTrack is setting a new foundation in the endurance event media space by providing a variety of options that allow our clients to best meet the individual needs of their participants. Providing an end-to-end solution for race photography is playing arguably a larger role than in years past with race planning, and should be top of mind with any planning activity as consumers continue to request digital media at an accelerated rate. In concert and by addressing people, product and process, Athlinks Media Services will put your event into a new class in regards to creating an ideal event photography solution. Let us connect your organization with one of the most powerful and engaging resources available in the market today. We now enter a new chapter in the relationship we can have with you, your sponsors and most importantly the participants. All by creating a dialogue with a highly sought after piece of the event experience by capturing and utilizing the participant specific photos and video. Posts that include images produce 650% higher engagement than text alone. By 2018, global digital ad spending = $252 Billion 52% of online adults use 2+ social media networks Increase engagement views by including additional elements Text + Photo +14%, Text + Video +20%, Text + Photo + Video +48% Photos and Video are 66% of digital universe content 1.8+ Billion images uploaded and shared daily

3 QUALIFYING EVENTS NEEDS Let us help you determine who your consumer is [the people], and what you want them to receive [the product]. With that in mind, you ll address the process in which your organization wants to take on and act in accordance to your budgeted resources and/or revenue expectations with event photography. Questions to ask are: Retail vs. Service Model Qualifiers Do we want to sell photos or give them away? (Retail vs. Service Athlinks does service best! In addition, industry is moving towards pure service.) Do we want a vendor to receive your participant database or do we want to keep everything in-house? (Controlling your information) What company do we want to host and fulfill our photography needs? Do you want to hire the photographers or outsource that function? What photography vendor is best suited to meet the needs of your participants? What photography vendor is best suited to demonstrate ROI to our sponsor when enacting a service model? Do we to look at photography as a new type of sponsorship package creating new revenue streams? How can event photography be a differentiator at my event? How much content do I want captured at my event? How do I want my runners marketed to ( , social media, MMS, print mail, etc.)? Do you want instantly downloadable media sent to your event app? UTILIZE ATHLINKS MEDIA SERVIES CALCULATOR Using Athlinks Media Services Calculator we can help a race determine the proper media service package based on Sponsorship revenue opportunities and to create an event differentiator!

4 OUTLINE OF SERVICE OPTIONS Sponsored media service is a new way of thinking about photography at your event. Rather than the traditional retail model of event photography, where the photography vendor is operating in a retail ecommerce offering, a sponsored media service model seeks to provide dynamic event photography and videos to participants as part of their event experience. This means participants may freely download their personalized digital media instantly from the event and we charge you a service fee for these services. With this marketable media, we have now created an enhanced participant experience for your event, increased marketing reach and awareness for your event through branded photos participants share with their own networks, and enabled a new revenue stream sponsorship type for your event. Below are the three levels of service options we provide: 1 SELF ONBOARD COST: $0 Race takes care of all media functions no charge to runners Pros: Easy to execute last minute with knowledgeable photographers, $0 cost for race/runners if using volunteers Cons: No quality control unless using Athlinks Photography Network, no metrics for sponsors, more work for ED to do own photographer grooming and prep all photo logistics Services can include all or part of the following: Photo logo overlay branding - for media sponsor ($0.00/Per image) Manual image tagging tool (human identified) - you perform tagging services Auto-sorting tagging services ($0.00/Per image) Image download chronotrack platform (no lost & found gallery available) Custom media search engine by bib or last name Image & video upload and storage ($0.00/Per image and $0.00/Per video clip) Facebook, Twitter and sharing of athlinks results & media participant page Pre-event and post-event external service help ChronoTrack event coordinator for image submission testing and best practices Video commercial pre-roll

5 2HYBRID COST: $.05 - $1.25 per athlete Race does some work, contracts to Athlinks Media Services for increased level of services Pros: More social engagement, still lower cost for race, no cost for runners, increased branding of event, increased sponsorship potential, post-race metrics for sponsorships, minimal cost for manual tagging w/ images generally available within hours Cons: Can be taxing to the client as race must coordinate pre-race schedule with Athlinks Media Team and still is in charge of most activation onsite, longer lead time for execution days, again no quality control unless using Athlinks Photography Network, must increase sponsorship or race cost, increased costs that race must cover, manual tagging takes longer than auto sync or 2-D barcodes Services can include all or part of the following: Includes all of the self onboard, plus the following: Pic2Go Facebook 2D barcodes via.zip file for bib numbers art fulfillment ($0.65/Per 2D barcode ordered) Pic2Go Facebook image cleanup tagging services ($0.15/Per 2d barcode ordered for finisher)- can be optional Automatic Facebook image feed postings Facebook sponsor custom album cover art Facebook sponsor custom photo logo overlay art Analytics report delivered 10 days after the event Facebook image upload and storage Athlinks Digital Media Specialist [onsite for video fulfillment and photo & video image processing on our laptops] (2) Participant videos [course and finish line] Sponsor commercial pre-participant video roll (15 to 30 second clip) (Up to 3) HTML sponsor dedicated custom for post-event photo notification (participant image in body of )

6 3FULL SERVICE COST: $ $5.50 per athlete Athlinks Media Services handles all logistics Pros: High level of quality control, less work for ED and staff, creates new revue stream, increased sponsorship engagement (pre-, during, and post-race), full metrics for sponsors post-event when Athlinks Social Media Engagement Automation (Pic2Go) is activated, exact costs based on contracted services, increased post-race sponsor to participant engagement and beyond with social media sharing, increased exposure of the event Cons: Longer lead times coordinating with the ChronoTrack Digital Media Division, cost necessitates larger sponsor, more moving parts on race day Full service can include all or part of the following: Photographers - based on calculation by total participants On-course locations, portrait both pre- and post-race, autonomous cameras Custom 8x10 photo backdrop, custom artwork design and infrastructure Photo logo overlay branding - for media sponsor Manual image tagging (human identified) Auto sorting image tagging (chip tagged for finish line autonomous camera and course split) ChronoTrack event coordinator for event photo logistics Sponsor custom media search engine by bib or last name Image download ChronoTrack platform (no lost & found gallery available) Image upload and storage 100.0% Images available within 24 hours after the event for instant downloading Facebook, twitter and sharing of chronotrack/athlinks results & media participant page Post-event external service help A-frame ladders *Facebook 2D barcodes via.zip file for bib numbers art fulfillment *Automatic facebook image feed postings *Pic2Go Facebook image cleanup tagging services *Facebook sponsor custom album cover art *Facebook sponsor custom photo logo overlay art *Facebook image upload and storage *Sponsor custom color pic2go registration portal (participant must register to receive facebook service) *Analytics report delivered 10 days after the event *Facebook images available during the event (for registered participants) for instant download *(2) Participant videos [course and finish line] *Sponsor commercial pre-participant video roll (15 to 30 second clip) *(Up to 3) html sponsor dedicated custom for post-event photo notification (participant image in body of ) *Denotes Items that are optional but can be handled completely by Athlinks Media Services.

7 No matter what size event, Athlinks Media Services can work with you to take your event to the next level. Please contact one of our Regional Managers or Athlinks Services directly. We have over 12+ years experience under Sean Walkinshaw s guidance servicing events like the New York City Marathon, London Marathon, Berlin Marathon, Boston Marathon, LA Marathon, etc. ATHLINKS CHRONOTRACK CONTACT INFORMATION SEAN WALKINSHAW KEVIN SMITH Media Services Regional Manager, Northeast & Mid-Atlantic swalkinshaw@chronotrack.com ksmith@chronotrack.com KEVIN EGAN GREG JACKSON Sales Director, Western Regional Manager, Sotheast & Mid-West kegan@chronotrack.com gjackson@chronotrack.com