Small Boats: Market Strategies and Forecasts, Worldwide,

Transcription

1 Small Boats: Market Strategies and Forecasts, Worldwide, Small Boats: Executive Summary Table of Contents The study is designed to give a comprehensive overview of the Small Boats market segment. Research represents a selection from the mountains of data available of the most relevant and cogent market materials, with selections made by the most senior analysts. Commentary on every aspect of the market from independent analysts creates an independent perspective in the evaluation of the market. In this manner the study presents a comprehensive overview of what is going on in this market, assisting managers with designing market strategies likely to succeed. Abstract: Small Boats Markets are at $8.7 Billion Worldwide, Headed for $13.8 Billion in Small Boats Executive Summary 13 Small Boats Market Driving Forces 13 Small Boats Market Driving Forces 15 Small Boats Market Shares 16 Small Boats Market Forecasts Small Boats: Market Description and Market Dynamics Retail Registrations Lag Small Boat Market Factors Increasing Ages of Used Boats Driving New Boat Sales Improving Macroeconomic Environment Driving Demand for Boats Strong Dealer Network Recognized Brands Small Boats Market Shares and Forecasts Small Boats Market Driving Forces Small Boats Market Driving Forces 30 TOC-1

2 2.2 Small Boats Market Shares Brunswick Corporation Groupe Beneteau Revenue Malibu Boats Small Boats Market Forecasts Small Boats Market Segment Forecast by Type of Boat: US Market Power Boat Performance Sport Boat Category Market Opportunity Sterndrive Market Performance Sport Boats Outboard Motors / Fishing Sailing Water Ski Boats Personal Water Craft Small Boats by Material Fiberglass Wood Metal Inflatable Small Boats Pricing Analysis Price Trends Of Key Raw Materials: Commercial Production Of Fiberglass Malibu Boats Pricing and Distribution Yahama Outboard Motors S2 Sailboats Class Sailboats Small Boats Regional Market Analysis 76 TOC-2

3 3. Small Boats Product Description Small Boats Distribution, Research, and Technology D Printing Decrease Costs on Building Small Boat Molds Integrated Surf Platform Begins with Hulls and Running Surfaces Outboard Technology Small Boats Company Profiles BPS Direct Brunswick Corporation Chaparral Boats, Inc Correctcraft Nautique Correct Craft Improvement Initiatives Correct Craft / Nautique Revenue Correct Craft Acquisitions Formula Fiberglass Powerboats / Porter Grady-White Boats Grady-White Boats Factory Tour Grady-White Boats Revenue Grand Crossing Capital LLC Groupe Beneteau Sailboats Groupe Beneteau Power Boats Groupe Beneteau Groupe Beneteau Revenue Class Sailboats and Lightening Class Class Sailboat Racing Malibu Boats Malibu Boats Product Design and Innovation Malibu Boats Boat Models 171 TOC-3

4 5.9.3 Malibu M Series Malibu Wakesetter Malibu Response Malibu Boats Revenue Malibu Boats Acquisition of Cobalt Malibu Boats Regional Sales Analysis Malibu Boats Dealer Network Malibu Boats North America MasterCraft Boat Company, LLC MasterCraft Acquisition of NauticStar, LLC MasterCraft Revenue MasterCraft Manufacturing S2 Yachts Seabring Marine Industries Stellican Ltd Yamaha Motor Yamaha Motor 90hp Midrange Four Stroke Yamaha Motor 5.3L V8 F350C Digital: 350 hp Yahama Revenue Yahama First Half WinterGreen Research, 198 WinterGreen Research Methodology 198 WinterGreen Research Process 200 Market Research Study 200 WinterGreen Research Global Market Intelligence Company 201 TOC-4

5 Abstract: Small Boats Markets are at $8.7 Billion Worldwide, Headed for $13.8 Billion in Figure 1. Small Boat Vendor Competitive Positioning 18 Figure 2. Small Boats Market Driving Forces 20 Figure 3. Small Boats Market Shares, Dollars, Worldwide, Figure 4. Small Boat Market Growth Dollars, Worldwide, Figure 5. Age of US Small Boat Buyers 26 Figure 6. Age of US Small Boats 28 Figure 7. Small Boat Vendor Competitive Positioning 32 Figure 8. Small Boats Market Driving Forces 34 Figure 9. Small Boats Market Shares, Dollars, Worldwide, Figure 10. Small Boats Performance Sport Boat Models Market Shares, Dollars, Worldwide, Figure 11. Small Boats Performance Water Ski Boat Models Market Shares, Dollars, Worldwide, Figure 12. Small Boats Fishing Engine and Boat Models Market Shares, Dollars, Worldwide, Figure 13. Brunswick Advantages: 40 Figure 14. Small Boat Market Growth Dollars, Worldwide, Figure 15. Small Boat Market Growth Percent, Worldwide, Figure 16. Spending on Small Boats by Types 44 Figure 17. US Small Boat Business And Consumer Sentiment 45 Figure 18. US Consumer Spending 45 Figure 19. Consumer Spending Contribution to GDP 46 Figure 20. Real Disposable Income 47 Figure 21. US Inflation Rate 48 Figure 22. US Boat Building Production Index 49 Figure 23. US Retail Gas Prices 50 Figure 24. Traditional Powerboat Retail Unit Sales 51 TOC-5

6 Figure 25. NEW Boat vs. Used Boat Market 52 Figure 26. Registered Boats and Average Life Expectancy of Boats 53 Figure 27. U.S. Powerboat Industry Growth (2013-YTD 2017) 54 Figure 28. US Boat Market: million population 54 Figure 29. Small Boat Clients 55 Figure 30. Brands & Products 55 Figure 31. Distribution Channels 55 Figure 32. inboard Ski/Wakeboard Category, The Performance Sport Boats Market Factors 56 Figure 33. US Industry Retail Power Boat Sales, 1965 to Figure 34. Small Boat Retail Unit Sales 60 Figure 35. US Powerboat Unit Sales and Retail Sales Figure 36. US Performance Sport Boat Retail Sales 62 Figure 37. U.S. Market Share in Performance Sport Boat Category 63 Figure 38. Malibu Unit Sales 65 Figure 39. US Performance Sport Boats Percentage of Total New Unit Sales Volume for Performance Sport Boats and Sterndrive Boats 66 Figure 40. Small Boat Market, by Type, Fiberglass, Wood, Metal, Inflatable, Market History Percent, Worldwide, Figure 41. Small Boat Market, by Type, Fiberglass Made by Fabricated Mold and Using Additive Manufacturing to Make Mold Forecasts, Percent, Worldwide, Figure 42. Small Boat Market, by Type, Metal Pontoon Boats Units, US and Worldwide, Figure 43. Small Boat Market, by Type, Metal Pontoon Boats Units, US and Worldwide, Figure 44. Small Boat Market, by Type, Metal Pontoon Boats Dollars, US and Worldwide, Figure 45. Small Boat Market, by Type, Metal Pontoon Boats, Dollars, Worldwide, TOC-6

7 Figure 46. Malibu Boats Performance Sport Boat Models Across Brands, Models and Price 78 Figure 47. Lightening Class Association 80 Figure 48. Small Boat Regional Market Segments, Worldwide, Figure 49. US Small Boats 83 Figure 50. Brunswick Capital Strategy 84 Figure 51. Brunswick Capital Expenditures Strategy 85 Figure 52. Brunswick Acquisition Strategy 86 Figure 53. Brunswick New Boat Models for Figure 54. Brunswick Freshwater Group 89 Figure 55. Brunswick Fiberglass Ski/Wake Boat 90 Figure 56. Integrated Surf Platform Begins with Hulls and Running Surfaces 92 Figure 57. Malibu Boats Integrated Surf Platform Hulls 93 Figure 58. Malibu Boats Integrated Surf Platform Running Surfaces 94 Figure 59. Precision Multi-Point Electronic Fuel Injection 95 Figure 60. Brunswick Corporation Small Boat Brands 100 Figure 61. Brunswick Corporation Marine Boat Categories 101 Figure 62. Brunswick Corporation Revenue 101 Figure 63. Brunswick Corporation Segment Revenue For Three Months 103 Figure 64. Brunswick Corporation Segment Revenue For Nine Months 103 Figure 65. Brunswick Corporation Regional Revenue Figure 66. Brunswick Corporation Current Strengths 111 Figure 67. Correct Craft Brands 122 Figure 68. Formula Boats Models 128 Figure 69. Grady-White Boats Ruggedly Elegant Outboard Powerboats 129 Figure 70. Sailboats Groupe Beneteau 133 Figure 71. Power Boats Groupe Beneteau 134 Figure 72. Class Sailboats 141 Figure 73. Malibu Boats Wake Customizable Wave 172 TOC-7

8 Figure 74. Malibu Boats Wake Surfable Wave 173 Figure 75. Malibu Boats Positioning 174 Figure 76. Malibu Boats Performance Sport Boat Models Across Brands, Models and Price 175 Figure 77. Malibu Boats US Market Share by Region, Units, Figure 78. Monterey Boats 191 Figure HP:Class-Leading, Category-Jumping Power To Weight 193 Figure / 175 HP:Class-Leading, Category-Jumping Power To Weight 194 Figure 81. Yahama Revenue 196 Figure 82. Yahama Revenue by Industry Segment 200 Figure 83. Yahama Revenue by Region 201 TOC-8