SHIFTING GEARS. feel the BERN this SEPTEMBER 7 & 8, inside: prizes: 2 &3 schedule of events: 6 & 7 teams: 4 & 5 weekend details: 8 & 9

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1 25th Anniversary Historic New Bern Ride SHIFTING GEARS feel the BERN this SEPTEMBER 7 & 8, 2013 the 25th anniversary of As we celebrate Bike MS: Historic New Bern Ride, we celebrate all the wonderful, loyal, devoted cyclists who have been along for the ride since day one. One of our Silver Spokes cyclists in particular has gone above and beyond throughout the past 25 years and has brought a contagious smile to this event. Sharon Roggenbuck is not your average Bike MS participant and fundraiser. In fact, there s not much that this woman can t do! As an avid cyclist, Zumba instructor, ballroom dancer, participant in over 160 triathlons, the oldest Raleigh Ironman triathlete, Ride Marshal, top fundraiser and dear friend to the National MS Society, Sharon is truly one of a kind. It was a friend of Sharon s who invited her to ride in the very first Bike MS (formally known as the MS 150) back in Not knowing much about multiple sclerosis or Bike MS, Sharon took on the challenge of riding 75 miles and raising $150. With over $128,000 raised for Bike MS since starting back in 1989, we asked Sharon about the secret to her fundraising success. I mainly write letters to friends and family. I also ask people I do business with; doctors, hairdresser, vet, therapist, dentist etc. I ve had many of the same supporters for years. When asked about her experience with Bike MS, Sharon says, I have met so many people with MS through the years and I am inspired by them, especially the ones who are riding or volunteering. It didn t take long for me to become committed to this cause. It is Sharon s dedication, love for cycling, kind heart, and determination to create a world free of MS that makes her a true inspiration to us all. We look forward to having everyone join Sharon and the MS Society in New Bern on September 7th and 8th for the 25th anniversary celebration ride. We ll see you soon! inside: prizes: 2 &3 schedule of events: 6 & 7 teams: 4 & 5 weekend details: 8 & 9 things to do in new bern: 10 & 11

2 PRIZES Work hard, raise money, and reap the rewards! Check out what s in store for those who go above and beyond! Jewelry Boomerang Raise $1,000 for 2013 Bike MS and become a member of the elite Jewelry Boomerang Club in 2014*. In 2012, a record breaking 506 individuals reached the Boomerang level and collectively raised over $972,000. That is 57% of the overall fundraising total! As a JB club member, you will receive a special jersey, a discounted registration fee, and first access to reserve hotel rooms for 2014 Bike MS. *All membership perks and prizes are received the year after the funds are raised. When you raise $1,000 for 2013 Bike MS, you will receive all the perks when you register for 2014 Bike MS. 50 & 100 Club Here is a statistic we bet you didn t know: The top 50 fundraisers at 2012 Bike MS collectively raised $320,500. WOW! If you are one of those top 50 fundraisers, THANK YOU for your amazing work. These 50 Club members will enjoy many perks at this year s Bike MS. As our event grows, so does our exclusive top fundraising club. If you re one of the top 100 fundraisers in 2013, just look at what you have to look forward to in 2014 as a member for the Top 100 Club: Access to the Bike MS VIP reception on Friday night Access to the Saturday night VIP tent on the riverfront Commemorative 100 Club apparel/prize No registration fee in 2014 Recognition as one of our top 100 fundraisers on the Bike MS website Invitation to special chapter events throughout the year 2 bikemsnewbern.org

3 Tour of Champions Tour of Champions is a weekend-long celebration for top fundraisers from across the Southeast Region who are leaders in the movement to create a world free of MS. Become a Champion in advancing the mission of the National MS Society by individually raising a minimum of $7,000 for Bike MS. Raise a minimum of $10,000 and bring along a guest. The 2014 trip to Amelia Island includes a 3-night hotel stay, various activities and weekend celebrations. This is a special opportunity for participants to meet other top fundraisers, share ideas about spreading awareness and raising critical funds, and celebrate the year s accomplishments while experiencing a fun destination. National Passport Program Cyclists that raise at least $5,000 are eligible to become a member of the elite National Bike Passport Program! Through the National Bike Passport Program, members can attend any of the other Bike MS Rides across the county! Select from several fabulous locations and rides within one year from the Historic New Bern ride. Members simply select a ride or several rides to participate in and send in a signed Bike MS Waiver and a $50 registration fee per ride. Learn more at bikems.org. I Ride with MS Program Through partnership with Genzyme and MS One to One, we are excited to bring the I Ride with MS program to the Carolinas in Program participants receive a complimentary I Ride with MS jersey that will help us celebrate your accomplishments riding and living with MS, as well as provide meaning to other cyclists and volunteers participating in Bike MS. Don t just ride, Bike MS 3

4 TEAMS Team Village We know it takes many people to pull this ride together. From the volunteers that assist you, to the donors who write the checks, to the family members who support your training and fundraising, to those with MS who motivate and inspire so many individuals working together toward a world free of MS. And what better way to celebrate your team s accomplishment than to gather these individuals under one tent at the ride to toast your team s victory! This is what the Team Village is all about. From gathering on Friday night, meeting up on Saturday morning before the ride, to regrouping when your team is back from the route team village is all about celebration! Team Photos Be sure to arrange your team photo time which will take place from 7am to 8am on both Saturday and Sunday in Union Point Park. Simply go to bikemsnewbern.org, click on the Teams tab, followed by Historic New Bern Ride, and you will find your team photo signup survey under the Team Experience tab. Team Recognition You and your teammates work hard throughout the year to ensure that you re doing your part to make a difference in the lives of people with MS. For all of your hard work, you deserve an award and a high five! Saturday night of Bike MS is always a special evening where we want to recognize and celebrate YOU. We will have a short program and awards presentation after dinner. Beer will be served (thanks to Carolina Brewing Company) and live music will be played. We want you and your team to come out and relax. There is still time for all of the awards to be won, so keep encouraging your team with registration and fundraising all the way through the event weekend. We can t wait to celebrate with you! TEAMS ROCK! 4 bikemsnewbern.org

5 AWARDS Awards given at Bike MS Big Wheel Award: This is one of our most coveted awards, given to the team with the most members pre-registered by August 31, Your team name will be added to this traveling trophy. Best Team Jersey: To submit your jersey design for this contest, please upload your team s jersey image to our Bike MS Facebook page by September 6th. We will have a secret panel of judges deciding on the winner! Best Team Tent: Go ALL out! Come up with a theme, deck your tent out in outrageous décor don t hold back! Highest Percentage of Jewelry Boomerang Team Members: The team with the highest percentage of team members qualifying as Jewelry Boomerangs (raising at least $1,000 or more) by August 31, 2013 will be recognized. Rookie Award: We love our new teams and want to give a special award to our newbies. Special Weekend of Event Awards: We like to throw in a few surprises for our weekend awards you never know, your team could be a winner! Awards given at the Bike MS post-event celebration Highest Fundraising Teams: The top ten fundraising teams will be recognized at the celebration. Highest Pledge Average Teams: The top 5 teams with the highest pledge average will be recognized (pledge average = total of funds raised by the team divided by number of team members). And many more! The 25th Anniversary Bike MS: Historic New Bern Ride is proudly Presented by: MS Lifelines. MS LifeLines is an educational support service for people living with MS and their families. We re thrilled to share this moment with them! Don t just ride, Bike MS 5

6 SCHEDULE OF EVENTS Friday, September 6 Rider/Volunteer Check-In, Convention Center (Ballroom) 3pm-9pm Cyclists must meet the $300 fundraising minimum before being eligible to ride in Bike MS. Turn in your Money Collection Envelope in exchange for your rider number (bib, helmet, bike), event t-shirt & cue sheets. Volunteers will receive their assignments and event t-shirt. You only have to check in once. Must have ID; cannot check in for others. Campground Open, Union Point Park 3pm-9pm Camping is free for all cyclists and volunteers in the park. Campers are encouraged to secure belongings at all times and use overnight bike storage (see below). A shower truck will be parked adjacent to the restrooms in Union Point Park. Bike Room Open, Convention Center (Upstairs) 3pm-9pm Cyclists can store their bikes overnight at the Convention Center. Place your rider number on your bike and helmet before placing them in storage. The bike room will be staffed during open hours and locked securely at all other times. You will need your ID or rider number to check out. If you are lodging in Havelock, Kinston, or at the YMCA, drop off your bike here for ease of use. Bike Mechanics Available, Convention Center (Parking Lot) 3pm-9pm Mechanics from our Titanium Level bike shops will be on hand to assist riders with any last minute bicycle problems and inspections. Also, many shops will have bike-related items for sale in case you forget anything. Bike MS Vendor Expo, Convention Center (Parking Lot) 3pm-9pm NEW FOR 2013! We re kicking off the anniversary weekend on Friday, September 6th with our First Night Festival. Here you ll find: Tryon Palace and Little Caesars Pizza selling food; Tri Century Cyclists selling jerseys and other goodies; Carolina Brewing Company s new bike raffle; scenic River Tours setting up tours for river cruises; kayak rentals and much MUCH more. To sweeten the deal, many New Bern businesses are staying open late on Friday night and opening early on Saturday morning. Rookie Rider Orientation, Convention Center (Ballroom) 5pm-8pm New to the sport of cycling or just new to Bike MS? If so, please join us for one of our Rookie Rider Orientation sessions during Friday night of the event! Our League of American Bicyclists certified instructors will host a brief rundown of safety tips, group riding techniques, event FAQs and what to expect on the route and off. These sessions will be offered every hour on the hour between 5pm and 8pm in the ballroom adjacent to check-in. Indoor Camping Check-In, Twin Rivers YMCA of New Bern 5pm-11pm The TWIN RIVERS YMCA is just 2 miles from the Start/Finish Line at Union Point Park. Reserve your spot now for Indoor the Y. Your reservation includes air conditioned floor space for your air mattress, indoor secure bike storage; access to locker rooms, showers, steam, sauna, hot tub, gymnasium, fitness areas and two pools during hours of operation. A Continental Breakfast will also be available for all campers. You must reserve your space in advance before September 5, Reservations can be made through the YMCA Service Desk by calling and asking for Bike MS Indoor the Y. Non-refundable/non-transferable payment is due at time of reservation. Limited Space Available! Friday Evening Only = $25.00; Saturday Evening Only = $25.00; Friday & Saturday Evenings = $ Check-In Friday, September 6th 5:00pm-9:00pm. Facility Operating Hours: Friday 5:30am-9:30pm; Saturday 7:00am- 6:00pm; Sunday 1:00pm-6:00pm. No admittance to YMCA Facility for Bike MS Campers after 12:00am both evenings. VIP Reception, Convention Center (Veranda, VIP Tent) 6:30pm-8:30pm 50 Club members, sponsors, and special guests are invited to our Bike MS VIP Reception. The reception will feature beer, wine and catered hors d oeuvres from Strange & Sons Catering. VIP events are by invitation only. Saturday, September 7 Bike Room Open, Convention Center (Upstairs) 6am-9am Breakfast, Union Point Park (Refueling Station) 6:30am-9am Enjoy a continental breakfast of bagels, pastries, fruit, juice and coffee. VIP Breakfast, Union Point Park, VIP Tent 6:30am-9am 50 Club members, sponsors and special guests are invited to enjoy a hot breakfast in Union Point Park at the VIP Tent. The tent is located near the start/finish line. VIP events are by invitation only. Team Picture Opportunity, Union Point Park (Gazebo) 7am-8am If the weather is bad, the photos will be moved to the Veranda of the Convention Center. Bike Mechanics Available, Convention Center (Parking Lot) 7am-8:15am 6 bikemsnewbern.org

7 Welcome, Union Point Park 7:45am-8am Saturday s ride will kick off with opening remarks, last minute safety reminders and acknowledgement of last year s top fundraisers - Blanche Dean and Selma Cyclepaths. Official Start: Staggered, Union Point Park 8am Cyclists will line up according to average speed and will leave the park in staggered groups to reduce congestion at the start of the route. 50, 75 and 100-mile cyclists will start first with the 30 milers following immediately. Look for the MPH signs. Open Course, Craven & Beaufort Counties 8am-6pm Cyclists will have the option of riding 30, 50, 75 or 100 miles. Routes close promptly at 6pm. Cyclists not through the last rest stop by 5:30pm will be transported forward on the route. Mini Bike MS, Union Point Park 9:30am-12noon All aspiring young cyclists are invited to participate in the Mini Bike MS as long as they are supervised by a parent or legal guardian. Participants will ride around Union Point Park. Interactive games will follow for entertainment. Children should bring their helmets and bikes. Massage Therapists, Union Point Park 12noon-6pm Pre and Post Event massages will be provided by A Touch Above s Sports Massage Team. Visit them before your ride from 6am -7:15am for a 10 minute Pre event massage. This will invigorate your muscles and help warm them up before your ride. After all your hard work help yourself recover for the next day and the drive home with a 20 minute post event massage. Post event massage has been shown to speed up recovery and cut down on delayed onset muscle soreness by as much as 40%! Need a maintenance session before New Bern? Visit for more information and for referrals to a qualified massage therapist in your area. Happy Hour sponsored by Carolina Brewing Co., Convention Center (Veranda) 3pm Kegs will be tapped to set the tone for a relaxing weekend! Please drink responsibly. Live Music, Convention Center (Veranda) 4:30pm-7pm Buffet Dinner, Convention Center (Ballroom) 5pm-8pm Dinner will be served for cyclists and volunteers, and guest tickets will be available for $10. VIP Reception, Convention Center (Veranda) 6pm-9pm 50 Club members, sponsors, and special guests are invited to a drop-in reception on the back Veranda of the Convention Center at the VIP Tent. Enjoy delicious desserts and cocktails! Bike MS Celebration & Program, Convention Center (Veranda) 7pm-8pm A time to reflect, reward, and celebrate individuals, teams, participants and volunteers all working toward a world free of MS. Live Music, Convention Center (Veranda) 8pm-9:30pm Sunday, September 8 Bike Room Open, Convention Center (Upstairs) 6am-9am Breakfast, Union Point Park (Refueling Station) 6:30am-8:15am Team Picture Opportunity, Union Point Park (Gazebo) 7am-8am Bike Mechanics Available, Convention Center (Parking Lot) 7am-8:15am Welcome, Union Point Park 7:45am Indoor Camping Check-Out, Twin Rivers YMCA of New Bern by 8am Official Start: Staggered, Union Point Park 8am Open Course, Craven & Pamlico Counties 8am-5pm Cyclists will have the option of riding 30, 50, 75, or 100 miles. Routes close promptly at 5pm. Cyclists not through the last rest stop by 4:30pm will be transported forward on the route. Finish-Line Fun, Union Point Park 11am-5pm There will be celebration as cyclists cross the finish line. Everyone is invited to come to Union Point Park to cheer the cyclists across the finish line in support of their efforts. Buffet Lunch, Convention Center 11am-6pm Massage Therapists, Union Point Park 12noon-6pm Don t just ride, Bike MS 7

8 8 Staggered Start WEEKEND DETAILS Cyclists riding the 50, 75, and 100-mile routes will be lined up together at Union Point Park according to average speed at 8:00am BOTH days. Routes will be on a flat course not closed to regular traffic, with rest stops every miles. Rest stops will be staffed by volunteers with water, Gatorade, fruit and snacks. All cyclists doing the 30-mile route will start immediately following the rest of the riders (there is not a set start time it will be just after the other cyclists roll out). All 30-mile cyclists should line up at the end of the line in Union Point Park according to average speed on both days. Look for the 30-mile signs near the gazebo. Cue Sheets Printed cue sheets for all routes will be available in the Convention Center Ballroom at check-in during Bike MS weekend. These cue sheets will include an emergency number that you can call anytime during the event to seek assistance. Inspections Though we do not require inspections, we strongly encourage you to be sure your bike is safe. Any of our bike shops will fully inspect your bike and provide you with an inspection sticker. If you encounter mechanical problems on the route and you have your sticker displayed, you will only be charged for parts. Otherwise, you will be charged for both parts and labor. Mechanics If you find your bike needs some assistance during the ride, our participating bike shop mechanics will be at the start/finish line and at each rest stop throughout the ride. Labor is free if your bike was inspected prior to the ride, but bring extra cash for parts. Please have your inspection sticker visible or available upon request. Support and Gear Vehicles (SAG) Special vehicles will be on the route to assist you. If you need help, pull off the road and give a thumbs down to the SAG vehicle (all will be marked with magnets with our logo and Support Vehicle on them). SAGs will pick you up and move you forward to the next rest stop. The lunch rest stop will have a support vehicle dedicated to bringing cyclists back to the start/finish line if needed. Check-In Process Rider check-in is available September 6 from 3pm-9pm at the New Bern Convention Center. To check in, you will need to turn in your Money Collection Envelope with all contributions that you have collected and matching gift documentation. Please be sure to bring a photo ID. In return, you will receive an event t-shirt and your rider number. At check-in, there will be an information table where you can pick up cue sheets, weekend schedules, and I m riding for bibs. We will have a solutions desk staffed with key staff and volunteers who will answer any questions you may have. **NOTE: You may only pick up your own packet.

9 bikemsnewbern.org Don t just ride, Bike MS 9 Emergency Weather Plan If it rains, we still ride! If there is lightning, please wait at the nearest rest stop for the storm to pass. If you are not near a rest stop, please take a SAG vehicle to the next stop. In the case of severe weather, we will transport you from the route to the Convention Center. Bike MS staff reserves the right to close any and all routes in the event of inclement weather or any other hazard. Volunteer! Want to keep busy during Bike MS if you re not participating in the ride? Contact Diane Hartley (diane.hartley@nmss.org) for a list of available volunteer positions. We can always use a helpful hand. This event wouldn t be what it is without our wonderful volunteers! Directions to New Bern From the West - Take HWY 70 E to New Bern. Take exit 417 toward New Bern/ Washington and merge onto 70 W BR toward New Bern to cross the Trent River Bridge. Turn left on South Front St. and the Convention Center will be on the left. From the North - Take I-95 S to Smithfield, NC. From I 95 in Smithfield, take Highway 70 E to New Bern. Then follow the directions above from the west. From the South - Follow HWY 17 N to New Bern. Upon reaching New Bern city limits, continue to follow 17 N (also MLK Blvd.) to Broad St. At the end of Broad St. turn to the right onto E. Front St. At the stoplight Union Point Park will be on the left. Turn right onto S. Front St., and the New Bern Convention Center will be on the left. Parking Options Downtown New Bern has many parking lots that you can use during the event weekend. We ask that you do not park in front of the Convention Center except while you are checking in. You can find a downtown parking map under the Event Details section of our website. Ride Marshals- NEW for 2013! Ride Marshals are official representatives of the MS Society and Bike MS. They are on the route serving as Good Will and Safety Ambassadors to answer questions, share advice and encourage to all our cyclists along the route. Keep a look out for these ambassadors, who will be wearing specific jerseys. They are there for you! Meal Tickets Friends and Family Meal tickets are available to purchase for $10. Only a limited number will be available at the door, so please make your purchase online in advance of the event. Visit view event details, click on the meals & lodging tab and order your ticket there. Please be sure to print out your confirmation receipt and bring it with you on Saturday evening. For the Kids: Mini Bike MS! Bring your child s bike and helmet to Bike MS with you! Kids of all ages are welcome to ride in the Mini Bike MS in the loop through Union Point Park on Saturday starting at 9:30am. The route even has a rest stop stocked with goodies. All children should be accompanied by a parent or legal guardian at all times and must wear a helmet while riding. IMPORTANT REMINDER Children 15 and under must be supervised by a parent or legal guardian at all times during Bike MS activities. *Childcare is not provided during Bike MS weekend.

10 10 Thursday, September 5 Historic Homes Walking Tour Explore the architectural beauty of New Bern s restored homes. Drop by Mitchell Hardware, Carolina Creations, and the Blades House during their open houses from 5:30-7:30pm. Nicolas Sparks Autographed Nicolas Sparks books for sale at his foundation on Middle Street, 12pm-4pm. Waterfront Activities Downtown New Bern is surrounded by water, so take advantage of one of the many activities. Go on a one-of-a-kind pirate adventure, a boat tour, or try kayaking or standup paddle boarding. Wine Tasting Explore the Galley Stores wine shop for a special wine tasting from 5pm-7pm, located at 300 East Front St. Cost is $15 per person. Trolley Tours Discover three centuries of history and architectural beauty in a guided trolley tour of historic downtown New Bern. Call for information and reservations. Waterfront Concert Enjoy the eclectic sounds of Hot Buttered Grits. The concert, located next to Persimmons Restaurant on the waterfront, starts at 7:00pm. Friday, September 6 THINGS TO DO IN NEW BERN New Bern Battlefield Tour the site of the 1892 New Bern Civil War Battlefield. Contact the New Bern Historical Society at ; reservations are required. Scavenger Hunt Take part in a daylong scavenger hunt beginning at the New Bern Riverfront Convention Center. The hunt starts at 10am and ends at 5pm. Live Entertainment Relax and enjoy live entertainment from 5pm-9:30pm at the Doubletree Deck Party and at Bear Town Market on South Front Street. Microbrew Tastings Sample unique micro brewed beers while enjoying New Bern s beautiful waterfront. Tasting begins at 7pm- 9pm at the North Carolina History Center Bates Common. Cheers! Wine Tasting Explore the Galley Stores wine shop for a special wine tasting from 5pm-7pm, located at 300 East Front St. Cost is $15 per person. Painting & Wine Event Check out Bear Hands Art Factory for painting and a glass of wine from 7pm-9pm. Downtown New Bern Experience the charm of downtown New Bern s unique stores, shops, and galleries, many open extended hours during this weekend event. Waterfront Activities Downtown New Bern is surrounded by water, so take advantage of one of the many activities. Go on a one-of-a-kind pirate adventure, a boat tour, or try kayaking or standup paddle boarding. Heritage Walking Tours Choose from seven of our self-guided walking tours to discover the rich history of New Bern. Trolley Tours Discover three centuries of history and architectural beauty by taking a guided trolley tour of historic downtown New Bern. Call for information and reservations.

11 bikemsnewbern.org Don t just ride, Bike MS 11 Saturday, September 7 New Bern Battlefield Tour the site of the 1892 New Bern Civil War Battlefield. Contact the New Bern Historical Society at ; reservations are required. Scavenger Hunt Take part in a daylong scavenger hunt beginning at the New Bern Riverfront Convention Center. The hunt starts at 10am and ends at 5pm. Live Entertainment Relax and enjoy live entertainment from 5pm-9:30pm at the Doubletree Deck Party and at Bear Town Market on South Front Street. Microbrew Tastings Sample unique micro brewed beers while enjoying New Bern s beautiful waterfront. Tasting begins at 7pm-9pm at the North Carolina History Center Bates Common. Cheers! Wine Tasting Explore the Galley Stores wine shop for a special wine tasting from 5pm-7pm, located at 300 East Front St. Cost is $15 per person. Downtown New Bern Experience the charm of downtown New Bern s unique stores, shops, and galleries, many open extended hours during this weekend event. Waterfront Activities Downtown New Bern is surrounded by water, so take advantage of one of Heritage Walking Tours Choose from seven of our self-guided walking tours to discover the rich history of New Bern. Trolley Tours Discover three centuries of history and architectural beauty by taking a guided trolley tour of historic downtown New Bern. Call for information and reservations. Sunday, September 8 Breakfast Enjoy a quick or a leisurely breakfast at one of our downtown restaurants: Lawson s Landing, Country Biscuit, Captain Ratty s, Baker s Kitchen, Christoph s, Bear Town Java, or Trent River Coffee. Church Worship Spend your Sunday at one of New Bern s historic churches. Thank you to our sponsors!

12 move yourself. september 7 & 8, th anniversary historic new bern ride Greater Carolinas Chapter 3101 Industrial Dr, Suite 210 Raleigh, NC NON-PROFIT ORGANIZATION US POSTAGE PAID Raleigh, NC Permit# 564