Brand Guidelines updated:

Transcription

1 Brand Guidelines updated:

2 Branding Elements 2 Primary Logo 3 Griffin 4 Color Palette 6 Typography Stationery System 8 Letterhead 9 Business Card, Envelope, Mailing Label Athletics logo 11 Athletics Logo 12 Product Color Palette 13 Individual Sports 14 Coaches Gear

3 Branding Elements

4 Primary Logo Word mark: The Spartanburg Day School word mark is the primary logo. Always use the artwork provided without alterations. Never set the type in the word mark or distort in any way. Color palette: Whenever possible, use the 2-color version of the logo in 1797 Red and 424 Gray. The only other logo variations are as 1-color versions in 1797 Red, 424 Gray, black or white Black White 2

5 Griffi n GriFFin symbol: the Griffi n symbol may be used as a mascot for the school, only as it related to school spirit. the Griffi n may only be used in Pms 1797 red, Pms 424 Gray, Pms 3005 Blue, black or white. it may also be tinted back for a subtle effect Black 424 White 3005 Word mark and symbol: the Griffi n symbol is a mascot for the brand, and not part of the primary logo. do not put the griffi n in close proximity to the primary logo to avoid any confusion. 3

6 Color Palette Primary color palette: The primary color palette comprises the colors of the master brand. Use the color formulas indicated for print and digital applications C Process Coated: C:2 / M:97 / Y:85 / K:7 4-C Process Uncoated: C:1 / M:87 / Y:89 / K:4 HEX# C C Process Coated: C:30 / M:20 / Y:19 / K:58 4-C Process Uncoated: C:25 / M:17 / Y:5 / K:44 HEX# 796C69 Secondary color palette: 3005 should be used as a strong accent color C Process Coated: C:100 / M:31 / Y:0 / K:0 4-C Process Uncoated: C:99 / M:22 / Y:0 / K:1 HEX# 0067A9 4

7 Color Palette tertiary Color PalEttE: tertiary colors are accent colors, used in smaller proportions than the primary and secondary color palette Green 4-C ProCEss CoatEd: C:66 / M:92 / Y:0 / K:0 4-C ProCEss UnCoatEd: C:45 / M:65 / Y:0 / K:0 hex# C ProCEss CoatEd: C:93 / M:0 / Y:63 / K:0 4-C ProCEss UnCoatEd: C:84 / M:0 / Y:57 / K:0 hex# C ProCEss CoatEd: C:99 / M:1 / Y:5 / K:5 4-C ProCEss UnCoatEd: C:95 / M:1 / Y:11 / K:2 hex# 008CC4 4-C ProCEss CoatEd: C:0 / M:28 / Y:87 / K:0 4-C ProCEss UnCoatEd: C:0 / M:27 / Y:89 / K:0 hex# FBAE4B Pms C ProCEss: C:1 / M:0 / Y:4 / K:3 hex# F5F4EB 5

8 Typography SABON NEXT: PRIMARY SERIF FONT DISPLAY The quick brown fox jumps over the lazy dog. REGULAR The quick brown fox jumps over the lazy dog. DEMI The quick brown fox jumps over the lazy dog. BOLD The quick brown fox jumps over the lazy dog. Futura: Secondary sans SERIF FONT Light The quick brown fox jumps over the lazy dog. Book The quick brown fox jumps over the lazy dog. Heavy The quick brown fox jumps over the lazy dog. BOLD The quick brown fox jumps over the lazy dog. 6

9 Stationery System

10 Letterhead 1701 Skylyn Drive Spartanburg, SC P w SpartanburgDaySchool.org January 27, 2016 Dear Mr. Smith, Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Sed rutrum dapibus orci. Duis laoreet. Aenean laoreet dignissim nisi. Mauris dignissim. Sed lacinia lectus ac nunc. Aenean porta dapibus mauris. Donec ut elit interdum quam porta porttitor. Quisque eu metus nec nunc commodo ultrices. Vestibulum tempus magna quis massa. Aliquam erat volutpat. Fusce mollis tortor eu neque. Vivamus et ligula vel diam pretium rutrum. Sed ut velit. Aliquam felis est, fringilla auctor, ultrices et, tristique a, nisl. Donec rhoncus scelerisque arcu. Integer adipiscing, neque sed commodo interdum, dolor leo facilisis ante, in bibendum quam elit non quam. Fusce eleif end purus non arcu. Maecenas ultrices diam eu nulla consectetuer elementum. Curabitur condimentum lacinia ipsum. Suspendisse ultrices viverra nulla. Nam consequat tellus at sapien. Sed feugiat nibh sed nulla vehicula dictum. Aenean sem nibh, sagittis sit amet, ultrices a, fringilla sed, nisl. Cras sodales mauris vel nisi. Etiam vestibulum placerat sem. Etiam tortor justo, scelerisque vitae, dictum vitae, porta at, est. Fusce luctus, felis ac tempus mattis, magna diam malesuada leo, sed sollicitudin risus purus quis nisl. Sed accumsan mollis ligula. Suspendisse condimentum. Etiam eu est. Mauris a est ut neque scelerisque dapibus. Sed risus. Mauris commodo ultrices est. Sed tempus lorem et massa. Pellentesque eget justo non sem auctor vehicula. Aliquam erat volutpat. Maecenas interdum, nibh a tempus fringilla, est justo fermentum ante, vel euismod risus nunc eu enim. Maecenas eget ante vel massa vulputate tincidunt sit amet nec lacus. Ut eu odio urna, vel volutpat justo. Fusce velit urna, viverra sit amet consequat vitae, sodales nec nisi. Cras at nisi arcu. Aliquam lacinia neque sed nulla tincidunt a porttitor est interdum. Ut id orci ac metus varius blandit. Suspendisse potenti. Fusce ipsum massa, fringilla vitae tempor vitae, dapibus ac mi. Letter should left align with Day School in the word mark. 8

11 Business Card, Envelope, Mailing Label Envelope: Align address with return address 1701 Skylyn Drive Spartanburg, SC Mr. John Smith 1234 Park Street Spartanburg, SC Skylyn Drive Spartanburg, SC Business Card Front Back Mr. John Smith 1234 Park Street Spartanburg, SC RACHEL S. DEEMS Head of School 1701 Skylyn Drive Spartanburg, SC Mailing Label: Visually center address line E P F w rachel.deems@sdsgriffin.org ext SpartanburgDaySchool.org 9

12 Athletics Logo

13 Athletics Logo athletics logo: one-color logos may only be used in the following colors: Pms 1797 red, Pms 424 Gray, Pms 3005 Blue, black or white White Black 11

14 Product Color Palette Color palette: T-shirts and other promotional products should be in logo colors ( 1797, 3005, 424). When colors are not available, choose colors as close to the color palette as possible.* For t-shirts, dark navy blue and light gray t-shirts are also acceptable. * Please note that when colors are not available in product colors, it is always recommended that you request samples prior to production to ensure colors are matched as closely to the color palette as possible. 12

15 Individual Sports Athletics logos for individual sports may be created by replacing Athletics with the name of the individual sport. Always use the athletics logo template when creating logos for individual sports. Never alter the size or kerning of the text, and never recreate the Griffin logo. Typography Individual sports should be set in Futura Heavy, all caps; centered; tracked (spaced out) at 200. The font size should always be the same as the size of Athletics in the main athletics logo. 13

16 Coaches Gear For embroidered coaches gear, use only the 1797 (red) one-color logo on a gray, navy or white shirt; or a white logo on a red shirt White 14