INTRODUCTION THE WORLD GAMES 2021 BIRMINGHAM
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1 B R AN D I D E N T I T Y G U I D E
2 The World Games is an extraordinary, international sports event held every four years, in the year following each Summer Olympic Games. Staged over 11days, The Games represent the pinnacle of competition for 3,600 of the world s best athletes in 33 unique, multi-disciplinary sports. The World Games generates worldwide exposure for the participating sports and provides a highly visible stage on which athletes from more than 100 countries compete for gold. The World Games 2021 will be held in Birmingham, Alabama from July 2021, and will generate an estimated $256 million economic impact for the city. Marking The World Games 40th anniversary, this will be the first edition to be hosted in the United States since the inaugural World Games in Santa Clara, California, in The Games are led by the International World Games Association (IWGA), a non-profit organization that is composed of 37 International Sports Federations and recognized by the International Olympic Committee. INTRODUCTION THE WORLD GAMES 2021 BIRMINGHAM
3 Logo LOGO THE WORLD GAMES 2021 BIRMINGHAM
4 At the heart of Birmingham lies something extraordinary: an ever-present energy that is destined to create greatness. At times, we ve been called magnetic, energetic, and even magic. But at its core, Birmingham is a city that knows when to raise its hand. And now is that time. This mark represents the best of who we are: an international city that s ready to host the world. In addition to being a lowercase b with a world inside, this mark also represents three things: ABOUT THE MARK + + VICTORY : a hand holding up the number 1 UNITY : the coming together of the world community CONTINUITY : the never-ending cycle of continuous improvement PASSION : the love of sport and competitive drive THE WORLD GAMES 2021 BIRMINGHAM
5 LOGO SPECS DOMESTIC LOGO INTERNATIONAL LOGO THE WORLD GAMES 2021 BIRMINGHAM
6 All intellectual property rights of the Logo, including copyright and trademark rights, are owned by the International World Games Association (IWGA), an association under Swiss law made up of independent International Sports Federations. All rights are reserved Any use of the Logo including, without limitation, the reproduction, distribution, display or transmission is subject to a specific authorization issued by the IWGA. Version September 2018 INTELLECTUAL PROPERTY THE WORLD GAMES 2021 BIRMINGHAM
7 LOGO SPECS ONE COLOR FLAT GRADIENT THE WORLD GAMES 2021 BIRMINGHAM
8 CO LO R G R A DIENT S Color TH E W O R L D G A M E S B IR M IN G H AM
9 C0 M100 Y45 K3 C42 M100 Y0 K0 COLOR GRADIENTS C0 M0 Y96.47 K0 C0 M40 Y100 K0 C26 M.39 Y100 K0 C65.88 M0 Y0 K0 C76 M16 Y100 K3 C81 M30 Y5 K11 THE WORLD GAMES 2021 BIRMINGHAM
10 BLACK - BACKGROUND USAGE: PRIMARILY USED FOR MARKETING OF THE GAMES PMS 7687 C C98 M87 Y18 K5 R29 G66 B138 1D428A PMS 109 C C1 M18 Y100 K0 R255 G209 B0 FFD100 PMS 1797 C C7 M96 Y86 K0 R203 G51 B59 CB333B SPOT COLORS WHITE - BACKGROUND USAGE: DURING THE GAMES ONSITE, DIRECTIONAL, GUIDES, ETC. PMS 3258 C C65 M0 Y34 K0 R71 G179 B183 47C0B7 PMS 368 C C56 M0 Y96 K0 R126 G193 B70 7EC147 PMS 2925 C C83 M22 Y0 K0 R0 G154 B AD9 THE WORLD GAMES 2021 BIRMINGHAM
11 2C LOGO PALLETTE THE WORLD GAMES 2021 BIRMINGHAM
12 COLOR - EVENT CATEGORY ARTISTIC AND DANCE SPORTS BALL SPORTS MARTIAL ARTS PRECISION SPORTS STRENGTH SPORTS TREND SPORTS THE WORLD GAMES 2021 BIRMINGHAM
13 COLOR - USAGE - BANNERS THE WORLD GAMES 2021 BIRMINGHAM Powerlifting Flying Disc Handball Billiards Karate
14 Usage APPLICATIONS THE WORLD GAMES 2021 BIRMINGHAM
15 F LA G T HE WO R L D G A ME S B I RM IN G HA M
16 MER CH T HE WO R L D G A ME S B I RM IN G HA M
17 Type TYPOGRAPHY THE WORLD GAMES 2021 BIRMINGHAM
18 DIN MEDIUM - DISPLAY AaBbCcDd DIN REGULAR AaBbCcDdEeFfGgHhIiJjKkLlMmNnOo SECONDARY NUMBERS - MEXCELLENT BODY-APERCU LIGHT Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis dolore te feugait nulla facilisi. TYPOGRAPHY THE WORLD GAMES 2021 BIRMINGHAM
19 STEP AND REPEAT THE WORLD GAMES 2021 BIRMINGHAM
20 CHALLENGE COIN THE WORLD GAMES 2021 BIRMINGHAM
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