Graphic Standards. Manual

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1 Graphic Standards Manual

3 A Message from the City Manager The City of Highland Village continually strives to promote a recognizable and positive image in the North Texas community. Our logo is an important element in establishing that identity and helps distinguish us from other communities and organizations. Like a team uniform, our logo identifies the City of Highland Village team, of which all of us are members. The standards in the City of Highland Village Graphic Standards Manual are intended to assure consistent quality in the application of our logo and address its prominence when other department or program logos are used. By following the standards in this booklet, you will help promote the City as a well-integrated and cohesive organization. I appreciate your cooperation and support in using the standards outlined in this booklet. Michael Leavitt City Manager

4 Introduction Welcome to the second edition of the City of Highland Village Graphic Standards Manual. The City s logo reflects the excellence of our community and serves as the primary identity of the organization. The City of Highland Village s new Sun, Land and Water logo is easily recognizable by residents, businesses and visitors. While it is impossible in one booklet to cover every possible use and application of the City s logo, we have created a Graphic Standards Manual to illustrate the features of the new logo and set the standards for it s use. Should you have questions that are not answered in the manual, please direct them to the City Manager s office at or lmullens@highlandvillage.org. About the new logo While the previous Highland Village logo was a great representation of our community for 33 years, it became outdated, not keeping up with our progressive changes and future-thinking leaders. The city, close to build-out and recently embracing new retail ventures, needed a mark that is representative of a community that is vibrant, full of life and constantly embracing progress. The new logo was designed with all these qualities in mind but still features the sun, land and water from the original.

5 Table of Contents Color Palette...3 Primary Logo Usage...4 Inappropriate Logo Usage...5 Alternate Logo Usage...6 More About The Logo...7 Business Card...8 Letterhead...8 Envelope...8 News Release...10 Fax Coversheet...12 Mailing Label

6 Color Palette PMS Yellow C C:0 M:1 Y:100 K:0 PMS 361 C C:69 M:0 Y:100 K:0 PMS 313 C C:100 M:0 Y:8 K:13 PMS Reflex Blue C:100 M:73 Y:0 K:2 PMS Black C C: 0 M:13 Y:49 K:98 Web-safe color mixes R G B

7 Primary Logo Usage Vertical Logo Usage Horizontal Logo Usage Alternate Logo Usage 4

8 Inappropriate Logo Usage Do not substitute type face. Do not alter the letter spacing of the logo. Do not change the logo colors. Do not alter the size relationship between elements of the logo. Do not stretch or compress the logo. Do not add type or graphic elements to the logo. 5 Do not tilt the logo or elements of the logo. Do not rearrange elements of the logo.

9 Alternate Logo Usage Bad Bad Better Better BACKGROUNDS Avoid positioning the logo on backgrounds that interfere with its legibility. If this is unavoidable, use the alternate logo. Can I Ever Use a Different Color? There are two cases when the logo may be displayed using a different color. On black or deeply colored backgrounds, the logo may be reversed white rather than black. Also, when black ink is not being used in a printed piece, the logo may be displayed in one of the four other logo colors. (See sidebar for examples.) Where do I Obtain a City Logo? The logo is available in all its forms on the city s Web site. If it is needed in a different file format, contact the City Manager s office at or via at lmullens@highlandvillage.org. May I Use the Sun, Land and Water graphic by itself? The logo is intended to be used with the text elements City of Highland Village included. There are instances when the graphic may be used alone, but only when the City of Highland Village is identified elsewhere in the document. But I still Have Questions... If you have any questions or comments about logo usage or this Graphic Standards Manual, contact the City Manager s office at or lmullens@ highlandvillage.org. 6

10 More about the logo Can Our Division/Department Use our Own Logo? There is one official City logo that identifies all divisions and departments throughout the organization. Like a team uniform, it identifies all the players working toward the same goal. However, there are two limited instances when an additional logo may be employed: Public Safety Services police and Fire departments have a long history of using a unique identifier. These are essential to helping the public recognize them as official public safety personnel. Attractions Specific City facilities (i.e., museums, recreation facilities, art centers, etc.) have been created as public attractions. As such, they sometimes require additional marketing identification that is separate from the City of Highland Village. Whenever these department or attraction logos are used in print, the City of Highland Village logo also must be present. What about A Logo for a Program or Special Event? Logos for programs and special events are acceptable. City-run events and programs often require unique marketing identification to help generate interest in the activity. Since they are not departments or divisions, they are not likely to cause confusion to our customers. Whenever these logos are used in print, the City of Highland Village logo also must be present. But we Really Want our Own Logo... It is understandable to want a unique logo tailored to your specific needs. However, it is more important to communicate clearly and consistently to City of Highland Village visitors. Using one common logo also reminds the thousands of City of Highland Village employees that we are all working together toward the same goals. 7

11 Business Card, letterhead and envelope Business Card The approved City business card is available by request to City employees. Size: 2 x 3½ Paper: Neenah - Coronado Recycled 100C Smooth Bright White City of Highland Village logo: x 1.25 decimal inches Typography: Name: 11 pt Arial Title: 8 pt Arial Italic, PANTONE Reflex Blue Address/Phone/Web/ 9 pt Arial Back Text: 13 pt Arial Italic, white Back Image: PANTONE Reflex Blue coverage of paper, white portion of the logo sized to x decimal inches Other: Printing on back and/or professional acceditation information allowed Letterhead The City has adopted one letterhead design for department/division use. Size: 8½ x 11 Paper: Neenah - Coronado Recycled 80T Smooth Bright White City of Highland Village logo:.9799 x.9173 decimal inches Typography: City Name and/or Division: 10 pt Arial Bold, all caps Address/Web: 10 pt Arial, left justified, black text No other logos allowed on City of Highland Village letterhead Envelope Size: No. 10, 9½ x 4 City of Highland Village logo:.8021 x.7639 decimal inches Paper: Neenah - Coronado Recycled 80T Smooth Bright White Typography: City Name and/or Division: 10 pt Arial Bold, all caps Address: 10 pt Arial, left justified, black text 8

12 City of Highland Village 1000 Highland Village Road Highland Village, Texas John T. Doe Assistant Director, City Hall City of Highland Village 1000 Highland Village Road Highland Village, Texas Front Back Ph: Highland Village Road Highland Village, Texas A Quality Lakeside Community. 9

13 News release News Release The City has adopted one letterhead design for department/ division use. Size: 8½ x 11 Paper: Neenah - Coronado Recycled 80T Smooth Bright White City of Highland Village logo:.9799 x.9173 decimal inches Typography: City Name and/or Division: 10 pt Arial Bold, all caps Release and Contact Information: 10 pt Arial Bold Address/Phone/ /Web: 10 pt Arial, right justified, black text News Release : 40 pt Arial Italic Headline: 18 pt Arial Bold, left justified Text: 12 pt Arial 10

14 News Release DEPARTMENT NAME Story Headline Ore volum inim at. Ut duis nisim zzriliquis nonsequi blaorti onsequi bla alit ipisi. For release: 2/4/08 Contact: Employee Name / pr@highlandvillage.org 1000 Highland Village Road Highland Village, Texas Esecte dolessi tat. Ut autpat, sustrud delestrud dignis niam, secte mod modionsequis elit iriuscidunt luptat. Wisciduisl ing exer irit, consequis do digna facilit, vullandre faccum dunt nostis nos amconum velit ad te feuguer aut utat luptatie dolenim nisl et, commolu ptatie te magna atem vulput praessi ent nullummy nulla aut vel et accum in ut am diam dion velessequi tat. Unt in volore ver init wis et lametum quipis nonsed estie dolum dolobor sustie ming ex etum doloborem aci bla adiat. Dui bla adiamcore vel illutem dignibh ea cor sis alis dolobore doloreet, quat, quat er sequis nullumm odiamet ver susto ea core tat. Ut wis num inim exer seniat. Sequis ate commolore min utem veliquatio eugue et endrem eratet lamconu llaore faci eugiam nullan eumsandrem iusci blaor inciliquat iriusci liquis nibh et niat. Ibh eugiam incipit illum aut nulput nit praessequat wissisim do core magnim veliquat aci te consed molore commod enim iril et delenim nostionse eugiat dolorem vullaor sim dip estis deliquis aute vendit amet alit vercip el ea facidui ssequate magnim vel ute mod et pratis at iureet praestrud exeriusci tat at ent er senisissim vel il enit velesse quatuer atincin utat aliquis at, core dolorper sendit, consecte dolor alisl ut luptat dolorper aliquipit vel ullam num acin utat ut ad ex 11

15 fax cover sheet Fax Cover Sheet The City has adopted one letterhead design for department/ division use. Size: 8½ x 11 Paper: Neenah - Coronado Recycled 80T Smooth Bright White City of Highland Village logo:.9799 x.9173 decimal inches Typography: City Name and/or Division: 10 pt Arial Bold, all caps Address/Phone/Fax/Web: 10 pt Arial, right justified, black text Fax : 40 pt Arial Italic Date/Pages/To/From: 16 pt Arial Bold, left justified, all caps, text in parentheses is not bold Special Instructions: 16 pt Arial Bold, left justified 12

16 Fax City of Highland Village Phone: Fax: Highland Village Road Highland Village, Texas Date: Number of Pages (including this one): To: FROM: Special Instructions: 13

17 Mailing Label Mailing Label Size: 4 x 3 City of Highland Village logo:.8021 x.7639 decimal inches Paper: Standard 6-up white label stock, rounded corners Typography: City Name and/or Division: 10 pt Arial Bold, all caps Address: 10 pt Arial, left justified, black text Other: Only City of Highland Village logo allowed on mailing label City of Highland Village 1000 Highland Village Road Highland Village, Texas

18 City of Highland Village 1000 Highland Village Road Highland Village, Texas 75077

An effective grid is not a rigid formula, but a flexible and resilient structure, a skeleton that moves in concert with the mass of information.

An effective grid is not a rigid formula, but a flexible and resilient structure, a skeleton that moves in concert with the mass of information. Guides create a clear division of information, a structure