Rachel s School Of Dance Brand Book. Designer: Angelika Kot

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1 Rachel s School Of Dance Brand Book Designer: Angelika Kot

2 Table of Contents Table of Contents i Logo 1 Do s/don ts 2 Do s/don ts Explanation 3 Printed Examples 4 Watermark 5 Digital Examples 6 Uniforms 7 Colour 8 Typography 9 Typography Size/Tracking 10 i

3 Logo The inspiration for the logo came from looking at the assignment on a traditional perspective. The idea was to stay away from the most common visuals that are being used today to represent the dance industry, and create something that looked a little bit more traditional with a modern twist. Tradition is the main idea behind the design of the logo because I want the Rachel's School of Dance to become a tradition to everyone that chooses to attend this school of dance. The logo is inspired by the shape of a pendant. Many dancers today are commonly seen wearing some sort of pendant around their neck that has sentimental value to them. That pendant represents the memories of the person wearing it. It is something that stays with them forever. This is how the Rachel's School of Dance is represented. It is a place that will become a sentimental value to the dancers that attend the school for majority of their childhood, creating memories that will stay with them for the rest of their life. As well as be passed down from generation to generation, which in the long run will become an unforgettable tradition to those who join this dance family. 1

4 Logo: Do s and Don ts Do 1. This is the main logo that the dance studio would be using for their printed marketing mediums such as, their stationary package, posters, as well as for digital purposes, such as websites, advertisment, etc. 2. This is the icon separate from the logo which would be used to advertise the studio on line, along the footer of the any advertising site as well as for any interactive advertisements that would also be posted along the side of the site. Additionally, this icon would be used for miniature printed banners. This icon would be Seen on post cards, miniature souvenirs, as well as for uniforms. 3. This section of the logo would be used for miniature souvenirs, as well as on the uniforms that the school would be handing out for their students to wear during their lessons. This logo can be used on a viariety of background colours, the colours that will be used are provided under the colour section. 2

5 Logo: Don t Don t 1. No changing colour(s) of the logo in any shape or form. 2. Do Not position the text of the logo on the top and bottom of the icon. 3. Do Not rearrange a section of the text of logo. 4. Do Not position the text of the logo on the top of the icon. 5. Do Not rearrange a section of the text of the logo, and do not add any additional vectors to the logo. 6. Do Not position the text of the logo on the bottom of the icon. 3

Printed examples Alana Brooks Owner/ Instructor Address: 166 Crumbley Rd. Miller Town, Ontario L1K 2B9 Et eos animal instructior. Nec sanctus consequat voluptatum id.

6 Printed examples Alana Brooks Owner/ Instructor Address: 166 Crumbley Rd. Miller Town, Ontario L1K 2B9 Et eos animal instructior. Nec sanctus consequat voluptatum id. September 1, 2015 To whomever this may concern, Lorem ipsum dolor sit amet, est ea ullum incorrupte elaboraret. Ius eros tantas impedit et, sea eu evertitur gloriatur, omnes persecuti definiebas eam no. Noluisse splendide pri no, et vocent abhorreant sea, voluptua vituperata dissentiunt mel ad. At ceteros offendit qui, dictas commune menandri his no. Et eos animal instructior. Nec sanctus consequat voluptatum id. Lorem ipsum dolor sit amet, est ea ullum incorrupte elaboraret. Ius eros tantas impedit et, sea eu evertitur gloriatur, omnes persecuti definiebas eam no. Noluisse splendide pri no, et vocent abhorreant sea, voluptua vituperata dissentiunt mel ad. At ceteros offendit qui, dictas commune menandri his no. Front of envelope Et eos animal instructior. Nec sanctus consequat voluptatum id. Sincerely, Phone Number: (555) Front of letter head Back of envelope Letter Head The logo with the serif text would be positioned on the top-right corner of the letter head, with 5 cm space on top, as well as 5 cm on the right side of the letter head. The content would be left aligned with a left padding of 5 cm. Envelope The logo on the envelope would be positioned on the top-left corner with the 5 cm space on the top, as well as 5 cm on the left side of the envelope. The text would address would left align with the logo with a 5 cm padding on the left. The pink line segment would be positioned on the bottom of the envelope on both sides with the bottom padding of 10cm. The icon at the back of the envelope would be positioned on the center of the lip with a top padding of 10cm. 4

7 Digital examples Rachel's School of Dance Website 6

Printed Examples Alana Brooks Owner/ Instructor Phone Number: (555) 836 7263 Email: alanabrooks@rachelschool.com Address: 166 Crumbley Rd.

is going to be printed on. On the back the icon is to be positioned top-left corner with a top and left padding of 10cm.

8 Printed Examples Alana Brooks Owner/ Instructor Phone Number: (555) Address: 166 Crumbley Rd. Miller Town, Ontario L1K 2B9 Front of business card Back of business card Business Card For the business card the logo would be positioned in justified position, meaning centered on the card that it is going to be printed on. On the back the icon is to be positioned top-left corner with a top and left padding of 10cm. The contact information is to be centered with a justified position on the right hand side of the business card. The name and their profession must be positioned at the bottom of the icon with a top padding of 3.5 cm. Lastly, the line segment separating the name and the contact info must be positioned 1/4 and a 1/2 way in from the left of the card. 5

9 Uniforms examples Front Back T-Shirt The t-shirts would have the icon on the left side of the chest with the name of the school on the right sleeve, as well as providing the option to personalize the t-shirts with the students name at the back, and a choice of colour provided on the right side of the page. 7

10 Colour RGB CMYK PANTONE 1925C PANTONE 7548C , 0, 75 0, 198, 0 0, 0, 0 2, 100, 62, 0 0, 23, 100, 0 75, 68, 67, 90 #e9004b #ffc600 #

11 Typography Typography The font-family Birds of Paradise and Gill Sans will be the typefaces representing the branding of this dance studio. However, the digital, and print advertising information (content) of Rachel school of dance will be using Gill Sans, as it is simpler to read on all mediums, and will have a cleaner look to give the audience the information they need. The Word Mark The word mark of the logo is 129pt regular, for the name Rachel with a fill colour of Pantone 1925C. While the School of Dance part of the word mark is 53pt regular. The words School & Dance have a fill colour of Pantone 00000, the word of has a fill colour of Pantone 7548C. These colour(s) must be used in the word mark in all the marketing mediums being used. Font Sizes The font sizes for each typface require enough tracking so that it fits another line in between each sentence. Birds of Paradise ABCDEFGHI JKLMNOPQRSTUVWXYZ abcdefghijklmnopqrs tu vwxyz = #$ % ^ &*()+[] \ {} <>,./ Gill Sans(light) ABCDEFGHI JKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz =~!@#$%^&*()+[]\{} :; : <>?,./ Gill Sans (regular) ABCDEFGHI JKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz =~!@#$%^&*()+[]\{} :; : <>?,./ Gill Sans (bold) ABCDEFGHI JKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz =~!@#$%^&*()+[]\{} :; : <>?,./ 9

Brandbook. School of Dance

Brandbook. School of Dance Brandbook School Philosophy The goal at Rachel s is to develop self esteem and happiness while teaching body skills through dance. Our students are individuals and are talented in his or her own way. It