Brandbook. School of Dance
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1 Brandbook
2 School Philosophy The goal at Rachel s is to develop self esteem and happiness while teaching body skills through dance. Our students are individuals and are talented in his or her own way. It is our intention to guide our students in dance through knowledgeable, capable and loving teachers. We will give all that we have and all that we know to our students hoping that we can share in their development as dancers. We encourage our students to share, to create, and enjoy who they are. Our proudest moments are watching them grow knowing that we are part of their lives. ***Reference:
3 Table of contents Typefaces... 3 Colours... 4 Correct usage... 5 Incorrect usage... 6 Icon and Word mark
4 Remachine Script AaBbCcDdEeFfGgHh IiJjKkLlMmNnOoPpQq RrSsTtUuVvWwXxYyZz Web font-dancing Script Bold Typefaces A fun script font was used in contrast with a slab font. The Remachine Script is feminine with movement while the College block focuses on a strong foundation of education. These typefaces together add personality to the brand and convey expertise in dance. Myriad Pro, Helvetica, and Arial fonts can be used for body text on websites for best pressence. College Block abcdefghijklmnopqr stuvwxyz Web font-joe College NF Serif (will need to be purchased) 3
5 colours PMS Colour 225C Web safe Colour #ff0099 C 4% R 229 M 96% G 26 Y 0% B 146 K 0% PMS Colour 267C Web safe Colour # C 75% R 102 M 100% Secondary Colours White Black Grey #ffffff # #e5e5e5 G 0 Y 0% B 153 K 1% These colours where choosen because of the fun and caring nature. The primary audience is young mothers, female children and teen girls. Pink represents compassion, nurturing and unconditional love. It relates to understanding. Purple relates to the imagination and spirituality. It stimulates the imagination and inspires high ideals. It is an introspective color, allowing us to get in touch with our dreams of our best selves. Secondary Colours that can be used is white, black and grey (which is 10% black). 4
6 Correct usage Our logo is part of the dancers wardrobe and when used correctly is a crowd pleaser. It should be used in all branding materials including websites, flyer's, posters, vehicle graphics, promotional items and stationary. 1.5 Or 108 pt minimum logo height 1. The minimum size the logo can be used for print applications is 1.5 or 108 pt height. Logo 2. The dancer and type should Logo always be kept in proper proportion to maintain strong stage presence. Logo Logo 3. Preference for Logo placement is the Top left Corner or the bottom right corner. Word mark Logo or icon 4. Black and white logos are for apparel and swag. 5. Never try to recreate the logos without written permission from the designer. ***reference: 5
7 Incorrect usage 1. Change logo s orientation. 2. Scale the logo disproportionate vertically. 3. Change the logo colors. 4. Place the logo on busy photography. 5. Use the logo as a repeated pattern, wallpaper, or other decorative device. 6. Do not obstruct the logo with any graphic or image. 7. Do not change the font or recreate the logo in any way. 8. Do not combine the logo with any other logos. TAP JAZZ BALLET 9. Scale the logo disproportionate horizontally. 6
8 Icon and word mark When using the Icon, it's best to leave about 30% whitespace between it and adjacent elements. The icons can be used on the website or mobile applications. Coloured variations have been provided and the highest contrast to the background should be used. Word mark should be used to run vertically with lower apparel items. Logo correct and incorrect usage directions should be applied to icon and word mark. 7
LOGO USAGE. Our logo is the touchstone of our brand and one of our most valuable assets. We must ensure proper usage.
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