BRAND IDENTITY GUIDELINES 2015 UPDATE

Transcription

1 BRAND IDENTITY GUIDELINES 2015 UPDATE

2 2 1. FIBA 3x3 WORD MARK The word mark is composed of two 3 figures facing each other, joined by an. The concept represents two teams playing against each other. At the same time, the image created by the text is also reminiscent of the infinity symbol and it conveys fun, competition and excitement without limits... Basketball without limits. The style has been inspired by the typography used on traditional basketball jerseys and street sign symbols. It represents the union of urban sport and urban art. This word mark can only be used by FIBA. No third parties are allowed to use this mark without prior approval.

3 3 WORD MARK CLEAR SPACE AND MINIMUM SIZE USAGE CLEAR SPACE -13,5º Minimum size : 20 mm

4 4 WORD MARK COLOURS AND BACKGROUND APPLICATIONS The mark only exists in black and white. No other colour can be used. There are four options: two options to be used only when the background in a single plain colour: 1. Black version on light colour backgrounds 2. White version on dark colour backgrounds 1. 2

5 5 WORD MARK COLOURS AND BACKGROUND APPLICATIONS Two more options are available within a rectangle. These are used in cases where there is a busy background or a background with different colours. 3. With black rectangle 4. With white rectangle 3. 4.

6 WORD MARK COLOURS AND BACKGROUND APPLICATIONS 6

7 7 COMMON THINGS TO AVOID The only approved colours are black and white. Word mark must always be used in horizontal. Do not change proportions. Do not cut off the wordmark.

8 8 EAMPLES OF APPLICATIONS OF THE WORD MARK 1 single plain Light colour background. 1 single plain Dark colour background. Busy and dark background. Light photo background.

9 WORD MARK USAGE ON COURT AND COURT SIGNAGE 9

10 10 TYPEFACE 3x3 The 3x3 font is UNITED SANS MEDIUM to be used in headlines as well as body text. UNITED SANS MEDIUM ABCDEFGHIJKLMNÑOPQRSTUVWYZ abcdefghijklmnñopqrstuvwxyz The font UNITED ITALIC is exclusively used in FIBA 33 Competition logos. UNITED ITALIC ABCDEFGHIJKLMNÑOPQRSTUVWYZ abcdefghijklmnñopqrstuvwxyz

11 11 2. FIBA 3x3 EVENTS CORPORATE MARKS To be used exclusively by FIBA for the FIBA 3x3 World Championships (both U18 and senior ones). These events are directly managed by FIBA

12 12 FIBA 3x3 EVENTS CORPORATE MARKS The World Tour consists of several Masters played every year in different world cities leading to the World Tour Final. The participating teams are drafted from FIBA recognised qualifiers and always represent a city. The qualifiers are events endorsed by FIBA. This logo can only be used by FIBA. No third parties are allowed to use this logo without prior approval.

13 13 33 WT LOGO ELEMENTS AND MINIMUM SIZE CLEAR SPACE -13,5º Minimum size : 20 mm

14 14 WT LOGO COLOURS AND BACKGROUND APPLICATIONS There are four options: two options to be used only when the background is a single plain colour: 1. Black version in light colour backgrounds 2. White version in dark colour backgrounds 1. 2

15 15 WT LOGO COLOURS AND BACKGROUND APPLICATIONS Two more options that are within a rectangle, these are to be used in cases where there is a busy background and different colours background. 3. With black rectangle 4. With white rectangle 3. 4.

16 WT LOGO COLOURS AND BACKGROUND APPLICATIONS 16

17 17 COMMON THINGS TO AVOID The only approved colours are black and white. WT logo must always be used in horizontal. Do not change proportions. Do not cut off the logo.

18 EAMPLES OF USE OF EVENTS CORPORATE MARKS 18

19 x3 EVENT STAMPS Endorsed events are events recognised by FIBA. They are part of the FIBA 33 Competition network and are tournaments organised by promoters, national federations or other organisations. The Qualifiers for FIBA 33 World Tour are endoserd events and therefore must use this stamp and no other FIBA 3x3 mark. 1 - To be used as stamp and cannot be manipulated 2 - Cannot be used in close proximity with any commercial partners or commercial entities 3 - Cannot be used in any type of apparel 4 Cannot be used by any third parties 5 All visuals using this stamp must be sent to FIBA for final check and approval 6 No other logos of FIBA 3x3 can be used by Promoters or any third parties in any circumstance 7 - The 3x3 marks are part of FIBA intellectual property and are protected by trade mark and copyright registration. Accordingly no third party can manipulate those or copy them in any way or form.

20 20 33 EVENTS STAMP ELEMENTS AND MINIMUM SIZE CLEAR SPACE -13,5º /2 Minimum size : 20 mm

21 21 STAMP COLOURS AND BACKGROUND APPLICATIONS There are four options: two options to be used only when the background is a single plain colour: 1. Black version in light colour backgrounds 2. White version in dark colour backgrounds 1. 2

22 22 STAMP COLOURS AND BACKGROUND APPLICATIONS Two more options that are within a rectangle, these are to be used in cases where there is a busy background and different colours background. 3. With black rectangle 4. With white rectangle 3. 4.

23 23 WORD MARK COLOURS AND BACKGROUND APPLICATIONS

24 24 COMMON THINGS TO AVOID The only approved colours are black and white. Word mark must always be used in horizontal. Do not change proportions. Do not cut off the wordmark.

25 25 EAMPLES OF USE IN DIFFERENT BACKGROUNDS 1 single plain Light colour background. 1 single plain Dark colour background. Busy and dark background. Light photo background.

26 26 4. FIBA 33 ZONE LOGOS The official FIBA 3x3 Zone logos are as follow: AFRICA ASIA AMERICAS EUROPE OCEANIA Please note the following: 1. These are the official FIBA logos for 3x3 and must be used in connection to FIBA Zones 3x3 championships. No other logos can be used in association with FIBA 3x3 zone championships. 2. These logos cannot be manipulated in terms of design, format and colours. 3. Zones can develop specific logos for their 3x3 zone championships in accordance with the event logos development guidelines defined on the next chapter. 5. The logos above cannot be used by any third parties not authorised to do so by FIBA. EUROPE 6. The FIBA Zones Corporate logo cannot be used to compose 3x3 event logos.

27 27 5. FIBA 33 WORLD / ZONE CHAMPIONSHIPS LOGO Competition logo consists of the following module elements: Module 1 Basketball specific element and iconic landmark or local skyline illustration to provide event with local flavor. The frame of this module should always be in black. Height= 3/4 x 3x3 FIBA logo square height Country, date, year and event name appears in this module. Their positions cannot be modified. Module 2 3x3 event corporate mark or FIBA 33 Zone logo. FIBA will provide with logo template. The final artwork has to be approved by FIBA COUNTRY DATE HUNGARY 2015 WORLD CHAMPIONSHIPS SEP EUROPEAN CHAMPIONSHIPS COUNTRY 2016 DATE = = + 3/4 of 1 = = + 3/4 of

28 28 FIBA 33 U18 WORLD / ZONE CHAMPIONSHIPS LOGO Competition logo consists of the following module elements: Module 1 Basketball specific element and iconic landmark or local skyline illustration to provide event with local flavor. The frame of this module should always be in black. Height= 3/4 x 3x3 FIBA logo square height Country, date, year and event name appears in this module. Their positions cannot be modified. Module 2 3x3 event corporate mark or FIBA 33 Zone logo. FIBA will provide with logo template. The final artwork has to be approved by FIBA. 2 1 COUNTRY DATE HUNGARY 2015 U18 WORLD CHAMPIONSHIPS SEP 2016 U18 EUROPEAN CHAMPIONSHIPS COUNTRY 2016 DATE U18 EUROPEAN = = + 3/4 of = = + 3/4 of

29 FIBA. International Basketball Federation Avenue Louis Casai CH-1216 Cointrin/Geneva Switzerland FIBA and FIBA 3x3 marks are protected by trade mark and copyright registration. C 2010 FIBA 3x3 TM