ZUMBA BRAND guidelines
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1 ZUMBA BRAND guidelines
2 zumba fitness logo logo configuration The primary Zumba Fitness Logo is composed of two graphic devices: the Dancing Man symbol and the Zumba Logotype and Fitness Tag. There are two main configurations of the Zumba Fitness Logo: vertical and horizontal. zumba fitness logo colors Dancing Man Symbol Zumba Logotype and Fitness Tag Zumba fitness_logo_vert_color brand guidelines OUR logos PMS 389 PMS 430 BLACK Zumba fitness_logo_horzl_color
3 zumba fitness logo logo proportions & placement All configurations of the Zumba Fitness Logo were developed as a balanced whole and at no time should the shape, configuration or proportions be altered. clear space Zumba fitness_logo_vert_bw The Zumba Fitness Logo configurations should not be combined with any other graphic elements. clear space To preserve the integrity of the logo, a minimum clear space area around the logo is required and is relative to the size of the logo. MINIMUM SIZE When the logo is reduced there s the potential to lose the desired presence, therefore the vertical configuration should not be reproduced smaller than.625 inches tall. The horizontal version minimum size is.875 inches wide and the alternate logotype composition should not be less than.5 inches wide. The clear space area is determined by the height of Zumba. Zumba fitness_logo_horz_bw brand guidelines OUR logos minimum size
4 zumba color palette primary secondary PMS 2613 C M Y K R G B HEX 6c207e brand guidelines OUR colors C 100 R 0 PMS 320 M Y K G B HEX 00a0af
5 zumba brand fonts garage gothic BoLD abcdefghijklmnopqrstuvwxyz Din font collection DIN REGULAR DIN MEDIUM DIN BOLD DIN BLACK HEADLINE TREATMENT Live the Dream. Love your career. SUBHEADS - DIN BLACK become a zumba instructor HEADER - DIN BOLD find a zumba instructor training near you ALL CAPS KERNING: -50 LEADING TIGHT COLOR: PREFERRED USE WHITE OR PMS 430 ALL CAPS KERNING: -30 LEADING OvER TExT POINT COLOR: PREFERRED USE WHITE OR PMS 430 ALL CAPS KERNING: -30 LEADING TIGHT COLOR: PREFERRED USE WHITE OR PMS 430 brand guidelines OUR fonts URL - DIN BOLD zumba.com LOWER CASE KERNING: -70 COLOR: PREFERRED USE PMS 389 SECONDARY: WHITE, BLACK OR PMS 430 BODY TEXT - DIN REG OR MEDIUM if you ve dreamed it, you can live it. as a zumba instructor, you get to move people every day and get paid to do what you love. SENTENCE CASE KERNING: -10 LEADING OvER TExT POINT COLOR: PREFERRED USE WHITE OR PMS 430
6 background graphics pms rubine red pms 2613 pms 430 pms 228 brand guidelines backgrounds
7 photography brand guidelines photography
8 samples brand guidelines samples IT S TIME TO FEEL THE RHYTHM AND SHED THE POUNDS. Right now is the perfect time to transform your body and dance yourself into summer shape. Zumba fitnessparties have inspired millions of people to love every minute of losing weight. Feel the music, find your groove and start partying your way into shape today. 125 Countries Worldwide 110 Thousand Class Locations 12 Million Participants a Week TO FIND A CLASS NEAR YOU VISIT: zumba.fr facebook.com/zumba twitter.com/zumba Copyright 2012 Zumba Fitness, LLC Zumba, Zumba Fitness and the Zumba Fitness logos are trademarks of Zumba Fitness, LLC
9 samples PARTY YOURSELF INTO SHAPE THE LATIN-INSPIRED, EASY-TO-FOLLOW, CALORIE-BURNING, DANCE-FITNESS PARTY. FEEL THE MUSIC AND LET LOOSE. brand guidelines samples FOR CLASS DETAILS CONTACT YOUR LICENSED ZUMBA INSTRUCTOR: Instructor Name Here (123) Use this space to tell your students about your upcoming classes and events. List your schedule or let them know your availability. List your Facebook, twitter, or other social media addresses, or simply send a personal message to your potential fans and fellow students. Good luck! Copyright 2012 Zumba Fitness, LLC Zumba, Zumba Fitness and the Zumba Fitness logos are trademarks of Zumba Fitness, LLC
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