CAMPAIGN GUIDELINES THISISREDBRIDGE #THISISREDBRIDGE PRESS OFFICE:
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1 CAMPAIGN THISIS #THISIS PRESS OFFICE:
2 THIS IS WHERE WE CREATE TOGETHER PLAY, SING, LAUGH TOGETHER THESE ARE OUR STORIES THESE ARE OUR SPECIAL PLACES THIS IS OUR TIME TO SHOW LONDON TO SHOW THE WORLD THIS IS IS IN AND WE LL NEED TO WORK TOGETHER
3 THE BID WHAT WILL WIN IT? TIMETABLE June 2017: Mayor Sadiq Khan announces the first ever contest to become London s Borough of Culture. The prize? A million pounds to stage a programme of worldclass events and put arts, heritage and culture at the heart of our borough s future. A spotlight on our borough. A chance to tell our stories and celebrate our special places. An opportunity to show that the sum of our diverse communities is so much greater than its parts. Redbridge is in. And we ll need to work together. Find out more about the London Borough of Culture competition. Our artistic vision and ambition for outstanding cultural productions in Redbridge. Festivals, performances, exhibitions and as wide a spectrum of other activities as we dare to imagine. Our ability to not only shine a spotlight on Redbridge s existing treasures, but also bring new cultural opportunities to the borough. Redbridge residents joining in as well as Londoners from across the capital, and visitors from further afield. Redbridge communities at the centre of the design and delivery. Afterwards, a legacy of culture at the heart of our borough s future. Redbridge s bid will be submitted on 1st December The winner of London Borough of Culture 2019 and 2020 will be announced in February 2018.
4 JOIN OUR THIS IS PHOTO MOSAIC visit ASK A QUESTION If you have anything you d like to know get in touch at thisis@redbridge.gov.uk Press office DOWNLOAD A We ve got everything you need to spread the word and support our bid campaign GIVE US YOUR IDEAS visit SPREAD THE WORD TO PEOPLE YOU KNOW The more people that know about us the JOIN OUR THIS IS PHOTO MOSAIC Send in a photo of a special Redbridge place to thisis@redbridge.gov.uk FOLLOW OUR CAMPAIGN SNAPCHAT WHATSAPP TWITTER CONNECT YOUR COMMUNITY WITH THE BID We re celebrating the chance to build an even stronger community COME TO CAMPAIGN EVENTS AND GET INVOLVED TODAY! Your involvement counts!
5 OUR IMAGERY We have a selection of images to celebrate our current events in Redbridge. These are available at:
6 OUR LOGO AND COLOUR PALETTE This is our primary logo and colour palette. We have three versions of our logo, where possible always use the colour version for recognition and consistency. Our logo can be accessed at: and used on any materials you may wish to produce in support of the bid, such as on balloons, posters or flyers, or in newsletter or website copy. Colour Black White We have created tint values of 80, 60 and 40%. Where possible always use the full percentage for greater impact. The tint values can add contrast to areas that require more colour variations. PURPLE Pantone 2082 C70 M81 Y0 B0 R120 G78 B144 HTML 784E90 80% 60% 40% RED Pantone 192 C0 M94 Y64 B0 R228 G0 B0 HTML E % 60% 40% BLUE Pantone 306 C75 M0 Y5 B0 R0 G181 B226 HTML 00B5E2 80% 60% 40%
7 OUR MOTIF AND PATTERN PALETTE This is our motif and pattern palette that can be used to express our brand graphically and boldy. Our motif and pattern palette can be accessed at: and used on any materials you may wish to produce in support of the bid, such as on balloons, posters or flyers, or in newsletter or website copy. Colour Our pattern palette has been created in these five variations that can change in colour and be used together in or in isolation. Always work with the original vector files to create additional sets. Purple square Chevron square Circle square Black White Red dotted square Swirl square
8 OUR TYPEFACES We have two typefaces available as part of our brand expression. When these typefaces can t be used Arial can be used instead. Vinyl regular is available for purchase via my fonts: myfonts.com/ fonts/t26/vinyl/ regular/ Effra is available for purchase via my fonts: myfonts.com/ fonts/daltonmaag/ effra/ Vinyl regular For headline text and titles that require stand out IS IN AND WE LL NEED TO WORK TOGETHER Arial black can be used for headers and secondary sub headings when Effra cant be used. Arial regular black to be used for body copy when Effra can t be used. Effra heavy can be used for bold headers and secondary sub headings. A combination of colours from our colour palette can be used for standout. Effra regular black to be used for all body copy. For large areas of copy additional colours from our paletter can be used for stand out.
9 OUR POSTERS We have two posters available for download at: JOIN OUR THIS IS PHOTO MOSAIC visit: SEND US YOUR IDEAS visit: IS IN AND WE LL NEED TO WORK TOGETHER The Mayor has announced the first ever contest to become London s Borough of Culture. The prize? A million pounds to stage a programme of world-class events and the chance to put culture at the heart of our borough s future. THISIS #THISIS Find out more at: THISIS #THISIS THISIS #THISIS
10 OUR POSTERS We have two posters available for download at: IS IN AND WE LL NEED TO WORK TOGETHER THISIS #THISIS IS IN AND WE LL NEED TO WORK TOGETHER THISIS #THISIS IS IN AND WE LL NEED TO WORK TOGETHER THISIS #THISIS The Mayor has announced the first ever contest to become London s Borough of Culture. The prize? A million pounds to stage a programme of world-class events and the chance to put culture at the heart of our borough s future. The Mayor has announced the first ever contest to become London s Borough of Culture. The prize? A million pounds to stage a programme of world-class events and the chance to put culture at the heart of our borough s future. The Mayor has announced the first ever contest to become London s Borough of Culture. The prize? A million pounds to stage a programme of world-class events and the chance to put culture at the heart of our borough s future. Find out more at: Find out more at: Find out more at:
11 OUR SOCIAL MEDIA ADS THIS IS We ve created a series of social media ads to help promote our campaign. THIS IS. WE NEED YOUR IDEAS TO TO HELP US WIN THE LONDON BOROUGH OF CULTURE. #THISIS THIS IS OUR TIME. FOLLOW OUR LONDON BOROUGH OF CULTURE CAMPAIGN AT: #THISIS THESE ARE OUR SPECIAL PLACES. HELP US CREATE MORE AND JOIN US AT CAMPAIGN EVENTS. #THISIS THIS IS OUR TIME. GIVE US YOUR IDEAS FOR OUR LONDON BOROUGH OF CULTURE CAMPAIGN. #THISIS THIS IS WHERE WE CREATE TOGETHER. SPREAD THE WORD ABOUT OUR BID TO BE LONDON BOROUGH OF CULTURE. #THISIS THIS IS OUR TIME. FOLLOW OUR LONDON BOROUGH OF CULTURE CAMPAIGN AT: #THISIS
12 OUR BANNERS We ve created banners to help promote our campaign.
13 THISIS #THISIS PRESS OFFICE:
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