PARTNER STYLEGUIDE V1.5

Transcription

1 PARTNER STYLEGUIDE 2018 V1.5

2 THIS STYLEGUIDE HAS BEEN CREATED TO PROVIDE DIRECTION ON HOW TO USE ASTON MARTIN RED BULL RACING S INTELLECTUAL PROPERTY (IP) AND GIVE INFORMATION ON THE TEAM AND THE BRAND TO ENSURE THAT QUALITY AND CONSISTENCY IS DELIVERED ACROSS ALL PARTNER COMMUNICATIONS. OUR AIM IS TO HELP PARTNERS TO PRODUCE CREATIVE AND EFFECTIVE MARKETING CAMPAIGNS WHICH STAND OUT FROM THE CROWD.

3 CONTENTS 02 Introduction THE TEAM 04 The Team 05 Mission 06 Personality PARTNERSHIP LOGO 08 Formats Landscape 09 Formats Portrait 10 Formats Alternative 11 Clear space 12 Scaling 13 Clear space 14 Clear space application 15 Relative scaling 16 Relative positioning 17 Third-party associations 18 Context IMAGERY 20 Car 21 Car Cut-outs 22 Car Cropping and blurring 23 Drivers 24 Driver Cut-outs 25 Driver Creative 26 Driver Cropping and blurring 27 The Team Spirit 28 Team 29 Live COLOUR 31 Breakdown LANGUAGE Wordmarks APPENDICES 36 Links 37 Partner Websites

4 THE TEAM ASTON MARTIN RED BULL RACING

5 TEAM MISSION THIS IS MORE THAN JUST A JOB FOR US, IT S A WAY OF LIFE CHRISTIAN HORNER To be seen as the most professional, friendly, accommodating and unique Team in Formula One. To win as many races and Championships as possible. We are a racing Team that is here to race and win.

6 TEAM PERSONALITY INDIVIDUAL AUTHENTIC CREATIVE DETERMINED NON-CONFORMIST WE LOVE WHAT WE DO

7 PARTNERSHIP LOGO THE ESSENTIALS

8 PARTNERSHIP LOGOS LANDSCAPE The Partnership logo is available in both portrait and landscape versions. The space available should determine which version should be applied. The logo is available in a number of formats for different applications: CMYK Positive The primary version of the logo CMYK Negative The same logo can also be used on dark backgrounds Mono Positive For single colour or special print effects Mono Negative For single colour printing on dark backgrounds CMYK Positive T I T L E P A R T N E R T I T L E P A R T N E R CMYK Negative (background not part of design) T I T L E P A R T N E R T I T L E P A R T N E R Mono Positive Mono Negative (background not part of design)

9 PARTNERSHIP LOGOS PORTRAIT The Partnership logo is also available as a portrait version. CMYK Positive The primary version of the logo CMYK Negative The same logo can also be used on dark backgrounds Mono Positive For single colour or special print effects Mono Negative For single colour printing on dark backgrounds T E A M P A R T N E R T E A M P A R T N E R T E A M P A R T N E R T E A M P A R T N E R CMYK Positive CMYK Negative (background not part of design) Mono Positive Mono Negative (background not part of design)

10 PARTNERSHIP LOGOS ALTERNATIVE Following partner feedback it s clear that the filled background logo in a box doesn t always work on all applications. As a result, we have designed some alternative solutions this season to offer some flexibility. Please speak with your Partnership Manager who can advise on the most effective solution whilst ensuring consistency throughout. To retain visual simplicity, this logo does not include an integrated designation, please ensure that the relevant designation (e.g. Team Partner) is referenced elsewhere in the creative. CMYK Positive CMYK Negative (background not part of design) Mono Positive Mono Negative (background not part of design)

11 PARTNERSHIP LOGOS CLEAR SPACE PRINT Partnership logo portrait MINIMUM SIZE = 22mm wide Partnership logo landscape MINIMUM SIZE = 40mm wide WEB Partnership logo portrait MINIMUM SIZE = 62 pixels wide Partnership logo landscape MINIMUM SIZE = 113 pixels wide NB These are at 1:1 scale NB These are at 1:1 scale PRINT 40mm WEB 113 pixels T E A M P A R T N E R I N N O V A T I O N P A R T N E R I NNOVATION PARTNER T E A M P A R T N E R 22mm 40mm 62 pixels 113 pixels The landscape logo should not be reduced to smaller than 11mm in height and the portrait logo no smaller than 22mm.

12 PARTNERSHIP LOGOS SCALING To maintain brand recognition whilst satisfying layout aesthetics, please adhere to the scaling guide illustrated here when sizing the Partnership logo. Logo Height Document Size Landscape Logo Height Portrait Logo Height A6 11mm 22mm A5 13mm 25mm A4 20mm 30mm A3 29mm 50mm A2 43mm 75mm A1 64mm 112mm

13 PARTNERSHIP LOGOS CLEAR SPACING The Partnership logo should always be surrounded by at least the minimum area of space shown above. This safe area of isolation ensures that headlines, text or other visual elements do not encroach on the logo. The safe area is defined by the x measurement shown below. A margin of clear space equivalent to x is drawn around the logo to create the invisible boundary of the area of isolation. x x x x x x x x x x x T E A M P A R T N E R I NNOVATION PARTNER x x x x

14 T E A M P A R T N E R PARTNERSHIP LOGOS CLEAR SPACE APPLICATION When applying the Partnership logo it is important to look for negative space where there is little detail and a solid dark or light surface. The safe area should be clear of any background image contrasts, other logos, text or graphic devices. T E A M P A R T N E R

15 T E A M P A R T N E R PARTNERSHIP LOGOS RELATIVE SCALING For best practice, we suggest applying a relative size ratio of 40/60 to the Partnership and Partner logos respectively. T E A M P A R T N E R

16 T E A M P A R T N E R PARTNERSHIP LOGOS RELATIVE POSITIONING The Partnership logo should always be placed in one of the four corners of the page. Where space permits, it is preferred to put the Partnership and Partner logo in opposite corners. T E A M P A R T N E R

17 PARTNERSHIP LOGOS THIRD PARTY ASSOCIATION Please do NOT include the logos of third-party organisations in marketing material that features Aston Martin Red Bull Racing IP. Any applications of team IP beyond Partners core brand should be discussed with your Partnership Manager. Available at third party company Third party company T E A M P A R T N E R

18 PARTNERSHIP LOGOS CONTEXT The Partnership logo should always accompany Aston Martin Red Bull Racing visual assets, it should not appear in isolation without any other reference or link to the Team.

19 IMAGERY ASTON MARTIN RED BULL RACING

20 THE CAR ASTON MARTIN RED BULL RACING TAG HEUER RB14 Aston Martin Red Bull Racing s 2018 challenger, the Aston Martin Red Bull Racing-TAG Heuer RB14, is a powerful asset and the following guidelines should assist in positioning the car in an effective way. The permanent livery is pictured below. Where possible, please avoid using imagery from races in which the car is carrying temporary branding, this will enable longevity and consistency across all marketing communications throughout the season. No imagery of previous Red Bull Racing cars should be used, unless positioned in a historical context and agreed with your Partnership Manager. Please ensure that images of the RB14 are not blurred, Partners logos are not altered or obscured and that key colours of the Car and Partners logos are not changed in any way.

21 PHOTOGRAPHY CAR CUT OUTS Consider using studio shots wherever possible. Please use the RB14, with current livery (older cars may be used in a historical context). In total there are five angled shots per driver which can all be found on Content Pool.

22 PHOTOGRAPHY CAR CROPPING & BLURRING Please ensure that images of the RB14 are not blurred, Partner logos are not altered or obscured and that key colours of the Car and Partner logos are not changed in any way. Ideally a minimum of three quarters of the car should be shown. Cropping Blurring

23 THE DRIVERS Daniel Ricciardo and Max Verstappen are this season s Aston Martin Red Bull Racing Drivers. It is important that the drivers are used in equal prominence across your marketing material and that the use of the images in any communication is fair and representative. When using images of the drivers, either individually or together, the Aston Martin Red Bull Racing Partnership logo should be included in the creative. Guidelines are the same as when using imagery of the car or team members. Sebastien Buemi is our Test and Reserve Driver, and David Coulthard is an Ambassador for Red Bull. Should you need to feature these Drivers in promotional activity please contact your Partnership Manager, who will be able to assist in sourcing suitable imagery.

24 PHOTOGRAPHY DRIVER CUT OUTS These Driver full-body portraits are on clean backgrounds. NB These should be used in an official capacity and for advertising. Permission to use the 2018 studio shots should be sought from the Aston Martin Red Bull Racing Marketing Team. In total there are three shots per driver which can all be found on Content Pool via the link below.

25 PHOTOGRAPHY DRIVER CREATIVE The creative images for the 2018 season are available now. Each year the Team produces a new creative look and feel featuring the Drivers and Car, this design is applied across multiple platforms throughout the season. These shots are also available for Partner use and can be downloaded from the Red Bull Content Pool.

26 PHOTOGRAPHY DRIVER CROPPING & BLURRING Please ensure that images of the Drivers are not blurred, Partner logos are not altered or obscured and that key colours of the overall and Partner logos are not changed in any way. Cropping Blurring

27 THE TEAM SPIRIT The Team is made up of more than 850 people, working either at the track or based at the factory in Milton Keynes. Everything we do is a team effort requiring each and every member of the Team to perform. Although the Drivers often take the plaudits, we race and celebrate as one.

28 PHOTOGRAPHY TEAM When using images of the Aston Martin Red Bull Racing Team, a minimum of three Team members must be present in the shot.

29 PHOTOGRAPHY LIVE Race shots from every race weekend are always available. Some are action, some are artistic and some are for specific requirements, such as Partner requests. Other shots, such as factory-based, product or promotional images should all have the same qualities and promote the brand as a unique, focussed, professional Team.

30 COLOUR AND USAGE

31 RAL 5011 RAL 3028 RAL 123 RAL 9006 PANTONE 296c C100 M80 Y50 K65 R0 G26 B48 PANTONE 185c C1 M100 Y92 K0 R237 G24 B71 PANTONE 012c C2 M12 Y100 K0 R252 G215 B0 PANTONE 877c C0 M0 Y0 K40 R167 G169 B172 #001a30 #ea1d2d #fcd700 #a8a9ac

32 LANGUAGE AND USAGE

33 LANGUAGE WORDMARKS IT IS IMPORTANT THAT ALL REFERENCES TO THE TEAM USE CORRECT AND CONSISTENT TERMINOLOGY. THE TEAM NAME FOR THE PURPOSE OF ALL PROMOTION AND COMMUNICATION IS ASTON MARTIN RED BULL RACING Red Bull Racing-TAG Heuer The official Team entry for FIA/FOM purposes will be Red Bull Racing-TAG Heuer, this will be included in official timesheets and FOM coverage but should not be referenced in any other context. Aston Martin Red Bull Racing -TAG Heuer RB14 The full name of the 2018 car is the Aston Martin Red Bull Racing-TAG Heuer RB14. Where practicable, the full name of the car should be referenced before the shorter form RB14 is used. TAG Heuer Power Unit The name of the 2018 engine is the TAG Heuer Power Unit. Where practicable, the full name of the engine should be referenced before the shorter form the power unit is used.

34 LANGUAGE WORDMARKS Red Bull Racing Please do not shorten the Teams name Correct terminology: Aston Martin Red Bull Racing. Use of Formula One terminology Formula One, Formula 1 and F1 are all trade marks belonging to the Formula One group of companies and the use of such trade marks cannot be approved by the Team. Further guidelines can be found on

35 APPENDICES AND USAGE

36 LINKS REDBULLCONTENTPOOL.COM/CONTENT/RED- BULLRACING Gain access to studio shots, race by race photography and Show Car imagery. Download video files that feature interviews, rights-free on-track and Driver footage, Show Car events and much more. All videos are copyright of Aston Martin Red Bull Racing. All studio shots are copyright of Aston Martin Red Bull Racing. Race shots are copyright of Getty Images. USE OF IMAGERY & VIDEO REQUIRES APPROVAL FROM ASTON MARTIN RED BULL RACING Website REDBULLRACING.COM Twitter Facebook FACEBOOK.COM/ REDBULLRACING YouTube YOUTUBE.COM/REDBULLRACING

37 APPROVALS PARTNER WEBSITE All material should be uploaded via the Partner Box site for approval. Your Partnership Manager could be travelling to or from a race and it may not always be possible to respond within 24 hours, but best endeavours will always be made to provide swift feedback. The Partner Box site also provides information on hospitality, showruns and relevant Team updates. You will be notified via the Partner Box site if there are any updates to the Partner Styleguide.

38 THANK YOU ASTON MARTIN RED BULL RACING Please contact your Partnership Manager with any questions.