So what s Parkour? You haven t heard?

Transcription

1 THEODE

2 WE ARE PRO PARKOUR

3 So what s Parkour? You haven t heard? Well get schooled because it s scheduled to hit the scene, like, yesterday. This is the next big action sport, folks. Some might say Parkour is the sport of moving quickly, efficiently and acrobatically past obstacles. But it s more than a sport. It s a discipline really, the act of replicating how human beings were meant to interact with our environment. Pro Parkour is taking Parkour to the professional level for the first time. We re taking that big step into the mainstream leaping up the scaffolding right into that limelight and blowing the world away with a showcase of the most gifted Tracers in the world. And our beginnings are bright. Pro Parkour Tracers will make their national TV debut on Jump City: Seattle on the G4 network in 211 and will come to a sports arena near you with The Pro Parkour Series Championship, live Parkour competitions storming the nation city by city. So there s your lesson on Pro Parkour. Wrap your head around it, because you will be tested

4 THE ELEMENTS Don t You Mean Traceur?...5 The Tracer Manifesto...6 Why the Code?...7 OUR SOUL Our Tag Our Scribble...14 Our Ink No Ink- Zone...18 OUR STEEZ Our Noise Tracers...25 Our Turf Our Yard...28 Our Gear Our Peeps...32 Lawyer Stuff

5 DON T YOU MEAN TRACEUR? Tracers are all about efficiency. Every movement has a purpose, every decision is calculated. So naturally we don t deal with silent letters. To the French, Traceurs might work, but for us it s Tracers. Tracer / ˈ(tras r) e -noun 1. A practitioner of the sport and art of Parkour; one who looks at an obstacle and sees an opportunity; a skilled runner and jumper who practices flowing through a given environment as efficiently as possible using the natural abilities of the human body and an assortment of techniques. Pro Parkour Tracers are the most accessible pro athletes in sports. Parkour takes a sense of imagination, and a thirst for freedom and endless fun. We re disobedient at times, yea, but we believe in respect, integrity, authenticity, health and community. Most of all we re true to ourselves, free from society s boundaries and expectations. A good Tracer trains until he gets it right. A great Tracer trains until he cannot get it wrong. David Belle, Parkour originator

6 THE TRACER MANIFESTO. I am free. Free to change the world with physical movement, To be loud without opening my mouth. I am free to run, jump, climb, twist, flip, roll and run again. I am free like the wind like infinity. Shapeless, and unstoppable. I am a Tracer and I am free.

7 WHY THE CODE? We know what you re thinking. Rules? Who needs rules? Isn t this exactly what we live to conquer as Tracers? Well, here s who needs rules: pros. Behind us are the times when we made Internet videos of our friends jumping out of trees. Gone are the days we were on the run from security. Those were our beginnings and let s not forget them. But this is Pro Parkour. The world is watching us now. Looking to us to learn about Parkour and the philosophies behind it. We re pros, and pros need a code to live and work by. This Pro Parkour Code gives us a little guidance for when the lights are on, the cameras are rolling and our soles are scorching the sidewalk. It s a pro-tocol a Bible for our professional identity. The mass public will soon see our icon as a symbol for the greatest Parkour competition in the world. And a symbol is just a scratchmark if there aren t rules to back it up. Any other way would be, well, amateur.

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9 OUR SOUL Brand Guidelines The elements of Our Soul are the hard rules. This is how we present Pro Parkour in the most basic ways shape, colors and writing.

10 OUR TAGFULL Use it on black or use it on white just use it. COLOR Full Color White Background Full Color Black Background 1

11 OUR TAG GRAY SCALE When you absolutely gotta use the Tag in grayscale, use it like this. Gray Scale White Background Gray Scale Black Background 11

12 OUR TAG SINGLE COLOR / STENCIL If you can t do color and you can t do grayscale, use our Tag like a stencil in all black or all white. Single Color White Background Single Color Black Background 12

13 OUR TAG STENCILING We won t be contained by one set of colors. Stencil the Tag onto any kind of background color just make sure it s a solid color, and make sure it s a fresh one. The format is basic flip it to black if you re on a light color, and white if you re on a dark color. Make our Tag mean or say whatever you want with a hot color of your own. Check out some examples: Color Backgrounds 13

14 OUR SCRIBBLE When we speak our mind, people listen. The Primary Fonts we use are Midnight Kernboy and Din. We use these wherever we write whether promo billboards or on the web. PRIMARY FONTS MIDNIGHT KERNBOY ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz DIN ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz REAL FREE Spidermen Possibilities Inspiring Human Self-improvement RUNCLIMBJUMP ENDLESS FUN Tracer Fitness Conscious No Gimmicks Flo-mentum FLO-MOTION 14

15 OUR INK PRIMARY COLORS These colors do run. Fast. The red is for resistance to the mainstream there are no followers in Parkour. The blue is for freedom boundaries are nothing to us. And the green is for rebirth, because we re out to change the face of the earth. These colors are as solid, bold and fearless as Tracers themselves. We don t always have to use our Primary Colors, but they give us a place to start. The Primary Colors are only a must for the boring stuff business cards, stationary, mailing labels, things like that. PANTONE 1797 CMYK 1 1 RGB PANTONE 3 CMYK 1 44 RGB PANTONE 355 CMYK 94 1 RGB

16 OUR INK SECONDARY COLORS It s is a colorful world out there, so let s make some music for the eyes. Use these colors and use them in excess on merch and gear, for look and feel creativity, in sets, arenas and lighting, for sub-brands, and grassroots projects. Use them anywhere we don t need to be serious stiffs. PANTONE 2425 C CMYK 1 1 RGB PANTONE Hx Mag C CMYK 1 1 RGB PANTONE 159 C CMYK 1 44 RGB PANTONE Yellow c CMYK CMYK RGB RGB

17 OUR INK SECONDARY COLORS (PT2) It s is a colorful world out there, so let s make some music for the eyes. Use these colors and use them in excess on merch and gear, for look and feel creativity, in sets, arenas and lighting, for sub-brands, and grassroots projects. Use them anywhere we don t need to be serious stiffs. PANTONE 877c CMYK CMYK RGB RGB RGB PANTONE 873 CMYK 94 1 RGB PANTONE 343 CMYK 94 1 RGB

18 THE NO-INK ZONE Whenever the Icon is rocking the Pro Parkour label underneath it, it s crucial that we let it breath a little. Too much noise around it comes off as messy, which is un-pro. To figure out the No-Ink Zone, take the height of the P in Pro Parkour and use it as a border around our Sign. This border is the No-Ink Zone. So don t even think about it. Let s spell it out with a visual aid: 18

19 OUR STEEZ Brand Style Our Steez is the way we flex our visual muscles. This is how we represent, grabbing the public s eyes in posters, flyers, announcements, tickets, gear, merch and online.

20 OUR NOISESAMPLE POSTER THE PRO PARKOUR TOUR THE PRO PARKOUR TOUR SATURDAY November 13, 21 4:1 P.M. At The TD Garden proparkour.com SATURDAY November 13, 21 4:1 P.M. At The TD Garden proparkou 2

21 OUR NOISE SAMPLE BILLBOARD 21

22 OUR NOISE SAMPLE INTERACTIVE PARKOUR ATHLETES THE SHOW THE TOUR PARTNERSHIPS Lorem ipsum Lorem ipsum Lorem ipsum Lorem ipsum 22

23 OUR NOISE SAMPLE SOCIAL MEDIA Pro Parkour PRO PARKOUR PRO PARKOUR Major props to rookie Sam Casillas for pulling off a HUGE, career-first W at PRO PARKOUR this weekend s event in Seattle. The world s first professional Parkour tour. PRO PARKOUR teamed up with K-SWISS to develop the all new PRO PARKOUR Parashoe 1., the sport s most gripped shoe! Check out pics of the sneaks and buy a pair online today! Follow PRO PARKOUR on PRO PARKOUR Who is the best Tracer on the Tour?? Voice your opinion in the comments below. 23

24 TRACERSGRAPHIC FIGURES 24

25 OUR TURFBACKGROUND PATTERN 1 25

26 OUR TURFBACKGROUND PATTERN 2 26

27 OUR YARDSAMPLE ARENA 27

28 OUR GEARSAMPLE SHIRTS 28

29 OUR GEARSAMPLE SHIRTS 29

30 OUR GEARSAMPLE BEANIE 3

31 OUR PEEPS Every Tracer knows that we re nothing without our team. These are some members of our squad and how our icons collab side by side. PARTNER USE OFFICIAL SPONSOR PRESENTING SPONSOR presented by AS SEEN ON A B 31

32 YAWN ALERT! AWYER STUFF All material in this document is trademarked by Motion, LLC. This material includes, but is not limited to, printed and/or electronic text and images. All trademark privileges and other rights implied or explicit are reserved. Written permission from a duly appointed officer of Motion, LLC is required for any use or publication, public or private, of any material trademarked to Motion, LLC. There is no implied consent for any use, publication, republication or transmission of material trademarked to Motion, LLC. Motion, LLC 28 E. 28th St. New York, NY

33 PEACEOUT