OYA Circle of Success: Intro

Transcription

1 OYA Circle of Success: Intro OYA Presentation Prep: KEEP IN MIND THAT SOME SLIDES INCLUDE ANIMATIONS OF CONTENT AND NOT ALL CONTENT WITHIN A SLIDE WILL APPEAR UNTIL YOU CLICK. HAVE THE OYA TOOLS, STRAND CHART, AND LIGHTENER GUIDE AVAILBLE FOR VISUAL AID AND REFERENCE. Script Key 14 pt. font bold underlined text Beginning of PowerPoint slide ITALIC CAPITALIZED TEXT DIRECTION: ACTION. DO NOT READ ALOUD. 12 pt. font- non B I U text Dialogue guide & slide content Fuchsia bold text Emphasize Introduction: (Slide 2) Hi, my name is, your OYA Artistic Instructor for today s class. Thank you for giving OYA this time today Course Overview: (Slide 3) Here is an overview of the important aspects of OYA we will explore today: What is OYA? The OYA Circle of Success OYA Technology Meets Nature The OYA Portfolio OYA Lightening Powder, Lotions The OYA Strand Chart OYA Color Series How to read OYA shade numbers Basic Color Theory Underlying Pigment OYA Color Globe - KISS System OYA High Lift Blonds and OYA 0-00 Lightening Cream OYA Concentrates Hair texture OYA three steps to success OYA Tools The OYA Colorist App Model Presentation What is OYA?: (Slide 4) 1

2 OYA stands for: Own Your Art OYA is hair color that performs, simply and beautifully. It s uncomplicated yet multifaceted. Developed by an international team of experts and made in the USA. Accessible, understandable, and highly functional. Synergistic and consistent. Always resulting in radiant, versatile, reflective color that retains the hair s integrity and shine. OYA is a private, independent, new venture, founded and supported by the Schwarzkopf family whose dedication to the professional hair industry has been consistent for 4 generations. OYA s is committed to the working stylists. We understand you. When you succeed, we succeed. And speaking of success. The OYA Circle of Success: (Slide 5) The Circle of Success brings stylists together, builds skill sets and creates strong partnerships and relationships. 3 Key Elements: Experience OYA - oyabeauty.com Comprehensive video tutorials on oyabeauty.com On tour with mini shows Master OYA - OYA Colorist App Cluster classes and in-salon education Share OYA - With your peers so that all skill levels are elevated Facebook, Instagram, Pinterest- Search OYAbeauty Hashtag: #OYA, #OYAbeauty, #OYAcolorist, #OYAcolor, etc. The Circle of Success will never break or separate and OYA will continuously share useful education and encourage your creative expression. OYA Technology Meets Nature: (Slide 6) PLAY VIDEO Here is our incredible technology story OYA s exclusive Natural Color Support Complex features two key ingredients: 2

3 Green Tea and Sea Kelp. Our new color technology supports more predictable results and better color retention. OYA Technology Meets Nature: (Slide 7) Green Tea Protect Powerful antioxidants (20x stronger than Vitamin E) prevents premature color fading Antioxidants protect the hair from outside influences (UV) increasing color retention Anti-inflammatory properties reduce scalp swelling Xanthines encourage scalp circulation and prevent irritation Delightful natural fragrance transforms every hair color application into a sensual experience OYA Technology Meets Nature: (Slide 8) Sea Kelp Restore Packed with 15 amino acids and minerals with rebalancing properties to vitalize and refresh hair and scalp Contains essential fatty acids that maintain and increase hair suppleness and elasticity Antioxidant algal polyphenols and carotenoids protect hair from damage and prolong hair color vibrancy by eliminating cell damaging free radicals Contains Vitamins A, C, D, E, K and folic acid for superior internal nourishment Soothes and moisturizes hair and scalp during and after the color service Reduces electrostatic charges to control frizz and flyaways Helps repair damaged hair OYA Does Not Contain Any of the Following Chemicals: (Slide 9) Aniline dyes Parabens PPD p-phenylenediamine Persulfates (potassium, sodium, and ammonium sulfates) 4-ABP Ok, we ve covered the cool technology story, now let s see what this all means to a colorist. The OYA Portfolio: (Slide 10) PLAY VIDEO OYA has 70 Permanent shades and 43 Demi Permanent shades that come in 90g/3.1oz tubes that offer extra applications in each tube! The OYA Portfolio - Lightening Powder: (Slide 11) 3

4 There is also an OYA Lightening Powder available in 900g/31oz cans and 35g/1oz OYA Lightening Powder Packs. OYA Lightening Powder: (Slide 12) OYA Lightening Powder offers the greatest benefits available in a powder lightener. Up to 7 levels of lift Contains Aloe Vera for its restorative properties Convenient single application, 35 gram OYA Lightening Powder Packs Light blue based (not a toner) Soothing herbal tea fragrance Mixing ration 1:2 (1 part powder with 2 parts OYA Lotion) Off the scalp application Mixing ratio: 1:2 with 10 vol., 20 vol., or 30 vol. OYA Lotion. Process: Up to 40 minutes at room temperature Pre-lightening and toning is the preferred method when you need more than 4 levels of lift. This is an all over color effect instead of a highlighted effect. Never use heat or use 40 vol. Lotion with the OYA Lightening Powder. Begin your pre-lightening application in the bottom of the nape. Create a 1/8 inch horizontal parting that extends from the center of the nape to behind one ear. Clip the rest of the hair out of the way. Beginning 1 inch away from the scalp, apply the OYA Lightening Powder to the mid lengths & ends with slow gentle brush strokes. Create a second parting directly above the first one and apply the OYA Lightening Powder as before. Work throughout the first back quadrant in this manner. Complete the opposite back quadrant. Repeat the application in the front 2 quadrants. Now, throughout each quadrant, apply OYA Lightening Powder to all of the regrowth sections with slow gentle brush strokes, until the entire head is complete. Avoid contact with scalp. In the front quadrants, direct the hair back from the face for customer comfort. Process up to 40 minutes. When development is complete, emulsify, rinse, shampoo and condition the hair. Now tone with the target OYA Demi Permanent Color and 5 vol. OYA Lotion. Remember, you can always use the Demi Permanent Clear with your demi formulas to add incredible shine. The OYA Portfolio - Lotions: (Slide 13) 4

5 PLAY VIDEO OYA has 5 dedicated Lotions in 1 Liter/33.8 oz. bottles. OYA Lotions work exclusively with OYA Color. OYA Lotions are available in: 5 vol. (1.5%) Deposit only OYA Demi Permanent Lotion 10 vol. (3%)* Deposit only 20 vol. (6%)* Gray coverage, up to 2 levels of lift 30 vol. (9%)* 2 to 3 levels of lift 40 vol. (12%)* 3 or more levels of lift *For use with OYA Permanent Color Most developers have either a 6 or higher ph, making it more damaging to the cuticle. The OYA Lotions have a acid ph, which are more conditioning than other developers on the market. Review & Q&A: (Slide 14) TAKE THE TIME TO ADDRESS ANY QUESTIONS OR CONCERNS. THIS IS AN ESSENTIAL PART OF CLASS TIME AND ALLOWS FOR CLARITY AND BETTER UNDERSTANDING OF CONTENT. OYA Strand Chart: (Slide 15) PLAY VIDEO DEMO STRAND CHART The compact design makes it the perfect tool for all your color consultations. The color chart is in the shape of an artists palette, which represents the O in OYA. Each OYA Color Series is displayed on its own page with bright colorful lines and shade identifiers. You can easily see each series. You can access the 100% Gray Coverage Series instantly because it is identified by a gray marker on the outer edge of the OYA Strand Chart. The OYA Strand Chart displays both the Permanent and Demi Permanent Shade Series. On the back page are the OYA Concentrates and OYA Lightening Cream. On the very back page is the OYA Natural Level Selector and the OYA Gray % Selector. Over here, we have our 4 shades in the OYA High Lift Blond Series. Our promises and pledges are located on the front page. 5

6 REMOVE ONE SHADE SERIES INSERT AND EXPLAIN HOW FUCHSIA DOT REPRESENTS OYA PERMANENT COLOR AND TEAL REPRESENTS OYA DEMI PERMANENT COLOR. Each shade is identified by its number and letter combination, plus its full name, which is on the front, back, and on the insert. OYA Reference Guide: (Slide 16) Everything you will ever need to know to excel with OYA Color is contained in the OYA Reference Guide. Located in the back of the OYA Strand Chart, this guide will give you an overview of the information needed to formulate with OYA Permanent Color, OYA Demi Permanent Color, and OYA Lightening products. Look at the cool design and how easily this Reference Guide will pin up in your dispensary. OYA Lightener Guide: (Slide 17) This looks a lot like the OYA Reference Guide, right? Everything you will ever need to know to rock OYA Lightening products is contained in the OYA Lightener Guide. The OYA Lightener Guide will give you an overview of the information needed to formulate with OYA Lightening products, OYA Permanent Color, and OYA Demi Permanent Color. Of course, the Lightener Guide will pin up in your dispensary as well. OYA Demi Permanent Strand Chart: (Slide 18) Here is the OYA Demi Permanent Strand Chart, which represents all 43 shades available. The instructions are conveniently designed on the chart itself. DEMO OYA DEMI PERMANENT STRAND CHART The OYA Color Series: (Slide 19) PLAY MOVIE OYA 100% Gray Coverage -0 (N) Neutral result -00 (N + ) Excellent tool for covering resistant gray hair (always intermix with OYA 100% Gray Coverage Series) -01(A) Can be used to control unwanted warm tones caused by underlying pigment and also enhances cool fashion shades. -04 (B) Has a warm result. When you intermix with a warm fashion series, it will give you a bright and vibrant result. 6

7 OYA 50% Gray Coverage -5 (G), -6 M), -7 (C), -8 (R), -87 (RC), and -9 (V) OYA 50% Gray Coverage can be used alone on less than 50% gray hair and provide full coverage. On more than 50% gray hair, it needs to be mixed with the OYA 100% Gray Coverage Series for full coverage. How to read OYA Shade numbers: (Slide 20) PLAY MOVIE We all know that shade numbers are the language of the professional stylist. It is recognized throughout our industry as the way to clearly identify the color shade inside the tube, from what level to what shade series, creating endless combinations for creative color formulations. These identifying numbers are a point of difference between professional brands and consumer brands. This specific language provides the professional with a superior form of communication and rapport that cannot be duplicated with a box of color at home. Let s use 6-87 (RC) as our example. The number 6 is the color level of the OYA Shade from 1 through 10; 1 being the darkest and 10 being the lightest. The numbers after the dash are 8 for Red and 7 for Copper, together they make Red Copper (RC) is Red Copper Dark Blond. OYA Resistant Gray Hair Coverage Made Easy: (Slide 21) Virgin Application: 1 out of 25 clients has resistant gray hair -00 (N + ) Natural Plus Series is intended to be used with other OYA Shades Here s an example of a formula for a client with virgin hair that needs extra coverage for their resistant gray: Step 1: Target color Step 2: Natural level Step 3: Percentage of gray 6-87 (RC) Red Copper Dark Blond 4 Natural Medium Brown 90% resistant Regrowth: 20g 6-87 (RC) +10g 6-04 (B) + 10g 6-00 (N + ) + 40g 20 vol. OYA Lotion Mid lengths & ends: 30g 6-87 (RC) + 15g 6-04 (B) + 15g 6-00 (N + ) + 60g 30 vol. OYA Lotion 7

8 Process: 45 minutes Your result will be a Red Copper Dark Blond The OYA -00 (N + ) Natural Plus Series is a tool for covering resistant gray hair and should not be used alone. Always intermix with another OYA Shade for best results. It contains more pigment and higher ammonia content. The Basic Color Theory Primary Colors: (Slide 22) PLAY MOVIE Any color is based on the universal law of color. The universal law of color states that mixing different combinations of the three primary colors can create any and all colors. The primary colors are: red, yellow, and blue. Understanding the universal law of color is a prerequisite to success as a colorist. The Basic Color Theory Secondary Colors: (Slide 23) By mixing equal portions of 2 primary colors, you create a secondary color. The 3 secondary colors are: green, orange and violet Blue + yellow = green Yellow + red = orange Red + blue = violet The Basic Color Theory Tertiary Colors: (Slide 24) By mixing a primary color with a secondary color, a tertiary color is created. The tertiary colors are: Yellow-Green Yellow-Orange Red-Orange Red-Violet Blue-Violet Blue-Green 8

9 The Basic Color Theory Brown or Neutral tones: (Slide 25) Mixing all three primary colors, using equal portions of each will result in brown. In the hair color world, this is called a neutral. Brown (or neutral) is where the OYA Natural Series lives. The Basic Color Theory The Color Wheel Opposites: (Slide 26) The color wheel is a tool used to help visualize color theory. The 3 primary colors are arranged around the wheel with their secondary and tertiary colors between them. Colors that appear opposite of each other on the wheel neutralize each other. Violet & yellow neutralized each other. Blue & orange neutralize each other. Green & red neutralize each other. In the color theory world these are called color opposites. The Basic Color Theory Opposites: (Slide 27) Notice that the opposite of a primary color is always a secondary color: Violet (secondary) is the opposite of yellow (primary) Orange (secondary) is the opposite of blue (primary) Green (secondary) is the opposite of red (primary) We know that a secondary color is the combination of 2 primary colors. Example: Orange = Red + Yellow The Basic Color Theory Remembering Opposites: (Slide 28) When mixing a primary color with a secondary color, you are truly mixing all three primary colors together. Mixing opposites example: Violet (secondary) + Yellow (primary) is the same as Blue (primary) + Red (primary) + Yellow (primary) = Brown or Neutral In other words (Primary + Primary + Primary) = Neutral As started before, mixing all primary colors results in brown or neutral. 9

10 The Basic Color Theory Remembering Opposites: (Slide 29) If you ever need to remember the opposite of a primary color, mix the other two primaries together and you know it s opposite. For example: o To remember the opposite of blue, we know the other two primaries are yellow and red. o If we mix yellow and red together we get orange. o Orange is blue s opposite If you ever need to remember the opposite of a secondary color, think of which two primary colors mix together to make that secondary color. Whatever primary color is not in the secondary color is its opposite. For example: o To remember the opposite of green we need to know that blue and yellow make green. Blue and yellow are primaries. The only primary color not in green is red. Red is green s opposite. The Basic Color Theory Warm Tones & Cool Tones: (Slide 30) When using a color brand, it is important to know where each color lives in the universal color wheel. This will allow you to see if the color/shade lives in the cool, warm or neutral part of the color wheel. When coloring hair, first determine where the customer s existing color lives on the wheel. This will dictate whether you will enhance the color or neutralize the existing color. The OYA Color Wheel Underlying Pigment: (Slide 31) When lifting natural hair color, you will expose underlying pigment. If you want to enhance or keep the color WARM, choose a color that lives in the OYA warm tones. If you want to enhance or keep the color COOL, choose a color that lives in the OYA cool tones. Underlying Pigments: (Slide 32) When lightening the hair all color levels have underlying pigment. This OYA color globe shows you what the underlying pigments are on each level and how to neutralize them. The OYA -01 Series exists in the cool tones of this color globe. The OYA -01 Series is designed to neutralize the warmth that appears when exposing the underlying pigments. 10

11 As you can see, the OYA -01 Series exists within all three cool tones: green, blue, and violet. On this color globe the arrows indicate the exact opposite of the warm tones that are neutralized by their opposite cool tones. These opposites are: Red & Green Yellow & Purple Orange & Blue Underlying Pigments Levels: (Slide 33) PLAY MOVIE When lightening natural hair, warm tones called underlying pigments are exposed. These warm tones are different at each natural level and will influence the final color result. Review & Q&A: (Slide 34) TAKE THE TIME TO ADDRESS ANY QUESTIONS OR CONCERNS. THIS IS AN ESSENTIAL PART OF CLASS TIME AND ALLOWS FOR CLARITY AND BETTER UNDERSTANDING OF CONTENT. The OYA KISS Keep It Simple System: (Slide 35) This universal color wheel shows us where each of the OYA Series live. As you can see, the Red, Mahogany and Ash Series are dispersed over the color wheel. All other series are grouped within a color direction. For example, the -01 Ash Series appears across green, blue, and purple on the OYA Color Globe. However, the -7 Copper Series only appears on orange within the OYA Color Globe. -0 & -00 series: live in the brown tone -01 series: we will go into these on the next slide -04 series: yellow based -5 series: yellow-orange or gold based -6 series: from cool red base in the lower levels to warmer red-orange base in the higher levels -7 series: orange based -8 series: from cool violet red base in the lower levels to warmer red base in the higher levels -87 series: red-orange base 11

12 -9 series: violet base The KISS - The OYA -01 Series: (Slide 36) All color levels have underlying pigments that show up when lightening the hair. The OYA -01 Series shows you what the underlying pigments are on each level and how to counter them. The OYA -01 Series is designed to counter the warmth that comes with the underlying pigments. As you can see, the OYA -01 Series has 3 different color bases: green, blue and violet. This is simply because reds can only be neutralized by green; orange shades can only be neutralized by blue; and yellow shades can only be neutralized by violet. KISS - Coloring Lighter: (Slide 37) This section of the OYA KISS System shows you which formulas to use for: All levels of lift when using the OYA 100% Gray Coverage Series GESTURE TO CHART SECTION All levels of lift when using the OYA Fashion Series for < 50% gray GESTURE TO CHART SECTION All levels of lift when using the OYA Fashion Series for > 50% gray GESTURE TO CHART SECTION KISS - Coloring Darker: (Slide 38) This section of the OYA KISS System shows you which formulas to use for: Darkening 4 levels & down, on pre-lightened or blonde hair GESTURE TO CHART SECTION Tone on tone & darkening for < 50% gray hair GESTURE TO CHART SECTION Tone on tone & darkening for > 50% gray hair GESTURE TO CHART SECTION Tone on tone & darkening for > 90% gray hair GESTURE TO CHART SECTION 100% Gray Coverage: Mix these corresponding series in a 2:1 ratio with the OYA Fashion Series (50% gray), depending on percentage of gray. If it s more than 90% gray, use up to a 1:1 ratio: -0 (N) with Mahogany and Ash Shades (-6 and -9) 12

13 -04 (B) with the warm shades (-7, -8, -87, -5) -01 (A) with the cool shades when lifting 3 levels (-9) Used alone, these 3 Series provide 100% gray coverage Mix only 1/3 of the OYA Natural + Series into your formulas or up to ½ depending on resistance. -00 (N + ) for resistant gray ONLY -00 (N + ) has the potential to drab color, so only use in formulas for resistant gray hair Lotion: For ultimate gray coverage, use OYA 20 vol. Lotion and process for 45 minutes. 50% Gray Coverage: OYA Fashion Shades are mixed in a 1:1 ratio with 10, 20, 30, or 40 vol. OYA Lotion. The OYA High Lift Blonds: (Slide 39) PLAY VIDEO OYA High Lift Blonds can be utilized on any customer from a natural level 6 and higher. These shades are designed to create beautiful, natural blonds without using a lightener and toner (N) Natural High Lift Blond 12-1 (A) Ash High Lift Blond 12-4 (B) Beige High Lift Blond 12-9 (V) Violet High Lift Blond Mixing ratio: 1:2 with 30 or 40 vol. OYA Lotion Process: 45 minutes The OYA Lightening Cream 0-00: (Slide 40) The OYA Lightening Cream has no tonality and can be utilized as follows: As a stand alone lightener: For up to 4 levels of lift on virgin hair Mixing ratio: 1:1 OYA Lotion: 10, 20, 30 or 40 vol. depending on the levels of lift desired To add 1 extra level of lift: With any OYA Permanent Color Mixing ratio: 1:1 Color mix: 1 part parts OYA Color Process: minutes Example: 20g of g of OYA Color + 60g of OYA Lotion 13

14 The OYA Concentrates: (Slide 41) PLAY VIDEO OYA Concentrates can be used in 3 different ways: As an additive: Add to any OYA Color to enhance or neutralize tones To neutralize unwanted warmth, add color tones of violet or blue To enhance or intensify warm tones, add yellow, orange or red Alone: Use 10 vol. or 20 vol. OYA Lotion Mixing ratio 1:1 As a filler: Use yellow, orange, or red Mixing ratio 1:3 with warm water The OYA Concentrates: (Slide 42) When using the OYA Concentrates as a filler, there are 3 simple steps to follow: hair There is no need to fill with OYA Concentrates for darkening 4 levels or more on virgin blond hair. How to use the OYA Concentrates: (Slide 43) PLAY VIDEO Intensifier - Yellow, Orange and Red Concentrates: 14

15 Add up to 50% of the OYA Concentrate to the formula. If using 60g color, up to 30g of Concentrate can be added. Neutralizers: Anti-yellow (Violet Concentrate) Anti-orange (Blue Concentrate) Anti-red (equal parts Blue & Yellow Concentrates) To neutralize at levels 7 to 10, add up to 5% of the formula. If using 60g OYA Color, add up to 3g OYA Concentrate. To neutralize at levels 4 to 6, add up to 15% of the formula. If using 60g OYA Color, add up to 9g OYA Concentrate. To neutralize at levels 1 to 3, add up to 25% of the formula. If using 60g OYA Color, add up to 15g OYA Concentrate. Always ensure the developer amount is equal to the total formula of color including the concentrate. Review and Q&A: (Slide 44) TAKE THE TIME TO ADDRESS ANY QUESTIONS OR CONCERNS. THIS IS AN ESSENTIAL PART OF CLASS TIME AND ALLOWS FOR CLARITY AND BETTER UNDERSTANDING OF CONTENT. Hair Texture: (Slide 45) Determining your customer s hair texture will assist you with your hair color formulations in 3 ways: Fine textured hair has less space to fill so you may need to formulate up by 1 level Medium textured should be formulated per manufacturers recommendations Coarse textured hair has more space to fill so you may need to formulate down 1 level Texture affects timing. Coarser texture may require additional timing for gray coverage OYA 3 Steps for Successful OYA Formulations: (Slide 46) Formulating successfully can be the most challenging part of a colorist s day. OYA has simplified successful formulating into 3 easy steps to ensure excellent color results. Let s go through each step: 15

16 STEP 1: Determine your target shade using the shade inserts within the OYA Strand Chart. Place the Strand Chart up to the customer s complexion to determine the most complementary target shade for their skin tone and eye color. Be sure to fan the shade swatch out, since it may appear darker when it is compact. Together, you can then decide if the color is flattering to your customer. Once you ve chosen the target shade, it s time to create your formula. OYA 3 Steps for Successful OYA Formulations: (Slide 47) PLAY VIDEO STEP 2: Determine your natural color level of the customer s hair using the OYA Natural Level Selector. Start by discovering your customer s natural level. Place the OYA Natural Level Selector next to your customer s scalp in two places at the crown and nape. To get the most accurate reading, fan the swatch out and place it directly upon the customer s hair. This will allow a clear visual reading. Remember how important the natural levels of hair are due to the underlying pigment at each level. Being off by one level could alter your final color result. Take your time on this step! It will pay off. OYA 3 Steps for Successful OYA Formulations: (Slide 48) PLAY VIDEO STEP 3: Determine the percentage of gray hair with the OYA Gray % Selector. To provide exceptional gray coverage, the first important step is to identify the percentage of your customer s gray hair. That s where the OYA Gray % Selector comes in. Here s how it works: Simply remove the OYA Gray % Selector from the OYA Strand Chart, place it next to your customer s hair, and move through the percentages until you find the right match. The OYA Gray % Selector has swatches showing 10% gray, 50% gray and 90% gray. Now you have the three elements that you need the target shade, the natural level and the percentage of gray to create the precise formula needed to achieve your desired result. 16

17 Tools: (Slide 49) GESTURE TO POWERPOINT AND/OR TOOLS IN PERSON The tools used will make a difference in the color result. OYA has chosen the best in design. OYA Tools include: Brushes Small brush for precision and smaller surface areas Large brush for applications on larger surface areas Bowls designed to support your brush properly Bottles accurate and easy to squeeze Scales lightweight and easy to read Timers small and accurate Capes large design for better coverage Aprons designed to protect more of your clothing Precise measurements and timing are the secrets to perfect color. If you don t combine the correct amount of OYA Color and OYA Lotion, you will not get the results that you expect. That s why OYA recommends using a scale to measure all of your color formulas. While the bowl is on the scale, be sure the scale reads zero. PLAY VIDEO DEMO SCALE Formulating with The OYA Colorist App: (Slide 50) PLAY VIDEO OYA is with you wherever you go. It s a quick and effective helper for foolproof formulations in just a few easy steps! First, indicate what the customer's desired target color is. Second, indicate what the customer's natural level is. Third, indicate what the percentage of gray hair is and lastly, indicate whether or not the application is a virgin application or a retouch application. And voila! The OYA App provides you with the formula of success, every time. The OYA Colorist App includes: Complete OYA mixing ratios Complete OYA timing info OYA Permanent and OYA Demi Permanent formulas Pre-pigmenting info Pre-lightening info Customer information 17

18 Links to oyabeauty.com ALLOW CLASS TO DOWNLOAD THE APP IF THEY HAVEN T ALREADY. OTHERS MAY USE THIS TIME TO PRACTICE WITH, OR EXPLORE, THE APP. Download the OYA Colorist App: (Slide 51) iphone You will need to know your Apple ID password 1. Locate the App Store on your home screen and open 2. Touch the search icon at the bottom of the screen 3. Touch the search bar at the top of the screen and type in oyacolorist touch oyacolorist when it appears in your search results 4. An image of the OYA Colorist App will appear in the search result touch the FREE button (It may also appear as a cloud icon with an arrow pointing down) 5. The free button will turn into a green INSTALL button touch it to begin downloading 6. You will then be asked to type in your Apple ID but don t worry the app is free 7. Once downloading is complete the INSTALL button will become a OPEN button touch it to open the app and begin formulating.!! 18

19 Download the OYA Colorist App: (Slide 52) ipad: You will need your Apple ID password 1. Locate the App Store on your home screen and open 2. Touch the search icon at the top right of the screen 3. Before searching you must change the settings from ipad to iphone in the upper left corner indicated in the picture below 4. Touch the search bar at the top of the screen and type in oyacolorist 5. The OYA Colorist App will appear touch the icon or a small cloud with an arrow pointing down to begin the downloading process 6. The OYA Colorist App will open into its own window for downloading touch the small cloud again it will download then touch OPEN to begin formulating.! 19

20 Download the OYA Colorist App: (Slide 53) Android download instructions: Locate the Play Store icon on your home screen and open Touch the APPS menu at the top left of the screen Touch the search icon and type in oya colorist The OYA Colorist App will appear touch it to continue Touch install Touch permission Once it has downloaded successfully touch open to begin formulating Experience OYA: (Slide 54) 1:1 mixing ratio for OYA Permanent and Demi Permanent Colors minutes for OYA Permanent Color 45 minutes for optimum gray coverage with OYA Permanent Color minutes for OYA Demi Permanent Color 1:2 ratio for OYA High Lift Blonds and OYA Lightening Powder 45 minutes for OYA High Lift Blonds and up to 40 minutes for OYA Lightening Powder HANDS ON DEMO OF ENTIRE COLOR LINE AND TOOLS Now it s time for everyone to see and feel OYA. After getting our formula from the Colorist App, we will weigh the OYA Color and OYA Lotion on an OYA Scale and mix it thoroughly. Weighing your color is very important. It gives you accuracy first, then allows perfect repeat formulations. First place the bowl on the scale. Make sure the scale reads zero. Squeeze the recommended amount of OYA Color into the bowl. Now add your OYA Lotion. Remember your ratios of mixing: 1:1, one part OYA Color and one part OYA Lotion or 1:2, one part OYA Color and two parts OYA Lotion. 20

21 I will pass the color around to everyone so you can experience the awesome aroma of OYA Color. PASS THE BOWL OF OYA COLOR OUT TO THE CLASS Check out our cool OYA Bowls and OYA Brushes as well. Let s show our model now! OYA supports YOU- Model Presentation: (Slide 55) Here are some fantastic support pieces we have for you: OYA Strand Chart OYA KISS System The OYA Reference Guide OYA Lightener Guide Take a look at our website oyabeauty.com. There you will find educational videos available at all times. You can also contact our hotline 1 (800) 9OYA.411. There is a live, OYA specialist available to answer any and all questions you may have from Monday-Friday 9-5 PST. NOW IS WHEN YOU WOULD DO YOUR DEMO WITH YOUR MODEL IS TIME ALLOWS IT. IF NOT MOVE ON. Circle of Success with OYA: (Slide 56) Now that you ve been introduced to OYA and are ready to make it sing, we have additional classes available for you: Blonds and Sunshimmers Reds and Brunettes Gray Coverage Corrective Color Also 24/7 education available on oyabeauty.com! Review and Q&A: (Slide 57) TAKE THE TIME TO ADDRESS ANY QUESTIONS OR CONCERNS. THIS IS AN ESSENTIAL PART OF CLASS TIME AND ALLOWS FOR CLARITY AND BETTER UNDERSTANDING OF CONTENT. REVIEW KEY CONCEPTS OF THE CLASS AND OFFER SUPPORT TO NEWER COLORISTS. 21

22 Course Overview: What is OYA? The OYA Circle of Success OYA Technology Meets Nature The OYA Portfolio OYA Lightening Powder, Lotions The OYA Strand Chart OYA Color Series How to read OYA shade numbers Basic Color Theory Underlying Pigment OYA Color Globe - KISS System OYA High Lift Blonds and OYA 0-00 Lightening Cream OYA Concentrates Hair texture OYA three steps to success OYA Tools The OYA Colorist App Model Presentation OYA Hotline Information: (Slide 58) OYA Monday-Friday: 9-5 PST oyabeauty.com 22