BRANDING OPPORTUNITIES AND GUIDELINES
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1 BRANDING OPPORTUNITIES AND GUIDELINES 23/04/2014 1
2 INDEX Page General Branding Guidelines Use of the Durban ICC Name and Logo Durban ICC Exterior Branding Opportunities Rectangular Welcome Banner Triangular Welcome Banners Flag Poles Durban ICC Main Ramp Bollards External Transport Signage Exterior Pylon Banners Sloping Pole Banners Courtyards Durban ICC Interior Branding Opportunities Main Registration Desk Buffalo Horn Banners Durban ICC Directional Pylons Directional Signage Retractable / Free Standing Banners Banner Walls Brochure Stands Ceiling-suspended Signage Arena Balustrade Welcome Banner Arena Bar Signage
3 DURBAN EXHIBITION CENTRE (DEC)
4 GENERAL BRANDING OPPORTUNITIES AND GUIDELINES A detailed branding plan must be submitted to the Durban ICC one month prior to the event date for consideration and approval. Branding plan to clearly indicate specifications and location of all branding. All signage/branding to be supplied and rigged/erected by the client. Client to provide a fire-retardant certificate for all applicable branding. Costs of producing, installing and removing signage/branding will be for client s account. Client to provide their own cherry-picker and licensed driver where required. All machinery must be inspected by the driver prior to use, as per the OHS Act. Only a licensed driver with a valid medical certificate will be permitted to operate any lifting machinery. Client to provide a rigging certificate from a suitably qualified rigger for all branding which is rigged/suspended. 4
5 GENERAL BRANDING OPPORTUNITIES AND GUIDELINES All exterior banners which are erected onto the building are subject to a structural engineers certificate for the client s account. All fabric to be fire retardant and a fire retardant certificate is required prior to installation. All branding, i.e. street pole banners, buffalo horn signage, internal and external branding (including free standing banners) must be included in the branding plan, branding that has not been included in the plan will not be permitted. No permanent fixtures will be permitted e.g. nails, paint, double-sided tape. No branding will be permitted without the prior written approval from the Durban ICC. No adhesives permitted. Obstruction to air-conditioning ducting, emergency escape routes, fire equipment will not be permitted. 5
6 USE OF THE DURBAN ICC NAME AND LOGO ON BRANDING The Durban ICC markets and promotes itself within the destination of Durban and the greater KwaZulu-Natal Province. Emphasising our commitment to marketing the destination, the company s name emphasises the destination by placing it at the forefront of its trading name; Durban International Convention Centre or Durban ICC. The name should always be represented in text in either of the above versions and not as ICC Durban nor abbreviated to DICC or ICCD. Use of the Durban ICC Logo is permitted in line with the Durban ICC Corporate Identity Guidelines and only with written authorisation from the Durban ICC. The Durban ICC logo is to be obtained directly from the Centre. 6
7 USE OF THE DURBAN ICC NAME AND LOGO ON BRANDING Whenever the Durban ICC logo is printed, the following Pantone/CMYK/RGB Colours are to be used. These international colour codes ensure standardisation of the colours on the finished product. These Pantone colour codes are to be supplied to all external service providers such as printers and branding companies which will be printing the logo. Durban ICC Yellow - Pantone 123 Durban ICC Blue Pantone % Cyan R= % Cyan R= 27 25% Magenta G= % Magenta G= % Yellow B= 14 0% Yellow B= 129 0% Black 20% Black Durban ICC Red Pantone Warm Red Durban ICC Grey Pantone Cool Grey 9 0% Cyan R= % Cyan R= % Magenta G= 66 28% Magenta G= % Yellow B= 36 28% Yellow B= 149 0% Black 16% Black 7
8 DURBAN ICC EXTERIOR BRANDING OPPORTUNITIES 23/04/2014 8
9 RECTANGULAR WELCOME BANNER Quantity: 1 Material: Rigging: Airtex Fabric (biodegradable, fireretardant) Bungee rope to existing steel framework. Banner to fit within existing steel framework. Size: 8.6m x 5.2m Applicable to: Full Centre Hire Space Rental Cost: R per event Note: Refundable damage deposit applicable 9
10 TRIANGULAR WELCOME BANNERS Quantity: 4 or 6 Material: Rigging: Airtex Fabric (biodegradable, fireretardant) Bungee rope to existing steel framework. Banner to fit within existing steel framework. Dimensions: See Page 11 Applicable to: Full Centre Hire Space Rental Cost: R5 000 per V-structure as illustrated Note: Refundable damage deposit applicable 10
11 TRIANGULAR WELCOME BANNERS - DIMENSIONS 11
12 FLAG POLES Quantity: 27 Material: Fabric Space Rental Cost: Nil Notes: Applicable to: 3 poles reserved for ICC (Country flag, City flag, ICC flag) Poles available to client: ICC East: 12 ICC West : 9 ICC Arena East: 3 ICC Arena West: 3 Full Centre Hire 12
13 DURBAN ICC MAIN RAMP BOLLARDS Quantity: Material: Rigging: Size: Clients may use a choice of 8, 16, 24 or 37 bollards Fabric or PVC Velcro 570mm x 920mm Space Rental Cost: R25.00 per bollard per event Applicable to: Full Centre Hire 13
14 EXTERNAL TRANSPORT SIGNAGE Quantity: 2 or 4 Material: Variable Rigging: Free Standing Size: Variable Space Rental Cost: Nil Applicable to: Full Centre Hire Notes: Free standing frames to be supplied by the client. Frames must be well supported and stable. 14
15 EXTERIOR PYLON BANNERS Quantity: Material: 5 Double-sided banners on Stalwart Simelane Street, 2 Double-sided banners on Walnut Road Heavy duty PVC with eyelets Size: 5,9m x 1,6m Space Rental Cost: Nil Rigging: Applicable to: Notes:. Cherry Picker / Cable Ties Full Centre Hire Whilst the banners are double sided, clients need only utilize the traffic facing side. 15
16 SLOPING POLE BANNER GUIDELINES 1. Whilst the signs are double sided, clients need only utilize the traffic facing side. 2. Banner size must be 3m x 1.2m. 3. Banners should made in a heavy duty PVC or canvas or other non-stretch material Eyelets should be placed at top and bottom of the banner. 5. Transparent electrical ties for fixing the banner to the signs to be provided by the company erecting the banners. 6. Banner seams should be reinforced seams. 7. Wording and Logos to be approved by Ethekwini Municipality and Durban ICC before final production. 8. Location and number of banners to be advised and approved by Durban ICC. 9. The client is responsible to remove all branding immediately after the event, failing which the Durban ICC will appoint a service provider to remove the branding at the client s expense. 16
17 SLOPING POLE BANNER GUIDELINES 10. The Durban ICC will check for event conflicts and advise the number of banners that may be available for your event. 11. The artwork must be submitted by the design company to the elevation and traffic departments of the City for their prior approval before production can commence. 12. General guideline is a maximum of 8 bits. 13. Banner information is normally the name of the event, the logo, the date and the venue. Logos must be limited and must not dominate banner. 14. High-visibility clothing to be worn whilst rigging banners. 15. Construction cones to be placed in rigging area during installation. 16. Please ensure you submit artwork for approval to: Alex Jwara Advertising Contracts Officer General Advertising Branch Tel: +27 (0) Alex.Jwara@durban.gov.za 17
18 Sloping Pole Banner Location (53 poles reserved for clients, subject to availability) This image cannot currently be displayed. This image cannot currently be displayed. 18
19 COURTYARDS (4 IN TOTAL) STRETCH FABRIC PANELS Quantity: 6 x stretch fabric panels per courtyard Size: Area between steel pillars 7.8m (w) x 4.1m (h) Space Rental Cost: Nil BRANDED PANELS ON FENCE Quantity: 5 panels per courtyard Size: 1.78m (w) x 0.92m (h) Space Rental Cost: Nil UMBRELLAS Quantity: 10 per courtyard Space Rental Cost: R per courtyard Applicable to: Full centre hire Notes: Clients to provide their own umbrella structures 23/04/
20 DURBAN ICC INTERIOR BRANDING OPPORTUNITIES 23/04/
21 MAIN REGISTRATION DESK Quantity: 1 Material: Fabric / Correx Size back wall: 13m x 1.9m Size counter front: 13m x 1.2m Installation: Applicable to: Notes: Applied with doubled-sided velcro. Durban ICC to approve physical application At the discretion of the Durban ICC No adhesive permitted Space Rental Cost: Nil Note: Refundable damage deposit applicable 23/04/
22 BUFFALO HORN BANNERS Quantity: Material: Rigging: Total 9 Banners 4 banners reserved for Durban ICC use 5 available to client Fire-retardant fabric or PVC (loop through Buffalo Horn) Onto existing Durban ICC Buffalo Horns Space Rental Cost: Nil Applicable to: Notes: Full Centre Hire Banner to be printed on both sides Compulsory installation by Durban ICC at an additional cost 22
23 23/04/
24 DURBAN ICC DIRECTIONAL PYLONS Quantity: Maximum 10 Pylons (doublesided) Total frames: 8 per pylon Frames reserved for Durban ICC use: 4 per pylon Client frames available: 4 per pylon Material: Size: Cost: 3mm Correx Boards into Snapper frames 420mm x 297mm Nil Structure: Free Standing Note: 2 nd frame from the top must indicate Durban ICC evacuation plan at all times. Availability at the discretion of the Durban ICC. 23/04/
25 DIRECTIONAL SIGNAGE Quantity: Material: Size: Meeting Room Concourse 1 sign per Meeting Room Convention Hall Concourse 2 signs per Convention Hall Printed or photo paper Variable (Subject to approval) Space Rental Cost: Nil Structure: Applicable to: Note: Free Standing Full Centre Hire Client to provide own signs and structure 25
26 RETRACTABLE / FREE STANDING BANNERS Quantity: Durban ICC Meeting Room Concourse 1 banner per Meeting Room Convention Hall Concourse 2 banners per Convention Hall Durban ICC Arena Upper Foyer - 6 banners Arena Main Foyer - 6 banners Material: Maximum Size: Fabric / PVC 950mm x 2000mm 26 Space Rental Cost: Nil Structure: Free Standing Notes: Subject to Durban ICC safety and risk approval. No limitations, subject to space availability and compliance with fire and safety regulations. Final approval by Risk manager in the convention halls or meeting rooms. No pull-up banners allowed in the Arena main hall during public events.
27 BANNER WALLS Quantity: 4 Material: Size: Structure: Fire-retardant fabric Variable (subject to approval) Free standing Space Rental Cost: Nil Note: Applicable to: Only allowed against walls which have no artwork. Not permitted to obscure any emergency exit. At the discretion of the Durban ICC 27
28 BROCHURE STANDS Quantity: 4 Material: Size: Shell scheme Recommended size 2000mm x 2000mm Space Rental Cost: Nil Structure: Applicable to: Note: Free Standing At the discretion of the Durban ICC Client to provide brochure stands. Client to remove all collateral and stand, failing which the client will be charged for removal. 23/04/
29 CEILING SUSPENDED SIGNAGE Quantity: Rigging: Number to be approved by Durban ICC, dependent on the number of halls hired. Cherry Picker /cables attached to Roof trusses. Material: Fire-retardant fabric / PVC Size: Variable Space Rental Cost: Nil 29
30 ARENA BALLUSTRADE WELCOME BANNER Quantity: 1 Material: Rigging: Size: Fire-retardant fabric or PVC with eyelets Cable Tie / Rope attached to existing hand rail 1.02m (h) x 12m (w) Space Rental Cost: Nil Applicable to: Full Centre Hire or Halls 5 & 6 30
31 ARENA BAR SIGNAGE Quantity: Material: Installation: Total 3 counters East and West counters reserved for Durban ICC Central counter for client use Fire-retardant fabric / PVC Applied with doubled-sided velcro. Durban ICC to assess physical application. Size: 1.6m (h) x 6m (w) Space Rental Cost: Nil Applicable to: Full Centre Hire or Halls 5 & 6 Note: Wall banner permitted to be positioned behind bar counter. Signage not to be fixed against the wall. 31
32 23/04/
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