INTRODUCTION FROM LALIT MODI

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3 INTRODUCTION FROM LALIT MODI BCCI VICE PRESIDENT AND IPL CHAIRMAN & COMMISSIONER 1 INTRODUCTION When I was studying at university in America (a very long time ago!), I was captivated by the fact that domestically, sport was so huge! Everywhere you went there was basketball, baseball and football and they sustained themselves financially on a solely domestic fan following. I watched with interest as these sports grew to become million and then billion dollar enterprises, caught up in the mechanics of their administrative and commercial functioning and asked myself why India couldn t have the same success with its passion cricket. And the idea was born. Once back in India I drew the blueprint to a professional city based cricket league, adapted from Major League sports in the USA and attempted to launch it in The hope was that by creating the franchise system, the Indian people would have a sense of belonging and ownership over their passion from a domestic perspective, My City, My Team. Unfortunately, it wasn t the right time. State cricket was in turmoil, the Board was underselling its broadcast rights and other sponsorship was at a bare minimum and the then Board of Control for Cricket in India was not open to the idea of launching such a new concept. I was in fact elected to do what I know I am best at, marketing and selling. Our team worked at revamping every aspect of the old proposal. We brought in the expertise of IMG and reviewed other countries domestic league systems and finally found that the English Premier League was the direction in terms of adaptation that we wanted to take. The last piece of the puzzle was to confirm the participation of the top international players in the world and once we had their commitment to the proposal, we launched the Indian Premier League. This has been a dream for me. I have visualized it for years now. For the BCCI, it means taking cricket to a whole new level that once upon a time ago, seemed like a fools dream. I would know, I tried over 10 years ago to launch it! Most importantly it means we finally revive domestic cricket and give it the boost that it needs. In 2005 when we won the election and a new Board was ready to move forward with new ideas and turn cricket around, the proposal for an Indian professional league came back to the fore and gathered quiet momentum. When I was elected as the Chairman of the Marketing Sub Committee, INDIAN PREMIER TWENTY LEAGUE20

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5 INTRODUCTION FROM SUNIL GAVASKAR FORMER INDIA CAPTAIN AND IPL GOVERNING COUNCIL MEMBER 3 INTRODUCTION For an extremely traditional game like cricket, some of the changes that have taken place in the format have been dramatic to say the least, the latest being the Twenty20 format. Cricket has toyed with the 60 overs format which was used in the first three World Cups. It has also had the 55 overs a side version played by the counties in England as well as the Sunday League which was 40 overs per team. There have also been experiments in Australia with the two innings one day game, with each side getting 25 overs in each innings. There are also other versions such as the Super Max with 8 players, or the Sixes which, as the name suggests, has six players per team with 5 overs being bowled. However no format has captured the imagination of the public like Twenty20. It has taken cricket by storm all around the world and excitement levels have gone stratospheric. It is non-stop action from the first ball and there are more big sixes seen than ever before. The fitness levels required for this game are such that fielders seem to be performing acrobatics while trying to save the extra run that can mean the difference between winning and losing. Nothing excites the public more than a stupendous bit of fielding and it brings the crowd to its feet. In fact if anything the Twenty20 format keeps the crowd standing most of the time rather than sitting passively, for it is action stations every second. India has not had a domestic Twenty20 competition where all its top players play and the IPL will be just that, where not only Indian heroes but greats from other countries will also enliven and brighten the grounds and have the spectators asking for more. There s no better time to be a spectator than at the IPL Twenty20 and the beauty is that one doesn t have to have Twenty20 vision to do so. Sunil Gavaskar December 2007 INDIAN PREMIER TWENTY LEAGUE20

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7 INTRODUCTION FROM RAVI SHASTRI FORMER INDIA CAPTAIN AND IPL GOVERNING COUNCIL MEMBER 5 INTRODUCTION The IPL is a concept that will take the game s popularity to an altogether different level. It is the future of the modern game and the perfect tool to take the game global and across boundaries. The fact that the game s top players will be involved means it s just the perfect platform for this format of the game to take off. Having played and watched cricket over the last three decades I have absolutely no doubt in my mind that this will be one of the biggest success stories this game has seen in times to come. Being a member of the Governing Council you can be assured that every effort will be made to see that the IPL is run in a thoroughly professional manner. Ravi Shastri December 2007 INDIAN PREMIER TWENTY LEAGUE20

8 In England, where it was first introduced in 2003, Twenty20 has resuscitated a moribund domestic game, packing stadiums on summer evenings The Economist, September 22nd 2007

9 7 INTRODUCTION WHY OWN AN IPL FRANCHISE? Financial Benefits: the right to own an asset with significant growth potential and to benefit from substantial revenues from various sources as the league develops Marketing Benefits an IPL Franchise will be a highly visible brand property with outstanding media visibility in India and overseas Collateral Benefits: to be regarded as a pioneer in the greatest national sporting and entertainment adventure ever undertaken INDIAN PREMIER TWENTY LEAGUE20

10 TWENTY20 THE FUTURE OF SHORT FORM CRICKET The fastest developing sports format of the modern era India s victory in the ICC World Twenty20 created an instant love for the format The perfect blend of sport and entertainment Ideal timing for evening and weekend match attendance TVRs in India for International cricket in 2007 Must have prime time content for broadcasters 25 Delivers key demographic groups to advertisers and sponsors Delivers new hard to reach demographic sectors (e.g. women and youth) 3 hour match duration guarantees exciting finishes with explosive action ESPN STAR SPORTS Twenty20 has been an instant hit wherever it has taken place e.g. England, Australia, South Africa, West Indies Surveys in India suggest that Twenty20 is now overwhelmingly the preferred format of cricket to watch (76%) Truly an unbeleivable sporting phenomenon ESPN STAR SPORTS ICC World Twenty20 average tournament ICC World Twenty20 India matches NEO SPORTS India v Pakistan ODI series average ESPN STAR SPORTS England v India Test series average

11 9 INTRODUCTION TWENTY 20 THE FUTURE OF SHORT FORM CRICKET Twenty20 cricket consolidates cricket s traditional audience whilst recruiting far greater numbers from non-traditional cricket demographics e.g. younger people and women. 80% 70% 60% 50% 40% 30% 20% 10% 0 MALE FEMALE T20 ODI Test Tests ODI 50% 40% 30% T20 ODI TEST 20% 10% source: Cricket Australia Product Insights, Sweeney Sports Research March 2007 Twenty20 brings a new demographic to cricket: as is evident from the dramatically increased numbers of female and young people in this profile of Australian Twenty20 attendees. 44+ Twenty20 source: Mindshare Survey on Indian cricket fans October 2007 The Indian cricket fan s favourite type of cricket to watch has moved dramatically to Twenty20 following India s victory in the ICC World Twenty20. Broadcaster Advertising rates Form of Cricket Peak Value (Rs) Broadcaster Match/Series Test Match 300,000 Neo Sports India v Pakistan 2007 series ODI 515,000 Neo Sports India v Pakistan 2007 series Twenty20 800,000* ESPN Star Sports India v Pakistan (ICC World Twenty20 Final 2007) * During an IPL season the broadcaster will have 12,744 ten second advertising spots available excluding broadcast sponsorship rights INDIAN PREMIER TWENTY LEAGUE20

12 As an economy develops, the share of the sports, entertainment, and leisure industry soars. Sports leagues are multi-billion dollar franchises that generate not only income directly from sports, but also generate tourism, auxillary businesses, jobs and revenues SP Kolthari, The Economic Times, 15th October 2007

13 THE GROWING DEMAND FOR LIVE ENTERTAINMENT IN INDIA 11 INTRODUCTION As India s wealth base broadens, consumers will demand and be prepared to pay for, more and better live entertainment opportunities Watching live sport is a major weekly pastime in the world s advanced economies - approximately 400,000 attend Premiership football every weekend in England generating nearly $5 billion in matchday revenues (tickets, premium seating, ground concessions etc) In recent years international music acts such as the Rolling Stones, Shakira and Black Eyed Peas have played to packed stadiums in India the Indian public are starved of high quality entertainment opportunities A star studded Twenty20 cricket tournament will help to satisfy this increasing demand Late afternoon/evening scheduling is ideal for television audiences, and for attracting the post-work crowd and families to the stadiums Going to a Twenty20 match is about more than cricket, with music, dancing and other entertainment NB: A major goal of the IPL is to improve India s stadium infrastructure which in turn will improve spectator experience and encourage new strands of live entertainment INDIAN PREMIER TWENTY LEAGUE20

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15 13 INTRODUCTION INTRODUCTION TO IPL 8 Franchised City teams will compete Franchise numbers will increase over time with founder Franchise s rights protected The inaugural IPL season will run for 44 days starting in April 2008 Each Franchise will play each other home and away 7 guaranteed home matches per Franchise (Each NFL Franchise has 8 home games) The top 4 Franchises in the league will contest the semi finals and the victorious semi finalists will meet in the Grand Final all over one weekend A total of 59 matches this creates a total of 177 hours of live content The 2 IPL finalists will advance to the new Champions Twenty20 tournament provisionally scheduled for October 2008 Matches will be played to ICC World Twenty20 regulations INDIAN PREMIER TWENTY LEAGUE20

16 I look forward to playing in the IPL. The outpouring of emotions when India lifted the inaugural World Twenty20 is the stuff legends are made of and as a cricketer I have always loved the passion and enthusiasm of the cricket loving public in India. Graeme Smith - South Africa Captain

17 15 INTRODUCTION INTRODUCTION TO IPL PLAYERS The world s top cricketers will play in domestic Indian cricket for the first time Many of the world s top cricketers have already committed to the IPL including: Each Franchise squad will comprise a minimum of 16 players All Indian national team players will be available for recruitment Up to four international stars may play for a Franchise in any particular match 4 under-21 players and 4 players from the Franchise s catchment area will be in each squad (these can be the same players) Each Franchise will be required to have: Australia: Shane Warne, Glen McGrath, Justin Langer, Ricky Ponting, Adam Gilchrist, Andrew Symonds, Michael Clarke, Mike Hussey, Brett Lee, Matthew Hayden, Nathan Bracken, Brad Haddin, Mitchell Johnson, Simon Katich, Jason Gillespie, Cameron White Pakistan: Shoaib Malik, Mohammed Yousuf, Shoaib Akthar, Younis Khan, Mohammed Asif, Shahid Afridi Sri Lanka: Mahela Jayawardene, Muttiah Muralitharan, Chaminda Vaas, Lasith Malinga, Nuwan Zoysa, Sanath Jayasuriya, Kumar Sangakara, Farveez Maharoof, Dilhara Fernando - An executive team - A team manager - A professional coaching team - A Physiotherapist - An event manager - Other support staff South Africa: Graeme Smith, Ashwell Prince, Herschelle Gibbs, Albie Morkel, AB de Villiers, Shaun Pollock, Loots Bosman, Jacques Kallis, Makhaya Ntini New Zealand: Stephen Fleming, Brendan McCullum, Jacob Oram, Daniel Vettori, Scott Styris Players will be allocated in a player drafting auction immediately following the awarding of Franchises West Indies: Shivnarine Chanderpaul, Ramnaresh Sarwan, Chris Gayle INDIAN PREMIER TWENTY LEAGUE20

18 My philosophy of Franchise ownership is a partnership between the city, the fans and the team Jeffrey Lurie, owner of NFL's Philadelphia Eagles

19 17 INTRODUCTION DEMAND FROM CITIES Hosting an IPL Franchise will deliver very significant value to Indian cities and will enhance a city s status both nationally and internationally Citizens will want city authorities to encourage and attract a Franchise owner Hosting a Franchise will provide a wide range of opportunities to citizens in entertainment, employment, commerce and civic pride In the US, city authorities offer significant incentives to attract Franchises and work with Franchises to create value for the city and the Franchise The Champions Twenty20 tournament will reward successful Franchises with an overseas showcase for their city INDIAN PREMIER TWENTY LEAGUE20

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21 SPORTS FRANCHISING THE CRITICAL FACTORS 19 FRANCHISE MODEL Many of the world s top sports competitions are run on a Franchise basis NFL, MLB, NBA, NHL, MLS, Superleague, AFL The Franchisee enters the league by investing in a Franchise The Franchisee receives a share of the central revenues and has the opportunity to develop and retain local revenues As well as benefitting from a number of realisable assets, the Franchisee is perceived as a good corporate citizen, and receives significant public relations and marketing benefits As the league matures the revenues grow and the brand develops, the capital value of the Franchise grows Franchises are traded under terms agreed between the Franchisor and the Franchisee The Franchisee s investment is secured by guaranteed continued participation in the competition Expansion Franchises are awarded in a manner designed to benefit the existing stakeholders INDIAN PREMIER TWENTY LEAGUE20

22 The IPL is fantastic for sport in India. I am sure that the fans will enjoy the competition, and I hope that the IPL will bring a new generation of fans to India s cricket stadiums Yuvraj Singh Indian batsman

23 FINANCIAL BENEFITS OF FRANCHISE OWNERSHIP 21 FRANCHISE MODEL An asset in the form of the Franchise that can be expected to grow in value The right to trade the asset and realise the capital growth Participation in revenues that are very likely to show substantial growth over time A diverse range of revenue streams to develop and exploit Defined territorial exclusivity in which to develop fan loyalty and market position The encouragement and support of a city s residents and authorities INDIAN PREMIER TWENTY LEAGUE20

24 In its first week on sale LA Galaxy s David Beckham Adidas no.23 shirt sold over 200,000 units, making it the fastest selling replica sports uniform in the world Mail on Sunday, July 22nd 2007

25 REVENUE 23 FRANCHISE MODEL The revenue opportunity is divided into two distinct areas 1. Central: - Media - Sponsorship - Official Suppliers 2. Local: Top 5 football uniform supplier agreements (per season) $ 50m 40m 30m 20m 10m - Gate 0 BARCELONA MANCHESTER REAL UNITED MADRID CHELSEA JUVENTUS Franchise title sponsorship - Franchise shirt sponsorship - Local sponsorships - Licensing programme - Uniform merchandising - Hospitality and premium seating - Matchday concessions Most valuable European football shirt sponsorship agreements (per season) $ 30m 24m 18m 12m 6m - Matchday promotions 0 JUVENTUS MANCHESTER UNITED REAL MADRID BAYERN MUNICH CHELSEA - Franchise media platforms e.g. Franchise channels and websites INDIAN PREMIER TWENTY LEAGUE20

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27 SHARE MODEL OF CENTRAL REVENUES 25 FRANCHISE MODEL The Franchises will receive the following share of central revenues: Television (after production costs) Year 1 80% Year 2 80% Year 3 70% Year 4 70% Years % Year 11 onwards 50% Sponsorship Years % Year 11 onwards 50% Of the total amount to be distributed, 80% will be paid to the Franchises in equal proportions and 20% will be based on final league positions This distribution model is based on IPL s current forecasts for the first contracts for centralised television and sponsorship agreements. IPL reserves the right to adjust the distribution model if these forecasts materially change INDIAN PREMIER TWENTY LEAGUE20

28 That Twenty20 has a bright future in India is scarcely beyond doubt. Indian cricket fans are not purists: they like the shorter forms of cricket. Moreover, Twenty20 is popular with the young people whose attention the advertisers crave The Economist, September 22nd 2007

29 MARKETING BENEFITS OF FRANCHISE OWNERSHIP 27 FRANCHISE MODEL An IPL Franchise is certain to be amongst the highest profile sporting brand properties available in India Media coverage of the IPL guarantees a far reaching and highly visible profile for Franchises The key brand values of Twenty20 and the IPL e.g. Modern, Pacy, Engaging, Fresh, Accessible - allied to the traditional brand values of cricket e.g. Reliable, Honest, Traditional, Gentlemanly - make for an extraordinarily compelling mix for brands The brand maturation path will be short, IPL will be known to all India before it launches benefits of association will therefore be immediate As all Franchises are guaranteed to play the full league season there is no marketing risk associated with early elimination INDIAN PREMIER TWENTY LEAGUE20

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31 COLLATERAL BENEFITS OF FRANCHISE OWNERSHIP 29 FRANCHISE MODEL The opportunity to contribute to the well being and feel good factor of the host city and its citizens Being perceived as a pioneer in the project that will revitalise Indian domestic cricket and lead the way in the development of live entertainment in the country Being associated with many of the world s leading cricket superstars Being part of an enduring project whose brand values will be extremely positive Being involved in the project that will improve the stadium infrastructure in India and the spectator experience of fans INDIAN PREMIER TWENTY LEAGUE20

32 Owning the Yankees is like owning the Mona Lisa George Steinbrenner, owner of MLB's New York Yankees

33 CAPITAL GROWTH POTENTIAL 31 FRANCHISE MODEL Franchise capital growth will be achieved for the following reasons: An increase in central revenues paid to the Franchise due to an increase in value of the revenues received for media and sponsorship rights An increase in Multiples paid to acquire Franchises due to the maturation of the IPL brand An increase in the local gate revenues achieved as the IPL adventure gains momentum and as more fans paying higher prices attend the matches The establishment of a licensing programme which sells official merchandise e.g. team shirts etc. to the broadening fan base An increase in the value of the local sponsorship and supplier rights The establishment and exploitation of premium seating and hospitality products and the revenues that will flow therefrom Creation of an even more competitive Franchise market place than may exist at launch as investors recognise the financial opportunities that are presented by investing in a sports Franchise The peripheral opportunities to create other new entertainment product that will arise from owning an IPL Franchise Owners of US and UK sports teams have historically been amongst the most high profile businessmen and corporations, for example: - Nintendo Seattle Mariners (MLB) - Ford Detroit Lions (NFL) - Time Warner Atlanta Braves (MLB) - Paul Allen (Microsoft) Seattle Seahawks (NFL) - Roman Abramovich Chelsea (EPL) - Malcolm Glazer Manchester United (EPL) INDIAN PREMIER TWENTY LEAGUE20

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35 OBLIGATIONS OF IPL 33 FRANCHISE MODEL To award Franchises and to set the rules of the competition To be responsible for marketing the centrally controlled commercial rights To arrange the IPL tournament schedule To manage Franchise travel and accommodation programme To provide general advice to Franchises on the exploitation of local revenues To work with Franchises to ensure consistently high standards of match day implementation To provide Franchises with a handbook of match management requirements To provide umpires and match officials INDIAN PREMIER TWENTY LEAGUE20

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37 OBLIGATIONS OF FRANCHISES 35 FRANCHISE MODEL To comply with the regulations specified by the Franchisor to protect the IPL To recruit players that ensure a competitive team To be responsible for match day event management subject to the guidelines of the IPL Costs borne by the Franchise: The Franchise fee The player salaries The Franchise executive, management and coaching salaries Stadium leasing costs Matchday costs e.g. staffing, security under guidelines provided by the IPL Franchise offices and administration Franchise travel and accomodation INDIAN PREMIER TWENTY LEAGUE20

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39 37 FINANCIAL INFO CURRENT FINANCIAL INFORMATION ON CRICKET Cricket revenues have grown by extraordinary multiples since the early 1990 s, as broadcasters and advertisers recognise the powerful communication force the game represents. The development of the Twenty20 format is very likely to be the catalyst for the next steep growth curve as the format matures and attracts greater numbers of viewers from a wider demographic base. Previous New Rights Owner ICC ICC Winning Bid Global Cricket Corporation ESPN Star Sports Length (yrs) 7 ( Late 2007) 8 (Late Feb 2015) Value $550m $1.1bn Competitions 2 World Cups 2 World Cups 2 Twenty20 World Cups Minimum 3 Champions Trophies Rights Included TV, Radio, New Media TV, Radio, New Media & Sponsorship ($150m) Sponsorship 4 Global Partners: Currently 2 Global Partners: Hero Honda ($25-30m) Reliance ($100m) Hutch ($20m) Pepsi ($60m) Pepsi ($25-30m) LG Electronics ($25-30m) Television Revenue Sponsorship Revenue ODI in India $8m per match $1.2m - $1.8m per match Test Match in India $7.5m per match $1.2m - $1.4m per match INDIAN PREMIER TWENTY LEAGUE20

40 CURRENT FINANCIAL INFORMATION ON CRICKET Value of BCCI global television rights 800m Value of ICC global television rights 1.2bn 700m 1bn 600m $ 500m 400m $ 800m 600m 300m 200m 400m 100m 200m Value of ECB U.K. television rights Value of Cricket Australia s television right in Asia 120m 120m 100m 100m 80m 80m $ $ 60m 60m 40m 40m 20m

41 CURRENT FINANCIAL INFORMATION ON NON CRICKET SPORTS INVESTMENTS 39 FINANCIAL INFO As leisure time in developed markets increases so does the consumption of sport through the media. Greater numbers of media outlets creates greater competition amongst these outlets for the must have content that attracts media consumers and so advertisers. The world s successful sports leagues have seen their revenues and the value of their teams rise hugely in the last 20 years. Value of NFL television rights 4.0bn 3.5bn 3.0bn Average NFL Franchise value 1bn 800m $ 2.5bn 2.0bn $ 600m 1.5bn 400m 1.0bn 0.5bn 200m Value of domestic NBA television rights Average NBA Franchise value $ 800m 700m 600m 500m 400m 300m 200m $ 350m 300m 250m 200m 150m 100m 100m 50m Source: Forbes INDIAN PREMIER TWENTY LEAGUE20

42 CURRENT FINANCIAL INFORMATION ON NON CRICKET SPORTS INVESTMENTS English Premier League domestic media rights 2bn English Premier League overseas media rights 500m 1.5bn 400m $ 1bn $ 300m 200m 500m 100m Spanish La Liga domestic & international media rights 750m 900m Italian Serie A media rights 600m 750m 600m 450m $ $ 450m 300m 300m 150m 150m / / / / / / /4 2004/5 2005/6 2006/7

43 MOST VALUABLE FRANCHISES IN US MAJOR LEAGUE SPORTS As rights revenues grow, so the capital value of Franchises rises inexorably NFL $m $m FINANCIAL INFO Dallas Cowboys Revenue Dallas Cowboys Value MLB $m $m New York Yankees Revenue New York Yankees Value NHL* $m $m Toronto Maple Leafs Revenue *NHL lockout during 04/ 05 Toronto Maple Leafs Value Source: Forbes INDIAN PREMIER TWENTY LEAGUE20

44 MOST RECENT EXPANSION FRANCHISES IN MAJOR LEAGUE US SPORTS The financial entry points into Franchise leagues continue to set new records Recent expansion Franchises $m $m The most recent NFL expansion Franchise, the Houston Texans, was sold for $700m in 2002 the 2007 estimated value is $1.056bn Houston Texans Value Houston Texans Revenue $m $m The most recent MLB expansion Franchise, the Arizona Diamondbacks, was sold for $130m in 1998 the 2007 estimated value is $339m Arizona Diamondbacks Value Arizona Diamondbacks Revenue $m $m The most recent NHL expansion Franchise, the Minnesota Wild, was sold for $80m in 2000 the estimated 2006 value is $163m Minnesota Wild Value* Minnesota Wild Revenue* *NHL lockout during 04/ 05 Source: Forbes

45 FRANCHISE FINANCIAL OVERVIEW Sports Franchises are viewed amongst the most attractive investments by many of the world s leading businessmen 43 FINANCIAL INFO Franchise Owner Year Bought Value when bought 2007 Revenue Value in 2007 New York Yankees George Steinbrenner 1973 $10m $302m $1.2bn New York Mets Fred Wilpon 2002 $391m $217m $736m Boston Red Sox John Henry & Tom Werner 2002 $380m $234m $724m Los Angeles Dodgers Frank McCourt 2004 $355m $211m $632m Chicago Cubs Tribune Corporation 1981 $21m $197m $592m Top 5 Major League Baseball Franchises Franchise Owner Year Bought Value when bought 2007 Revenue Value in 2007 Dallas Cowboys Jerry Jones 1989 $150m $242m $1.5bn Washington Redskins Daniel Snyder 1999 $750m $313m $1.467m New England Patriots Robert Kraft 1994 $172m $255m $1.199bn Houston Texans Robert McNair 1999 $700m $225m $1.056bn Phildelphia Eagles Jeffrey Lurie 1994 $185m $224m $1.052bn Top 5 National Football League Franchises Franchise Owner Year Bought Value when bought 2007 Revenue Value in 2007 New York Knicks Cablevision Systems 1997 $300m $185m $592m Los Angeles Lakers Philip Anschutz 1979 $20m $167m $568m Dallas Mavericks Mark Cuban 2000 $280m $140m $462m Chicago Bulls Jerry Reinsdorf 1985 $16m $149m $461m Houston Rockets Leslie Alexander 1993 $85m $142m $439m Top 5 National Basketball Association Franchises Franchise Owner Year Bought Value when bought 2006 Revenue Value in 2006 Toronto Maple Leafs Bell Globemedia 2003 $224m $119m $332m New York Rangers Cablevision Systems 1997 $195m $109m $306m Detroit Redwings Michael Illitch 1982 $8m $89m $258m Dallas Stars Tom Hicks 1995 $84m $89m $248m Philadelphia Flyers Comcast-Spectacor 1996 $150m $88m $246m Top 5 National Hockey League Franchises Team Owner Year Bought Value when bought 2007 Revenue Value in 2007 Manchester United Malcolm Glazer 2005 $1.484bn $310m $1.453bn Arsenal Arsenal Holdings - - $246m $915m Chelsea Roman Abramovich 2003 $276m $283m $537m Liverpool George Gillett & Tom Hicks 2007 $454 $225m $454m Newcaste United Mike Ashley 2007 $274m $159m $274m Top 5 Premiership football teams Source: Forbes INDIAN PREMIER TWENTY LEAGUE20

46 I would like to give the IPL my full support. It is an exciting new venture that will bring cricket to a wider audience. The start of the IPL is great news for cricket and its fans MS Dhoni

47 INVESTMENT PROCESS 45 INVESTMENT PROCESS The availability date of the Invitation to Tender (ITT) for Franchises will be advertised in the Indian national press during December All those who have directly contacted the BCCI or IMG will be advised directly of the ITT availability date Potential Franchisees may submit bids for more than one city The ITT will identify the approved IPL cities and stadium terms The bid will require each bidder to state the total Franchise fee they are offering for an initial 10 year term Following the initial 10 year term, Franchises will remain in the ownership of the Franchisees under commercial terms which will be advised in the ITT Bid deadline and Franchise award dates will be advised in the ITT Player drafting auction will immediately follow Franchise awards INDIAN PREMIER TWENTY LEAGUE20

48 Nathan Bracken Australia Born September 12, 1977 Playing role Bowler Bowling style Left-arm fast-medium Tests / ODIs * / Michael Clarke Australia Born April 2, 1981 Playing role Lower middle order batsman Bowling style Slow left-arm orthodox Tests / ODIs / Adam Gilchrist Australia Born November 14, 1971 Playing role Wicketkeeper batsman Batting style Left-hand bat Bowling style Right-arm offbreak Wicket keeping stats Mat Inns NO Runs HS Ave SR Ct St Tests * ODIs

49 Jason Gillespie Australia Born April 19, 1975 Playing role Bowler Bowling style Right-arm fast 47 PLAYER PROFILES Tests * / ODIs * / Brad Haddin Australia Born October 23, 1977 Playing role Wicketkeeper batsman Fielding position Wicketkeeper Wicket keeping averages Mat Inns NO Runs HS Ave SR Ct St ODIs * T20Is Matthew Hayden Australia Born October 29, 1971 Playing role Opening batsman Batting style Left-hand bat Bowling style Right-arm medium Tests ODIs * INDIAN PREMIER TWENTY LEAGUE20

50 Michael Hussey Australia Born May 27, 1975 Playing role Opening batsman Batting style Left-hand bat Bowling style Right-arm medium Tests ODIs * / Mitchell Johnson Australia Born November 2, 1981 Playing role Bowler Batting style Left-hand bat Bowling style Left-arm fast-medium Tests / ODIs * / Simon Katich Australia Born August 21, 1975 Playing role Batsman Batting style Left-hand bat Bowling style Slow left-arm chinaman Tests / ODIs *

51 Justin Langer Australia Born November 21, 1970 Playing role Opening batsman Batting style Left-hand bat Bowling style Right-arm medium 49 PLAYER PROFILES Tests ODIs Brett Lee Australia Born November 8, 1976 Playing role Bowler Bowling style Right-arm fast Tests / ODIs / Glenn McGrath Australia Born February 9, 1970 Playing role Bowler Bowling style Right-arm fast-medium Tests / ODIs / INDIAN PREMIER TWENTY LEAGUE20

52 Ricky Ponting Australia Born December 19, 1974 Playing role Higher middle order batsman Bowling style Right-arm medium Tests / ODIs / Andrew Symonds Australia Born June 9, 1975 Playing role All-rounder Bowling style Right-arm medium, Right-arm offbreak Tests / ODIs / Shane Warne Australia Born September 13, 1969 Playing role Bowler Bowling style Legbreak googly Tests / ODIs /

53 Cameron White Australia Born August 18, 1983 Playing role Middle order batsman Bowling style Legbreak googly 51 PLAYER PROFILES Batting and fielding averages ODIs / T20Is * / Ajit Agarkar India Born December 4, 1977 Playing role All Rounder Bowling style Right-arm fast-medium Tests * / ODIs / Subramaniam Badrinath India Born August 30, 1980, Madras Playing role Batsman Bowling style Right-arm offbreak Tests ODIs INDIAN PREMIER TWENTY LEAGUE20

54 Piyush Chawla India Born December 24, 1988 Playing role All-rounder Batting style Left-hand bat Bowling style Legbreak Tests / ODIs * / MS Dhoni India Born July 7, 1981 Playing role Wicketkeeper batsman Bowling style Right-arm medium Wicket keeping stats Mat Inns NO Runs HS Ave SR Ct St Tests ODIs * Rahul Dravid India Born January 11, 1973 Team role Top order Batsman Bowling style Right-arm offbreak Tests / ODIs /

55 Gautam Gambhir India Born October 14, 1981 Playing role Opening Batsman Batting style Left-hand bat Bowling style Legbreak 53 PLAYER PROFILES Tests ODIs Sourav Ganguly India Born July 8, 1972 Playing role Opening batsman Batting style Left-hand bat Bowling style Right-arm medium Tests / ODIs / Wasim Jaffer India Born February 16, 1978 Playing role Batsman Bowling style Right-arm offbreak Tests / ODIs INDIAN PREMIER TWENTY LEAGUE20

56 Mohammad Kaif India Born December 1, 1980 Playing role Batsman Bowling style Right-arm offbreak Tests * ODIs * Dinesh Karthik India Born June 1, 1985 Playing role Batsman, occasional wicketkeeper Wicket keeping stats Mat Inns NO Runs HS Ave SR Ct St Tests ODIs Murali Kartik India Born September 11, 1976 Playing role Spin Bowler Batting style Left-hand bat Bowling style Slow left-arm orthodox Tests / ODIs * /

57 Zaheer Khan India Born October 7, 1978 Playing role Bowler Bowling style Left-arm fast-medium 55 PLAYER PROFILES Tests / ODIs * / Anil Kumble India Born October 17, 1970 Playing role Bowler Bowling style Legbreak ODIs * / T20Is / VVS Laxman India Born November 1, 1974 Playing role Middle order Batsman Bowling style Right-arm offbreak Tests / ODIs INDIAN PREMIER TWENTY LEAGUE20

58 Munaf Patel India Born July 12, 1983 Playing role Bowler Bowling style Right-arm medium-fast Tests / ODIs / Parthiv Patel India Born March 9, 1985, Playing role Wicketkeeper Batting style Left-hand bat Wicket keeping stats Mat Inns NO Runs HS Ave SR Ct St Tests ODIs Irfan Pathan India Born October 27, 1984 Playing role All rounder Batting style Left-hand bat Bowling style Left-arm medium-fast Tests / ODIs /

59 Yusuf Pathan Indian Born November 27, 1984 Playing role All rounder Bowling style Right-arm offbreak 57 PLAYER PROFILES T20Is Ramesh Powar India Born May 20, 1978 Playing role Spin bowler Bowling style Right-arm offbreak Tests / ODIs / Suresh Raina India Born November 27, 1986 Playing role Batsman Batting style Left-hand bat Bowling style Right-arm offbreak ODIs * / T20Is * INDIAN PREMIER TWENTY LEAGUE20

60 Virender Sehwag India Born October 20, 1978 Playing role Batsman Bowling style Right-arm offbreak Tests / ODIs / Joginder Sharma India Born October 23, 1983 Playing role All Rounder Bowling style Right-arm fast-medium ODIs * / T20Is / Rohit Sharma India Born April 30, 1987 Playing role All-rounder Bowling style Right-arm offbreak ODIs T20Is *

61 Harbhajan Singh India Born July 3, 1980 Playing role Spin Bowler Bowling style Right-arm offbreak 59 PLAYER PROFILES Tests / ODIs / R.P. Singh India Born December 6, 1985 Playing role Fast Bowler Bowling style Left-arm fast-medium Tests / ODIs * / Yuvraj Singh India Born December 12, 1981 Playing role Batsman Batting style Left-hand bat Bowling style Slow left-arm orthodox Tests / ODIs / INDIAN PREMIER TWENTY LEAGUE20

62 Sreesanth India Born February 6, 1983 Playing role Bowler Bowling style Right-arm fast-medium Wicket keeping stats Tests / ODIs * / Sachin Tendulkar India Born April 24, 1973 Playing role Batsman Bowling style Right-arm offbreak Tests * / ODIs * / Robin Uthappa India Born November 11, 1985 Playing role Batsman Bowling style Right-arm medium ODIs T20Is

63 Shahid Afridi Pakistan Born March 1, 1980 Playing role All-rounder Bowling style Right-arm medium, Legbreak googly 61 PLAYER PROFILES Tests / ODIs / Shoaib Akhtar Pakistan Born August 13, 1975 Playing role Bowler Bowling style Right-arm fast Tests / ODIs / Mohammad Asif Pakistan Born December 20, 1982 Playing role Bowler Batting style Left-hand bat Bowling style Right-arm fast-medium Tests * / ODIs / INDIAN PREMIER TWENTY LEAGUE20

64 Younis Khan Pakistan Born November 29, 1977 Playing role Batsman Bowling style Right-arm medium, Legbreak Tests / ODIs / Shoaib Malik Pakistan Born February 1, 1982 Playing role Bowler Bowling style Right-arm offbreak Tests * / ODIs / Mohammad Yousuf Pakistan Born August 27, 1974 Playing role Batsman Bowling style Right-arm offbreak Tests ODIs * /

65 Dilhara Fernando Sri Lanka Born July 19, 1979 Playing role Bowler Bowling style Right-arm fast-medium 63 PLAYER PROFILES Tests / ODIs / Sanath Jayasuriya Sri Lanka Born June 30, 1969 Playing role All-rounder Batting style Left-hand bat Bowling style Slow left-arm orthodox Tests / ODIs / Mahela Jayawardene Sri Lanka Born May 27, 1977 Playing role Batsman Bowling style Right-arm medium Tests / ODIs / INDIAN PREMIER TWENTY LEAGUE20

66 Farveez Maharoof Sri Lanka Born September 7, 1984 Playing role All-rounder Bowling style Right-arm fast-medium Tests / ODIs * / Lasith Malinga Sri Lanka Born August 28, 1983 Playing role Bowler Bowling style Right-arm fast Tests / ODIs / Muttiah Muralitharan Sri Lanka Born April 17, 1972, Playing role Bowler Bowling style Right-arm offbreak Tests / ODIs /

67 Kumar Sangakkara Sri Lanka Born October 27, 1977 Playing role Wicketkeeper batsman Batting style Left-hand bat Bowling style Right-arm offbreak 65 PLAYER PROFILES Wicket keeping stats Mat Inns NO Runs HS Ave SR Ct St Tests ODIs * Chaminda Vaas Sri Lanka Born January 27, 1974 Playing role Bowler Batting style Left-hand bat Bowling style Left-arm fast-medium Tests * / ODIs * / Nuwan Zoysa Sri Lanka Born May 13, 1978 Playing role Bowler Batting style Left-hand bat Bowling style Left-arm fast-medium Tests * / ODIs * / INDIAN PREMIER TWENTY LEAGUE20

68 Loots Bosman South Africa Born April 14, 1977 Playing role Batsman Bowling style Right-arm medium ODIs T20Is * Mark Boucher South Africa Born December 3, 1976 Playing role Wicketkeeper batsman Bowling style Right-arm medium Wicket keeping stats Mat Inns NO Runs HS Ave SR Ct St Tests ODIs * AB de Villiers South Africa Born February 17, 1984 Playing role Wicketkeeper batsman Bowling style Right-arm medium Tests / ODIs

69 Herschelle Gibbs South Africa Born February 23, 1974 Playing role Batsman Bowling style Right-arm bowler 67 PLAYER PROFILES Tests ODIs Jacques Kallis South Africa Born October 16, 1975 Playing role Batsman Bowling style Right-arm fast-medium Tests * / ODIs / Albie Morkel South Africa Born June 10, 1981 Playing role Bowler Batting style Left-hand bat Bowling style Right-arm medium-fast ODIs / T20Is / INDIAN PREMIER TWENTY LEAGUE20

70 Makhaya Ntini South Africa Born July 6, 1977 Playing role Bowler Bowling style Right-arm fast Tests * / ODIs * / Shaun Pollock South Africa Born July 16, 1973 Playing role All-rounder Bowling style Right-arm fast-medium Tests / ODIs / Ashwell Prince South Africa Born May 28, 1977 Playing role Batsman Batting style Left-hand bat Bowling style Left-arm slow Tests * / ODIs *

71 Graeme Smith South Africa Born February 1, 1981 Playing role Higher middle order batsman Batting style Left-hand bat Bowling style Right-arm offbreak 69 PLAYER PROFILES Tests / ODIs * / Stephen Fleming New Zealand Born April 1, 1973 Playing role Higher middle order batsman Batting style Left-hand bat Bowling style Right Arm Medium Tests * ODIs * / Brendon McCullum New Zealand Born September 27, 1981 Playing role Wicketkeeper batsman Bowling style Right Arm Medium Wicket keeping stats Mat Inns NO Runs HS Ave SR Ct St Tests ODIs * INDIAN PREMIER TWENTY LEAGUE20

72 Jacob Oram New Zealand Born July 28, 1978 Playing role All-rounder Batting style Left-hand bat Bowling style Right-arm fast-medium Tests / ODIs * / Scott Styris New Zealand Born July 10, 1975 Playing role All-rounder Bowling style Right-arm medium Tests / ODIs / Daniel Vettori New Zealand Born January 27, 1979 Playing role Bowler Batting style Left-hand bat Bowling style Slow left-arm orthodox Tests * / ODIs /

73 Shivnarine Chanderpaul West Indies Born August 16, 1974 Playing role Batsman Batting style Left-hand bat Bowling style Legbreak 71 PLAYER PROFILES Tests * / ODIs / Chris Gayle West Indies Born September 21, 1979 Playing role Batsman Batting style Left-hand bat Bowling style Right-arm offbreak Tests / ODIs * / Ramnaresh Sarwan West Indies Born June 23, 1980 Playing role Batsman Bowling style Legbreak Tests * / ODIs * / INDIAN PREMIER TWENTY LEAGUE20

74 INDIAN PREMIER LEAGUE FRANCHISE PROSPECTUS - DISCLAIMER This confidential prospectus (Prospectus) has been prepared by the BCCI in connection with a possible offer by the BCCI of a Franchise opportunity in relation to the Indian Premier League (Franchise). This Prospectus is being provided to parties (Recipients) on the express understanding that it will be used only by the Recipients for the sole purpose of assisting them in deciding whether to proceed with a further investigation of a prospective Franchise. This Prospectus does not constitute or form part of an offer or invitation to subscribe for, underwrite or purchase securities, nor shall it (or any part of it) form the basis of, or be relied upon, in any way in connection with any investment decision or other evaluation relating to any securities. The Prospectus and any information made available in connection with the proposed sale of any Franchise do not constitute an offer or the basis of any contract which may be concluded in respect of the sale of such Franchise, and any prospective Franchisee must rely solely on the terms and conditions contained in such a contract. The information contained in this Prospectus is selective and is subject to updating, expansion, revision and amendment. It does not purport to contain all the information that Recipients may require to properly evaluate the proposed transaction. No obligation is accepted to provide Recipients with access to any additional information, or to update, expand, revise or amend the information, or to correct any inaccuracies which may become apparent. Recipients should conduct their own investigation, analysis and independent assessment of a prospective Franchise and of the information contained in this Prospectus. Recipients are advised to seek their own professional advice on the legal, financial, taxation and other consequences of acquiring a Franchise as they may deem necessary in order to determine whether to proceed with any acquisition of a Franchise. None of the BCCI or its officers or employees or agents makes any representation or warranty, express or implied, as to the accuracy, reasonableness or completeness of the information contained in this document. All such parties, entities and persons expressly disclaim (except in the case of fraud) all liability for, or based on, or relating to any information contained in, or errors in or omissions from, this Prospectus or based on or relating to the Recipients use of the Prospectus. By accepting this Prospectus, each Recipient acknowledges that it will be solely responsible for making its own investigations and forming its own view as to the state and prospects of a potential Franchise. This Prospectus includes certain statements, estimates and projections with respect to the anticipated future performance of the Franchise. Such statements, estimates and projections reflect various assumptions made by the BCCI concerning anticipated results, which assumptions may or may not prove to be correct. No representation or warranty is made as to the accuracy, reasonableness or achievement of any such statements, estimates or projections (or any of the assumptions underlying them). This Prospectus may not be copied, reproduced or distributed to third parties at any time (other than in confidence to the Recipient s professional advisers for the purpose of giving the Recipient advice). Recipients of this Prospectus in jurisdictions outside India should inform themselves about and observe all applicable legal or regulatory requirements.