Total Audience 5,556,000

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1 ABOUT AMERICAN RIFLEMAN PRINT MOBILE WEB THE WORLD S OLDEST AND LARGEST FIREARM AUTHORITY BROWNING S PROPORTIONAL.380 PISTOL B July 2016 As the NRA s flagship publication, American Rifleman presents its loyal The World s Oldest And Largest Firearm Authority readers with expert coverage of rifles, shotguns, handguns, ammunition, optics and other shooting accessories. American Rifleman is the largest firearm magazine in the world, covering The First 150 Years everything from the newest products off the manufacturing line to historical firearms, and keeps its audience updated on political events regarding the Second Amendment. Official Journal of the National Rifle Association AMERICANRIFLEMAN.ORG R1607_COV_nolabel.indd 1 5/24/16 4:03 PM Total Audience 5,556,000 Men 85% Adults % Currently married 62% Home owned 76% Pet owner 72% Owns a pickup truck 45% Owns a motorcycle or ATV 25% HHI $60, % Median age 51.9 Median IEI $50,972 Median HHI $67,762 Median HH Net Worth $280,130 Median Value of Owned Home $193,333 Source: 2015 GFK MRI Doublebase

2 2017 DISPLAY RATES EDITORIAL CALENDAR PRINT MOBILE AMERICAN RIFLEMAN Cover 2 Cover 3 Cover 4 PAGE 2/3 1/2 1/3 MARKETPLACE 1/4 1/6 1/12 1/24 1 Inch 1X $75,700 70,785 78,980 70,785 50,975 39,660 29,840 3X $73,430 68,665 76,605 68,665 49,455 38,470 28,950 6X $71,235 66,610 74,320 66,610 47,960 37,310 28,080 9X $69,090 64,605 72,085 64,605 46,525 36,200 27,230 12X 67,025 62,660 69,915 62,660 45,130 35,110 26,420 $21,250 14,155 4,475 4,475 1,165 $20,605 13,735 4,330 4,330 1,130 $19,990 13,325 4,205 4,205 1,095 $19,395 12,920 4,085 4,085 1,060 $18,815 12,535 3,955 3,955 1,020 January Women & Firearms May Over There! September Affordable Rifles February Long Range Revolution June Personal Protection October Shotgunning Issue March Marksmanship Matters July Firearms Heritage November On Freedom s Frontline April 2017 s Top Guns (NRA Show Preview) August Concealed Carry & Training Issue December Heavy Metal Ad Close: 10/15/16 In-Home Date: 12/12/16 Ad Close: 11/15/16 In-Home Date: 1/23/17 Ad Close: 12/15/16 In-Home Date: 2/21/17 Ad Close: 1/15/17 In-Home Date: 3/24/17 Ad Close: 2/15/17 In-Home Date: 4/24/17 Ad Close: 3/15/17 In-Home Date: 5/22/17 Ad Close: 4/15/17 In-Home Date: 6/23/17 Ad Close: 5/15/17 In-Home Date: 7/21/17 Ad Close: 6/15/17 In-Home Date: 8/21/17 Ad Close: 7/15/17 In-Home Date: 9/22/17 Ad Close: 8/15/17 In Home Date: 10/23/17 Ad Close: 9/15/17 In Home Date: 11/20/17 Subject to change.

3 ABOUT AMERICAN HUNTER PRINT MOBILE WEB Paying Respect: Ways We Honor the Game We Hunt p. 22 VETERAN ADVICE FOR ROOKIE GUNDOGS THE WORLD S LARGEST HUNTING MAGAZINE American Hunter reaches out to all sportsmen and women, bringing information about the newest hunting guns, optics and accessories, as well Official Journal of the National Rifle Association September 2016 as providing techniques and tips for all kinds of game. Top outdoor writers provide detailed articles on strategy, The Method to Elk Madness How to Hunt Bulls on the Move PLUS: Calling Tips from the Experts adventure and the commitment to conservation. With more than 1 million readers, American Hunter s audience leads the effort to pass the outdoor.35 WHELEN The Poor Man s Magnum Is Better than Ever GRASSLAND GROUSE: How to Hunt Them and Save Them Veterans Tackle the Coues Deer Challenge BLACKTAIL: On the Trail of an Oregon Ghost HARDWARE: Savage A22 Magnum TriStar Setter S/T TenPoint Carbon Nitro RDX Leica Trinovid HD Sportsmobile Conversion Vans sportsman s rich heritage to the next generation. Total Audience 4,517,000 Men Adults Married Home owned Pet owner Truck Own motorcycle or ATV HHI $60,000+ Median age Median IEI Median HHI Median HH Net Worth Median Value of Owned Home 84% 50% 59% 71% 71% 48% 24% 49% 47.2 $43,315 $59,238 $213,460 $173,107 Source: 2015 GFK MRI Doublebase

4 2017 DISPLAY RATES EDITORIAL CALENDAR PRINT MOBILE AMERICAN HUNTER Cover 2 Cover 3 Cover 4 PAGE 2/3 1/2 1/3 MARKETPLACE 1/4 1/6 1/12 1/24 1 INCH 1X $61,515 56,985 65,180 56,985 41,045 31,915 24,035 3X $59,670 55,270 63,230 55,270 39,805 30,955 23,320 6X $57,885 53,610 61,330 53,610 38,615 30,025 22,610 9X $56,145 52,015 59,495 52,015 37,465 29,140 21,930 12X $54,465 50,450 57,700 50,450 36,330 28,260 21,265 $17,295 11,535 4,255 4,255 1,065 $16,780 11,195 4,125 4,125 1,040 $16,280 10,850 4,000 4,000 1,010 $15,785 10,535 3,885 3, $15,315 10,215 3,760 3, January Predators May Firepower September The American West February International Hunts June Hunters as Preppers October Birds America March Weird Stuff We d Like to Hunt July Long-Distance Hunting November The Whitetail Rut April Turkey Hunting August Backpack Hunting December Waterfowl Ad Close: 10/15/16 In-Home Date: 12/12/16 Ad Close: 11/15/16 In-Home Date: 1/23/17 Ad Close: 12/15/16 In-Home Date: 2/21/17 Ad Close: 1/15/17 In-Home Date: 3/24/17 Ad Close: 2/15/17 In-Home Date: 4/24/17 Ad Close: 3/15/17 In-Home Date: 5/22/17 Ad Close: 4/15/17 In-Home Date: 6/23/17 Ad Close: 5/15/17 In-Home Date: 7/21/17 Ad Close: 6/15/17 In-Home Date: 8/21/17 Ad Close: 7/15/17 In-Home Date: 9/22/17 Ad Close: 8/15/17 In Home Date: 10/23/17 Ad Close: 9/15/17 In Home Date: 11/20/17 Subject to change.

5 ABOUT SHOOTING ILLUSTRATED PRINT MOBILE WEB THE DEFINITIVE SOURCE FOR THE MODERN SHOOTER Inaugural Official Journal Issue Circulation 175,000+ From concealed carry and home July 2016 defense to 3-gun competition and I Official Journal of the National Rifle Association ShootingIllustrated.com tactical training, Shooting Illustrated SIG Sauer Optics for any Occasion is loaded to full capacity with expert Palm Pistol Defender for the Disabled information on the subjects today s Get out of Malfunction Junction shooters care about most. Each issue Tested: offers in-depth analysis of the latest Girsan MC-28 Pistol SilencerCo Omega Suppressor CVR_SI1607_Cover-NoLable.indd 1 Voss Date: Why? Because. # FN America M249S Boyd Grazio McElrath Friedman self-defense and tactical firearms 6/14/16 2:33 PM and gear, along with valuable, how- 64% Live in urban/suburban area 52% Served in law enforcement or military 55% Use semi-auto pistol as primary home defense firearm 22% Use social media once a day 64% Replaced or modified OEM parts(trigger, grip, handguard/ fore-end, barrel, etc. to advice on shooting techniques 71% and methods of personal protection. 51% Attended a professional training academy or course Practical knowledge, combined with dynamic photography and cuttingedge design, makes for the most comprehensive guide to defensive hardware and tactics available. JULY 2016 Mounted an optic

6 2017 DISPLAY RATES EDITORIAL CALENDAR PRINT MOBILE SHOOTING ILLUSTRATED Cover 2 Cover 3 Cover 4 PAGE 2/3 1/2 1/3 1X $10,835 9,270 11,150 9,270 8,085 5,185 3,905 3X $10,505 9,010 10,780 9,010 7,865 5,045 3,810 6X $10,205 8,730 10,480 8,730 7,605 4,880 3,685 9X $9,900 8,445 10,160 8,445 7,370 4,760 3,575 12X $9,600 8,210 9,845 8,210 7,180 4,595 3,450 MARKETPLACE 1/4 $2,790 $2,725 $2,640 $2,560 $2,475 1/6 1,870 1,830 1,790 1,720 1,680 1/ / Inch January Modern Sporting Rifle Ad Close: 10/15/16 In-Home Date: 12/12/16 February Personal-Defense Handgun/Tactical Clothing Guide Ad Close: 11/15/16 In-Home Date: 1/23/17 May New Gun Guide Ad Close: 2/15/17 In-Home Date: 4/24/17 April Modern Sporting Rifle Ad Close: 1/15/17 In-Home Date: 3/24/17 Ad Close: 6/15/17 In-Home Date: 8/21/17 June Personal Defense Handgun October Concealed-Carry Handgun Ad Close: 3/15/17 In-Home Date: 5/22/17 March Concealed-Carry Handgun July Precision Bolt-Action Rifle/ Ad Close: 12/15/16 Optics Guide In-Home Date: 2/21/17 September Tactical Shotgun/ Range-Bag Guide Ad Close: 4/15/17 In-Home Date: 6/23/17 Ad Close: 7/15/17 In-Home Date: 9/22/17 November Modern Sporting Rifle/ Holiday Gift Guide Ad Close: 8/15/17 In Home Date: 10/23/17 August Personal Defense Handgun December Personal-Defense Ad Close: 5/15/17 Handgun In-Home Date: 7/21/17 Ad Close: 9/15/17 In Home Date: 11/20/17 Subject to change.

7 ABOUT AMERICA S 1ST FREEDOM PRINT MOBILE WEB HILLARY S BIG VERMONT LIE CATCHES UP TO HER P14 HOW AUSTRALIA THREATENS HUNTING HOW WE WIN IN 2016 P36 P30 CARRY KEEPS MARCHING WHY HILLARY IS SO ANTI-GUN P44 P40 Americas1stFreedom.org June 2016 If gun owners have nothing to fear from Obama Supreme Court nominee Merrick Garland, why are all the people who hate the Second Amendment supporting him? Page 32 Official Journal of the National Rifle Association BATBASS SIGHTED AT BRISTOL MOTOR SPEEDAY P54 HARD-HITTING NEWS ON FIREARM ISSUES America s 1st Freedom is the magazine for NRA members dedicated to preserving our fundamental right to self-defense. From breaking news on the latest anti-gun schemes to in-depth investigations into explosive topics such as BATFE s Fast and Furious debacle, America s 1st Freedom reports the news that impacts our gun rights. Top NRA leaders present the unfiltered truth about legislative battles on Capitol Hill and throughout the 50 states. Dispatches from the frontlines of firearm freedom go beyond the headlines to present stories of real American gun owners. This title also provides news and commentary on guns and shooting gear for firearm-aficionado readers. Not only does America s 1st Freedom debunk myths presented daily by the mainstream media, it also provides detailed legal analysis to educate readers who want to help get the word out about firearm rights. Circulation 756,700 (AAM Print & Avg. Digital) Men 91.5% Ages % Household income $100, % Source: 2015 Subscriber Survey Focusing on Current 2nd Amendment Issues

8 2017 DISPLAY RATES EDITORIAL CALENDAR PRINT MOBILE AMERICAN S 1ST FREEDOM Cover 2 Cover 3 Cover 4 PAGE 2/3 1/2 1/3 MARKETPLACE 1/4 1/6 1/12 1/24 1 Inch 1X 32,425 26,230 36,580 26,230 18,870 14,695 11,070 3X 31,460 25,445 35,480 25,445 18,325 14,250 10,740 6X 30,530 24,685 34,415 24,685 17,770 13,825 10,425 9X 29,605 23,935 33,385 23,935 17,240 13,415 10,105 12X 28,720 23,235 32,385 23,235 16,725 13,005 9,810 7,895 5,270 1,935 1, ,665 5,110 1,850 1, ,435 4,955 1,815 1, ,215 4,810 1,755 1, ,985 4,660 1,710 1, January July February August March September April October May November June December Ad Close: 10/15/16 In-Home Date: 12/12/16 Ad Close: 11/15/16 In-Home Date: 1/23/17 Ad Close: 12/15/16 In-Home Date: 2/21/17 Ad Close: 1/15/17 In-Home Date: 3/24/17 Ad Close: 2/15/17 In-Home Date: 4/24/17 Ad Close: 3/15/17 In-Home Date: 5/22/17 Ad Close: 4/15/17 In-Home Date: 6/23/17 Ad Close: 5/15/17 In-Home Date: 7/21/17 Ad Close: 6/15/17 In-Home Date: 8/21/17 Ad Close: 7/15/17 In-Home Date: 9/22/17 Ad Close: 8/15/17 In Home Date: 10/23/17 Ad Close: 9/15/17 In Home Date: 11/20/17

9 ABOUT SHOOTING SPORTS USA MOBILE WEB PUTTING COMPETITIVE SHOOTERS ON TARGET SHOOTERS' NEWS SCORE SHEETS COMING EVENTS JULY 2016 VOL. 29 NO. 7 Over 100,000 competitive shooters SPORTS read and share the modern-day digital NRA S COMPETITIVE SHOOTING JOURNAL KOENIG edition of Shooting Sports USA every month for reviews of current firearm technology, what the winners are using firing line. Shooting Sports USA covers all shooting disciplines, features both big-name and local club shooters, and promotes the competitive shooting BIANCHI #17 sports by listings thousands of upcoming DOUG KOENIG WINS HISTORIC 17TH BIANCHI CUP ACTION PISTOL CHAMPIONSHIP matches nationwide. Each issue features reports for NRA-sanctioned matches and local club shoots, as well as product reviews. ALSO FEATURED - Berger Southwest Nationals - Kim Rhode: A Journey Paved in Gold - Calling the Shot 50,000+ Men Men % 35% Target shooters spend $9.9 billion a year* *Source: NSSF and strategies for excellence on the WINS SSUSA_1607_CVR.indd 1 Circulation 6/30/16 10:41 AM Covering All Shooting Disciplines

10 2017 DISPLAY RATES EDITORIAL CALENDAR MOBILE WEB SHOOTING SPORTS USA 1X PAGE $2,365 4,015 2 PAGE SPREAD January NRA World Shooting Championship Ad Close: 10/15/16 In-Home Date: 12/12/16 6X 9X $2,125 $1,910 $1,720 $1,550 3,615 3,255 2,930 2,635 May Precision Rifle Series Ad Close: 2/15/17 In-Home Date: 4/24/17 February NRA Silhouette Championships, Starlight 3-Gun June Interservice Matches March SHOT Show Products July Bianchi Cup Ad Close: 11/15/16 In-Home Date: 1/23/17 Ad Close: 12/15/16 In-Home Date: 2/21/17 April NRA Intercollegiate Championship Ad Close: 1/15/17 In-Home Date: 3/24/17 3X Ad Close: 3/15/17 In-Home Date: 5/22/17 Ad Close: 4/15/17 In-Home Date: 6/23/17 August NRA Pistol Championships Ad Close: 5/15/17 In-Home Date: 7/21/17 12X September NRA Smallbore Championships Ad Close: 6/15/17 In-Home Date: 8/21/17 October NRA High Power Rifle Championships Ad Close: 7/15/17 In-Home Date: 9/22/17 November USPSA, Steel Challenge, Multi-Gun Roundup Ad Close: 8/15/17 In Home Date: 10/23/17 December Year in review, Annual Cover Contest Ad Close: 9/15/17 In Home Date: 11/20/17 Subject to change.