Connection. Ideas and Information for RETAILERS

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30 Year Lottery Timeline, page 4 & 5 Read to

Powerball Bonus Drawing, page 8 September 2018

com This SPECIAL EDITION of the Connection

1 Connection INSIDE: Director's note and Security, page 2 Retailer of the Month, page 3 30 Year Lottery Timeline, page 4 & 5 Read to Win, page 6 New scratch tickets, page 7 Powerball Bonus Drawing, page 8 September 2018 Volume 19 Issue 9 retailer.wilottery.com This SPECIAL EDITION of the Connection takes a look at some milestones since Lottery began in We hope, in these pages, you will look back and remember your own story. Thank you all for everything you do to support the Lottery and Property Tax Relief in Wisconsin! Ideas and Information for RETAILERS

Note from the Director September 2018 2 This month is the culmination of everything we have been building towards all year. Our official birthday is September 14.

After all the fun we have had this year, we are sad to see things winding down, so we would like to take you on a stroll down memory lane with us.

We have grown so much in the last 30 years and want to thank you, our retailers, for all your support and hard work. You truly have helped us become what we are today.

The campaign runs until September 30, 2018 OR until the 9,999,999 Bonus Draw numbers have been generated. The $250,000 Bonus Draw drawing will be held on October 4, 2018.

As summer winds down and the kids head back to school, we at the Lottery are thankful for the amazing 30 years we have had and are looking forward to the next 30 years.

One of the main questions retailers ask about is their inventory.

2 Note from the Director September This month is the culmination of everything we have been building towards all year. Our official birthday is September 14. To celebrate, we have the party of the year planned. Two hundred lucky players have been invited to a Brewers tailgate party on Saturday, September 15th at Miller Park. After all the fun we have had this year, we are sad to see things winding down, so we would like to take you on a stroll down memory lane with us. On pages 4 & 5, we have put together a timeline highlighting major achievements and product releases since our inception. We have grown so much in the last 30 years and want to thank you, our retailers, for all your support and hard work. You truly have helped us become what we are today. Cindy Polzin Lottery Director In addition to our birthday this month, we are doing a special Powerball Bonus Drawing. We need your help to educate players on this unique opportunity. The campaign runs until September 30, 2018 OR until the 9,999,999 Bonus Draw numbers have been generated. The $250,000 Bonus Draw drawing will be held on October 4, For more details see the back cover of this newsletter or contact your Lottery representative. As summer winds down and the kids head back to school, we at the Lottery are thankful for the amazing 30 years we have had and are looking forward to the next 30 years. SECURITY CORNER The Importance of Keeping an Inventory of Your Instant Games Many times we receive calls about stolen or lost tickets from retailers. One of the main questions retailers ask about is their inventory. This information is needed by the police for their reports, by the insurance companies for reimbursement, and by the Lottery to be able to mark the tickets as stolen. While the Lottery knows which packs are assigned to individual retailers, it is the responsibility of the retailer to know the exact number of tickets sold and on hand. There are also times when we see employee thefts reach large dollar amounts before they are suspected of stealing. These losses could be minimized by keeping good inventory records, which would raise a red flag immediately when the numbers don't add up. This would also act as a deterrent for employee theft as they would know the inventory would be off if tickets were stolen. The Wisconsin Lottery has forms available that can be used by retailers for this purpose. Just as you would keep track of inventory with other items at your locations, you can use the forms to help do the same for your instant games. These forms can be found at retailer.wilottery.com located on the main page in the Quick Links section under Forms. There are various forms you can use under "Accounting for instant tickets" section. The pictures to the left show examples of the forms available to download from the website.

September 2018 3 Express Pantry 8530 W. Greenfield Ave.

home to the second oldest operating motor speedway in the world, the Milwaukee Mile.

Prior to motor sports, the site was home to horse racing.

as the Dairy Bowl. NFL games were occasionally played there including the 1939 NFL Championship Game.

Wisconsin State Fair Park and Pettit National Ice Arena.

from the locally well-known Mama Mia's Italian Restaurant.

they are regulars. He carries 36 facings of scratch tickets and always has the latest and greatest on hand.

He also owns RR Foods in South Milwaukee and Hawley Food Mart in Milwaukee.

If he doesn t have an item a customer wants, he will gladly order it in.

3 September Express Pantry 8530 W. Greenfield Ave. West Allis, Pravin Patel owner/manager This month we travel to the city of West Allis in Milwakee County, home to the second oldest operating motor speedway in the world, the Milwaukee Mile. Originally a dirt track, the Milwaukee Mile was paved in1954. Prior to motor sports, the site was home to horse racing. The infield of the quarter-mile dirt infield track was once the location of a football stadium, informally known as the Dairy Bowl. NFL games were occasionally played there including the 1939 NFL Championship Game. Our Retailer of the Month, Express Pantry, is within walking distance of the Milwaukee Mile, as well as Wisconsin State Fair Park and Pettit National Ice Arena. Owned and managed by Pravin Patel, known as "Peter" by his customers, Express Pantry is just across the street from the locally well-known Mama Mia's Italian Restaurant. Peter receives a lot of foot traffic from all the special events in the area and he greets the travelers as if they are regulars. He carries 36 facings of scratch tickets and always has the latest and greatest on hand. Their biggest selling price points are $5, $10, and $20 tickets. Peter, has owned Express Pantry since He also owns RR Foods in South Milwaukee and Hawley Food Mart in Milwaukee. Peter prides himself on great customer service and the cleanliness of his store. If he doesn t have an item a customer wants, he will gladly order it in. Peter also offers curb side service for his disabled/handicapped patrons. He has recently remodeled and updated the entire building to make it more efficient and customer friendly. The Wisconsin Lottery was so impressed with his store, we recently filmed an upcoming commercial there. Be sure to stop by Express Pantry if you're in the area and check it out for yourself! Dave Zeker has been with the Lottery for over 10 years. He calls on Milwaukee and part of Waukesha County. West Allis is located in between Hwy 94 and Hwy 41 in Milwaukee County.

4 First Wisconsin Lottery games go on sale.

First lotto game, Megabucks Lotto *America, a multi-state game.

Daily Pick 3 game launches! Powerball is introduced, a new multistate game.

1988 1989 1990 1991 1992 Launch of the first combo ticket "Cash Bonus Double Play", a scratch AND

The lotto game is run like a raffle with a top prize of $1 million. 100 Miracles split $208.

First WI Lottery $20 scratch-off, Big Money Extravaganza, is introduced.

adds a doubler feature and raises the top prize to $350,000.

The Lottery goes from using balls for the drawings to using Random Number Generators (RNG).

4 4 First Wisconsin Lottery games go on sale. Instant game "Match 3" and pulltab "Wisconsin Red" launched. Money Game TV show first broadcast. First lotto game, Megabucks Lotto *America, a multi-state game. Wisconsin has FOUR consecutive Megabucks Lotto America winners. SuperCash! is introduced. Daily Pick 3 game launches! Powerball is introduced, a new multistate game. Replaces Megabucks Lotto *America game Launch of the first combo ticket "Cash Bonus Double Play", a scratch AND pull-tab. New game "Million Dollar Draw" is launched. The lotto game is run like a raffle with a top prize of $1 million. 100 Miracles split $208.9 million Powerball jackpot. First WI Lottery $20 scratch-off, Big Money Extravaganza, is introduced. The Lottery adds support for Wisconsin Amber Alerts on retailer terminals. SuperCash! adds a doubler feature and raises the top prize to $350,000. Lottery converts to new gaming system, providing new equipment to all retailers. The Lottery goes from using balls for the drawings to using Random Number Generators (RNG). Badger 5, new lotto game, is launched First oversized ticket $15 Holiday Countdown introduced. 1st Packers scratch ticket launches at $10 price point. The Wisconsin Lottery adds Mega Millions, a multi-state game. EZ Match added to Wisconsin's Megabucks. Wisconsin launches the world's first $20 crossword ticket "Supreme Crossword." $2 Powerball offers more winners, bigger jackpots and better odds. Record Sales $547.6 million

September 2018 5 Money Game 4, new lotto game launched.

The first Wisconsin Lottery game priced at $5, "Instant Scratch Bingo", introduced.

Introduction of Daily Millions lotto game. Vegas Nights launches. Daily Pick 4 is introduced.

Money Game Show changes to Super Money Game Show.

Retailer Performance Program is launched, giving retailers the opportunity to earn additional

Money Roll, a new lotto game, is launched.

Cash 4 Life game introduced. Win $1,000 a week for life.

2002 2001 2000 1999 1998 The Wisconsin Lottery joins Twitter: @ wilottery twitter.com/ wilottery.

com/ wilottery The Wisconsin Lottery introduced its first $30 ticket, Instant Million.

5 September Money Game 4, new lotto game launched. Fond du Lac teacher wins the largest WI Powerball jackpot to date of $111 million. The first Wisconsin Lottery game priced at $5, "Instant Scratch Bingo", introduced. Wisconsin Lottery joins Department of Revenue. Record Sales of $518.9 million! Introduction of Daily Millions lotto game. Vegas Nights launches. Daily Pick 4 is introduced New lotto game, City Picks is launched. Money Game Show changes to Super Money Game Show. "Power Play" multiplier feature is added to Powerball. Retailer Performance Program is launched, giving retailers the opportunity to earn additional sales incentives. The first edition of The Retailer Connection is mailed to retailers. Money Roll, a new lotto game, is launched. $2 Crossword, Wisconsin's top selling instant scratch ticket, is launched. Cash 4 Life game introduced. Win $1,000 a week for life. Wisconsin sells the winning ticket in a $195 Million Powerball drawing The Wisconsin Lottery joins wilottery twitter.com/ wilottery. The Wisconsin Lottery launches Facebook page: facebook.com/ wilottery The Wisconsin Lottery introduced its first $30 ticket, Instant Million. The Wisconsin Lottery launches its newest lotto game "5 Card Cash." Top Dog ticket and contest showcase man's best friend. A world record jackpot of $1,586,000,000 was reached in Powerball and won by three tickets sold in California, Florida and Tennessee. Sales top $600 million for the first time, coming in at $627.1 million. Lottery converts to new gaming system, providing new equipment to all retailers, including Lottoview player-facing screens ! Record Sales of $667 million!

30 Year Partnership COMMISSIONS Since 1998, retailers have earned over $825 million in commissions for selling instant and lotto tickets throughout Wisconsin.

Retailers earn these incentives for selling winning tickets of $600 or more, for participating in Short Term Incentives, and for increasing sales.

Winning Ticket Incentives Retailers have earned over $17 million in winning ticket incentives Short Term Incentives Retailers have earned over $6 million in Short Term Incentives.

6 30 Year Partnership COMMISSIONS Since 1998, retailers have earned over $825 million in commissions for selling instant and lotto tickets throughout Wisconsin. RETAILER PERFORMANCE PROGRAM The Retailer Performance Program (RPP) has been providing additional incentives to retailers since January, Retailers earn these incentives for selling winning tickets of $600 or more, for participating in Short Term Incentives, and for increasing sales. Since 2000 retailers have earned over $88 million from the Retailer Performance Program. Winning Ticket Incentives Retailers have earned over $17 million in winning ticket incentives Short Term Incentives Retailers have earned over $6 million in Short Term Incentives. Sales Increase Incentives Retailers have earned almost $65 million in quarterly and annual sales increase incentives! Short Term Incentive Read to Win RPP Incentive This month's prize is: TWO Lottery lawn chairs! (Up to 100 winners will be randomly selected) Each month, the Wisconsin Lottery Retailer Connection will provide YOU with a chance to WIN! To enter: Visit retailer.wilottery.com and click on "Read to Win" You must answer ALL questions correctly by the end of the corresponding newsletter month, September 30. Drawings will be held on Monday, October 1 and winners will be posted at on Tuesday, October 2, Please be aware of your employer's rules regarding the acceptance of monetary and/or merchandise prizes from the Lottery. *Odds are based on the number of entries in the corresponding month. Only one entry per person. Only one winner per retailer per month. Must have correct retailer number to be entered. Question: What year did the Retailer Performance Program (RPP) begin?

7 Scratch-offs Odds are You ll Like Em #2120 TOP PRIZE $20,000 winning: 1:3.6 Prize payout: 63.0% Special "BLOCK" pattern on each CARD! #2078 TOP PRIZE $800 winning: 1:3.9 Prize payout: 59.0% Two games in one! #2119 TOP PRIZE $30,000 winning: 1:3.4 Prize payout: 63.0% "Music Note" doubles the prize! September Visit retailer.wilottery.com for information on ticket launches #2122 TOP PRIZE $54,000 winning: 1:3.9 Prize payout: 64.5% A chance to win 3X, 6X or 9X the prize! #2111 TOP PRIZE $100,000 winning: 1:3.5 Prize payout: 74.0% A chance to win up to 10 TIMES your prize! #2084 TOP PRIZE $100,000 winning: 1:3.7 Prize payout: 70.0% Win up to 20 times!

Wisconsin Lottery 2135 Rimrock Rd. P.O. Box 8941 Madison, WI 53708-8941 PRSRT STD U.S. POSTAGE PAID Madison, WI Permit No. 1369 Game Timeframe: Powerball $250,000 BONUS DRAW Limited Time.

8 Wisconsin Lottery 2135 Rimrock Rd. P.O. Box 8941 Madison, WI PRSRT STD U.S. POSTAGE PAID Madison, WI Permit No Game Timeframe: Powerball $250,000 BONUS DRAW Limited Time. Limited Quantity. Starts September 1st No additional cost Only available in Wisconsin! ONLY 9,999,999 BONUS DRAW numbers are available. Ends on September 30 OR when all 9,999,999 BONUS DRAW numbers have been generated, whichever comes first. Drawing is October 4, Tickets may be redeemed after the drawing. Prizes and Odds PRIZE WINNERS ODDS* $250, :9,999,999 or Better $1, :100,000 or Better Connection is a monthly publication of the Wisconsin Lottery. September 2018 Volume 19 Issue 9 Kami Blatter, graphic designer Retail Relations, editors

Our September Powerball $250,000 Bonus Drawing was popular with players. They loved hearing the

Our September Powerball $250,000 Bonus Drawing was popular with players. They loved hearing the Connection October 2018 Volume 19 Issue 10 retailer.wilottery.com INSIDE: Director's note and Security, page 2 Retailer of the Month, page 3 Lottery updates and Holiday Incentive, page 4 Winners and Just