Connection. Revisit the Classics. Ideas and Information for RETAILERS

Transcription

1 Connection April 2018 Volume 19 Issue 4 retailer.wilottery.com Revisit the Classics INSIDE: Director's Note, page 2 WMPCA Show, bottom of page 2 Retailer of the Month, page 3 Vegas Nights Facts, page 4 Packers Preliminary Drawing, page 5 New scratch tickets, page 7 Details on page 4 & 5. Ideas and Information for RETAILERS

2 Note from the Director April We have made it through another Wisconsin winter and spring is finally here! The trees and flowers are beginning to come to life, the ball parks are back in action and I am hitting the road with more Lottery Field Marketing Reps (FMRs). I hope you are all as excited as we are to have the Milwaukee Brewers playing ball again. And what would a Brewers game be without the famous Racing Sausages? To honor the sausages we are bringing back the Famous Racing Sausages Instant Scratch Ticket. Oh yeah, going retro baby! That's not the only retro ticket this month. Check out the Vegas Nights ticket as well Cindy Polzin Lottery Director with five games to play and a top prize of $50,000. As I am out traveling around this spring, I look forward to hearing your customers' feedback on these tickets and other Lottery offerings. That's right, I will be continuing my tour around the state with our Lottery's FMRs. As our partners, it is important for me to meet as many retailers as I can, not only to hear about how we are doing but how we can improve things. I have had the privilege of meeting some great retailers already, and I very much look forward to meeting more of you in the weeks and months ahead. So get out and enjoy all that Wisconsin spring has to offer and keep your eye out for me and the traveling Moolas. Petroleum Marketers & Convenience Show If you are a convenience store owner you will want to attend the Petroleum Marketers & Convenience Store Association Show at the Marriott Madison West on April 17 and 18. Be sure to stop at our booth #407 to help celebrate 30 Years of Fun by playing one of our games and winning a prize! Hope to see you there! What: The Petroleum Marketers & Convenience Store Association Show Where: Marriott Madison West When: April 17 and 18 Why: Help celebrate 30 Years of Fun by playing one of our games for a chance to win a prize

3 April Okey's Market 213 W Amelia Street Cassville, WI Elija Okey, Barb Willis, Tom Okey This month we traveled to Cassville in Grant County. Located in the southwest corner of the state along the Mississippi River, Cassville is a very popular tourist destination. Local attractions include historic Stonefield Village, Nelson Dewey State Park, named after Wisconsin's first Governor, and the Pride of Cassville Car Ferry, the oldest operating ferry in Wisconsin. Our Retailer of the Month, Okey's Market, has deep family roots in Cassville. This third generation family store is currently owned and managed by siblings Tom Okey and Barb Willis. The business was founded in 1933 by their father, Walt Okey. Tom's son, Elijah, is learning the business and following in his father's footsteps. Okey's Market is a full service store with fresh produce, meat, bakery and a deli. They are currently in the process of remodeling the store to make it more energy efficient and bring it up to date. Their homemade deli soups and casseroles are popular for the lunch crowd. Elijah is well known for processing tasty jerky and sausage sticks as well as smoking catfish and salmon, all sold in the store. They also have the largest beer cave in Grant County, which they need when summer tourists arrive. Okey's Market is another Lottery retailer that has been with us for 30 years. They carefully manage their scratch ticket inventory by ordering accordingly for the seasonal tourism fluctuations. The most popular price points for scratch tickets at Okey's are $5 and $20. All price points are available at both the grocery checkout and the liquor department checkout. Players really appreciate the convenience. The store was affected when the town lost the local power plant and the workforce left with it. The remodel helped bring a portion of that back and they are learning innovative ways to bring in business. They have found that using Facebook helped grow their sales. You can find recipes and sign up for their list on their website cokeysmarket.com Their variety of Lottery tickets and great family service plays a big part too. If you're traveling to the area stop by Okey's Market and don't forget to try some of Elijah's specialty products! Pam Zeimet has been a Lottery FMR in the south-eastern Wisconsin area for over 15 years. She calls on retailers in Crawford, Richland and Lafayette Counties. Cassville is located in the southwestern part of Wisconsin.

4 April Number of times Vegas Nights has been launched or reordered since 1997 VEGAS NIGHTS FACTS 4/14/1997 Date the first Vegas Nights game launched 2.4 million Average print quantity per re-order during the first 7 years of Vegas Nights #2070 TOP PRIZE $50,000 Overall odds of winning: 1:3.8 Prize payout: 64.5% 2018 Edition Five casino games on every card! $5, $10, $20 Vegas Nights began as a $5 game until a $10 version was launched on February 1, In 2011, a $5 version of the game was re-introduced. On July 9, 2013, $20 Vegas Nights Game Book was launched. Total sales of Vegas Nights tickets since the first ticket was introduced in 1997! Reminder Short Term Incentive Celebrating 30 years of fun with VEGAS NIGHTS One of the most popular games in our 30 year history! By administrative rule the incentives for this program cannot exceed $300,000. For detailed features and procedures, contact the Retailer Hotline at Earn a $1.00 incentive for EVERY winning ticket from game #2070 validated during the incentive period. Average earnings per full pack sold = $24.00 Sign up by April 6, 2018 to participate The length of the incentive is four weeks from the launch of the game. The estimated launch date is April 13, 2018

5 5 Game #2069 Top Prize $30,000 Overall odds of winning: 1:3.4 Prize payout: 63.0% Two ways to win Preliminary Winners! Go to for the complete listing of PRELIMINARY DRAWING WINNERS and the gift card winners. The Grand Prize drawing will take place on May Winners of the MVP Tailgate Party Party Prize Packages Two (2) game tickets to either the Festival Foods MVP Deck or Miller Lite Lounge for a 2018 Packers home game. Includes food and non-alcoholic beverages. Two (2) Pre-Game Field passes to participate in holding the American Flag during the National Anthem. One (1) Green Bay Packers helmet autographed by a current Packers player. One (1) fifty dollar ($50) Packers Pro Shop or PackersProShop.com gift card. Total estimated value = $1, Gift Card Winners One (1) five hundred dollar ($500) gift card to the Packers Pro Shop or PackersProShop.com.

6 The Traveling Moolas! Where is Moola? We gave the FMRs a Moola Booblehead and let them loose to celebrate the Lottery's 30 Years of Fun. See where the bobblehead landed and what fun poses our retailers had to share! Waupun Travel Center set to open their doors soon! Big Joe's, Fredonia Citgo Supersales, Grafton Waldo Kvindlog Services located in the northeastern part of Wisconsin. Silver Spring Citgo, Glendale Pick'n Save, Bellevue Cedarburg Speedway Reedsville C-Store Piggly Wiggly, Saukville Thank you retailers for taking time to celebrate the Lottery's 30th Birthday! Manitowoc Pick'n Save, Brown Deer Sheboygan Falls Petro Center

7 Scratch-offs Odds are You ll Like Em April #2077 Visit retailer.wilottery.com for information on ticket launches TOP PRIZE $1,000 Overall odds of winning: 1:4.0 Prize payout: 59.0% Just in time for baseball season! #2082 TOP PRIZE $50,000 Overall odds of winning: 1:3.7 Prize payout: 64.5% "CHERRY" symbol TRIPLES the prize won! #2086 TOP PRIZE $75,000 Overall odds of winning: 1:3.8 Prize payout: 70.0.% Bonus "Count up the symbols" feature!

8 Wisconsin Lottery 2135 Rimrock Rd. P.O. Box 8941 Madison, WI PRSRT STD U.S. POSTAGE PAID Madison, WI Permit No LOOK FOR TERMINAL TIPS! Occasionally one of these messages will be featured on your terminal's home screen. These messages are meant to provide information on an incentive, initiative, or feature that can help with Lottery sales. Please take note of these messages when they appear. See what's new! Go to: >Special Functions >View Flyer Check regularly Don't forget to activate each pack before putting it out for sale! Holly Jolly Raffle tickets are selling fast! Drawing happening soon! TIP: Use the BIG $2 & BIG $10 buttons on PB and MM to create a large number of tickets quickly when the jackpots are high April 2018 Volume 19 Issue 4 Connection is a monthly publication of the Wisconsin Lottery. Kami Blatter, graphic designer Retail Relations, editors