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1 Connection January 2016 Volume 17 Issue 1 retailer.wilottery.com Happy New Year! from the Wisconsin Lottery Great things coming in... INSIDE: Retailer of the Month, page 2 Raffle information, page 3 Extreme Cash Short Term Incentives, page 4 Retailer Incentives, page 5 New scratch tickets, pages 6 Megabucks Lightning Ball, page 7 Ideas and information for RETAILERS

2 Log Cabin Store & Eatery Co Hwy 35 & 77 Danbury, WI Left to right, Karen Longer, Annie Shutt, Kristen Jackson (owner's daughter), Kelly Martin (owner's daughter), and Heather Wade (owner's daughter, center front) We traveled to the northwest border of Wisconsin to learn about our next Retailer of the Month. Log Cabin & Eatery Co. is located in Danbury a small, unincorporated community in the northwoods of Burnett County. Danbury is known for the "Jordan" buck, black bears, and sturgeon state records. But to locals and sportsmen alike, it's also known for the Log Cabin Store & Eatery Company. Owners Greg and Mary Wade have been running the business for 37 years. With the recent addition of a new 5,500 square foot store, it will live on for many years to come. The addition will allow more space for the variety of products they offer: groceries, fuel, sporting goods and apparel, up north gifts, clothing and furs, and a restaurant with 32 flavors of ice cream. They also buy and process hides for sale at the location like fur hats, tanned fur, leather and made to order teddy bears. Old building and restaurant In their full service c-store, they offer Lottery with 17 scratch tickets at various price points. Crosswords always seem to be their most popular tickets. The Log Cabin Store & Eatery is located close to ATV and snowmobile trails with many beautiful lakes and great outdoor activities. Stop in to this family-owned and operated, unique, northwoods store to find something for everyone - you'll be glad you did! Old building and restaurant New c-store building

3 And the Winners are... January HOLLY JOLLY RAFFLE Raffle results are posted at wilottery.com! The $100,000 winner and the 50 $1,000 winners must claim their prizes at the Lottery Redemption Center in Madison, Milwaukee, or by mail. The $100 winners may claim their prizes at Lottery retail locations. ODDS Prize Winners Odds $100, :100,000 $1, :2,000 $ : total winners! Prizes = 50.0% of sales. Odds based on 100,000 tickets sold. Call the Right Number Call IGT Hotline: Equipment Problems Order Supplies Report Stolen Tickets Call LOTTERY Retailer Hotline: Ticket Orders Applications/Forms Accounting Questions Game Information Holiday Short Term Incentive Congratulations to all of you who participated in the Holiday Short Term Incentive! Here are the numbers: 3222 retailers participated (that is over 87% of you and 120 more than last year) $143,850 was paid out in incentives! Short Term Incentive

4 January To participate: Pre-book at least one pack of game #565 Xtreme Cash by February 16, 2016 Display the provided easel Short Term Incentive Easel Card Earn $10 for each winning ticket of $100 or more of game #565 Xtreme Cash sold and redeemed during the incentive period.* *Incentive period begins with the launch of the game and will run for 30 days. Per administrative rule, the incentives for this program cannot exceed $300,000. For detailed features and procedures, contact the Retailer Hotline at

5 Short Term Incentive January RETAILER INCENTIVE January 1 - January 31, 2016 LOADED WITH $500 PRIZES! During the incentive period earn $10 for every winner of $50 OR MORE that you sell of game #540 Classic Millions Speak to your Wisconsin Lottery Representative for details at ! Sign Up! January 1 March 31, 2016 Receive an entry to win a Wisconsin Lottery stadium blanket! Go to retailer.wilottery.com Click the link Sign Up for e-bulletins You will be prompted for your address and your retailer ID number. Multiple addresses are allowed per retailer ID You can select e-bulletins, UPCs, Press Releases and more!

6 Scratch-offs Odds are you ll like em TOP PRIZE $60,000 Overall odds of winning: 1:3.8 Prize payout: 64.5% Win up to 20 times! #573 #559 TOP PRIZE $200 Overall odds of winning: 1:4.1 Prize payout: 59.0% Limited edition series! Ask your Lottery Telemarketer for the most current launch dates #568 TOP PRIZE $20,000 Overall odds of winning: 1:3.7 Prize payout: 63.0% Chance to win with BONUS BINGO BALLS! TOP PRIZE $30,000 Overall odds of winning: 1:3.4 Prize payout: 63.0% Bonus Prize box! #583 Visit retailer.wilottery.com for information on ticket launches. #553 TOP PRIZE $3,500 Overall odds of winning: 1:4.1 Prize payout: 62.0% Win up to 8 times!

7 January Lightning Ball on Megabucks a Limited Time Offer! During the month of February, some Megabucks plays will be struck by Lightning! In addition to the usual six numbers, an extra number per play will be printed on one in every three sets of two Megabucks plays statewide. That number is called the "Lightning Ball (LB)" and when it strikes, players can use it to match to the winning numbers. Important things to know: You can win by matching at least three of your numbers in one play to the numbers drawn, or by matching just two of your numbers and the Lightning Ball to the numbers drawn The Lightning Ball cannot be used to match and win the jackpot prize. Players who match 5 of their 6 numbers and the Lightning Ball to the numbers drawn win $10,000. (This is a new prize tier available ONLY for this specific Limited Time Offer Odds of a set of two plays each getting a Lightning Ball are 1:3 There is no additional cost to the player for this limited time offer The Lightning Ball counts for any drawings in which that same play is entered. Megabucks is two plays for $1 Available February 1, 2016 through February 29, 2016! Megabucks Lightning Ball Wordsearch Reminder MLK - Friday, January 15 - Call Fri. & Mon. retailers, Deliver Tue. ANNUITY JACKPOT BALL LIGHTNING DOLLAR MILLION DRAWS PLAYS EIGHT SATURDAY EZMATCH WEDNESDAY SIX GAME TICKET INSTATE

8 Wisconsin Lottery 2135 Rimrock Rd. P.O. Box 8941 Madison, WI PRSRT STD U.S. POSTAGE PAID Madison, WI Permit No Super 2nd Chance Drawing Every week we draw 10 entries to win $1,000 each! Go to wilottery.com/2ndchance to check out the Super 2nd Chance video! Get the details of how to enter your non-winning tickets for the Thursday afternoon drawing! Good luck! Mail to: Super 2nd Chance (only non-winning tickets sent here*) P.O. Box Madison, WI Telemarketing Staff *Note - any WINNING tickets should be sent to our PRIZES address to be claimed. 2nd Chance is ONLY for non-winnning tickets. January 2016 Volume 17 Issue 1 Connection is a monthly publication of the Wisconsin Lottery. Kami Blatter, graphic designer Retail Relations, editors

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