MEDIASET GROUP. 1 Quarter 2002 Results. 14th May

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1 MEDIASET GROUP 1 Quarter 2002 Results 14th May

2 Tv Consumption (minutes per day) Q Q Q Source: Auditel; Target Individuals broadcasting

3 2002 1st Quarter Audience Share Mediaset very close to RAI in Prime Time 24 HOURS PRIME TIME DAY TIME MEDIASET 43.7% 44.9% 43.3% RAI 46.3% 45.1% 46.6% Source: Auditel Individuals Excluding Sanremo Week 3 broadcasting

4 2002 1st Quarter Audience Share Leadership on Commercial Target (24 hours) MEDIASET 45.3% 51.7% RAI 43.8% 36.6% Source: Auditel Individuals Excluding Sanremo Week 4 broadcasting

5 2002 1st Quarter Audience Share CANALE 5: Undisputed Leadership Prime Time Day Time 24h. CANALE % 23.3% 23.7% RAI % 23.0% 23.0% Source: Auditel Individuals Excluding Sanremo Week 5 broadcasting

6 2002 1st Quarter Audience Share CANALE 5 Leadership in Prime Time Prime Time 25.1% 25.3% 25.5% Canale % 21.4% 22.4% RAI 1 January February March Source: Auditel Individuals Excluding Sanremo Week 6 broadcasting

7 2002 1st Quarter Audience Share ITALIA1: Growing Audience Shares 12.9% 13.5% PRIME TIME 9.9% 10.1% 11.0% DAY TIME 11.2% January February March Source: Auditel Individuals 7 broadcasting

8 2002 1st Quarter Audience Share ITALIA1: Growing Audience Shares on younger People 11.9% 15.8% 16.9% PRIME TIME 16.1% 18.1% DAY TIME 18.2% January February March Source: Auditel; Target age broadcasting

9 2002 1st Quarter Audience Share Mediaset is Reducing the Gap vs RAI Prime Time 49.5% 49.2% 47.6% 46.0% 7.9% 2.0% 44.0% 43.1% 41.6% 42.2% RAI Mediaset Q 2002 Source: Mediaset, Auditel Total Viewers 9 broadcasting

10 Publitalia: TV Advertising Revenues (ml Euro) -3.7% Q Q Q advertising

11 Mediaset: 3rd Party Advertising Revenues (ml Euro) -3.2% Q Q Q 2000 Including Promoservices 11 advertising

12 Publitalia: Advertising Demand Trend NEW CLIENTS IN 1st QUARTER 2002 New Clients Revenue Average Inv ml Euro 0.30 ml Euro 12 advertising

13 Mediaset: Advertising Investments by Sector 1Q Q 2001 FOOD NO FOOD AUTOMOTIVE TELECOM FINANCE/ INSURANCE MEDIA / PUBLISHING OTHERS -10.1% +20.8% +2.2% -12.2% -1.6% -24.9% -1.6% +19.0% -8.5% +7.4% -13.9% +88.2% -8.5% +9.5% 13 advertising

14 Mediaset: Advertising Investments by Sector (%) No Food 18.0% Automotive 11.5% Food 30.2% 1Q 2002 Others 22.3% Telecom 7.6% Finance 3.1% Media 7.3% Automotive 10.8% No Food 14.4% Food 32.3% 1Q 2001 Others 21.8% Telecom 8.4% Finance Media 3.0% 9.4% 14 advertising

15 Mediaset: Focus on No Food (ml Euro) Weights 1Q 2002 vs 1Q2001 COSMETICS 4% % HOME CLEANSING 7% % TOILETRIES 7% % 15 advertising

16 2002 1st Quarter TV Advertising Market European Trend 1,6-4 -9,8-10,4 2,3-1,7-5,7-7,5-7,4 4,5-1,3-1,8-4,1-15,9-16,2 January February March Italy Germany France Spain U.K. 16 advertising

17 Publitalia TV Advertising Revenues Quarterly Growth Trend (ml Euro) % on Total 2001 Revenues 2000 vs vs vs Q 29.2% +17.5% +6.0% -3.7% 2 Q 29.6% +12.8% +2.7% 3 Q 15,3% +13.6% -1.4% 4 Q 25.9% +6.1% -7.8% 17 advertising

18 MEDIASET GROUP 1st Quarter 2002 Financial Results

19 Mediaset Group 1Q2002 Results (m ) 1Q2002 1Q2001 1Q2000 Net Consolidated Revenues Personnel Costs (76.2) (73.5) (69.0) Operating Costs (172.5) (187.3) (158.0) EBITDA Amortization and Depreciation (188.5) (167.9) (158.0) EBIT Pre-tax Profit financials

20 Mediaset Group Italian Business 1Q2002 Results (m ) 1Q2002 1Q2001 1Q2000 Net Consolidated Revenues Personnel Costs (76.2) (72.9) (68.5) Operating Costs (172.5) (178.0) (148.8) EBITDA Amortization and Depreciation (188.5) (165.8) (156.0) EBIT Pre-tax Profit financials

21 Mediaset Financial Overview Italian Business Revenues (m ) 1Q2002 1Q2001 1Q2000 Total Net TV Revenues Advertising (third parties) Other TV Operations Commissions (102.7) (104.7) (96.9) Total Net Multimedia Revenues Non - TV Operations TOTAL Net Revenues financials

22 Mediaset Financial Overview Italian Business Operating Costs (m ) 1Q2002 1Q2001 1Q2000 Total TV Costs (156.2) (165.0) (139.8) Commercial costs (19.2) (24.4) (20.2) In-house production (115.9) (117.9) (98.2) Transmission costs (8.4) (7.5) (8.1) Overheads (12.7) (15.2) (13.3) Multimedia activities (6.6) (5.0) (1.9) Other non Tv costs (9.7) (8.0) (7.1) TOTAL Operating Costs (172.5) (178.0) (148.8) 22 financials

23 Mediaset Financial Overview Italian Business Amortisation & Depreciation (m ) DEPRECIATION AND OTHER AMORTISATION % +28.7% % TV RIGHTS AMORTISATION Q2002 1Q financials

24 Mediaset Financial Overview 1Q 2002 Operations Overview (ml ) Total Net Revenues Ebit Ebit Margin TV Operations % MULTIMEDIA Operations n.a. NON TV Operations % 621.4(*) % (*) excluding Sale of Rights 24 financials

25 Mediaset Financial Overview Focus on TV Operations (ml ) 1Q2002 1Q2001 1Q2000 Total Net TV Revenues Advertising (3rd parties) Other TV Revenues (*) Commissions (102.7) (104.7) (96.9) Total TV Costs Personnel Other operating costs Amort. & Depreciation Sale of Rights (402.6) (73.3) (156.2) (185.2) 12.1 (386.9) (70.5) (165.0) (163.6) 12.2 (359.2) (66.9) (139.8) (155.6) 3.1 EBIT from TV Operations margin 32.9% 38.4% 39.2% (*) excluding Sale of Rights 25 financials

26 Mediaset Financial Overview Cost Control Program Already Getting On (m ) Total Net TV Revenues % % Total TV Costs +7.7% +4.1% EBIT from TV Operations % % 1Q2000 1Q2001 1Q financials

27 Mediaset Financial Overview Focus on Multimedia Operations (m ) 1Q2002 1Q2001 1Q2000 Total Multimedia Revenues Thematic Channels Teletext Internet Total Multimedia Costs (11.4) (8.0) (2.8) Personnel (1.7) (1.3) (0.5) Other Operating Costs (6.6) (5.0) (1.9) Amort. & Depreciation (3.0) (1.8) (0.4) EBIT from Multimedia Op. (3.9) financials

28 Mediaset Financial Overview Focus on Non-TV Operations (m ) 1Q2002 1Q2001 1Q2000 Total Non TV Revenues Total Non TV Costs (11.1) (9.6) (8.3) Personnel (1.2) (1.2) (1.1) Other Operating Costs (9.7) (7.9) (7.1) Amort. & Depreciation (0.2) (0.5) (0.1) EBIT from Non TV Operations financials

29 Mediaset Group Associated Companies, Net Financial Income (Charges), Extraordinaries (m ) TELECINCO (40% stake) ALBACOM (19.5% stake) Others TOTAL Associates 1Q2002 (4.4) (5.5) (0.2) (10.1) 1Q (11.9) (1.1) (10.0) Net Financial Income/ (Charges) (6.0) (19.0) Total Extraordinary Items 0.3 (0.1) 29 financials

30 Mediaset Financial Overview Investments (m ) 1Q2002 = Q2001 = Associates TV Rights Technical & Immaterial 30 financials

31 Mediaset Financial Overview Net Financial Position and Cash Flow Generation (ml ) Consolidated Net Financial Position Consolidated Net Free Cash Flow 200.5* Q Q Q 2002 FY 2001 (*): 94.6 ml excluding the proceeds from the sale of Blu (+105.9m ) 31 financials

32 Core Business International TV Business

33 Telecinco: Audience Share Leader in Commercial Target 1Q2002 1Q2001 others 34.6% 20.8% others 34.1% 23.4% 21.9% 22.7% 20.5% 22.0% 33 broadcasting

34 Telecinco Spanish TV Advertising Market (m ) 1Q 2002 = Q 2001 = % 14.8% 24.3% 1.6% 15.4% 27.1% 27.5% 24.3% 5.8% 26.0% 5.0% 26.7% Source: Adex Nielsen, Publiespana 34 advertising

35 Telecinco 1Q2002 Consolidated Financial Results (m ) 1Q2002 1Q2001 1Q2000 Net Revenues Operating Costs (104.7) (98.0) (93.2) EBIT Pre-tax Profit (0.9) financials

36 Telecinco Consolidated Net Financial Position (ml Euro) Q 2002 FY financials

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