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1 Owning the Olympics Price, Monroe, Dayan, Daniel Published by University of Michigan Press Price, Monroe & Dayan, Daniel. Owning the Olympics: Narratives of the New China. Ann Arbor: University of Michigan Press, Project MUSE., For additional information about this book No institutional affiliation (20 Jul :32 GMT)

2 Air quality, 21, 27, 72, 233, 235, 244, 287, 363 Ambush marketing, 79 80, 82, 87, 91 92, 325, 359. See also Parasite marketing Amnesty International, 2, 31, 39, 216 Architecture, 20, 73, 90, , , , 261, 346, 350, 352 Asian Games (1990), 94, 241 Athens 2004, 119, ; and closing ceremony, handover to Beijing, 202, , ; and international broadcast narratives of handover, , and Nonaccredited Media Centers, , 331 Atlanta 1996, , 212, 268, 271; and Nonaccredited Media Centers, Atos Origin, Barboza, David, 220 Barcelona 1992, 91, 122, 263, 267; and Nonaccredited Media Centers, 326, 340 Beijing, failed 2000 bid, 18, 20 21, 23, 25, 32, 38, 123, , , 168, 170, 211, 237, 383 Beijing Olympic Bid Committee (BO- BICO), , 188, ; and slogan New Beijing, Great Olympics, 20, 35, 71, 148, 156, 189 Beijing Organizing Committee for the Games of the XXIX Olympiad (BOCOG), 1, 79, 90, 92, 98, 109, 188, 202, 212, , 262, 289, 294, 302, 335; and IOC delegation visit, 47; and IPR, 101; and media, 47, 210, 212, ; and President Liu Qi, 2, 229; and slogan, 20, 104; and sponsorship, 67 69; and 3G mobile technology commitment, 285, 298; and torch relay, 203 Berlin 1936, 17, 26, 46, 94 95, , 148; analogies to, 52, Bird s nest. See National Stadium BOBICO. See Beijing Olympic Bid Committee BOCOG. See Beijing Organizing Committee for the Games of the XXIX Olympiad Boxer Rebellion, 171, 173, 253 Boxers, 175, 177, 179 Boycott, 149; of Beijing, threat of, 4, 32, 99, 105 6, 108 9, 169, 381; and Berlin 1936, 95, 123; and Cold War, 95, ; and Los Angeles 1984, ; and Melbourne, 123; and Mexico City, attempt of by African- American athletes, 124; and Moscow 1980, 23, 26, 169; by North Korea, of Seoul, 1988, 95; and South Africa 123, and Taiwan independence, 23 Cardinal Kung Foundation, 98 CBS s coverage of Nagano 1998, CCTV, , 336; Tower, 136, , 352 Centre on Housing Rights and Evictions (COHRE), 3, 40, 252 Chan, Jackie, 18, 31 Chen Shui-bien, 34, 136 Chen Xitong, 30,

3 China Africa Forum, as dress rehearsal for 2008 Games, 24, 234 China Mobile, 51, 287, 296, 298 Chinese Communist Party, 98 99, 146, 157, ; and Party Congress, 23, 34, 220; and Party Propaganda Department, Chinese Ministry of Information Industry, 296, 298 Chinese Olympic Committee (COC), 102, 231 Chinese People s Political Consultative Conference, and foreign journalists, 218 Clinton, Bill, 1998 visit to China, 178 Coca-Cola, 73, 75 76, 98, 107, 281, 290, 380 Cohen, Roger, 220 Cold War, 17, 95, 119, , 134 Committee to Protect Journalists, 2, 212, 216; and report on China s new journalism rules, Communism, 53, 133, 148, 180, 191, 206, 278 Construction: in Beijing, 2 21, 35, 40, 110, 126, 191, 230, , , 351, 352; in Tokyo 1964, 191 Coubertin, Pierre de, 92 93, , 158, 315, 318, 378, 392 Cultural Revolution, 5, 202, 236, 246, 248 Darfur, 4, 6 7, 42, , 130, 167, 202, 230, See also Farrow, Ronan, and Mia; Genocide Olympics; Reeves, Eric; Spielberg, Stephen; Sudan Dayan, Daniel, 7 8, 86, 195, , 284 Democracy, 232; and China s imprisonment of activists, 23; and Japan (Tokyo 1964 Games), 192; and media, 338; and Russia 384; and South Korea, 21, 53, 170, 195 Deng Xiaoping, 127, 164, 169, , 232, 248; and trip to U.S., 173 Environment, 4, 27, 51, 53 54, 72, 362, 383. See also Pollution Factories, 362; and environment 21, 24, 27 28, 235, 301; and labor standards 41 Falun Gong, 4, 6, 24, 38, 41, 49 50, 384 Farrow, Ronan, and Mia, 106 7, , 167, See also Darfur; Genocide Olympics; Reeves, Eric; Spielberg, Steven; Sudan FCCC. See Foreign Correspondents Club of China Forbidden City, 20, 155, 230, 238, 247, 249, 252 Foreign Correspondents Club of China (FCCC), 216; and report on China s new journalism rules, Forest Park, 241, Free Tibet, 1, 41, 48, 136, 365 French, Howard, 221 Fuwa (mascots), 41 General Electric, 75 76, 107, 290 Genocide Olympics, 42, , 167, 354. See also Darfur; Farrow, Ronan, and Mia; Reeves, Eric; Spielberg, Steven; Sudan Globalization, 8, 30 31, 69 70, 81 82, 88, , 232, , , 375, 377, 379, , 387 Great Wall, 1, 4, 29, 41, 48, 230, 269; in presentation video to IOC, 135, 157, 201 Green Olympics, 27, 43, 104, 232, 285, 346, 383 Haidan district, 236 Han dynasty, 352 Helsinki 1952, 17, 122, 124 Herzog, Jacques, and Pierre de Meuron, 30, 242 High-Tech Olympics, 72, 104, 232, , 290, Hijacking, 8, 19, 30, 86 87, 89, 91 92, 102, 105, 302, 399; of Munich Olympics, 86 87, 92 Hitler, Adolf, 52, 121, 123, 164, 166, 173, 241 Hoberman, John, 92 93, 95,

4 Hollywood, 107, 110 Homeless people/homelessness, 20, 40, 100, 230, 253, 349 Hu Jintao, 19, 39, 42, 98, 107, 109, 230, 354 Humanistic Olympics, 29, 31, 270. See also People s Olympics Human rights, 2 4, 6, 18, 23, 25 26, 32, 37 43, 50 51, 53 54, 68, 88, 96, , 103, 159, 202, , , , 381, ; and China s 2000 bid, 244, 383; and IOC, 96; and lawyer Zheng Enchong, 220; and South Africa, 94; and Wei Jingsheng, 23, 38 Human Rights Watch, 2, 39, 100, 103 Hutongs, 235, 249, 252, 349 Hybridity. See Modernization Imperial Palace, 20, 254 Intellectual Property Rights (IPR), 28 29, 43, 48, 50, 80, International Olympic Committee (IOC), 2, 9, 28, 49, 79, 92 96, 98, 119, , 164, 185, 187, 197, 204, 216, 231, 268, 280, 285, , 298, , 337, 378, , 392, 400; and Beijing s 2000 bid, 18; and Beijing s 2008 bid, 38, 153, 211, 296; and Code of Ethics, 26, ; and Commission for Olympic Reform, 318; and control over Olympic symbols, 149, 260, ; and environment, 379; and globalization/internationalization, 375, 377, 379, , 387; and host selection, 89 90, 146, 149, 382; and human rights, 23, 96, 99, 216; and IPR, 28; and journalism, 210, 219, 222, 267; and labor conditions, 101; and London 2012 bid, 73 74; and nonaccredited media, , , 330, 332, 337, 339, 341; and Olympic Family, 323; and Olympic ideals, 155, ; and recognition of PRC, 95; and Seoul 1988, ; and sponsorship, 67 68, 75, 80 82, 91, 212, 290, 380; and Taiwan s membership, 95; and Tibet, 41; and Tokyo 1964, ; and visit to Beijing 20, 23 24, 38, 47, 158, 234; and Wushu, See also Olympic Charter International Wushu Federation (IWUF), IOC. See International Olympic Committee IPR. See Intellectual Property Rights Isaacs, Harold, Scratches on Our Minds, IWUF. See International Wushu Federation Jiang Zemin, 19, 128, 145, 150, 237 Johnson & Johnson, 75 76, 90, 290 Kahn, Joseph, 220 Katz, Elihu, 7 8, 86, 195, , 284, 392, 394 Kodak, 75 76, 82, 91, 290 Koolhaas, Rem, 30, Lefebvre, Henri, Lenovo, 75 79, , , 303, 357, 380 Liu Qi, as Beijing Olympic Organizing Committee head, 2, 229; as mayor of Beijing, 38, , 201 London 1948, 80, 122, London 2012, 91, 263, , 340; bid for, 73 74, 377, , Los Angeles 1932, 121; and radio broadcasting, 288 Los Angeles 1984, 5, 17, 46, 67 68, , 148, 267, 387; and boycott, 23, ; and KGB disinformation campaign, MacAloon, John, 82, 397, 400 Mann, James, 165, 170 Manulife, 75, 77 Mao Zedong, 127, 146, 247 McDonald s, 30, 68, 75, 77, 281, 290, 379 Media, restrictions on, , , ; and Regulations Concerning Foreign Journalists,

5 Media events, 7 8, 86 88, 173, , , , 299, Melbourne 1956, 17, 119, Meuron, Pierre de, 30, , 245 Mexico City 1968, 49, 122, 382; and attempted boycott/demonstration, 124 Mobile technologies: and Beijing, 285, 287, , 302 3; and broadcasting, 282; as challenge to of cial narratives, Modernity, 309; and Asian Olympic hosts, 186, 188; and China, 19, 21, 70 71, 159; and Japan s 1940 bid, , 193; and Tokyo 1964, 192, 199; and technology 288 Modernization, ; vs. hybridity: in Asian Olympic hosts, ; in China, 201, 203, 269, 352; in Japan, , 200; in South Korea, 196 Montreal 1976, 121, 123, 127, 387 Moscow 1980, 4, 17, 46, 53, 122, 148, 169; and boycott, 23, 26 Munich 1972, 17, 25 26, , 125, 173, 382; and hijack of, 49, 86 87, 92, Nagano 1998, 186, 189, 193, , 285 NAMC. See Nonaccredited Media Centers National Aquatic Swimming Centre/Water Cube, 30, 243 National Grand Theater, , 240 National People s Congress (NPC), and foreign journalists, 218 National Stadium, 30, , 352 Nationalism: and Beijing s failed bid for 2000 Olympics, ; and China, 31 36, 147, , 202, 385; and Sochi 2014 bid, 385 Nazi Germany, 17, 94, , 164; and ideology, 148. See also Berlin 1936 NBC, 92, 93; and coverage of closing ceremony in Athens, handover to Beijing, 271, , 280; as of cial media partner, 76, , 379; and Seoul 1988, 197; and Torino 2006, 299 New Beijing, Great Olympics : bid video, 70; slogan, 20, 35, 71, 148, 156, 189 Nike, 91 Nixon, Richard, visit to China by, 173 Nonaccredited Media Centers (NAMCs), , Nye, Joseph, 118, 134, 200. See also Soft power Olympic Charter, 26, 93 94, 101, 119, 211, 268, , , 378 Olympic Green, 35, 230, , 236, , , 249, Olympic Partner (TOP) Program, The, 75 82, 90, 286, 290, 295, 303, 380 Omega, 75, 77 One World, One Dream, 1, 6, 29, 39, 41, 51, 90, 97, 104 5, 135, 229, 347 Orientalism, , , 200; self-orientalism, , 190, 194 Panasonic, 75, 77, 290 Parasite marketing, See also Ambush marketing Paris: 1924 Games, 120; and bid for 2008 Games, 201 People s Olympics, 104, 270, 285, 346 PlayFair, 40 41, Pollution, 27 28, 43, 72, 132, 232, 363; and Athens 2004 Games, 126; and Chinese efforts to curtail, 21, 25 Public diplomacy, , 124, 133; and Beijing Olympics, ; and China, ; and Montreal 1976, 121; and Olympics, 119; and sport, ; and United States, 125 Qianmen, 3, 349 Reeves, Eric, See also Darfur; Farrow, Ronan, and Mia; Genocide Olympics; Spielberg, Steven; Sudan Reporters without Borders, 1 2, 42, 99, 136, 216, 218,

6 Roche, Maurice, 281, 378 Rogge, Jacques, 2, 75, 96, 169, 203, 268, 271, 274, Rome 1960, 17, 25, 122, 382 Saïd, Edward, , See also Orientalism Salt Lake City 2002, 149; and bribery scandal, 125; and Liu Qi, 38; and Nonaccredited Media Centers, Samaranch, Juan Antonio, 67, 149, 155, 159, 168, 193, 268, 271, 310 Samsung, 75, 77 78, 290, 380 Seoul 1988, 17, 21, 46, 53, 95, 122, 124, 165, , 186, 188, , 267, 282, 310, 382 Shanghai, 233, 237, 292; and Special Olympics, 137; and World Exhibition, 36 Sochi 2014, 5, 377, , Soft power, 188, 126, 134, 200. See also Nye, Joseph Sohu.com, 335 Soviet Union, 45, 95, , 134, 169 Spielberg, Steven, 3, 18, , 201, 241, 354 Sponsorship. See Olympic Partner Program, The State Administration of Radio Film and Television, 47, 297, 335 Sudan, 6, 42, , , 356, 365, 384. See also Darfur; Farrow, Ronan, and Mia; Genocide Olympics; Reeves, Eric; Spielberg, Steven Sydney 2000, 123, 233, , 268, 271, 308 9; and bid, attempt to discredit Beijing, 383; and Nonaccredited Media Centers, , 331 Taiwan, 5, 23, 33 34, 50, 123, 127, 136, 202; and recognition by the IOC, 95; and torch route, 203 Temple of Heaven, 20, 135 Tiananmen Square, 230, 236, , ; and 1989, 24 26, 45, 49, 53, 128, 133, 150, 166, 169, 178, 211, 230, 237, 248, 355; and beach volleyball competition, 38, 152; and one-year countdown ceremony, 1 2, 18 Tibet, 2 4, 34, 41, 50, 96, 98 99, 130, 133, 136, 151, 202, 215, 217, 365, 384; and torch route, 34, 41, 203, 229, 295, 365. See also Free Tibet Tokyo: 1964 Games, 17, 21, 25, 46, 122, 125, 169, 186, 188, , 198, 282, 310, 382; 1940 Bid, 185, TOP. See Olympic Partner Program, The Torch route, 155, 229, ; route controversy, 34, 41 42, 202 3, 295, 365 Torch relay, 156, 229, and Taiwan, 202 3, and Tibet, 203, 295 Torch relay sponsorship, 68; and design by Lenovo, ; and Tokyo 1964, 122, 192 Torino 2006, 94, 341; and Lenovo, 292; and NBC, 299; and Nonaccredited Media Centers (NAMCs), , , 332 Two system government, 187, 204 Uighur, 6, 99 United Nations, and petition for Taiwan s recognition, 34; and recognition of PRC, 95 Vancouver 2010, 274, 328, , 377, 381, VANOC. See Vancouver 2010 Visa, 75, 78, 290, 357 Weber, Max, 68 69, 204, 393 Wei Jingsheng, 23, 38 Wen Jiabao, 22, 39, 131 World Trade Organization (WTO), 19, 26, 28, 43, 187 WTO. See World Trade Organization Wushu, 269, 307, , 318 Xinjiang Autonomous Region, 2, 41, 50, 202, 215,

7 Yao Ming, 31 32, 131, 135, 180 Yoshinori Sakai (atom boy), 122, 192 Yuan/currency appreciation, 362 Zhang Dali, Zhang Yimou, 18, 31, 155, 179, 201, 269, 274, 281 Zhang Ziyi, 131,

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