The Vimy Award Gala. The Vimy Award. 2 November 2018 Canadian War Museum Ottawa, Ontario

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2 The Vimy Award Gala 2 November 2018 Canadian War Museum Ottawa, Ontario The Vimy Award Gala has consistently held its reputation of being the most exclusive defence and security recognition galas of its kind for 28 years, annually bringing together over 500 of the sectors most influential industry and government representatives. An elite evening to celebrate the accomplishments of Canadian defence and pay special honors to those citizens who have been pillars of leadership and innovation defence and security in Canada. The Vimy Award Established in 1991, the Vimy Award recognizes Canadians who have made outstanding commitments to Canadian security and defence and towards preserving our democratic values, normally as a life-long achievement. The award honours the bravery and sacrifice of the Canadian soldiers comprising the four divisions of the Canadian Corps who were victorious in the battle of Vimy Ridge in April PAST VIMY AWARD RECIPIENTS 1991 The Right Honourable Joe Clark 2005 Mr. G. Hamilton Southam 1992 General John de Chastelain 2006 Brigadier-General David Fraser 1993 Major General Lewis Mackenzie 2007 General Raymond R. Henault 1994 Major-General William Howard 2008 General Rick Hillier 1995 Major-General Roméo Dallaire 2009 Warrant Officer William MacDonald 1996 Dr. Jack Granatstein 2010 The Right Honourable Adrienne Clarkson 1997 The Right Honourable B.Dickson 2011 Major-General Jonathan Vance 1998 Vice-Admiral Larry Murray 2012 Honorary Colonel Frederick Philip Mannix 1999 Lieutenant-General Charles H. Belzile 2013 Brigadier-General Don Macnamara (ret d) 2000 The Honourable Barnett Danson 2014 Honorary Colonel Blake Goldring 2001 Air Commodore Leonard Birchall 2015 The Honourable Hugh D. Segal 2002 Colonel, the Honourable John Fraser 2016 Dr. James Boutilier 2003 General Paul Manson 2017 The Honourable William (Bill) Graham 2004 Dr. David Bercuson 2018 To be announced

3 The 2018 Vimy Gala Honoring Canadian Military History The First World War was a defining event in Canada s history. It was by any measure a traumatic experience that left few areas of national life untouched. Overseas, particularly in France and Flanders, but also in other theatres throughout the world, Canadians on the sea, on the ground and in the air contributed substantially to the war effort but paid dearly for their involvement. In the end, the war claimed the lives of some 61,000 Canadian men and women and left more than 172,000 wounded in body and mind. The CDA Institute wishes to remember and honour the Canadian sacrifice on the 100th Anniversary of the Armistice that ended the Great War at the 2018 Vimy Award Gala. Each sponsored table at the 2018 Vimy Award Gala Dinner will therefore be named after a significant battle in which Canadians participated, whether mostly on their own or in support of their British allies. Whether sitting at the Ypres table, the Somme table or the Mons table, the connection between the nation s military past and today will be undeniable.

4 SPONSORSHIP OPPORTUNITIES DIAMOND PREMIER SPONSOR SOLD PLATINUM SPONSOR $15,000 2 Available VIP BENEFITS Company CEO, or their designee, will have the opportunity to serve on the Vimy Award Selection Committee Two complimentary event tables of 10 in a prime location ($10,000 value). Two reserved seats at a Gala Head Table seated amongst events most esteemed guests Opportunity for a company representative to provide opening remarks Photo opportunity for four (4) with the winner of the 2018 Vimy Award RECOGNITION & BENEFITS Opportunity to provide each guest with a branded take-away promotional item. Item provided by sponsor. Two pop-up banners displayed prominently flanking each side of mainstage. Banner supplied by sponsor. Sponsorship verbally recognized during opening remarks Prime logo visibility in event program Prime logo visibility on displays and digital screens Company mention within event social media marketing campaign. Prime logo placement on event information pages on the CDA Institute web site for 1 year Two complimentary full-page advertisements in ON TRACK magazine. Graphic provided by sponsor. GOLD SPONSOR $10,000 VIP BENEFITS One complimentary table of 10 in a prime location ($5,000 value). Two reserved seats at a Gala Head Table seated amongst events most esteemed guests Photo opportunity for two with the winner of the 2018 Vimy Award. RECOGNITION & BENEFITS Sponsorship verbally recognized during opening remarks Logo visibility on displays and digital screens Two pop-up banners displayed at main entrance. Banner supplied by sponsor. Logo placement on event pages on the CDA Institute web site for 1 year One complimentary full-page advertisement in ON TRACK magazine. Graphic provided by sponsor.

5 SILVER SPONSOR $8,000 One complimentary table of 10 ($5,000 value) One pop-up banner displayed at event. Banner supplied by sponsor. Logo visibility on displays and digital screens One complimentary ¼ page advertisement in ON TRACK magazine. BRONZE SPONSOR $5,000 One complimentary table of 10 ($5,000 value) Company name (text) listed within event program Company name (linked text) listed on all e-communications marketing campaigns Company name (linked text) listed on Gala event page on the CDA Institute web site for 1 year. ADDITIONAL SPONSORSHIP OPPORTUNITITES GALA RECEPTION SPONSOR $10,000 - EXCLUSIVE VIP BENEFITS One complimentary table of 10 in a prime location ($5,000 value). Two reserved seats at a Gala Head Table seated amongst events most esteemed guests Photo opportunity for one with the winner of the 2018 Vimy Award RECOGNITION & BENEFITS Opportunity to provide Gala Reception verbal welcome and introduced entertainment. One pop up banner placed near performance area during the reception. Banner supplied by sponsor. Opportunity to provide branded cocktail napkins to be used during the reception. Branded tent cards placed throughout the reception area. Logo on event page on the CDA Institute web site for 1 year

6 REGISTRATION SPONSOR $4,000 - EXCLUSIVE Four complimentary Gala tickets Branded tent cards will be placed at each registration kiosk One pop up banner place at each registration desk. Banner supplied by sponsor. Logo on event page on the CDA Institute web site for 1 year COAT CHECK SPONSOR $3,000 Two complimentary Gala tickets Branded tent cards will be placed at coat check station One pop up banner place at coat check area. Banner supplied by sponsor. TECHNOLOGY SPONSOR $3,000 Two complimentary Gala tickets One pop up banner placed at the event. Banner supplied by sponsor. IMAGERY SPONSOR $3,000 Two complimentary Gala tickets Photo opportunity for two team members alongside the 2018 Vimy Award Winner One pop up banner placed within VIP photography area main entrance.

7 WHY SPONSOR THE CDA INSTITUTE AND THE VIMY AWARD GALA? The Vimy Award Gala brings together the who s who in defence and security and government department. Sponsorship of the Gala will help your company standout from the crowd and spotlight your commitment to the sectors and Canadians. Highlight your company support of the defence sector and those individuals who through their contributions on various platforms position Canadians for success. Position your company and executives as key players in front of major industry, domestic and international government representatives who attend the Vimy Award Gala. WE ARE HERE TO WORK WITH YOU The CDA Institute takes great pride in our sponsorship program and its return on investment for our sponsors. However, we recognize each company has specific business development and budgetary goals. We are here for our sponsors and will make best efforts to tailor packages and payment options to best meet your company requirements. Please feel free to contact the Jennifer Giguere Pitre to discuss how we can join forces and welcome you to our sponsorship family the 2018 Vimy Gala. ADDITIONAL INFORMATION Due to high demand sponsorships are sold on a first-come-first serve basis. All Sponsors, at or above the lvel value, will have a first right of refusal on the renewal of the sponsorship category for a fix period for confirmation. If you would like to secure your sponsorship longer term, we have multi-year options available. Jennifer Giguere Pitre Director of Business Development & Programs Conference of Defence Associations Institute jennifer@cdainstitute.ca