SKI TOURING IN ITALY. Elena Bandera. Cecilia Tardani Francesca Sanguineti Krisztina Bereczki Laure Lisiki Lydia Reichensperger Silvia Strati

Transcription

1 SKI TOURING IN ITALY Andrea Magnanini Cecilia Tardani Francesca Sanguineti Krisztina Bereczki Laure Lisiki Lydia Reichensperger Silvia Strati Benjamin Dezullan Elena Bandera IP CONSIDER PROGRAMME 2014 TRENTO EDITION

2 Italian Overview Most popular in Valle d Aosta and in Trentino A.A. Monitoraggio CONI-FSN-DSA-Coni Servizi SpA (2012) FORECAST Trend of Skitourers Fiera Bolzano Dislivelli Panorama Age Distribution 1% 32% 55% 12% < >60 Study of Alto Adige; Astatinfo, 2010&2011

3 Where to go ski touring in Italy? Saint-Rémy-enbooses Passo dello Stelvio Gruppo Ortles-Cevedale Alpago Monte Pierabec Valle dell Orco Gruppo Lagdei Monte Prata Monesi Gran Sasso Monte Tambura Campitello- Monte Miletto Canale del Redentore Monte lago del Matese Colle d Impiso Etna Pollino Terminillo

4 Ski touring: an estimation/1 1. Itineraries Estimation The SAMPLE: FVG (Friuli Venezia Giulia) HOW TO CALCULATE THE INDEX N. of itineraries in FVG N. of guides in FVG Itineraries Index /20=7.5 ESTIMATION OF ITINERARIES PER REGION = number of guides per region * itineraries index APPLICATION OF THE INDEX DATA FROM GUIDES ESTIMATION N. of itineraries N. of guides itineraries TOSCANA 60/ ,5 LOMBARDIA

5 Ski touring: an estimation/2 2. Number of practioners Estimation HOW TO CALCULATE THE NUMBER OF SKI TOURERS in Italy N. of ski tourers N. of Italian guides N. of ski tourers Datacollectedfrom published reviews Total n. of ski tourersin Italy= N. of guides per region * n. of ski tourersper guide 1 Per guide, lowerend estimation 3 source: PANORAMA 2 Per guide, upper end estimation 4 source:webmagazine DISLIVELLI DATA FROM GUIDES APPLICATION OF THE INDEX ESTIMATION WITH INDEX N. of itineraries N. of guides Ski tourers itineraries Lower end Practioners Upper end practioners TOSCANA 60/ , PIEMONTE /

6 Equipment GENERAL KIT SECURITY KIT REPAIR KIT TECHNICAL KIT SKI EQUIPMENT Skies: Wider and rocker skies for powder snow Narrow and lighter skies for hard snow Splitboards Bindings: Bingingswith pin system (light weight) Universal bindings coupled with boots Boots: Racing boots Randonnée Boots Telemark boots Bootliner(thermofit) Freeride Boots Ski Mountaineering Boots MAIN CHARACTERISTICS Lightweight clothing and equipment Comfortable clothing and carrying equipment Clothing Insulation Resistant clothing and equipment Humidity control clothing Breathable clothing BUYING PROCESS Select region and tracks Average snow condition Skies Bindings Boots Clothing Equipment

7 Competitors

8 Short qualitative study/1 Motivation: a passion for mountains; free-ride Alps are considered very suitable to practice. An increasing number of young people Huge increase in the number of practitioners New targets: women and elderly people Beginners Gender Groups Average age Among years Usually About 35% of practitioners are women Generally mixed groups (men/women) Generally small groups: 4-5 people Some lonely practitioners years Elderly people until 70 Beginning age: 20 years old(rarely younger)

9 Short qualitative study/2 Equipment: quality matters more than price Skis must be suitable for different conditions Somebody prefers domestic products Producer reputation is taken into account Willingness to pay: for skis+bindings Salomon brand is known(running shoes), but nobody tried ski-touring products before

10 THANK YOU!