Evolution of Turnover for Top European Leagues

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2 Evolution of Turnover for Top European Leagues 98/99 99/00 00/01 01/02 02/03 03/04 04/05 05/06 06/07 07/08 08/09 09/010 10/ Totale Source: Deloitte Annual Review of Football Finance May 2012 Data in m/ 2

3 IL CONTRIBUTO FISCALE E PREVIDENZIALE DEL SISTEMA CALCIO ALLE CASSE DELLO STATO TOT: milioni (85 % del totale)* derivanti dal contributo fiscale e previdenziale delle società calcistiche italiane 155 milioni (15% del totale)* relativi al gettito erariale derivante dalle scommesse sul calcio serie A serie B prima divisione lega pro seconda divisione lega pro scommesse sul calcio *dati anno

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5 Mission Provide its supporters widest sport satisfaction, living football as the protagonist and following a winning tradition which has been proved with over 100 years of glorious history. Promoting sports ethics and conciliating professional and economic dimensions of football, upholding a code of conduct appropriate to its traditions, respecting its own supporters and all sports enthusiasts. Juventus aims to create value through developing its own brand, maintaining a sports organization at a technical level of excellence, designing and carrying out projects in business diversification. 5

6 Values Popularity Leadership Elegance Prestige Tradition Reliability Skills Italian Efficiency Class Style 6

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8 Fans A global partnership platform: in addition to being the most popular team in Italy with over fans, (double the fans of and ) Juventus offers constant international touch points in Europe and throughout the world, reaching over than avid followers. U.S.A m ITA, UK, FRA, GER, SPA m RUSSIA m JAPAN 9.18 m MEXICO m ARGENTINA 5.8 m BRAZIL 7.0 m UAE 0.53 m SOUTH AFRICA 2.85 m MALAYSIA 3.26 m SOUTH COREA 4.65 m CHINA m INDIA 8.29 m INDONESIA m AUSTRALIA 1.39 m Source: Sport+Markt, International Fan Potential

9 Leadership at all ages Juventus is Juventus fans all the Nielsen macro-areas., with a transversal profile., and Juventus is the leader in 6/13 y.o. 35/44 y.o. 14/17 y.o. 45/54 y.o. 18/24 y.o. 55/64 y.o. 25/34 y.o. > 65 y.o. Source:CRA Monitor Calcio

10 Awards Italian victories Serie A Championsh ips Italian Cups Italian Supercups International victories * Cup Winner Cup Uefa Cups European Supercups Uefa Champions League Europe & South America Cups *2 championships revoked in 2004/ /06 seasons 10

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12 New Media It is an integrated social communication platform, present on all the sites and capable of directly engaging its fans via direct marketing activities based on database usage More than More than of unique visitors of pages views Total views : in July 2011, September 2011, May 2012 in the world of fans of actions (1 club for likes, posts, comments, sharings) followers The day of Jersey sponsorship announcement, on Google+ supporters club in Italy to launch an itunes channel Creation of a dedicated playlist 12

13 The Company 13

14 Evolution of Juventus Turnover * Data has been reclassified in order to allow a comparison with 2010/2011 capital whereby the new norm on centralized sales of television rights and consequent modifications of entire system of mutuality (active and passive) was applied) * * Data in m/ 14

15 Business Model 2011/ % 25.0% 213,8 m/ 14.9% 9.1% 8.6% TICKET SALES TV RIGHTS AND MEDIA REVENUES SPONSORSHIP AND ADVERTISING REVENUES FROM PLAYERS REGISTRATION RIGHTS OTHER REVENUES 2010/ % 25.2% 172,1 m/ 6.7% 5.9% 10.6% 15

16 Business Model for Top European Leagues Other commercial Sponsorship Braodcast Match Day m/ m/ m/ m/ m/ Source: Deloitte Annual Review of Football Finance May

17 The Market and its actors Italian Stock Exchange Italian Central Bank Consob Shareholders JUVENTUS Competitors FIGC FIFA UEFA 17

18 Corporate Governance of listed company Shareholders (market) Audtors Audit firm CDA - Executive Directors/Non executive - Independent Directors Internal audit committee Compensation and Nominating committee Supervisory board CEO in charge of supervising Internal Control System Internal Auditor Company organization (functional organizational chart) Manager in charge of records 18

19 Systems of management: Medical Sector Health and Safety In order to best manage processes applicable to the organization Juventus has decided to set up Systems of managment conforming to normatives UNI ENS During 2008/09 period these systems have passed the evaluation process by an independent party, obtaining SGQ certification 19

20 Company data 20

21 Total staff overview 350 TOT: employees and temporary workers Tecnical staff * Professional footballers Non professional footballers Scouts and various contributing staff 2010/ /2012 (*) Trainers, Athletic Prep Staff, Goalkeeper Prep Staff, Medical Staff, Masseurs Data at 30/06/

22 Permanent Staff TOT: Executives employees Senior management workers Temporary Workers 2010/ /2012 Data at 30/06/

23 Permanent staff TOT: Male * Female * 2010/ / ,00% 60,00% 57,01% 57,14% 50,00% 40,00% 30,00% 20,00% 10,00% 42,06% 42,86% 0,00% Graduated * Not Graduated * 2010/ /2012 Data at 30/06/2012 without Temporary Workers 23

24 Permanent staff Average age: 44 years executives employees senior management workers Senior staff company average: 7 years Data at 30/06/ executives employees senior management workers 24

25 Increase in staff employees Employee number from 1995 to /96 96/97 97/98 98/99 99/00 00/01 01/02 02/03 03/04 04/05 05/06 06/07 07/08 08/09 09/10 10/11 11/12 Data at 30/06/

26 Youth Sector TOT: PRIMAVERA ALLIEVI NAZIONALI ALLIEVI B GIOVANISSIMI NAZIONALI GIOVANISSIMI B ESORDIENTI PULCINI Data at 30/06/

27 Around Juventus 27

28 JUVENTUS STADIUM 28

29 JUVENTUS STADIUM The stadium that changes football 29

30 The new Stadium Key Figures mio 155 global investment seats Corporate Seats parking lots sqm of contiguous commercial mall Minimum seat distance from the sideline 7,5m 30

31 Juventus Premium Club All Juventus home matches included Best seats in the Stadium Hospitality with exclusive restaurant, bar and lounge High comfort seats Reserved parking and reserved access to the stadium Account manager 31

32 Juventus Premium Club The New Stadium of Juventus offers, to passionate fans and companies, Juventus Premium Club: five exclusive areas that give to their guests the opportunity to have a perfect view of the pitch and surrounded by high quality level services that will give the best comfort ever experienced in a Stadium Juventus Premium Club offer is made of 5 different clubs: Suites Sky Boxes Club Gianni e Umberto Agnelli Tribuna 100 Club Giampiero Boniperti Club Omar Sivori 4 suites 62 boxes to 16 seats each 620 seats 312 seats 360 seats 672 seats seats 32

33 Merchandising MERCHANDISING 33 33

34 MATCHDAY JUVENTUS STAFF 48 FACILITY AND MAINTENANCE OPERATIONS / TICKETING HOSTESS / STEWARD HOSPITALITY AREAS 100 STEWARDS 550 CATERING HOSPITALTY AREAS CATERING STANDARDS SEATS BROADCASTING STADIUM IMAGE 7 SPORT PRODUCTION 20 GUIDE FOR STADIUM TOUR 20 34

35 Thank You 35