Essentials of Trademarking Helping your business succeed with brand protection HARRY L GRACE
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1 Essentials of Trademarking Helping your business succeed with brand protection Trademark Consultant April 2012 HARRY L GRACE
2 So you re in business... Have you registered your business name? Have you registered your company name? Have you purchased a domain name? Have you designed a logo? Have you developed a tagline / slogan? Have you created marketing materials, signage, websites? Have you spent a small fortune getting to this stage?
3 have you registered your trademark?
4 Without a trademark your business/and or brand is in jeopardy...
5 Why register a trademark? This article is from the Business names 1961 ACT Queensland government Section 7 form 1 st July 2011
6 Why register a trademark? This article is from the Business names 1961 ACT Queensland government Section 7 form 1 st July 2011 Make sure it does not infringe upon the rights of trade marks, and other business and company name holders by having an identical or similar name.
7 What is a trademark? Words
8 What is a trademark? Words Logos
9 What is a trademark? Words Logos Slogans
10 What is a trademark? Words Logos Slogans Colours
11 What is a trademark? Words Logos Slogans Colours Surnames
12 What is a trademark? A trademark (is a brand) and should be a promise of an experience It is used to distinguish goods and services of one trade from those of another. A trademark is your brand PROTECTED!
13 Why register a trademark? To PROTECT your biggest asset, YOUR INTELLECTUAL PROPERTY! It is a valuable and tradeable asset. Only a trademark gives you proprietary rights of a name. To PROTECT your domain name. To save you money in legal costs.
14 A trademark owner's rights will override the rights of a business, company or domain name owner.
15 Just car loans Local Case Study
16 Just Car Loans Local Case Study Protect your Trademark Just Car Loans said it all, it didn t occur to me to register a Trademark. After all I registered the company, I thought that was enough.
17 Just car loans Local Case Study insurance giant had registered and trademarked a similar name in the insurance field cease and desist Lost 3 years work and hundreds of thousands of dollars Without trademark protection, your business may be worthless even after years of hard work.
18 Just Car Loans Local Case Study Protect your Trademark Michael Beverley of trademark specialists IP Wealth, says a trademark is more important for a business than registering the company name. Large companies vigorously protect their trademarks and intellectual property,
19 A trademark is registered in a designated class. There are 45 classes that can be protected in over 100 countries!
20 life savers vs life guards Local Case Study
21 life savers vs life guards Local Case Study LIFEGUARD Royal Life Saving Society - Australia
22 life savers vs life guards Local Case Study LIFEGUARD Royal Life Saving Australia Limited
23 life savers vs life guards Local Case Study LIFEGUARD Jackson Electrical Industries Limited
24 life savers vs life guards Local Case Study LIFEGUARD Australia Life Limited
25 life savers vs life guards Local Case Study LIFEGUARD Tonix Australia Pty Ltd
26 life savers vs life guards Local Case Study LIFEGUARD Moda Group Pty Ltd
27 life savers vs life guards Local Case Study LIFEGUARD Promina Group Limited
28 life savers vs life guards Local Case Study
29 life savers vs life guards Local Case Study
30 recognise these brands? National Case Study and many more!
31 One owner owns all these brands
32
33 Companies register multiple trademarks to protect their IP
34 Smiley world wide case study
35 Smiley world wide case study
36 Smiley world wide case study
37 Smiley world wide case study
38 Trademarking process
39 Trademarking process STEP 01 - Search - is your brand name and class available? STEP 02 - Apply days - then permitted to use and it s not expensive! STEP 03 - Trademark Registration - 12 months for opposition to oppose then permitted to use - 10 years registration
40 Other forms of protection
41 Other forms of protection Copyright Patents Design registration Licensing
42 Essentials of Trademarking Helping your business succeed with brand protection Trademark Consultant HARRY L GRACE
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