Design Revival. Special Report. Business Builder. Digital Edition. Monday, June 26, By Lauren Moore

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1 Special Report Business Builder Design Revival Monday, June 26, By Lauren Moore In addition to being durable, waterproof, easy-toclean and a ordable, sheet vinyl products have gotten a bit of a makeover, intriguing new customers (including the coveted Millennial) who may have originally been inclined to write the product o as dated. We re seeing a bit of a reawakening in that category, said Kurt Denman, executive vice president of sales at Congoleum. Mohawk Parthenon is a large-scale natural stone look from Mannington that contrasts a soft surface texture with worn, chiseled edges and is featured in a rectangular layout. With advances in printing, dedicated designers and a renewed focus on the category, many manufacturers are revamping their sheet vinyl collections, adding new designs and enhancing tried-and-true classics. Into the Woods Wood looks are a staple of just about every ooring category, and sheet vinyl is no exception. What s most important to the consumer is that it looks authentic and real, said David Sheehan, senior vice president of product management at IVC. And they want those wood visuals to be on-point with contemporary trends and fashions, which include muted neutrals in warm grays and taupes, as well as re ned rustic looks. Digital Edition 4 5

2 IVC created a realistic reclaimed wood look for its Flexitec sheet vinyl collection. Calendar of Events FCICA - Mid Year Convention October 10 - October 12, NFA - National Floorcovering Alliance October 17 - October 19, Rhode Island Armstrong recently added its Diamond10 Technology to three of its residential sheet vinyl collections. Pictured here is Timekeeper s Call Sand Dune Run, a distressed wood look. Romancing the Stone Natural stone looks are always popular in sheet vinyl, and thanks to advancements in printing technology, such as EIR, those visuals are more realistic and appealing than ever. Typically, what you see going on in real tile and stone visuals, we re going to have those visuals in sheet vinyl, Sheehan said, adding that IVC and Mohawk s sheet vinyl designers attend tile and stone trade shows, keeping their nger on the pulse of the next big trends. Starnet Fall Meeting October 20 - October 22, Atlanta, GA Total Solutions Plus

3 Mohawk s Stonewash o ers a stone visual in a sophisticated diamond installation. This pattern lends itself to warm neutral colors that create a calming space to live in. Glacier Trails, part of the Pathways collection from Congoleum s AirStep Evolution line, features cool gray and blue tones in a stone look. Color Wheel One trend Mary Katherine Dyczko-Riglin, product manager for residential sheet vinyl with Mannington, would like to see more of in sheet vinyl is pops of color. It tends to be riskier for people to put that on their oors, and when you re talking about sheet vinyl as opposed to tile, you re really committing to putting it across the whole oor, she said. But color can help make a statement without being overwhelming.

4 A 1920 s throwback, Mannington s Penny Lane is a small-scale marble hexagon design with colorful insets. Lattice is an Art Deco small-scale basket weave pattern from Mannington, combining the look of natural Carrara marble with colorful insets. Prints & Patterns Dyczko-Riglin said patterned ooring is trending right now. It had been aspirational from a ooring standpoint, but now we can bring that to the consumer and say, you can get that on a tighter budget, you can still make it part of your remodel or your new home and have the look you want, she explained. Popular patterns include chevron, herringbone, and vintage and retro prints.

5 Patterns like chevron and herringbone, seen here in IVC s Flexitec sheet vinyl, are also popular in tile and hardwood. Inspired by vintage ornate metalwork, Filigree from Mannington is a weathered, timeworn look with a vintage oral motif. Its weathered, hand-painted pattern lends authenticity to the design. You May Also Like Carpet One challenges