Hot New Attractions: What s right for your FEC? Nov. 16, 2017 Craig Buster: Wild Island s Coconut Bowl Marc Weise: Airway Fun Center Bob Cooney: Zero

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2 Hot New Attractions: What s right for your FEC? Nov. 16, 2017 Craig Buster: Wild Island s Coconut Bowl Marc Weise: Airway Fun Center Bob Cooney: Zero Latency VR Moderator: Collin Kerschner

3 The Bowling Experience is Changing Craig Buster General Manager Wild Island s Coconut Bowl

4 Why Bowling is Still Relevant Long history but never disappeared or lost popularity Business model has changed to immersive entertainment experience Bowling fits the brand for every FEC Great for all ages

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6 Why Bowling is Still Relevant Long history but never disappeared or lost popularity Business model has changed to immersive entertainment experience Bowling fits the brand for every FEC Great for all ages

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8 Why Bowling is Still Relevant Long history but never disappeared or lost popularity Business model has changed to immersive entertainment experience Bowling fits the brand for every FEC Great for all ages

9 Why Bowling is Still Relevant The industry is modernizing scoring, technology and equipment Organized play is still strong in a lot of markets

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11 Why Bowling is Still Relevant The industry is modernizing scoring, technology and equipment Organized play is still strong in a lot of markets

12 Organized Play & League Bowling 1,910 league bowlers, average 28 weeks per year 796 are senior, day time bowlers 30% of Food & Beverage revenue 28% of bowling revenue Youth bowling leagues

13 Modernizing Revenue generating, open to close, 7 days a week Online reservations Social Media Check-in Increase Food & Beverage 20-40% by ordering from lanes, mobile app or server

14 Private Bowling Corporate & Holiday parties Safe & Sober Grad Nights Birthdays Food & Beverage

15 Questions Craig Buster General Manager Wild Island s Coconut Bowl

16 Escaping the Ordinary: Growing your business with Escape Rooms Marc Wiese, General Manager Airway Fun Center Portage, MI

17 What are Escape Rooms? The aim of the game is to Escape within 60 minutes Solve puzzles and riddles to unlock locks to earn your freedom 2 to 6 people per room (larger rooms/venues can take more) Average players per game +/- 4 people Portage, Mi has 6 Different Games in 7 Rooms Capacity of 42 at any one time. $25 per person Monday Thursday, $28 per person Friday - Sunday

18 Financial Investment Item Cost Description Franchise fee $25, One-time only Construction $141, Stanton Interiors, Builders & Fixers, J&J Glass Paint $ 12, Ron Eldred, Sherwin Williams Electrical $66, Webster HVAC $41, Quality Air, Gutsue (cement pads for new AC units) Fire Alarm $ 9, Knight Watch Flooring $43, Modern Tile Restroom remodel $12, Tipton Cameras $20, Solutions International Signage $15, A-1 Signs Furniture, Props, Locks $61, Lobby, 7 Escape Rooms Total Invested: $450,994.10

19 My Target Demographic Age Percent % % % % % % % YTD Local or Tourist Percentage Local 74.33% Tourist 25.67%

20 Kalamazoo / Portage Kalamazoo Population: 75,987 Portage Population: 48,508

21 How do your guests book? Online Bookings: 80% Walk-in Bookings: 20%

22 Corporate Business Impact Corporate Business: 3203 Participants 16% of total Participants come from Corporate Business

23 Lobby / Control Room The Lobby is the first impression that your guests have. It should be big enough to hold multiple groups A well organized and designed control room will help your Game Masters as well as your labor cost

24 Airway Fun Center s Escape Rooms Cuban Crisis Antidote Th3 C0d3 Budapest Express Shanghaied Under Pressure

25 Cuban Crisis / Antidote Cuba (5/21) 2017 Cuba (5/21) 2017 Antidote 2016 (5/21) 2017 Bookings Bookings Bookings Players Players Players Revenue $43, $76, Revenue $39, $72, Revenue $64, $106, Rev/Player $26.10 $24.93 Rev/Player $25.88 $24.73 Rev/Player $26.19 $25.02

26 Th3 C0d3 / Budapest Express Th3 C0d (5/21) 2017 Budapest 2016 (5/28) 2017 Bookings Bookings Players Players Revenue $50, $82, Revenue $52, $75, Rev/Player $26.31 $24.96 Rev/Player $25.89 $24.59

27 Shanghaied / Under Pressure Shanghaied 2016 (10/8) 2017 Bookings Players Revenue $15, $59, Rev/Player $25.66 $24.41 Under Pressure Not Open in (4/15/17) Bookings N/A 330 Players N/A 1330 Revenue N/A $32, Rev/Player N/A $24.64

28 Week 7/17/17 to 7/23/17 Cuban Crisis 1 Cuban Crisis 2 Antidote The Cod3 Budapest Express Shanghaied ^Under Pressure Total Players Players Percent: YTD Players YTD Players Percent: % % % % % % % % % % % % % % Revenue / Rev % Per Revenue / YTD Rev % / YTD Rev / YTD Rev / Room Room Room Player Room Player $3, % $26.24 $61, % $24.79 $2, % $25.36 $56, % $24.79 $3, % $25.52 $80, % $25.01 $2, % $24.71 $61, % $24.82 $3, % $24.02 $56, % $24.57 $2, % $24.71 $45, % $24.25 $1, % $22.12 $19, % $24.81 $18, $382,001.50

29 Year to Date 10/1/17 Cuban Crisis 1 Cuban Crisis 2 Antidote The Cod3 Budapest Express Shanghaied ^Under Pressure YTD Players YTD Players Percent: % % % % % % % YTD Rev / Room YTD Rev % / Room YTD Rev / Player $78, % $24.91 $74, % $24.69 $110, % $24.94 $85, % $24.86 $78, % $24.53 $62, % $24.35 $37, % $24.55 $527,461.45

30 Questions Marc Wiese, General Manager Airway Fun Center Portage, MI

31 Just Like the Real Thing: Virtual Reality Products for Family Entertainment Centers Bob Cooney Zero Latency VR

32 Virtual Reality What Is It and Why Should You Care?

33 Virtual Reality Categories of VR Attractions for FEC s Room Scale Pods Multiplayer Tethered Free-Roam Warehouse-Scale

34 WHY VR Ask Yourself Why? Learn Get in the Game Demographic Appeal Millennials Pricing Higher per caps Branding What does your brand stand for? Publicity Still a window of opportunity Differentiate Competition

35 VR The Risks Consumer Adoption Have we seen this movie before? Obsolescence How fast is the technology developing? Cost/ROI How much and when should I invest?

36 Virtual Reality Room Scale Pod Based US$25-35K for 4 players Revenue - $5-10K per month Multiplayer Tethered US$60-100K 2-4 players Revenue - $10-20K per month Warehouse-scale Free-roam US$500K-$1.5 million Revenue - $40-100K+ per month

37 Best Practices Longer is better The highest earning Zero Latency site charges $88 per player for 45 minutes in game. The lowest earning sites charge $25 for 15 mins. Advance ticket sales digital marketing skills required. Highest earning sites sell almost all their tickets in advance.

38 Best Practices VR is not a high throughput attraction embrace it. Lower volume = scarcity Scarcity + high satisfaction rates = higher per game revenue Think VIP room in casino or first class in an airplane.

39 Questions Bob Cooney Zero Latency VR

40 Thanks to our presenters: Craig Buster: Wild Island s Coconut Bowl Marc Weise: Airway Fun Center Bob Cooney: Zero Latency VR