Adult Tennis: What s Happening Next

Transcription

1 Adult Tennis: What s Happening Next Chris Walling, Lindsey Keeler, and Darcy Cobb

2 Adult Tennis: What s Happening? The State of Adult League Tennis Decline in new players Decline in beginner levels Urgency to get brand new players, specially at beginner levels Challenge to get new players involved in tennis and USTA

3 Southern Initiative An all inclusive program for participants to learn how to play tennis in a non intimidating environment. Section promotion to increase player count, generate new business and provide marketing support.

4 All inclusive One Fee, One Site, One Experience One fee 5 8 weeks of lessons HEAD tennis racquet USTA membership Pathway to adult programs

5 Host Pathway Apply online Southern approves & sends marketing materials Once approved host sets price, session dates, on court curriculum, request racquets from Southern Session ends host submits member list to USTA $100 bonus after host sends picture & completed member list to Southern

6 Player Pathway Sign up & pay with local facility Receive on court instruction and racquet from the host LLC attends session to meet new players and promote local programming and tennis events in the area

7 Customizable Card & Poster

8 Referral Card & Digital Ads

9 JoinTennisApprentice.com

10 Sample Budget Tennis Apprentice Fee (per player) $79.00 $99.00 Tennis Apprentice Total Fees Per Session (10 players) $ $ Bonus Fee for Tennis Apprentice Session $ $ USTA Membership Deducted (10 players) $ $ Additional Program Funds Per Session $ $ Additional Program Funds for 3 Sessions $1, $ HEAD Ti Conquest Racquets, Marketing Materials and Digital Assets free of charge.

11 Post Tennis Apprentice What Next? Have LLC come talk to the TA participants on play and program opportunities Create a pocket league for TA players (great league to put in Flexible Format) Transition players into a 2.5 league program Start a Tennis Apprentice II session Southern will track player retention in 2017

12 2016 Results YTD Alabama: 226 par cipants (135 memberships YTD) Arkansas: 143 participants (143 memberships YTD) Georgia: 207 participants (106 memberships YTD) Kentucky: 10 participants (0 memberships YTD) Louisiana: 331 participants (286 memberships YTD) Mississippi: 87 participants (54 memberships YTD) North Carolina: 73 participants (36 memberships YTD) South Carolina: 152 participants (123 memberships YTD) Tennessee: 29 participants (29 memberships YTD) Southern (total): 1,258 participants (912 memberships YTD)

13 How Can Tennis Apprentice Impact You? Results for Arkansas in 2015 (example) 96 Players (multiple sessions) Little Rock, AR After first session, 25 of 40 players continued to play tennis in a 4 court Thursday evening league Three 2.5 Women s Teams and Two 2.5 Men s Teams were created for Players joined another team 9 Players participated in USTA sanctioned tournaments

14 Any Questions?

15 Tennis Is Trending Are You?

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20 Millennials: Who Are We?

21 U40 League

22 Pilot Areas Denver DC Area Dallas Atlanta Orlando

23 Denver Adult League Levels Advances to Districts (if applicable) Format: 1 Singles and 1 Doubles 6-7 Week Season USTA Membership Required $25 Gift Card to Captains

24 Arlington/DC Under 40 League Levels Non-Advancing Format: 2 Gender Doubles 6-8 Week Season USTA Membership Required Post-Season Social $20 Gift Card to Captains Court Fees, Balls Included

25 Dallas Under 40 League Levels Starting End of October Format: TOC Format 6-8 Week Season USTA Membership Required Post-Season Social Player Gift Cooling Towels Court Fees, Balls Included

26 Atlanta Format: 3 Lines of Gender Doubles, Tri-Level 3.5, 4.0, 4.5 Men and 3.0, 3.5, 4.0 Women Locations: Marietta or Cumming (in Atlanta area) USTA Membership Required Starts: Week of October 3

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28 Important Factors Registration Is Open Social Easy Going Flexible Focus on Fun Shorter Season Millennial Minded Coordinator Few Rules

29 Successful Ways to Market Current Pool of League Player E-Blasts Social Media Promotions Word Of Mouth Local League Coordinators Signature Line, Out of Office USTA Landing Page SWAG

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32 Flexible Format Membership can be required can also allow non members Ratings can be required can also leave it open Any format you want

33 Requirements If non member, create a USTA account If ratings required can self rate without a membership Created for new leagues not conversion of existing leagues Must be approved by the section if membership not required

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