Business planning for diabetes prevention. Professor Jaakko Tuomilehto Dasman Diabetes Institute

Transcription

1 Business planning for diabetes prevention Professor Jaakko Tuomilehto Dasman Diabetes Institute

2 Professor Peter Schwarz University of Dresden

3 Make prevention of diabetes sustainable Prof. Dr. med. habil. Peter Schwarz, MBA University of Dresden, Germany Universitätsklinikum Carl Gustav Carus Dresden Division for Prevention and Care of Diabetes Medizinische Klinik und Poliklinik III

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5 The Prevention Paradox Science Screening Intervention Portfolio Quality management Implementatio n Practice Policy Consumer products Evidence Practice Business Schwarz P. et al. DiabCare 2015 in press

6 Digitalisation alone its only a different way of communication + Feedback and intervention = Better care

7 steps a day from the age of 22 prevents any chronic disease additional steps a day reduces postprandial glucose by 1,5 mmol/l

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9 How many hours a day are we inactive?

10 Pedometer People with Pedometer walk more steps than those without Use of a pedometer is a very pragmatic and effectie way for diabetes prevention

11 What keeps us from walking steps? Illness Time Motivation 2016 AnkerSteps A product of the TUMAINI Institut for Preventionmanagement GmbH 11

12 What makes us walk the steps findings from motivational research Immediate benefit Our behavior has to produce an immediate reward for us. We are much more motivated to do something if this behavior brings an immediate reward for us. Perspective of loss If we can prevent loss by doing something, we will do it. The perspective of losing something motivates us more than the perspective of winning something AnkerSteps A product of the TUMAINI Institut for Preventionmanagement GmbH 12

13 The Anker-Principle Motivation through monetary Incentivation

14 Anker-Prinzip verankert die Motivation für ein Ziel am Gewinn bzw. Verlust von Geld Wette auf die eigene Performance Der Einzelne wettet darauf, dass Ziel zu erreichen und bestimmt einen Betrag, den er verliert, sollte er das Ziel verfehlen. Motivation durch Aussicht auf Verlust und Gewinn Die Aussicht auf den Verlust des Einsatzes bewirkt einen Motivationskick, ebenso wie die Aussicht auf einen Zugewinn bei Zielerreichung.

15 Masterarbeit Anker5-amTag Anica Jakubzyk WhatsApp-Group(Anker Principle) vs. Paper checklist (no Anker support) Goal: 2 Portions fruits & 3 Portions vegetable daily Making a photo and post your meal within the group in a ready to eat format Evaluation per hand Anker bid was valid for 7 days Participants post the weekly bid within the group All losses were distributed to the winners

16 Anker5-aDay - Study Block randomisiation (sex and eating behaviour) Duration: 12 Weeks TN-WhatsApp: 23 (10 male, 13 female) TN-paper checklist: 16 (6 male, 10 female) Online- Assessment before and after the Intervention

17 Anker5-aDay - Results WhatsApp-Group Mean increase from 3 portions /Day from 2,4 to 5,4 Portions a day Paper checklist Mean increase from 0,3 portions /Day from 2,2 to 2,7 Portions a day In 96% of te cases the paople reached the 5 Portios a day In 12% of te cases the paople reached the 5 Portios a day

18 Apps for physical activity

19 Apps for PA on the market 2017 AnkerSteps

20 Apps for Physical activity Pedometer APP`s Fitness Apps Lifestyle Apps Use movement sensor Run in the background No start/stop necessary Count steps, calculate distance and burned calories Optimal for daily physical activity Use GPS Tracking of training units Start/Stop necessary Optimal for sportive activity not effective for daily activity Activity sansor & GPS Count steps automatically in the background Start/Stop necessary to track training unitstracking form nutritional behaviour Tracking of sleep quality Linking with Gadgets 2017 AnkerSteps

21 Apps for Physical activity - Motivators Feedback Monetary incentive Gamification approach Training plans Jawbone, Argus, Runtastic, Pact, miwalk, Nexercise, Zombies Run, Bring Back my Pets, Max-My Fitness Dog, C25K, fitbit, dacadoo, 2017 AnkerSteps

22 Apps for Physical activity - Motivators Feedback Monetary incentive Gamification approach Training plans Jawbone, Argus, Runtastic, Pact, miwalk, Nexercise, Zombies Run, Bring Back my Pets, Max-My Fitness Dog, C25K, fitbit, dacadoo, 2017 AnkerSteps

23 Apps for Physical activity - Facit Many many apps and gandgets are on the market 2016 AnkerSteps

24 Apps for Physical activity - Facit Many many apps and gandgets are on the market Only a few APP`s which work with monetary incentivation and support 2016 AnkerSteps

25 Apps for Physical activity - Facit Many many apps and gandgets are on the market Only a few APP`s which work with monetary incentivation and support There is no App available which support the user with an sustainalble healthy lifestyle change 2016 AnkerSteps

26 AnkerSteps With the Anker Principle you can reach steps a day

27 Steps a day With AnkerSteps you will achieve this The Motivational App AnkerSteps helps you to reach your steps goal and rewards your for every active day with cash money. 27

28 How AnkerSteps works 1 Commit to you! You agree to walk steps per day and you set an amount of money that you will give to other AnkerSteps users in case you lose your bet AnkerSteps A product of the TUMAINI Institut for Preventionmanagement GmbH 28

29 How AnkerSteps works 2 Win your game! The perspective of losing your stake if you don t reach the steps will give your motivation an unexpected boost. A product of the TUMAINI Institut for 2016 AnkerSteps Preventionmanagement GmbH 29

30 How AnkerSteps works 3 Get rewarded! For each successful day you keep your stake and get a reward on top, payed to you by AnkerSteps users who walked less than steps that day. A product of the TUMAINI Institut for 2016 AnkerSteps Preventionmanagement GmbH 30

31 AnkerSteps intuitiv und alltagstauglich Synchronisation with pedometers and pedometer APP`s like Fitbit, Jawbone, Google Fit, S-Health, I-health etc. easy transaction for winning stakes and losses through PayPal Lazy days 2016 AnkerSteps

32 Add. Motivators Performance dependent Expert feedback Personalized motivational messages Feedback about the health effect of the own daily physical activity Experts: Physician, Sport and nutritional scientist, prevention manager 2017 AnkerSteps 32

33 Add Motivators social support Via and Facebook invite friends to join Share step count and incentives, records and py out Incentive for every new friend to join 2016 AnkerSteps

34 Data safety: AnkerSteps does not save data

35 Reach your patients with AnkerSteps Via Push-Messages within the App Personalised messages Invitation to events, Programs, Services Text with 650 icons & Weblinks, individual Layout 2016 AnkerSteps

36 With the PromoCode-System you can contact your clients directely PromoCode for Online- and Prevention Campaign's STOP DIA Accurate linkage from your clients to your campaign targeted contact to the clients Share the winn 2016 AnkerSteps 36

37 New AnkerSteps Feature: Training program - This feature breakes barriers to start daily physical activity - supports the User STEP by STEP on the way to his personal step goalauf dem Weg zu seinem persönlichen Schritteziel - For every user an individual training 2017 AnkerSteps 37

38 New AnkerSteps Feature: Coaching portal - Health support This Feature offers health care professionals and workers to coach and communicate with their clients and patients through AnkerSteps 2017 AnkerSteps 38

39 New AnkerSteps Feature: Coaching portal Advantages for the Coach: - Coach-Group-Chat - One-on-one-Chats - Send messages directely to the client into the APP Advantages for the client: - Social network with others in the group - Coaching via Handy / Smart Phone - Private chat with the coach 2017 AnkerSteps 39

40 Persons participating with AnkerSteps Particiption 1 year, 60% sucess rate Improvement of glycaemia -2,5 HbA1c-% blood press. -5 mm/hg fat mass -3,7 kg cholesterine -17% triglycerides -12% Depression 48% (1200) Metabolic Syndrome 78% (5700) AMI 68% (80) Stroke 43% (56) Dementia 52% (230?) Diabetes 58% (8000)

41 Ergebnisse Hauptstudie: Akzeptanz und Barrieren Anker Steps Fazit: Der Spaß an der Nutzung ist der wesentliche Einflussfaktor für die Akzeptanz von Anker Steps. Eine Barriere liegt im vermuteten Gesundheitsrisiko. Vorteilhaftigkeit Kompatibilität Benutzerfreundlichkeit Spaß *** Nutzungsintention R 2 = ** Gesundheitsrisiko Leistungsrisiko Soziales Risiko Standardisierte Koeffizienten Signifikanzniveau: *** p <.001; ** p <.01; * p <.05

42 10.000

43 AnkerSteps Onlinemarketing AnkerSteps im Social Media Bereich die Marke AnkerSteps präsentiert sich auf Plattformen wie Facebook, Instagram und Linkedin Themen rund um Schritte, Motivation, Bewegung und Gesundheit 2016 AnkerSteps 43

44 With AnkerSteps take social responsibility for others Donate your winning stakes directely from the APP for social engagement through the Dresdner Gesundheitstaler Gewinn g spenden g g Gewinn g g g spenden g g g 2017 AnkerSteps 44

45 AGLIP App Guided Lifestyle Intervention Program 2018 TUMAINI

46 100 days to exchange risky habits for healthy ones

47 Knowledge Motivation Training Communication 2018 TUMAINI

48 All starts with 3 simple questions Based on those answers the user receives daily motivational messages tailored to his needs 2018 TUMAINI

49 100 days will change your habits A Video a day provides knowledge, triggers self-reflection Self scoring steps, mood, back pain Quiz - lesson learned? Motivational Messaging - free text answers as reminders within daily motivational messages 2018 TUMAINI

50 My way, my progress Exercises to practice and apply the lessons learned, for self-reflection Progress within the course provides orientation and promotes motivation, user sees where he stands within the changing process 2018 TUMAINI

51 Communication Chat One-to-One direct and private communication with the course instructor Community Chat Communication among all users consulting sessions for all users once a week 2018 TUMAINI

52 The secret of change is to focus all of your energy, not on fighting the old, but on building the new

53 AnkerSteps Imagevideo 2016 AnkerSteps 53

54 Date Slide no 54 Walk away from Diabetes