A Project by: Darko Pavic

Transcription

1 Kilometers for Africa #kmforafrica A Project by: Darko Pavic

2 The Project Collect Donations for Nice View Village in Kenia (e.g. for School- and Preschool equipment) run by Project Schwarz-Weiß e.v.

3 Nice View Village The Project Schwarz-Weiß e.v., is one of the most acknowledged charitable association, that is dedicated to children in need in Africa. From the vacation on the south coast of Kenia, it became a life s work for the family Dürr from Ingstetten the Association was established Till today the association has in Kenya: Built two Children s Villages Opened Schools and Preschools Hospital Sports Complex Farm and Carpentry

4 About me Born in 1972, engineer by profession. I live in Schlangen near Paderborn. I was an unathletic, overweight smoker, until I decided to change my life. I started running and lost weight I ve changed my life completely. I have lost over 30 kg, and don t smoke for years now. Till today I ve run 3 Marathons, many Half marathons and various smaller races.

5 The Intentions The Project is starting at The target is To get1 Euro Donation pro Sponsor, for every Kilometer I run. The Project Finish is at with the participation at the Kilimanjaro Marathon. After that the Nice View Village will be visited, to hand over the total Donation, in a symbolic way (however, donated will be directly).

6 The Intentions Planned km-range ca : until , ca. 40 Weeks x ca. 50 km per week= Trainings-Kilometer km in competetive races

7 The Rules The km will be officially measured by Garmin and published on Garmin Connect. The passed km will be added up every Week (or more often) and published through all of the marketing channels. The Sponsors will donate at the end the total sum directly to Projekt Schwarz Weiß Kenia Hilfe e.v. in Germany (Donation receipt can be issued)

8 The Rules I will personally bear all travel expenses. The participation in the Marathon and all other races will be privately financed by me. The first Sponsor is my own family. With that is already at the start of the Project ca. 2500, surely donated.

9 Planned Competitions Wings of Life, Dubai, UAE Urban Trail, Bochum, Germany Half marathon, Rostock, Germany Blankenser Heldenlauf, Half marathon, Hamburg, Germany Tegernseelauf, Half marathon, Tegernsee, Germany Berlin Marathon, Germany Zagreb Marathon, Zagreb, Croatia Teutolauf, Lengerich, Germany Silvesterlauf Werl-Soest, Germany RAK Half marathon, RAK, UAE Kilimanjaro Marathon, Tanzania

10 Marketing Campaign Title Motto: Km for Africa More running to make more Children happier With every km 1 more for Children in Africa I run for Children in Africa Hashtags #kmforafrica #kmforchildren #runforafrica

11 Marketing Campaign Project page will be published on (in German) and (in English). Every webpage will also have a Thermometer announcement, to display the Status of the Kilometers that I already run. On every page will be regularly reported about the Project.

12 Marketing Campaign An Article per week or every second week will be published at A Video as Vlog will be published every 2 Weeks. It will be posted on the social networks daily. The publications will be shared on the social networks.

13 Social Networks Facebook page and Twitter Aktiv mit Spass Link all texts from the Blog and other pages Daily posts about the Project (indirectly or directly) resp. about running, nutrition, reducing weight... Facebook Darko Pavic AMS Profile Sharing everything from the FB-Page (or reversed) Our own Facebook Groups: Sharing everything from FB-Page and FB-Profile Additional thematic posts such as about the weight loss Other FB-groups A post per week about the status of the Project (with a direct reference) Regularly thematic related posts You Tube Every few weeks there will be published a Vlog (Video, 2-4 Min) about the Project In all of the other Videos will be placed hints about the Project. LinkedIn Several texts about the Project

14 The Sponsors Mentioning The Sponsors will be mentioned on every Page that describes the Project. In the Posts/Texts with the direct connections to the Project, the Sponsors will be mentioned by name. In the indirect Posts will be named some, or none of the Sponsors. Sponsors will be listed in the end title of the Projects Vlog. In the Videos with the direct references all of the Sponsors will be mentioned by name, resp. listed in the end title. Sponsors will be mentioned on the T-shirts of the runners (will be used in Training and in the official race).

15 Homepage: Average per Month: Sessions: / Users: / Page views:

16 Homepage:

17 Facebook Name Freunde/Fans/Mitglieder Reichweite Facebook-Profile Facebookseiten Facebook-Gruppen (eigene) Darko Pavic AMS Aktiv mit Spaß Welt der Spiritualität Sports for Good Ich bereite mich auf einen Marathon vor Was esse ich wenn ich abnehmen will Facebook-Gruppen (andere) Abnehmen egal wie Laufjunkies Facebooks Lauffreunde Laufen l Joggen l Walken l Running - gesund & sportlich Leben Die Marathonläufer (Marathonies) Gesamt

18 Instagram/Twitter/LinkedIn Name Freunde/Fans/Mitglieder Reichweite Instagram Aktiv mit Spass Run with Darko Twitter Aktiv mt Spass Run with Darko Name LinkedIn Profile 1675 Connections Reichweite

19 Youtube Name Youtube Abonennten streaming- Minuten pro Monat Aktiv mit Spass Streaming +me Video views

20 Benefits for Sponsors Promo-Campaign for a constant time period of 10 Months through many Marketing-Channels. All of the Publications remain to exist for an indefinite period of time. (Multiple) reach to a very wide Public Total coverage per Publication in the moment of the Publication > According to the usual market terms Total costs of such Promo- Campaign would be > Expected Costs of the Campaign All costs can be Tax deductible, since the donation receipt can be issued

21 Thank you for your attention.