2018 PARTNERSHIP OPPORTUNITIES

Transcription

1 2018 PARTNERSHIP OPPORTUNITIES

2 WHAT IT IS HOW IT WORKS THE EXTRAORDINARY GIVE IS CENTRAL PA S LARGEST DAY OF GIVING! In one extraordinary day, on November 16, our community will be transformed into a community-wide celebration of generosity that benefits more than 450 nonprofit organizations serving our region. Every dollar donated at ExtraGive.org on that day is amplified by a stretch pool and prizes, so gifts go farther than ever. The Extraordinary Give unites organizations and individuals for 24 hours as part of an immersive celebration of good work and giving back throughout our local community. On November 16, 2018, visit ExtraGive.org from any computer, smartphone, or device. Donate to any of the more than 450 local organizations (min. $25) and each donation will be stretched by a pool of funds raised from the Community Foundation and our 2018 Extra Give sponsors. The stretch pool works as a percentage, so if an organization receives 3% of the total donations, they will receive 3% of the stretch pool. Plus, there are $50,000 in prizes that any individual can win for the organization of their choice!

3 When we STRETCH more, the results are EXTRAORDINARY! In only 6 days 144 hours of giving the Extraordinary Give has raised more than $31 MILLION for local organizations that serve our community. Donations per capita in Lancaster County are among the most generous in the nation, and it s all thanks to the dedication of participating organizations, members of our community, and the sponsors who help stretch each dollar. With every Extraordinary Give, our community continues to raise the level of excitement and passion for this event. TO KEEP IT GROWING, WE LL NEED THE BIGGEST STRETCH POOL YET: $ 500,000 OR MORE. AND WE NEED YOUR HELP TO DO IT. Lancaster County has proven time and again that it is an extraordinary community in which to work, play, and live, and your business has helped make it that way. The Community Foundation is proud to host the Extraordinary Give. After six years, we remain the largest funder of the event and have passed every single dollar on to our community organizations. Let s go the extra mile together and make the 2018 Extraordinary Give the most impactful yet! IN 2017, WE INCREASED OUR STRETCH POOL BY MORE THAN $ 150,000 $ 7.1 MIL $ 350,000 $ 8.6 MIL $ 500,000 AND RAISED AN EXTRA $ 1.5 MILLION

4 SPONSOR BENEFITS PRESENTING SPONSOR $100,000 UNITE YOUR BRAND WITH THE GENEROSITY AND EXCITEMENT OF THE EXTRAORDINARY GIVE Logo included on every 2018 Extraordinary Give logo and used by all participating organizations in their promotional materials. Includes all sponsor level benefits. PREMIER PLUS SPONSOR $50,000 HELP DELIVER ONE OF THE EXTRAORDINARY GIVE S SIGNATURE EVENTS Option to be the presenter of the Griest Building lighting, a Give Mobile, Extra Give FEST or Digital Photo Arena. Full screen logo placement on rotation on display screens throughout Extra Give FEST with your presenting item (Griest Building, Give Mobile, or FEST, or Digital Photo Arena). Logo included on all full page LNP ads. Includes all Premier and Stretch Sponsor benefits.

5 PREMIER SPONSOR $25,000 POSITION YOUR BRAND AS A KEY PLAYER IN THE DELIVERY OF THE EXTRAORDINARY GIVE EVENT PROMOTION, MARKETING & DIGITAL Prominent logo placement and direct link on WGAL.com before and during the Extraordinary Give (estimated 320,000 impressions). Option to submit a 1 minute video on Why you support the Extraordinary Give for sharing on all Extra Give social media channels. Full page ad in Extra Give Fest Program. LIVE EVENT EXPOSURE Opportunity to address/introduce an act at Extra Give FEST (with logo on screens). Prominent logo visibility at Extra Give Fest celebrations: banners and digital. 20 invitations to the Extra Give Fest VIP event on November 16. Includes all Stretch Sponsor Benefits STRETCH SPONSOR $10,000 HELP INSPIRE GENEROSITY AND EXCITEMENT AS PART OF EXTRAORDINARY GIVE EVENT PROMOTION, MARKETING & DIGITAL Option to submit a 30 second video on Why you support the Extraordinary Give for sharing on all Extra Give social media channels. 1/4 page ad in Extra Give Fest Program. Thank You to our Sponsors Eblast to 30,000+ in summer Logo on Extraordinary Give brochures. Logo on Extraordinary Give posters. Promotion of the event via 400+ participating organizations. Logo included on two full page LNP ads. Year-long logo placement linked to your site on ExtraGive.org. Customized Digital Toolkit promo for your use. Concentrated high-traffic, social media promotion of your organization. during a specific time slot during the event. Placement in 2018 Thank You/Recap video (30k+ views in 2018). LIVE EVENT EXPOSURE Thanks and logo recognition at our 2018 Annual Gathering event. Logo visibility at Extra Give Fest celebrations: banners and digital. 10 invitations to the Extra Give Fest VIP event on November 16. Logo recognition at all Extraordinary Give LEAP Sessions and Information events June November Logo recognition on Extraordinary Give Volunteer T-shirts.

6 EXTRAORDINARY GIVE STATS % INCREASE FROM 2016 TO 2017 TOTAL RAISED $1.7 MIL $3.2 MIL $4.5 MIL $6.1 MIL $7.1 MIL $8.6 MIL 21% NUMBER OF DONORS 6,424 12,090 16,090 20,276 21,686 23,700 9% NUMBER OF GIFTS 11,692 20,772 31,025 40,210 45,478 51,600 13% PARTICIPATING ORGANIZATIONS % SELF-IDENTIFIED FIRST-TIME DONORS* 6,568 6,295 8,927 10,025 10,800 8% *FIRST TIME DONATING TO A SPECIFIC PARTICIPATING ORGANIZATION $ 8.6 MILLION RAISED $360,000 per hour $6,000 per minute $100 per second EXTRAGIVE.ORG STATS HOMEPAGE OF THE EXTRAORDINARY GIVE WHICH PROMINENTLY PRESENTS YOUR LOGOS MORE THAN 600,000 PAGE VIEWS IN NOVEMBER ALONE SOCIAL MEDIA THE CHANNELS WHERE WE POST, TWEET, AND SHARE YOUR LOGOS AND THANKS! 116,622 USERS REACHED 75,000 IMPRESSIONS 2,500 PAGE VIEWS 2,500 PAGE VIEWS 54,000 VIDEO VIEWS 1,500 #IGIVEEXTRA or #EXTRAGIVE TWEETS 318,000 IMPRESSIONS 1,500 #EXTRAGIVE or #IGIVEEXTRA POSTS TINT SOCIAL MEDIA AGGREGATOR (Social stream that aggregated posts with #ExtraGive & #IGiveExtra) 9.4 MILLION IMPRESSIONS

7 EARNED MEDIA COVERAGE INCLUDED NPR (ALL THINGS LA VOZ CPBJ MERCHANDISERS/ CONSIDERED) ABC27 WJTL PENNYSAVERS WGAL FUN FOX 43 LANCASTER COUNTY LNP CHANNEL 11 FM97 MAGAZINE FIG CBS - 21 PENN CINEMA FLY AFTER FIVE WITF A REGION THAT GIVES EXTRA The impact and reach of the Extraordinary Give goes far beyond Lancaster County! Every year, the Extra Give engages donors from NYC to Washington DC, from Boston to Los Angeles and beyond. Since the creation of the Extraordinary Give, we ve received donors from all 50 states and 16 different countries, meaning that your support for this event can be felt and acknowledged no matter which communities you serve. The engaged media coverage and social media amplification drives tens of thousands of individuals from across the country to share, promote, and inspire their closest contacts to visit and donate at ExtraGive.org. NORTH ATLANTIC REGION

8 THANKS TO OUR EXTRAORDINARY 2017 SPONSORS PRESENTING SPONSORS PREMIER PLUS SPONSOR PREMIER SPONSORS PRIZE SPONSORS NOVEMBER 16, 2018 EXTRAGIVE.ORG LANCFOUND.ORG W KING ST, SUITE 201, LANCASTER, PA 17603