Bene personally Personal data Sporting successes Movies Effects of sponsorship Forms of communikation Corporate communication MTS Corporate

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2 Overview Bene personally Personal data Sporting successes Movies Effects of sponsorship Forms of communikation Corporate communication MTS Corporate communication YINQ Corporate communication PR Ambassador initiatives and projects Individual events Media relations TV Print Social media Facebook Homepage, Instagram, Twitter Individual app Impressions 2

3 personal data Name: Benedikt Mayr Date of birth: 14th march 1989 Business: Hobbies: Feeskier and sports soldier Sports in all variations, shooting and surfing Career highlights: Participation in the Olympic Games 2014 Freeskier of the years 2012, 2010 and 2008 IF 3 Best European Rider of the year 2010 Action Sports Award 2010 Movies: Poor Boyz Part in Poor Boyz Final part Aestivation Legs of Steel 3

4 sporting successes Participation in the Olympic Games 2014 Freeskier of the years 2012, 2010 and 2008 Winner of the CAD-final 2008 German Freeski Champion in Slopestyle 1. Place: Nine Knights Kicker Overall Qualifikation European Open Newschool Gathering German Slopestyle Masters 2. Place: Qualification US Open Sweet Rumble 3. Place: Total X-Fight Andorra King of Style 4

5 Movies Film productions Poor Boyz Aestivation Nimbus Independent Innovation Warren Miller Individual film produktions Legs of Steel Pilot /Teaser: #SkiGoodMoneyWillCome / Teaser: 5

6 Effects of sponsorship Bene Mayr Media Target group (spectators / distributors / employees / business associates/ customers) Company Sponsor Quelle: Katharina Schöttl eigene Darstellung in Anlehnung an Bruhn (Bruhn, Sponsoring, 1998, S.30) 6

7 Corporate communication MTS ISPO meet and greet + interview video tutorials Schildkröt Fitness Schildkröt Fitness product catalog questions for Bene 7

8 Corporate communication YNIQ YNIQ eyewear YNIQ-cover, Inclusion in product catalog Presence at the YNIQ stall during ISPO 2015 Product design Product placement YNIQ marketing- and sales kickass- Team with abassador Bene Mayr 8

9 Corporate communication Public relations Shape up magazine: integration of Schildkröt Fitness 9

10 Corporate communication Red Bull Red Bull The Red Bulletin Red Bull product placement Red Bull Bene s athlete profile 10

11 Abassadorinitiatives and projects The winter sport initiative: Dein Winter. Dein Sport. Integration in brochure: Bene Mayr beeing a mentor Storyclip: Steiermark here we come Homepage article Nutrition initiatives of the government 11

12 Own events Kids In The Streets Munic Partner: Red Bull Bene Mayr Junior Freeskicamp Sölden Partner: Nordica 12

13 Media relations TV XGames Host Pro7fun München TV TV Total Pro 7 Series Sat1 Frühstücksfernsehn /12718/ Ones-Bundesliga- 13

14 Media relations Print press article TZ press article MM 02 th Dec circualtion th press article MM 30 Jan th Oct circualtion press article Red Bulletin January

15 Media relations Social media Facebook Promotion for events Publication of new cooperation partner Linking partners 15

16 Media activities Social media Bene Mayer s homepage Instagram Twitter 16

17 Media acitivities Individual app app: Relevant advertising with direct call-toaction for brands and E- commerce stores. Product offerings that make sense to fans and the free-ski market. Simple clickthrough and payment. 17

18 Impressions 18