CHARITY PACKAGES Australian Running Festival

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1 CHARITY PACKAGES 2019 Australian Running Festival

2 EVENT DETAILS Australian Running Festival is a two day running event based in Canberra. The 5k and 10k fun run event will take place on Saturday, 13 April The Half Marathon, Marathon and Ultra Marathon will be held on Sunday, 14 April The Australian Running Festival is in its ninth year and continues to grow in popularity. >200k EDM Reach >16k Social Media Friends

3 PACKAGE DETAILS BLUE: $2050 GREEN: $4080 RED: $5100 (+GST) (+GST) (+GST) Charity Superstar places in the 2019 Australian Running Festival (ARF) Charity name listing within the 2019 ARF registration system Access to bespoke charity console Charity details listed on ARF Charity Superstar page for potential enquirers Charity Superstar running bibs* Featured on the ARF home page before official registrations open Charity Superstar places can enter 5km, 10km, Half Marathon, Marathon or Ultra Marathon for 2019 ARF Access to the ARF Marketing & Communications Strategy Charity featured under Stories of Success on the ARF Fundraising page Social media post during the registration campaign** 1 2 MREC tile on the side of charity pages on ARF website Featured in one Fairfax edm** Included in the announcer notes for the event Potential PR opportunities*** *Runners details must be submitted by a certain date to have the name on the bib. **Dependent on the content ***The charity account manager will approach Red Charities initially to seek PR opportunities, which will be dependent on content, Fairfax Events is owned by Fairfax Media but we do not have editorial control.

4 BENEFIT DETAILS Charity Superstar Places Last year the 5k and 10k runs sold out in the Australian Running Festival. The Charity Superstar places guarantees entries in the event, regardless of the event selling out. Charity Name Listing in Registration System Your charity will be listed within the event registration system as an option for the participant to fundraise for your cause or to make a donation. Your charity will also receive a bespoke URL which skips the charity selection process. Ideal for online marketing opportunities. Access to bespoke charity console Purchasing a charity superstar package will provide access to our unique charity console, which has been created specifically to easily recruit Charity Superstar fundraisers. Charity details listed on Charity Superstar page for potential enquirers Your charity will be listed on the Charity Superstar page, giving participants the opportunity to make an enquiry to be part of your Australian Running Festival fundraising team. Charity Superstar running bibs* All runners will receive a special race bib with their first name printed on the front rather than their race number. Featured on the Australian Running Festival home page before official registrations open Be ahead of the game by purchasing a Charity Superstar package. We will feature a link to the Enter for Charity on the home page which will focus on Charity Superstars places. This will be featured before general entries open for the event.

5 BENEFIT DETAILS Charity Superstar places can enter 5km, 10km, Half Marathon, Marathon or Ultra Marathon for 2019 Australian Running Festival Your Charity Superstars can choose to enter the distance they would prefer to take part in. Access to Australian Running Festival Marketing & Communications Strategy We will provide an exclusive insight into our participants who sign up to the event. This will give your organisation an understanding and how you can align your charity message to the event Charity Featured under Stories of Success on Charity Page Your charity can be featured on the charity pages on the Australian Running Festival website with inspiring content about the work you are doing. Social Media Posts** We have over 16,000 Social Media followers. Your charity will have the opportunity to work with us to develop content to be posted on our Facebook, Twitter and LinkedIn channels. MREC Tile on the side of the charity pages Further your charity s exposure through an MREC tile that will link to your Charity Superstar application form. Featured in Fairfax edm** Work with us to source appropriate content to feature your charity within one of our pre event edm s. Inclusion in Announcer Notes On race day, we have announcers at the start and finish lines, communicating key information with our runners over the PA system. You have the opportunity to include your charity s key message through our announcer. Potential PR Opportunities*** We will work with your charity and our PR agency on relevant stories that may be used by various media outlets.

6 EXAMPLES Charity Page Advertising Tile Success Stories Fairfax EDMs

7 CHARITY REGISTRATION SYSTEM Charity registration listing ($1,430 + GST) Acquire new fundraisers through the event by listing your charity within ARF official registration system, which will be viewed by 7,000 runners. Benefits Improved and focused charity flow only select one charity Clearer call to action to create fundraising page Participants pay for their place and fundraise for your charity Featured within the registration system donation drop down listing Full integration with Everydayhero. Runners who indicate they wish to fundraise for a charity during the registration process will have a fundraising page created for them, making it easier for participants to start their fundraising journey Unique URL provided to charities that skips the charity selection process, ideal for online marketing adverts Example of registration system

8 Elizabeth Phu Charity Account Manager Sales Your Everydayhero account manager, or