CHARITY PACKAGES. The Sydney Morning Herald 2019 Half Marathon

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1 CHARITY PACKAGES The Sydney Morning Herald 2019 Half Marathon

2 EVENT DETAILS The Sydney Morning Herald Half Marathon is a prestigious event that has been taking place for over 27 years. The 28th running of the Half Marathon will take place on Sunday, 19 May Participants will be taken from Hyde Park, through the CBD, Barangaroo, Pyrmont and then loop around to finish at Hyde Park. Participants will also be able to take part in the increasingly popular relay event. The first leg of the relay will run 7km and the second leg of the relay will run the remaining 14km >200k EDM Reach >22k Social Media Friends

3 PACKAGE DETAILS BLUE: $5100 (+GST) GREEN: $7245 (+GST) RED: $9335 (+GST) Charity Superstar places in the 2019 Half Marathon Charity name listing within the 2019 Half Marathon registration system Charity details listed on Half Marathon Charity Superstar page for potential enquirers Charity Superstar running bibs* Charity Superstar runners can enter Half Marathon or relay in the 2019 Half Marathon Access to bespoke charity console Featured on the Half Marathon home page before official registrations open Access to the Half Marathon Marketing & Communications Strategy Souvenir Charity Superstar finishers photo Potential media opportunities with official event media partners** Charity featured under How your donations help on the Half Marathon fundraising page Social media post during the registration campaign** 1 2 MREC page tile on the side of charity pages on Half Marathon website Advertising banner on the top of Half Marathon website Featured in one Fairfax edm** Included in the announcer notes for the event Opportunity for charity ambassador to be a gun starter for the event *Runners details must be submitted by a certain date to have the name on the bib. **Dependent on the content, Fairfax Events is owned by Fairfax Media but we do not have editorial control.

4 BENEFIT DETAILS Charity Superstar Places Charity Superstar places guarantees entries in the event, regardless of the event selling out. Charity Name Listing in Registration System Your charity will be listed within both event registration system as an option for the participant to fundraise for your cause or make a donation. Charity details listed on Half Marathon Charity Superstar page for potential enquirers Your charity will be listed on the Charity Superstar page, giving participants the opportunity to make an enquiry to be part of your Half Marathon fundraising team. Charity Superstar Running Bibs* All runners will receive a special race bib with their first name printed on the front rather than their race number. Charity Superstar places can enter Half Marathon or the Half Marathon relay Your Charity Superstars can choose to enter the distance they would prefer to take part in. The half marathon includes the increasingly popular relay event, the first leg of the relay will run 7km and the second leg will run the remaining 14km. Access to bespoke charity console Purchasing a charity superstar package will provide access to our unique charity console, which has been created specifically to easily recruit Charity Superstar fundraisers. Featured on the Half Marathon home page before official registrations open Be ahead of the game by purchasing a Charity Superstar package. We will feature a link to the Enter for Charity on the home page which will focus to Charity Superstars places. This will be featured before general entries open for the event. Access to Half Marathon Event Marketing & Communications Strategy We will provide an exclusive insight into our participants who sign up to the event. This will give your organisation an understanding and how you can align your charity message to the event. Souvenir Charity Superstar Finishers Photo Celebrate your Charity Superstar by providing them with a free finishers photo post event. *Runners details must be submitted by a certain date to have the name on the bib. **Dependent on the content, Fairfax Events is owned by Fairfax Media but we do not have editorial control.

5 BENEFIT DETAILS Potential media opportunities with our official event media partners** We will work with you and your charity to promote runner stories and your cause through official event radio and media partners to help promote your cause. Charities Featured under How your donations helps on charity page Your charity can be featured on the charity pages on the Half Marathon website with inspiring content about the work you are doing. Social Media Posts We have over 22,000 Social Media followers. Your charity will have the opportunity to work with us to develop content to be posted on our Facebook, Twitter and LinkedIn channels. Advertising Banner Your banner will be featured at the top of our Half Marathon website pages linking to your Charity Superstar application form. MREC page tile You can feature your charity on the side of the charity page on the website linking to your Charity Superstar application form. Featured in Fairfax edm** Work with us to source appropriate content to feature your charity within one of our pre event edm s. Inclusion in Announcer Notes On race day, we have announcers at the start and finish lines, communicating key information with our runners over the PA system. You have the opportunity to include your charity s key message through our announcer. Opportunity for ambassador to be a gun starter You will have the opportunity to enter as a charity ambassador to be a gun starter for a wave of the event. This will will involve a live Q&A session on the day prior to firing of the gun, providing extra exposure for your cause. *Runners details must be submitted by a certain date to have the name on the bib. **Dependent on the content, Fairfax Events is owned by Fairfax Media but we do not have editorial control.

6 EXAMPLES How your donations help Fairfax EDMs Fairfax EDMs

7 EXAMPLES Advertising Banner Charity Page Advertising Tile

8 CHARITY REGISTRATION SYSTEM Charity registration listing ($1,840 + GST) Acquire new fundraisers through the event by listing your charity within The Sydney Morning Herald Half Marathon official registration system, which will be viewed by 12,000 runners Benefits Improved and focused charity flow only select one charity Clearer call to action to create fundraising page Participants pay for their place and fundraise for your charity Featured within the registration system donation drop down listing Full integration with Everydayhero. Runners who indicate they wish to fundraise for a charity during the registration process will have a fundraising page created for them, making it easier for participants to start their fundraising journey. Example of registration system

9 Elizabeth Phu Charity Account Manager Sales Your Everydayhero account manager, or