29. BUDAPEST HALF MARATHON. 14 September 2014

Transcription

1 29. BUDAPEST HALF MARATHON th 14 September 2014

2 RACE HISTORY The first Budapest Half Marathon was organised back in 1984, and until 1993 each year it was held as part of the Budapest Marathon. The event was on break in 1994 and 1995, then it returned in 1996 as a separate running event. Since then, it is stable within the most popular mass sport events in Hungary. Total registration numbers: Individual Half Marathon registrations : runners registered to the 21 km distance in 2013

3 The Budapest Half Marathon is the biggest Half Marathon in Hungary, and in Central-Eastern Europe. Budapest Half Marathon it is the third biggest mass sport event in Hungary. The event is really popular abroad as well: last year 1600 international runners coming from 60 countries participated on the race. Details of the event: Time: 14th September 2014 Expected number of participants: people Location: Start/Finish: Budapest, City Park Course: Centre of Budapest (Heroes Square, Chain Bridge, Andrássy Avenue) and the bank of the Danube Distances: Half Marathon individually Half Marathon relay for 2 Half Marathon relay for 3 Fun Run (21 km) (11,4 km + 9,7 km) (8,2 km + 4,6 km + 8,3 km) (3,4 km)

4 Media appearance of the event in 2013 Print 92 news and articles in 56 newspapers. 13 newspapers abroad had 13 articles, news. Online We could meet 351 times with news about the race on 287 webpages. TV - The Budapest Half Marathon appeared on 15 TV channels all in all 21 occasions (in news section, leisure programs) - Dedicated magazine about the event on Sport TV (10-15 minutes long appearance). Radio 23 times on 9 radio stations.

5 TITLE SPONSOR PROPOSAL 1. The name of the event includes (in the best possible order) the name of the Title Sponsor. 2. The emblem of the event includes the Title Sponsor s logo. 3. The emblem of the event including the Title Sponsor s logo appears on the official running T-shirt of the race which is received by every participant except the Fun Run runners. On the spot appearance: 4. On the upper part of the event s start number exclusively the Title Sponsor s logo will appear. 5. The emblem of the event including the Title Sponsor s logo appears on the medal and on the medal ribbon of the event. 6. Possibility to place the gifts, products of the Title Sponsor into the runners start package. 7. Possibility is given for the Title Sponsor to set up its promotion tent. For this purpose we can provide the tent (min 6x3 km), chairs, banks, and electricity. 8. Logo of the Title Sponsor appears on the spot, during the event on the following advertising tools: Start/Finish gate banner Banners in the Race Centre Banners in the start and finish area Under the Finish banner, beside the Marathon Timer (sticker) Flags in the start and finish area (sticker) Upper part of the km signs along the course (sticker) On barrier tapes and cordons Top of the lead car beside the Marathon Timer On the finish tape On the award ceremony stage Roll ups, flags, inflated devices can be set up on the spot Based on demand branding of the refreshment stations after coordination Based on demand other ideas raised by the Title Sponsor after coordination

6 Online appearance: 9. On the online poster of the event, the emblem of the event including the logo of the Title Sponsor will be placed. Also the logo of the Title Sponsor will appear in a bigger size then the others in the logo row. 10. On the online certificate of the event, the emblem of the event including the logo of the Title Sponsor will be placed. Also the logo of the Title Sponsor will appear in a bigger size then the others in the logo row. 11. Continuous logo and advertisement appearances in our pre-race Newsletters. (approx contact) 12. After the event we send out a newsletter including the results. In this we include the logo of the Title Sponsor and its advertisement as well. (approx contact) 13. For the Half Marathon distance we send training plan newsletters, one in every 3 weeks. We provide logo and advertisement appearance possibility in this. (approx. 7 newsletter starting from April) time advertising possibility for the Title Sponsor in the online newsletter of BSI (BSInfo), which is sent out monthly to e-contacts. appearance 15. Game on the facebook site of the event (4000 likes) ; and promotion on the facebook site of BSI (more than likes).

7 Website appearance ( 16. We place the linkable Title Sponsor s logo on every subpage connected to the event. ( visitors/month during the race season) 17. Minimum 4 advertisement appearances in the news section ( visitors/month during the race season) week banner appearance ( visitors/month during the race season). 19. Before or after the race we organise a 1 week long Title Sponsor game. The winners receive 3-5 prices from us, provided by the Title Sponsor. 20. During the promotion of the event we place the banner of the event including the Title Sponsor s logo on the opening page. We provide similar appearances on our website. (2.000 visitors / month during the race season) Half Marathon Mania The event is part of an all year long series, called the Half Marathon Mania, including 5 races. The Title Sponsor appears in the promotion of this series all year long.

8 Print appearance: 21. Before the event, the name of the event including the Title Sponsor s name appears on the start number of another 2-3 races. 22. The advertisement of the Title Sponsor is placed in the Hungarian and International (English/German) race guide (printed in copies from the English/German, and copies from the Hungarian version). 23. Two full page advertisement appearances in the only Hungarian running Magazin (Spuri), which is published quarterly (1500 copies/issue). 24. The Title Sponsor appears in the other printed booklets of BSI in the event announcement section: March Run Halfmarathon (Fuss Félmaratont) copies; April Move with us 2013 (Mozogj Velünk 2013) copies; September Move with us Summer- Autumn - Winter copies. Full page advertisement place reserved in each above booklets.

9 Media appearances: 25. We fully organise the media campaign of the event (TV, online, print appearances) with similar magnitude to the 2013 campaign. 26. A 3 and a 10 minutes long video about the event produced by Spuri Web TV. The videos will be viewable on: The documentation of the event will be handed over to the Title Sponsor at the end of October.

10 Others 28. Our Title Sponsor offer includes the organisation, and licencing of the event, the provision of the personal and technical background, and the implementation of the event from sport organisation perspective. In addition to these the offer also includes the ordering and implementation of the additional services ordered by the Title Sponsor. 29. Free registration on the event for the Title Sponsor s associates, and VIP guests up to 100 people. 30. On demand we can create online training plan for the Title Sponsor s associates. 31. Co-Sponsors and media partners also join the event. For them we offer the followings: We provide promotion possibilities in the race centre. We place the banner and/or flag of the Co-Sponsors. We place presents in the start baggage of the race. Logo of the Co-Sponsors appear on the lower part of the start number. We provide advertisement and logo appearances in our online newsletters, on the in the event announcement section and in the news section. Logo appearances in printed form in the Spuri Running Magazin. We draw among the participates of the race the presents of the Co-Sponsors. 32. Main partners of the event are the authorities: Municipality of Budapest, Hungarian Olympic Committee, Secretary of State responsible for Sport, Hungarian Tourism Office, Ministry for National Economy More information: Árpád Kocsis - Race Director; ; kocsisa@futanet.hu