About Event. International standards & recognition
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2 About Event Since 2012 Raiffeisen Bank Bucharest Marathon is organized by Bucharest Running Club Association (ABRC) together with the Romanian Athletics Federation and the Bucharest City Municipality, supported by the Romanian Olympic and Sport Committee, Ministry of Youth and Sport. The running competition is internationally approved and registered in the official list of the worldwide street marathons, and is also affiliated to The International Association of Marathons and Distance Races AIMS. International standards & recognition Raiffeisen Bank Bucharest Marathon meets all the requirements of an international street competition: street track fully closed and ensured, international arbitrage and observers, prizes in money, medical assistance, electronic timing with individual chips, medals, competition t-shirts, competition numbers, lockers, registration and online individual results. 2
3 About Event Extended partnership Raiffeisen Bank Official sponsor Volkswagen Gold sponsor adidas Technical sponsor Vodafone Communication partner &Marathon Relay Race sponsor Ciuc Radler Popular Race sponsor UNIQA Asigurări Kids Race sponsor Isostar official energizer Izvorul Minunilor official water Athénée Palace Hilton Hotel Accenture Mega Image City Grill-Hanu Berarilor World Class, Repower Global Relocation Services Media Trust 3
4 About Event Multiple races Marathon (42,195 km) Half Marathon (21,097 km) Relay (4 x 10,05 km) Popular Race 3,9 km Teen Race 3,5 km (teenagers years old) Kids Race, 0-5 years old category (0.8 km) Kids Race, 6-7 years old category (0.8 km) Kids Race, 8-9 years old category (0.8 km) Kids Race, years old category (1.4 km) Kids Race, years old category (1.4 km) Jogging in Diapers (850 m) Back on 2017 We invite you to come run in the center of Bucharest! - Marathon - Half Marathon - Relay - Popular Race START from Bvd. Libertății (near Izvor Park) & FINISH at Bvd. Libertății (near Contituției Square) - Teen Race - Kids Race START & FINISH at Bvd. Libertății (near Contituției Square) Saturday October 7th 2017 Kids Races Day Sunday October 8th 2017 Adult Races Day 4
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11 Event communication National & International media coverage (> 900k EUR value) Press ½ page, in Distance Running magazine; ½ page in Runners World magazine; BRC exhibition stand within other AIMS and IAAF events; National magazines and newspapers (March May): Men s Health, Revista Ioana, National Geographic, Cosmopolitan, Femeia, Mami, Gazeta Sporturilor, Ring, Adevărul, Click!, Click Sănătate, BRAVO Girl, In Your Pocket, Alerg, Casino, World Class magazine, Alerg magazine. Newsletters sent to over 26,000 recipients; E-banners posted on partners websites; Video spots promo and post-event spots; Social media: Event live streaming; Online / Social media likes on Facebook reach on Facebook Radio over 1 month adds campaign at Europa FM and Itsy Bitsy ; news at Radio Bucuresti, Romania Actualitati, Gold FM; TV one month adds campaign on TV City, TVR, National TV, N24; live transmissions and promotion at TVR, DiGi TV, Pro TV, Realitatea TV, Romania TV, Antena 1 & 3; PR 2 press conferences; ongoing presence at radio and TV shows; OOH video spot on displays; street screens at start and finish gate on the event day; 6
12 Event communication National & International media coverage (> 900k EUR value) 7
13 Event communication Advertising & Sponsorship opportunities Target segment: active, educated persons, with civic attitude, environmentally responsible; Enlarged target covers adults, teenagers, children living in urban areas, mainly Bucharest, secondarily in Brasov, Constanta, Ploiesti, Craiova and other major cities. Sport Expo Stand Branding on merchandising elements Posters (50x70 cm) Roll-up Flyers Press insert printed media Online banners 8
14 Event communication Advertising & Sponsorship opportunities Competition numbers T-shirts Medals Diplomas Racing KIT branding 9
15 Event communication Advertising & Sponsorship opportunities Racing track branding START / FINISH gate Directional signs Stage background Track fence wall banners 10
16 Event pictures Challenge 11
17 Event pictures Friendship 12
18 Event pictures Happiness 13
About Event. International standards & recognition
1 About Event Since 2012 Starting with 2012 Bucharest Half Marathon is organized by Bucharest Running Club Association (ABRC) together with the Romanian Athletics Federation and the Bucharest City Municipality,
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