Dominica Football Association. Strategic Development Plan

Transcription

1 Dominica Football Association Strategic Development Plan Background The Dominica Football Association is the umbrella body for the sport on the island. The DFA is responsible for the organization of all major national leagues and competitions as well as the selection of all national representative teams. The DFA is affiliated to FIFA, CONCACAF and the CFU. The DFA is solely dependent on FIFA and CONCACAF for all of its funding and most of its developmental programs. The DFA is managed by an Executive Committee which is elected every four years. The Executive Committee is headed by the President, who is assisted by a 1 st and 2 nd Vice President. The Assistant Secretary/Treasurer, the Public Relations Officer, the Treasurer and three Committee Members complete the slate. The Administrative arm of the DFA is headed by the General Secretary. Other staff members include, a Technical Director, a Youth Development Officer, an Accounts Clerk, a Women s Coordinator, an Administrative Assistant, a Driver, a Messenger, one Grounds man and four Security Officers. Purpose The purpose of the Dominica Football Association, with the assistance of all stakeholders, is to govern the sport on the island and to provide opportunities for everyone one to enjoy the game at whatever level that they participate in. Vision To ensure that the sport of football is well managed and administered thereby providing opportunities for individuals to play and enjoy the sport at amateur or professional level. Mission Football for all

2 Objectives The main objectives of the Dominica Football Association, among others are to: 1. To ensure that there is a strong governance structure 2. To ensure that all Dominicans have the opportunity to play and enjoy the game 3. To seek to provide opportunities for individuals 4. To maintain the integrity of leagues and competitions 5. To maintain a high level of discipline 6. To ensure quality playing surfaces 7. To provide support to clubs 8. To strengthen the relationship between the DFA and all stakeholders 9. To seek increased sponsorship for leagues and competitions 10. To promote the sport throughout the island Dominica Football Association and Stakeholders Relationship Over the years, the DFA has sought to develop a positive working relationship with all stakeholders. While some work has been done in working on that relationship, a lot more has to be done. All stakeholders have a meaningful role to play in football development and it is important that there is a good working relationship. Strategic Development Planning Process The Strategic Development Planning Process was held on Saturday, 15 th April, at the Garraway Hotel in Roseau. A total of 40 participants representing a wide cross section of the football family were present along with DFA Executive Members. Two presentations were made by the Technical Director. The participants were placed into five groups. The SWOT analysis was undertaken as well as the priority areas which were looked at. Groups presented their findings and discussion ensued. The consultation which began at 9:00am ended at 1:00pm.

3 Strengths Strengths of the Dominica Football Association as highlighted by the Stakeholders Introduction of Club Structure initiative Full time employment of key personnel Availability of talented players Dedication of many coaches Formation of football academies Good relationship with CONCACAF and FIFA Good climate which allows for training all year round Passion of players Introduction of sport at all primary schools Cheap and ready available diet Most funded sport on the island Appointment of foreign coach Strength in rural areas Organized leagues and competitions Office administration Weaknesses Weaknesses of the Dominica Football Association as highlighted by the Stakeholders Lack of continuity of programs Use of illicit drugs by players Lack of infrastructural development Inadequate support from business community Lack of commitment and discipline among players and officials Inadequate number of match officials

4 Poor playing surfaces Poor marketing Inadequate use of technology Lack of system to grade match officials Lack of insurance for players Community involvement Opportunities Opportunities of the Dominica Football Association as highlighted by the Stakeholders More opportunities to play at the professional level Partnership between the Government and the DFA Introduction to new cultures Program funding Education/scholarships Stakeholders consultations Sponsorship Training courses Strengthening of regulations Threats Threats of the Dominica Football Association as highlighted by the Stakeholders Lifestyle of players and coaches Peer pressure Cultural invasion Gender inequity Competition from other sports Education

5 Too much reliance on FIFA funding Lack of coach education Situation Analysis The situation analysis was focused on gaining a deeper understanding and appreciation about the state of football on the island and what is needed to be done to develop the game nationally. The Dominica Football Association now needs to take stock of the current situation of the state of the game and put measures in place to return it to glory days. The state of the game on the island is not what it is intended to be. Despite the fact that gains have been made in quite a few areas such as coaching education, a lot more needs to be done. The football family boasts of many individuals who are committed to the further development of the sport. Strategic Priorities To improve governance within the clubs To develop a cadre of competent match officials To improve marketing To improve infrastructure To ensure sustainability of grass roots programs To provide coaching education To develop youth programs To improve women s football To improve men s football

6 Strategic Plan for : Dominica Football Association BASELINE: 50% of clubs function without a working executive committee STRATEGIC PRIORITY: TO IMPROVE GOVERNANCE WITHIN CLUBS Target/Short Term Goal All clubs to have a functioning Executive Committee by September Actions/Tasks Responsibilities Timescale Resources Success Criteria to hold consultation Club Ongoing Zonal with clubs on a zonal Licensing Meetin basis re Executive Manager gs held Committee with clubs to visit each club Club Licensing Manager and other DFA Personnel June- July, Visit paid to each club to provide necessary support to clubs to strengthen their structure Personnel Ongoing Clubs provid ed with suppor t

7 STRATEGIC PLAN FOR: Dominica Football Association BASELINE: DFA Statutes need revising so as to fall in line with the statutes of CFU, CONCACAF and FIFA STRATEGIC PRIORITY: To revise the DFA Statutes Target/Short Term Goal Actions/Tasks Responsibilities Timescale Resources Success Criteria To revise and adopt a new statutes for the DFA ExCo to revise current statutes ExCo April Personnel ExCo revised current statutes Invite CONCACAF Personnel to review statute with ExCo Secretariat June Personnel Discussion s held with various clubs Preliminary discussions with clubs re statutes and CONCACAF Secretariat Septem ber CONCAC AF Personnel on island to review draft statutes Circulate draft statutes to clubs for feedback Secretariat October Draft statutes circulated to clubs for feedback

8 Receive and incorporate feedback from clubs General Secretary and ExCo Decem ber Feedback from clubs received in incorporat ed Circulate revised statutes to clubs Secretariat January 2018 Revised statutes circulated to clubs Present new statutes for ratification by clubs at Special Conference Secretariat March 2018 Statutes ratified Submit new DFA Statutes to FIFA General Secretary March 2018 New revised DFA Statutes submitted to FIFA

9 STRATEGIC PLAN FOR: Dominica Football Association BASELINE: The DFA marketing and promotion department is almost non-existent STRATEGIC PRIORITY: To market the DFA Product Target/Short Term Goal Actions/Tasks Responsibilities Timescale Resources Success Criteria To establish a functioning marketing department within the DFA Identify an individual to promote and market the DFA (6 month consultancy- Individual or company) ExCo August Marketing individual/c ompany identified and employed Retain a web master to maintain website ExCo June Web master retained Marketing officer to seek sponsorship for the DFA Leagues Marketing Officer Ongoing Marketing officer secures sponsorship To develop a quarterly publication Marketing Officer and DFA Secretariat September First publication released To organize regular radio and TV Marketing Officer On going Radio and TV

10 programs and DFA Personnel programs held

11 STRATEGIC PLAN FOR: Dominica Football Association BASELINE: Insufficient number of match officials to service various leagues STRATEGIC PRIORITY: To have more trained match officials Target/Short Term Goal Actions/Tasks Responsibilities Timescale Resources Success Criteria To increase the pool of match officials to serve the various leagues To recruit at least 20 potential officials from the schools To conduct local beginners courses in Portsmouth, South East and Roseau Referees Department Referees Department Septembe r May- August 20 potential coaches identified Local courses conducted in Portsmouth, South East and Roseau To train match officials in both theory and practical sessions Referees Department Ongoing Periodical sessions held for match officials To establish a grading system for all match officials Referees Department January 2018 Grading system in place for referees

12 To increase the number of FIFA match officials to eight (4 AR and 4 Referees) Referees Department Septembe r 2019 Number of officials on FIFA list increased To increase the pool of women officials to 10 Referees Department May 2018 Number of women officials increased to 10

13 STRATEGIC PLAN FOR: Dominica Football Association BASELINE: There is insufficient quality playing surfaces and football infrastructure on the island STRATEGIC PRIORITY: To improve the football infrastructure Target/Short term goal Action/Tasks Responsibilities Timescale Resources Success Criteria To enhance and improve the football infrastruct ure To refurbish the DFA s headquarters ExCo and consultant December (Tendering process) Headquarters refurbished To undertake remedial work on the playing fields at Pointe Michel, Bath Estate, Dublanc, Stockfarm and Grand Bay ExCo, Consultant and contractors March 2018 Remedial work completed on the playing fields at Pointe Michel, Bath Estate, Dublanc, Stock Farm and Grand Bay

14 To install lights at Stock Farm ExCo, lighting contractors December Lights installed at Stock farm To re-grass the Stock Farm Playing Field ExCo, Consultant and Contractors December Playing field at Stock Farm regrassed To cover the stand area at Stockfarm and install rails ExCo, Contractors, consultant December 2018 The stand at Stock Farm is fully covered with railings installed To build a dormitory on the Stock Farm Site ExCo, Contractors, Consultant December 2020 Dormitory completed and operational