HIGHLIGHTED SPEAKERS TIER 2 PARTNERS TIER 3 PARTNERS

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1 HIGHLIGHTED SPEAKERS FATMA SAMOURA SECRETARY GENERAL FIFA LIZHANG JIANG PRESIDENT DESPORTS DDMC CARLOS CORDEIRO PRESIDENT UNITED STATES SOCCER FEDEREATION HERNÁN CRESPO FORMER INTERNATIONAL/VICE PRESIDENT ARGENTINA/PARMA FC TIER 2 PARTNERS TIER 3 PARTNERS

2 SELECTED SPEAKERS YON DE LUISA GRUPO TELEVIISA VICE PRESIDENT OF SPORTS DECO CEO D20 SPORTS WIM JONK CEO CRUYFF FOOTBALL MARCUS KAM CEO (CHINA) AC MILAN DANIEL STENZ TECHNICAL DIRECTOR SHANDONG LUNENG TAISHAN FC ROUVEN KASPER MANAGING DIRECTOR FC BAYERN MUNICH CHINA CORNÉ GROENENDIJK MANAGER AJAX COACHING ACADEMY AFC AJAX ADOLFO BARA MANAGING DIRECTOR, SALES & MARKETING LALIGA HONG YOUQIANG VICE PRESIDENT GUANGZHOU R&F FC DAVID DEIN FORMER VICE CHAIRMAN ARSENAL & THE FA CRAIG JOHNSTON FORMER LIVERPOOL FC & HEAD OF INNOVATION ADIDAS ROGER MEACOCK HEAD OF SCIENCE TOTUM SPORTS LI HAOJIE CHAIRMAN TIANRONG SPORTS SHOTO ZHU FOUNDER & CEO OCEANS SPORTS & ENTERTAINENT RUBEN JONGKIND CREATIVE DIRECTOR CRUYFF FOOTBALL LOIC BIVER GENERAL MANAGER HUBLOT GREATER CHINA KATE DOWLER HEAD OF INTERNATIONAL RELATIONS PREMIER LEAGUE ANGELA SMITH INTERNATIONAL PROJECTS MANAGER & COMMUNITY AMBASSADOR STOKE CITY FC MEDY WANG HEAD OF SCHOOLS & FOOTBALL BRITISH COUNCIL NIKOLAUS VON DOETINCHEM SENIOR VICE PRESIDENT, MEDIA-GLOBAL LAGARDERÈ SPORTS JAKE MARSH HEAD OF INTEGRITY OPERATIONS PERFORM LIU JIANHONG FORMER PRESENTER & SENIOR SPORTS COMMENTATOR, CCTV MARIE FARAG NUTRITIONIST TOTUM SPORTS ED ENGELKS TECHNICAL DIRECTOR GUANGZHOU R&F F.C. JUVAN WONG HEAD OF COMMERCIAL OPERATIONS (ASIA) MANCHESTER UNITED BENJAMIN WAHL HEAD OF CHINA BORUSSIA DORTMUND DIANDIAN CHENG FOUNDER ECOSPORTS ANDREW COLLINS CEO MAILMAN PAUL LIU DIRECTOR OF UNILUMIN SPORTS UNILUMIN GROUP NIKKI WANG ASSOCIATE DIRECTOR, INTERNATIONAL BUSINESS DEVELOPMENT - CHINA MARKET DELOITTE DAVID NG CO-FOUNDER & CEO SUPER GENERATION INVESTMENT (HOLDING COMPANY OF EDG ESPORTS CLUB) MARK SUTCLIFFE CEO HONG KONG FOOTBALL ASSOCIATION JAMES KITCHING MANAGING DIRECTOR KITCHING SPORTS NICK DE MARCO BARRISTER BLACKSTONE CHAMBERS DANIEL CRAVO SENIOR PARTNER CRAVO, PLASTL & BALBUENA JEFF NATHENSON INTERNATIONAL MANAGING DIRECTOR WHISTLE SPORTS PINQI ZHAO CEO & CO-FOUNDER WANPLUS TREVOR WATKINS GLOBAL HEAD OF SPORT PINSENT MASONS ALFREDO LORENZO INTEGRITY & SECURITY DIRECTOR LALIGA RICHARD YOUNG MANAGING DIRECTOR NFL CHINA YANG ZITAO OFFICIAL COMMENTATOR FIFA ONLINE 3 JEFF RUFFALO SENIOR ADVISOR 2022 WINTER OLYMPIC GAMES FRIEND CHEN CO-FOUNDER & CEO LONGZHU.COM SERGI TORRENTS COUNTRY MANAGER, CHINA LALIGA PAUL WOODLAND HEAD OF FOOTBALL DEPARTMENT HONG KONG FOOTBALL ASSOCIATION NICOLAS EVANS GROUP LEADER QUALITY PROGRAMME FIFA ANDREU BARTOLÍ CO-FOUNDER & CEO SOCCERDREAM ROWAN SIMONS FOUNDER CHINA MEDIA MANAGEMENT INC

3 CONFERENCE AGENDA: THE STUDIO - DAY 01 9:30 AM - 10:00 AM OPENING CEREMONY Over the years Soccerex opening ceremonies have featured FIFA Presidents, Prime Ministers, Royalty and some of the world s best players. The inaugural Soccerex China will kick off with a series of welcome addresses from regional and international dignitaries including Soccerex Chairman, Tony Martin. FATMA SAMOURA SECRETARY GENERAL, FIFA TONY MARTIN CHAIRMAN, SOCCEREX LIU JIANHONG (HOST) FORMER PRESENTER & SPORTS COMMENTATOR, CCTV 10:00 AM - 10:30 AM THE BIG INTERVIEW Whether it is Gianni Infantino, Diego Maradona or Raul, Soccerex events regularly deliver insightful interviews with football s elite and Soccerex China will be no different with an exclusive interview with one of the most important and influential figures in the global game. 11:15 AM - 11:45 AM UNITED. CERTAINTY. OPPORTUNITY: THE UNITED BID TO HOST THE 2026 FIFA WORLD CUP In the spirit of unity, Canada, Mexico and the United States of America have joined together to bring the biggest, most ambitious FIFA World Cup in history to North America. The three CONCACAF nations are bidding to jointly host an expanded 48 team tournament and at Soccerex China we will hear from senior bid committee members, as they discuss what this ground breaking tournament would mean for their three countries and the game of football around the world. CARLOS CORDEIRO PRESIDENT, US SOCCER YON DE LUISA VICE PRESIDENT OF SPORTS, GRUPO TELEVISA 11:45 AM - 12:15 PM MAJOR SPORTS EVENTS IN CHINA: FROM BEIJING 2008 TO HOSTING A FIFA WORLD CUP Soccerex China will provide the global football community the opportunity to learn about China s past, present and future major sports events. A panel of experienced event organizers and local market experts will draw on their experience of hosting events in China to highlight the learnings and opportunities for these future events and how they can best deliver events that leave a meaningful legacy for sport in China. JUN LIU VICE PRESIDENT, CHINA SPORTS INDUSTRY GROUP JEFF RUFFOLO SENIOR ADVISOR, 2022 WINTER OLYMPIC GAMES ROWAN SIMONS (MODERATOR) FOUNDER OF CHINA MEDIA MANAGEMENT INC 2:00 PM - 2:45 PM HOW EDUCATION, COACHING & TECHNOLOGY CAN SHAPE CHINA S FOOTBALL FUTURE In this session, a panel of regional and international experts will explore the synergies between football and education and look at the possible ingredients for establishing China s winning football formula. WIM JONK CEO, CRUYFF FOOTBALL RUBEN JONGKIND HEAD OF TALENT DEVELOPMENT, CRUYFF FOOTBALL DANIEL STENZ HEAD TECHNICAL DIRECTOR, SHADONG LUNENG TAISHAN FC 3:30 PM - 4:15 PM SPONSORSHIP & CHINA S SPORTS ECONOMY In this session we will hear from a mix of Chinese and global brands as they discuss the trends in Chinese sport sponsorship, what the future might hold for the market and how this investment is really benefitting Chinese sport. LIZHANG JIANG PRESIDENT, DESPORTS DDMC ADOLFO BARA MANAGING DIRECTOR, SALES & MARKETING, LALIGA LOIC BIVER GENERAL MANAGER, HUBLOT GREATER CHINA SHOTO ZHU FOUNDER & CEO, OCEANS SPORTS & ENTERTAINMENT ANDREW COLLINS (MODERATOR) MAILMAN, CEO 4:45 PM - 5:30 PM THE FUTURE OF BROADCASTING At Soccerex, broadcasting experts from China and other leading markets will share their views about the current landscape and the future of broadcasting. NIKOLAUS VON DOETINCHEM SENIOR VICE PRESIDENT, MEDIA - GLOBAL, LAGARDÈRE SPORTS JEFF NATHENSON MANAGING DIRECTOR INTERNATIONAL, WHISTLE SPORTS ROWAN SIMONS (MODERATOR) FOUNDER OF CHINA MEDIA MANAGEMENT INC

4 CONFERENCE AGENDA: THE ACADEMY - DAY 01 10:40 AM - 11:00 AM SOCCERDREAM VIRTUAL REALITY FOOTBALL TRAINING In this exclusive presentation, SoccerDream will showcase how their innovative Virtual Reality Training Platform, powered by the Ekkono (method used by top clubs such as Paris Saint-Germain) accelerates game intelligence learning, as demonstrated in China in collaboration with the State General Administration of Sports and HTC. ANDREU BARTOLÍ CO-FOUNDER & CEO, SOCCERDREAM 12:00 PM - 12:20 PM AJAX AND GUANGZHOU R&F PARTNER TO SHAPE THE NEXT GENERATION OF CHINA S FOOTBALL STARS At Soccerex China, AFC Ajax will speak alongside leading Chinese club, Guangzhou R&F about their new cooperation and how they will collaborate to improve the R&F Football academy and the development of youth talent in the region. ED ENGELKES TECHNICAL DIRECTOR, GUANGZHOU R&F FC CORNÉ GROENENDIJK MANAGER AJAX COACHING ACADEMY, AFC AJAX HONG YOUQIANG VICE PRESIDENT, GUANGZHOU R&F FC ANDREW COLLINS (MODERATOR) MAILMAN, CEO 12:20 PM - 12:40 PM SPECIALIZED AND SUSTAINABLE - THE WAY OF FC BAYERN IN CHINA In this special session Rouven Kasper, Managing Director FC Bayern Munich Shanghai will discuss the different aspects of the clubs approach to China including their football academies, academic partnerships and their innovative use of technology to engage their huge Chinese fan base. ROUVEN KASPER MANAGING DIRECTOR, FC BAYERN MUNICH CHINA CEO ANDREW COLLINS (MODERATOR) MAILMAN, 2:00 PM - 2:20 PM 5 GAME CHANGERS TO CHINA S SPORTS INDUSTRY IN 2018 In 2018, integration of new technologies and diversified fan engagement will be key to success in China s sports industry. Finding ways to engage with fans on a deeper level that increases their value to the club will be crucial. Game changers, such as esports, emerging social platforms and cross-industry collaboration will become more important, as will the production of high-quality video which will continue its rise in popularity. DAVID HORNBY HEAD OF SPORT, MAILMAN 2:50 PM - 3:10 PM THE FUTURE OF TECHNOLOGY, D.A.T.A AND HOW CHINA WILL WIN THE WORLD CUP In this exclusive presentation, Craig Johnston, Liverpool FC Legend and inventor of the adidas Predator boot, demonstrates his innovative coaching and educational methodologies. Johnston has combined interactive technology, gamification and cloud based analytics to provide a global measurement standardization for football performance. Like a golf handicap, it tests, measures then rates and ranks the basic skills, which enables players and coaches to turn their skills into scores into stats. This breakthrough for the game guarantees improvement for all players, coaches and teams by creating hard D.A.T.A. and FACTS. Johnston will demonstrate how China can use this educational breakthrough, to not only become a global football superpower, but to win the FIFA World Cup. CRAIG JOHNSTON FORMER LIVERPOOL FC PLAYER & FORMER HEAD OF FOOTBALL INNOVATION, ADIDAS 3:20 PM PM TOTUM SPORT EXACTLY WHAT YOUR BODY NEEDS In this session we will hear from Totum Sport about their revolutionary, 100% natural, sports supplement that delivers complete hydration for athletes leading to enhanced stamina, sustained focus and faster recovery. ROGER MEACOCK HEAD OF SCIENCE MARIE FARAG NUTRIONIST JOHN KELLEHER CEO 4:30 PM - 5:15 PM PREMIER LEAGUE SUPPORTING THE FOOTBALL DEVELOPMENT REFORM IN CHINA Hear how the Premier League, along with its Clubs and the British Council, is supporting the State Council s football reform to boost the development of the game locally. KATE DOWLER HEAD OF INTERNATIONAL RELATIONS, PREMIER LEAGUE ANGELA SMITH INTERNATIONAL PROJECTS MANAGER AND COMMUNITY AMBASSADOR, STOKE CITY FC MEDY WANG HEAD OF SCHOOLS & FOOTBALL, BRITISH COUNCIL

5 CONFERENCE AGENDA: THE STUDIO - DAY 02 9:30 AM - 10:15 AM LALIGA DATA CENTRE - MATCH FIXING AND DATA DISTRIBUTION STRATEGIES In this presentation, senior project members from both LaLiga and Perform will explain how the project came about, the impact they see it having on LaLiga s data use and its effect on LaLiga s overall development strategy. ALFREDO LORENZO INTEGRITY & SECURITY DIRECTOR, LALIGA JAKE MARSH HEAD OF INTEGRITY, PERFORM GROUP GERARDO RIQUELME (MODERATOR) DEPUTY DIRECTOR, MARCA 10:45 AM - 11:30 AM CHINESE INVESTMENT IN GLOBAL SPORT A mix of Chinese brands, investors and finance experts will evaluate the impact of Chinese investment in sport, the opportunities and challenges for those involved and the ramifications for China and its domestic sports industry. NIKKI WANG ASSOCIATE DIRECTOR, INTERNATIONAL BUSINESS DEVELOPMENT - CHINA MARKET, DELOITTE LI HAOJIE TIANRONG SPORTS, CHAIRMAN NEIL CHAN EXECUTIVE VICE PRESIDENT, FOOTBALL, INVESTMENT AND OVERSEAS BUSINESS, LANDER SPORTS TREVOR WATKINS (MODERATOR) GLOBAL HEAD OF SPORT, PINSENT MASONS 12:00 PM - 12:45 PM GOOD GOVERNANCE FOR A GOOD GAME - THE PRINCIPLES OF GOOD GOVERNANCE IN FOOTBALL MANAGEMENT In order to provide the foundation for an industry to grow, professional organisation is needed at all levels, based on principles of good governance such as integrity, transparency and accountability. In this session we will bring together a group of legal and business experts to assess the principles of good governance in football and how they should be applied by the different businesses, governing bodies and rights holders involved. NICK DE MARCO BARRISTER, BLACKSTONE CHAMBERS JAMES KITCHING MANAGING DIRECTOR, KITCHING SPORTS MARK SUTCLIFFE CEO, HONG KONG FA DANIEL CRAVO (MODERATOR) SENIOR PARTNER, CRAVO, PASTL & BALBUENA 2:30 PM - 3:15 PM LESSONS FOR LEAGUE SUCCESS At Soccerex China, a mix of regional and international league chiefs will reveal their formula for league success, look the lessons that can be learned from each other and at the possibility of establishing mutually beneficial partnerships. SERGI TORRENTS COUNTRY MANAGER, CHINA, LALIGA RICHARD H. YOUNG MANAGING DIRECTOR, NFL CHINA DAVID DEIN FORMER VICE-CHAIRMAN, ARSENAL & THE FA 3:45 AM - 4:30 AM SPORTING HEROES In this special session we will gather a panel of sporting legends to look at who their heroes were both, on and off the pitch, why they were so special to them and how they dealt with the pressure of being looked up to by fans in their careers. DECO FORMER INTERNATIONAL PORTUGAL / CEO, D20 SPORTS ARGENTINA / VICE PRESIDENT, PARMA FC HERNÁN CRESPO FORMER INTERNATIONAL, TIER 2 PARTNER PROFILES LALIGA GLOBAL PARTNER LaLiga is the organising body of the first and second tiers of Spanish football (Primera Division and Segunda Division respectively). The top flight, currently known as LaLiga Santander, is considered the best domestic club competition on the planet. It is made up of 20 teams, which notably include Real Madrid and FC Barcelona, two of the world s biggest clubs. According to the International Federation of Football History & Statistics (IFFHS), the Primera Division has been the strongest league in the world, every year since Real Madrid, Barcelona, Atletico Madrid and Sevilla FC have dominated European and global club competitions in recent seasons, which is a testament to the Primera Division s supremacy over other leagues. LOCKTON INSURANCE PARTNER More than 6,000 professionals at Lockton provide 50,000 clients around the world with risk management, insurance, employee benefits consulting, and retirement services that improve their businesses. From its founding in 1966 in Kansas City, Missouri, Lockton has attracted entrepreneurial professionals who have driven its growth to become the largest privately held, independent insurance broker in the world and 9th largest overall. For eight consecutive years, Business Insurance magazine has recognized Lockton as a Best Place to Work in Insurance. Our sports specialists handle business for high-profile clients ranging from individual pro athletes to national teams, clubs and leagues, players associations and sporting brands.

6 CONFERENCE AGENDA: THE ACADEMY - DAY 02 10:20 AM - 10:40 AM MUTUAL DEVELOPMENT OF LED TECH & SPORTS INDUSTRY Unilumin Sports has always been dedicated to creating a better sports life and its development can be regarded as the miniature of LED industry. In the football industry, we ve made our presence in leagues, federations, stadiums and arenas, as well as other football related causes. With footprints in four stadiums of Russia 2018 World Cup, top-level professional football leagues like Eredivisie, Bundesliga, commercial football event of International Champions Cup, and sports retailer of Nike, etc, Unilumin Sports has made great contribution to and been part of the football industry. Meanwhile, as Asian football, especially Chinese football, develops and flourishes, Unlumin will continue to play their own part in providing professional solutions for international sports events in both indoor and outdoor sports. PAUL LIU DIRECTOR OF UNILUMIN SPORTS, UNILUMIN GROUP 11:30 AM - 12:15 AM UNDERSTANDING AND ENGAGING CHINESE FANS With a population of over 1.37bn and a rapidly growing passion for the game, China offers huge potential in terms of fan bases, and fan related revenues. At Soccerex, Chinese media companies and agencies will explain the best way to attract Chinese fans and communicate with them. JUVAN WONG HEAD OF COMMERCIAL OPERATIONS, APAC, MANCHESTER UNITED FC BENJAMIN WAHL HE A D O F CHINA, BORUSSIA DORTMUND MARCUS KAM CEO, CHINA, AC MILAN DIANDIAN CHEN FOUNDER, ECOSPORTS ZHE JI (MODERATOR) DIRECTOR, RED LANTERN 12:15 PM - 12:35 PM REAL MADRID STRATEGY IN CHINA Real Madrid representatives will be sharing their experience with Chinese football fans and their insights about the most effective ways to promote a football club brand into new challenging markets. REAL MADRID SENIOR REPRESENTATIVE 2:00 PM - 2:45 PM ESPORTS - A WHOLE NEW GAME What is the best way for clubs to connect with the esports market? Do they need to hire players for an esports team? Should leagues and federations organize their own competitions or partner with esports specialists? At Soccerex China, leading esports experts will explain this phenomenon and look at the best way for football rights holders to capitalize the opportunities of this exciting new sector. PINQI ZHAO CEO & CO-FOUNDER, WANPLUS DAVID NG CO-FOUNDER & CEO, SUPER GENERATION INVESTMENT - THE HOLDING COMPANY OF EDG ESPORTS CLUB FRIEND CHEN CO-FOUNDER & CEO, LONGZHU.COM YANG ZITAO (MODERATOR) COMMENTATOR, FIFA ONLINE 3 3:15 PM - 3:45 PM BUILDING SUSTAINABLE FOOTBALL FACILITIES In this discussion we will hear from facilities experts as they look at the challenges in developing sustainable football facilities that can be used all year round and which have the necessary components to promote grassroots development and a healthier lifestyle. PAUL WOODLAND HEAD OF FOOTBALL DEPARTMENT, HONG KONG FOOTBALL ASSOCIATION NICOLAS EVANS GROUP LEADER QUALITY PROGRAMME, FIFA GEERT HENDRIKS HEAD OF PROJECTS, AISTS TIER 2 PARTNER PROFILES TIME FUN EVENT PARTNER Time Fun Culture and Media Co. Ltd. was founded in 2014 and is headquartered in Shenzhen, China. Time Fun s core competence is hosting conferences and exhibitions with their main focus on managing sports events, organizing large exhibitions and planning industrial parks. The team leaders have more than a decade s experience in the Chinese and International sports and media industry, and in that time have accumulated many resources and connections allowing them to play a key role in uniting domestic and foreign businesses in the Chinese market. HUAFA SPORTS EVENT PARTNER Established in 1980, Huafa enjoys a history as long as that of Zhuhai Special Economic Zone. It has developed into one of the top 500 enterprises in China, which is a leading state-owned enterprise in Zhuhai and is now a well-known innovation driven comprehensive business group nationwide. Huafa has achieved this by transforming from a real estate only enterprise to a business model focusing on the core principles of urban operation, real estate development, industrial finance and investment but also supplementing these with modern and commercial business services. Looking into the future, Huafa will adhere to the principle of Staying true with Original Dreams, marching forward with victorious pursuit, With the achievements of last five years, by carrying forwards the pioneering spirit, implementing new development ideas, grabbing challenges, shouldering responsibilities, rising above difficulties, fighting against the adverse, Huafa will go forward from China s top enterprise to a world-class level.

7 TIER 3 PARTNER PROFILES CONCACAF INSTITUTIONAL PARTNER CONCACAF is the Confederation of North, Central America and Caribbean Association Football. It is he governing body for football in the region, and one of six continental authorities that administer the game along with FIFA. Formed in 1961 from the merger of the Football Confederation of Central America and the Caribbean and the North American Football Confederation, CONCACAF now has 41 member associations. As the administrative body for the region, CONCACAF organizes competitions, offers training courses in technical and administrative aspects of the game, and helps to build football throughout the region. CRUYFF FOOTBALL CONFERENCE PROGRAMME PARTNER Cruyff Football is the official heir and worldwide guardian of Johan Cruyff sfootball legacy. As a player, coach and visionary, Johan Cruyff left an unrivalled mark on the modern game, inspiring generations of players, coaches and fans. His vision on talent development was the corner stone of AFC Ajax and FC Barcelona s academies, and a source of inspiration to many football nations. We help clubs and federations to play attractive football, produce home grown players and adopt sustainable football strategies. Through consultancy and education on elite and grassroots level, our team of experts transfers knowledge to empower clients to work with the Cruyff vision. FIFA MASTER ALUMNI ACADEMIC SUPPORTER The FIFA Master Alumni (FMA) plays a crucial role in connecting the alumni and current students of the International Master in Management, Law and Humanities of Sport (a.k.a. FIFA Master) programme to the global sports community. Organised by the International Centre for Sport Studies (CIES) in partnership with three universities - De Montfort University in Leicester (England), SDA Bocconi School of Management in Milan (Italy) and the University of Neuchâtel (Switzerland); the FIFA Master was created to promote management education within the sports world. The Master is currently in its 18th edition and has graduated over 400 professionals, from over 100 nationalities. HONG KONG FOOTBALL ASSOCIATION EVENT SUPPORTER Established in 1914 The Hong Kong Football Association (HKFA) has been overseeing the development of football in Hong Kong for over 100 years, working to ensure the highest possible standard at all levels. In 2011, HKFA received funding from the Home Affairs Bureau under Project Phoenix to take the lead to advance Hong Kong football with a variety of target goals which include increasing the levels of the Hong Kong Representative Team to achieve the higher position in FIFA ranking, launching a new professional league and a new national training centre, promote grass roots and women s football and offer more coach education. DESPORTS EVENT SUPPORTER Since its establishment in 2004, Desports has been dedicating itself to China s sports industry. Focused on sports marketing, Desports business covers sports brokerage, sports media rights, club management, sports tourism, sports technology and sports big data. With high professionalism and business acumen, Desports provides its clients with total support for data, technology, sports marketing solutions, global vision and innovative thinking to maximize their benefits in sports marketing. Desports is part of DDMC ( SH). Desports is headquartered in Shanghai with branch offices in Suzhou, Beijing and Hong Kong. During the past 14 years, Desports s competence has been recognized by top international sports governing bodies. In 2017, Desports became the exclusive sales agent for regional supporters for Asia of the 2018 FIFA World Cup. WEPARK EVENT SUPPORTER WE Park Dream Hub, located in the heart of Hengqin Free-Trade Zone at Guangdong-Hong Kong-Macao Greater Bay Area, is founded and managed by WE Park (Hengqin) Development Company Limited. WE Park is devoted to build a leading Culture, Innovation and Leisure Commercial Complex, supporting the Silk Road Economic Belt and the 21st-Century Maritime Silk Road and Public Entrepreneurship and Innovation state policy in China. WE Park project is positioned to be the Global Creativity Industry Center, Guangdong-Hong Kong-Macao Greater Bay Area Entrepreneurship Incubator, Indoor Theme Park with World-Renowned IP and Top Tourism Destination in Hengqin. HENGQIN DEVELOPMENT LIMITED LIABILITY COMPANY EVENT SUPPORTER Hengqin Development Company LLC is one of the three state-own enterprises of Hengqin municipal government. It has become an important platform to promote industrial development, financial services and comprehensive business services for the Hengqin Free Trade Zone. Hengqin Development Company runs on the principle of specialization and marketization. It is now fully in charge of the investment promotion, business services, industrial park management, business and start-up incubation of the Hengqin New Area. MAPLES AND CALDER EVENT SUPPORTER Maples and Calder is a leading international law firm offering clients an unparalleled range of legal services, including advice on acquisition and ownership holding structures and joint ventures between sports entities, the media and technology companies, as well as investments in the sports industry. The firm understands that the world of sports, media and entertainment is increasingly becoming global in its outlook and offers specialist legal advice and support based on a deep, technical understanding of the law for the licensing of client s intellectual property, brand or personality from an international perspective. Located in, and advising on the laws of the Cayman Islands, British Virgin Islands and Ireland, the Maples group delivers multi-office capability across its global network of 15 offices, with the added convenience of local support in each client s time zone and appropriate language.

8 SPONSOR PROFILES SHEFFIELD FC FOOTBALL FOUNDATION PARTNER Established in 1857, we are proud of our place in history as the First and Oldest Football Club in the World. We operate a football club that has a unique history and a remarkable international brand identity which celebrates the history of the game and the birthplace of Association Football. Sheffield FC is the proud owner of a FIFA Centennial Order of Merit, one of only two clubs in the world to ever be bestowed with this award for its services to the beautiful game : these clubs are Real Madrid and Sheffield FC. The Club has been built and operates around three central pillars: Integrity - in everything that we do; Respect - the founding principles of the game; Community - open to everyone - all races, ages and abilities. SOPOWER EVENT SUPPORTER Chill & Charge is a partnership between ITM Mobile and The Potential Group. In China, we are working with SOPOWER Company, our key technology partner, to provide Soccerex visitors with secure phone charging facilities keeping them charged and connected. Together, we are a leading international provider of an extensive range of mobile phone charging solutions and sponsorship opportunities for tradeshows, events, festivals, meetings and venues. CHINA GO ABROAD MEDIA SUPPORTER CGA is a membership-based matchmaking and advisory service focused on cross-border investments involving China. We specialize in matchmaking trade and investment transactions, crisis management and political risk insurance. Key areas include Belt and Road infrastructure, sports and tourism, as well as agribusiness. ECOSPORTS MEDIA PARTNER ECOSPORTS ( is a top sports business media in China that covers all aspects of sports business, including but not limited to sports industry analysis development trends and exclusive interviews. In addition, the team of ECOSPORTS designed and developed SPORTSCAREER (sc.ecosports.cn), the first Chinese Sports recruitment platform. MAILMAN GROUP MEDIA PARTNER & PRESENTATION SPONSOR Established in 1999, Mailman is China s leading sports digital consultancy and marketing platform. Mailman helps professional sports organizations build success in China through fan development, social media, tour activation, PR, video, ecommerce and merchandising. Mailman clients include Manchester United, Nike, Bundesliga, UFC, Kobe Bryant, NHL, Tottenham Hotspurs, Conor McGregor, NFL and more. RED LANTERN SOCIAL MEDIA PARTNER Red Lantern was founded in 2012 for the purpose of helping non-chinese sports teams, leagues, rights-holders and athletes to reach their fans and audiences in China. Our clients include Wimbledon Championships, the Premier League, Liverpool FC, ITF, West Ham United and the European and PGA Tour. The digital landscape in China changes very quickly, with new platforms, opportunities, risks and trends evolving every day. As an agency, we have adapted with these changes and also evolved our services; we now provide full content planning, strategy, production, digital consultancy and data analysis reporting on multiple platforms. Mainland China will always remain as a key area of focus for us. But at the same time, we are also developing into a Pan-Asian facing agency working in territories such as Hong Kong, Taiwan, Japan, South Korea and India. YUTANG SPORTS MEDIA PARTNER Yutang Sports is devoted to connecting China and the world through our sports business media and sports sponsorship services. We provide news, opinions, and interviews about the Chinese and international sports industries and produce unique data reports about the Chinese sports industry, reaching over 130,000 people around the world and over 100,000 subscribers in China. We have a rich database of corporation clients from over 10 industries in China and strong communicating and sales forces within the market, helping Chinese clients to match and partner with the best sports sponsorship opportunities internationally. SIR STANLEY MATHEWS TRAVEL TRAVEL SUPPORTER Sir Stanley Mathews Travel provide tailored travel solutions for Soccerex delegates that save time and money. Soccerex travel can be almost as complicated as the beautiful game itslef-multi stop iteneraries, ever-changing schedules and diverse personal tastes-but Sir Stanley Mathews Travel specialises in managing all these variables. Not only do they offer a 360-degree startegic travel and expense management service, but they also provide personalised assisstance 24/7. In short, they make it their job to think of everything, so that you can just conecntrate on Soccerex business success.

9 SPONSOR PROFILES SITE EVENT LOGISITICS LOGISITICS PROVIDER SITE provide solutions to global events by supplying organiser s and their exhibitors with cost effective and diverse options for a full, comprehensive event package. The highest level of service is provided to our clients in the most cost-efficient, time-definite manner by using our vast industry experience and the latest technology. We offer tailored solutions for all exhibition and event requirements, providing an unbeatable service focused on quality, cost and diversity. UNILUMIN SPORTS LED PROVIDER AND SPEAKING SPONSOR Unilumin Sports, a part of Unilumin Group Co. Ltd., is a global leading LED display solutions provider for international sports events in both indoor and outdoor sports. We empower sports stadiums and venues with the most advanced LED technology available. Each and every client, including top clubs, federations and leagues feels amazed at what we ve achieved in top-class sports competitions like World Cup and Olympic Games. We endeavor to deliver custom-designed and integrated solutions for various sports worldwide. Our first-class sports team that includes R&D personnel, product managers and technical engineers always provide you with professional service and solutions. Bearing in mind with Together, for a brighter future, Unilumin Sports creates a brilliant, beautiful and better sports life for everyone. UNITED SOCCER AFRICA EVENT SUPPORTER United Soccer Africa (U.S.A) serves as an alliance for African Soccer Federations and Clubs in North America to generate high potential marketing opportunities and provide top notch training environments for cadet teams and athlete development and training to some of the best players/teams in Africa and Diaspora communities. Our foundation creates a platform for integration among the various cultures and long lasting relationships. U.S.A also addresses issues such as economic re-development through soccer, the welfare of athletes, sports as a tool for education of youth and integration of women/minorities through soccer. U.S.A serves as an intersection in soccer between Africa, USA, Latin/Central America and Europe and we continue to welcome Soccer Development partners for our soccer federations and grass root initiatives across Africa. SOCCERDREAM PRESENTATION SPONSOR Soccer Dream provide an innovative Virtual Reality Training Platform, powered by the Ekkono method and used by top clubs such as Paris Saint- Germain which accelerates game intelligence learning, as demonstrated in China in collaboration with the State General Administration of Sports and HTC. THE PREMIER LEAGUE PRESENTATION SPONSOR The Premier League is home to some of the most competitive and compelling football in the world. The League and its clubs use the power and popularity of the competition to inspire fans, communities, and partners in the UK and across the world. The Premier League brings people together from all backgrounds. It is a competition for everyone, everywhere and is available to watch in 1 billion homes in 189 countries. TOTUM SPORT PRESENTATION SPONSOR Cellnutrition Sport, owner of Totum Sport, is committed to providing definitive, scientific products that fulfil the requirements of every cell in the body - maximising physical performance and supporting health. We seek out products of the highest standard, derived from natural sources that support elite athletes through training, competition and recovery beyond. Totum Sport delivers supreme hydration for speed, strength, stamina and concentration whilst maximising recovery and supporting immunity. It is approved by Informed Sport - so that any athlete in any sport, can rely on the performance benefits it provides with complete peace of mind. FOOTBALL FOR PEACE CHARITY PARTNER Football for Peace (FfP) was established in 2006 by Chilean legend Elias Figueroa and co-founded internationally in 2013 by British South Asian international footballer, Kashif Siddiqi. FfP is a diplomatic sports movement backed by the United Nations Sport for Development and Peace that brings people together & creates understanding through the beautiful game. The charity has been active for over a decade building a unique platform of neutrality and has become a leading organisation in Football Diplomacy, gauging the interest and support of world leaders, footballing icons and Royal families from across the world including - HRH Prince Ali Bin Al Hussein of Jordan, The Duke of Cambridge - Prince William, HRH Prince Albert II of Monaco, Pope Francis, Pele and Ronaldinho amongst the great names behind the movement. Ffp s global work has been carried out through two core programs, Cities for Peace and Peace Matches, showcasing that football is uniquely placed to transcend the differences of nationality, ethnicity, religion, age and gender. By connecting people through football, they offer an alternative to division. WANPLUS MEDIA PARTNER WanPlus is a leading Chinese Esports company, focusing on Esports data, culture, business and innovation, serving both Esports audience and our business clients. We have one of the biggest Esports media brands in China, which is also the biggest Esports community and ata platform. Currently, we cover more than 10 million Esports audience every month. Wanplus has deep understanding and insights of the Chinese Esports audience. We serve clients including the premier Esports events, professional Esports teams and brand, providing services like direct broadcasting, marketing and consultation and attracting sponsors since WanPlus has great influence in the Chinese Esports industry and highly efficient capability to integrate the industry resource. We help our clients to successfully enter this market and have true communication and establish emotional ties and connection with Esports audience, who are in a large number and with great business value.

10 FEATURED EXHIBITORS SEATTLE COMPANY SPORTS NAME SCIENCE THOMAS COOK SPORT / EURODATA WORLD LEGENDS CUP CATAPULT SPORTS TRACK FUTURE LIONS BROOKE HOUSE GESTIÓN DEPORTIVA PVF ACADEMY MURCIA THE FOOTBALL BUSINESS ACADEMY AIR CHARTER SERVICE WORLD SOCCER MEMORABILIA WOMAP

11 VENUE, TRAVEL & VISA INFORMATION VENUE Soccerex China 2018 will be hosted at the Zhuhai International Convention & Exhibition Center (ZHCEC) in the Guangdong province of China. TRAVEL AND ACCOMMODATION Sir Stanley Matthews Travel (SSMT) are the Official Travel Supporter of Soccerex and can organise your full travel itinerary for the event including transfers from a number of international and domestic airports, train stations and ferry ports. Exclusive event rates are available at the Official HQ Hotel - The Sheraton Zhuhai Hotel, which is adjacent to the ZHCEC and the Social Evenings will also be held there. Exclusive rates are likely to increase in the run up to the event so we advise booking as early as possible via the event travel portal on Soccerex.com. VISA Soccerex advise obtaining a Business Visa from your local Chinese embassy as early as possible. Attendees requiring a visa will need a supporting invitation letter which Soccerex can assist with via our event partners. To allow us to generate this letter, please submit the information required as outlined below to registrationteam@ soccerex.com. Alternatively SSMT can assist with your visa application which can also be requested via the Event Travel Portal. INFORMATION REQUIRED FOR EVENT ATTENDEES: Full name (as listed on passport), date of birth, gender, application city, application country, estimated arrival date, estimated departure date and a scan copy of passport. Information required for International Media: same as for event attendees and, in addition, brief introduction of the commissioning media company, letter from commissioning media company, CV and link of applicants previous works. T E SALES@SOCCEREX.COM W