BUILDING A SUCCESSFUL CLUB

Transcription

1 BUILDING A SUCCESSFUL CLUB

2 WHY FOOTBALL CONNECTS PEOPLE

3 HOW BY COMBINING SEVERAL FIELDS OF EXPERTISE INTO A FULLY INTEGRATED CONCEPT OUR SPECIFIC FIELDS ARE ALL INNOVATIVE, SCIENTIFICALLY DEVELOPED AND HAVE BEEN PROVEN SUCCESFUL IN SEVERAL ELITE TOP TEAMS, GLOBALLY

4 RED-INNOVATION IS FOUNDED BY THREE EXPERTS FROM THE NETHERLANDS WHO HAVE YEARS OF EXPERIENCE AT THE HIGHEST LEVELS OF THEIR PROFESSIONS

5 WITHIN EVERY CLUB RED-INNOVATION BELIEVES: TALENT IS THE FOUNDATION OF SUCCESS, THE FANS ARE THE HEART OF IT

6 WE ARE SPECIALIZED IN ASSISTING FOOTBALL CLUBS TO IMPROVE THEIR TALENT & TEAM AND MAKE THEM EVEN MORE SUCCESSFUL

7 OUR METHODS WILL UNCOVER & OPTIMIZE TALENT WITHIN PLAYERS, COACHES & STAFF, WE CAN ALSO INCREASE MARKETING IMPACT FOR AN IMPROVED CLUB

8 RED-INNOVATION HAS THE KNOW-HOW TO CREATE SYNERGY BETWEEN THREE MAIN PILLARS IN FOOTBALL: TALENT, EQUIPMENT & MARKETING STRATEGY

9 WE MAINTAIN A CLOSE RELATIONSHIP WITH INNOVATIVE PLATFORMS AS WE BELIEVE FOOTBALL IS ENTERING A NEW ERA OF FAN ENGAGEMENT

10 THE CONCEPT OF OUR PHILOSOPHY IS TO WORK TOGETHER AND PROVIDE A FULLY INTEGRATED TEAM EFFORT TO REALIZE MAXIMUM IMPACT

11 THE TRUE ESSENCE OF FOOTBALL To gain the DNA of excellent football for any football organization, we believe that this can be achieved byyou basically need a two step-plan. First of all, you need to find the right talented people in a short period of time and optimize the current players and staff members. You need to combine them into a winning team. Secondly, the organisation needs to start making plans for long term commitment, upgrade facilities and equipment and educate its younger players to become Champions League football material.

12 RED-INNOVATION CAN MAKE IT HAPPEN When all of these elements start to have effect and the team progresses we need to increase the fan base and fan involvement. We can provide marketing strategies and unique insights to extend brand awareness for your club. Using all of communication strategies and innovational ideas to build a bigger fan-base. Turning your business into an iconic organization. Presenting a team and a club to be proud off and to cheer for.

13 HOW CAN RED-INNOVATION SUPPORT YOU RED-INNOVATION has all this knowledge to offer. In addition, its key members hold a broad network of the world s best professionals in the business. Our expertise includes... Acquiring and Facilitating: talented players, respected coaches, seasoned technical staff members as well as top level medical staff. Enhancing Performance: Methodologies to propel talented players, track and develop tactical, physical- and psychological profiles and making them beneficial.

14 WE DARE TO TAKE A GOOD LOOK AT YOUR FOOTBALL. WE ASCERTAIN WHAT IS NEEDED TO IMPROVE YOUR CURRENT FLOW. WE CREATE A PLAN THROUGH INNOVATIONAL THINKING. WE WILL PROVIDE YOUR CLUB OUR KNOWLEDGE AND HELP REALISE YOUR GOALS.

15 RED-INNOVATION CONCEPT PHILOSOPHY WE WORK AS ONE UNIT AND WE DELIVER A HANDS-ON APPROACH WITH A FULLY INTEGRATED TEAM ENGAGEMENT. The level of admiration for a club or football organization, as a brand icon, will grow once they become to be more successful. When a football club starts to develop, as we like to call it, its club-fiber it will also start to attract talented players, bigger names and respectable coaches. Most importantly you need to be prepared for the future. A football organization, or club, must sustain the highest level of quality over a longer period of time.

16 FOUNDERS OF RED-INNOVATION Roel Vos Performance Director / State-of-the-Art Performance Software Dr Erik Matser Talent Development Director / Clinical Neuro-Psychologist Dave Fikkert Marketing Director / Marketing & Strategy

17 READING THE GAME The traditional art of talent scouting nowadays has become literally doing 95% of brain work. The most crucial part of playing football at the highest level is decision making as well as the speed of processing information. The use of those vital brain functions together we call Reading the Game. We have developed a method where we can be measure the computational speed and decision making by using various types of neuro-psychological tests. The outcome of those results are necessary for detecting and improving excellent football players and can be tracked by the technical- and medical staff to ensure the best output performance on every individual player. Competing at the highest level is blood, sweat and tears and a player should have beside his talent a strong and healthy mentality. Using this technique will successfully generate a bounce back mentality. Doctor Erik Matser is an expert in channeling and combining talent to increase its power and success and uses a unique method. His work on Intelligence in Sports has been published in various renowned scientific journals. Doctor Erik J.T. Matser Clinical Neuro-Psychologist RED Talent Development Director

18 CASE CREDENTIALS - DR ERIK MATSER For 4 years Dr Erik Matser assisted coach Jose Mourinho during his successful first era at Chelsea FC. He helped to build a very successful team and academy from the ground up and they won many trophies during his association with them. ADO THE HAGUE, HOLLAND Doctor Matser was hired in December 2013 by ADO The Hague as the team was performing badly. They came last in the Dutch premier league at 18th place and on the brink of relegation. By assessing the problems and working closely with the technical team and coaches only 3 players had to be replaced. The rest of the team was placed in Erik Matser s program to improve their performance and achieve their full potential. RESULT: ADO THE HAGUE ENDED 9TH PLACE AT THE END OF THE SEASON. SWANSEA FC, ENGLAND Erik Matser together with coach Brandon Rodgers at Swansea FC in the year 2007/2008 acquired a new team with a budget of 3.6 Million GBS. They where offered a carte Blanche in creating a team from scratch. RESULT: SWANSEA FC PROMOTED FROM THE UK CHAMPIONSHIP TO THE ENGLISH PREMIER LEAGUE AND ENDED 9TH IN IT S FIRST SEASON. Some of his other successes include his work for Chelsea FC, England, by winning the Premier League as well as the FA Cup and ended two times as semi-finalists in the Champions League.

19 KNOWING WHICH DATA CAN CHANGE YOUR GAME Roel Vos quoted a famous coach Louis van Gaal; Most importantly in football is that we need to create a universal language that can express the functionality of any player or individual that we are coaching to make it a team. Roel added by this; And we need to keep it simple. This was the difficult task they set themselves and was something that Roel Vos accomplished for Louis van Gaal for AZ FC (won the Dutch National Champions League). Roel has indeed managed to keep it simple yet very effective. Key aspect in tracking development and performance is that you take the data that you have gathered and are able to present the information clearly making it easy to understand. We keep all the elements such as tactical, physical- and psychological, video content and every other aspect of a player or team member compiled in digitized profiles in order to facilitate technical-and medical staff and provide adequate information. We make sure that the data you receive is refined and displayed at the best possible way so it can be easily translated to enhance overall performance. We can connect and implement our State-of-the-Art software and dashboards with other measuring systems already in place. Roel Vos Co-founder of TotalZone & Indicia.nl Connectivity Experts RED Performance Director

20 CASE CREDENTIALS - ROEL VOS AZ ALKMAAR, HOLLAND AZ was not performing very well in the Dutch premier league. Their ranking was 9th in the pool of 18clubs. When Total Performance Sport implemented the new system the upgrade in performance made it happen that they could celebrate as champions in the amount of three season s time. RESULT: AZ CELEBRATED CHAMPIONSHIP PREMIER LEAGUE. HERACLES, HOLLAND Heracles was a very unstructured club in the past and had not performed very well. They came last in the Dutch premier league at 14th place and were also on the brink of relegation. After implementation of his system, things improved drastically. RESULT: HERACLES HOLDS 4TH POSITION AT THE MOMENT. PSV FC, EINDHOVEN HOLLAND While PSV wasn t doing a bad job at it, they where at 4th place in their league something needed to be done to secure a winning formula. It maybe easier to get a club into shape that is doing really badly, shaping up a club and improving it s game when in the higher ranks is a far more difficult task. RESULT: PSV WON THE DUTCH CHAMPIONSHIP, WON THE KNVB CUP AND PROMOTED TO THE CHAMPIONS LEAGUE WHERE IT S PROGRESSING TO THE 1/8-FINALS. Roel s patented software is not just operational in several football clubs in Holland and abroad, it s also incorporated in other areas of businesses with clients such as KLM and IKEA.

21 THE BOX Dave Fikkert slowly evolved from designing typical print and outdoor advertisements into someone that loved to create bigger ideas. Designing, concepting, art directing, making TV commercials as well as on-line activations. Becoming more and more involved at a higher level of brand thinking, a sidestep towards strategy and marketing communication was easily taken. In his time he created award winning art and concepts for major brands such as Nike. Always working closely together with a team of dedicated professionals, always aiming and striving to create a better product. Don t think outside of the box just yet. On exploring the vastness inside, the lines of the box slowly fade. could be one of his trademarks. This idea about boxed thinking is something Dave feels strongly about because he knows that every client so far in his profesional life has set boundries on the creative in- and output. Within The Brief there s always rules to follow. Finding the perfect answer within these boundries is something of a gift. Dave has developed a strong sense of perfection and is highly focused with a keen eye for detail. He has been leading creative teams regarding design, concept, art direction, implementing strategy and budget control. He was responsible for making campaigns happen in print, in- & outdoor as well as on-line publications for international clients such as Nike, Unilever, Nestlé, L Oreal, ASICS Europe, Adidas, Onitsuka Tiger, Panasonic, AB Inbev - Hoegaarden, Pernod Ricard, EA Sports, Coca Cola, Chevrolet and Opel (among others). Dave Fikkert Marketing Communications specialist RED Marketing & Strategy Director

22 CASE CREDENTIALS - DAVE FIKKERT THE NIKE SECRET TOURNAMENT 2002 This global World Cup campaign, also known as the Scorpion KO, was a Nike advertising campaign coinciding with the 2002 FIFA World Cup. With a marketing budget estimated at US$100 million, the advert featured 24 top contemporary football players and Eric Cantona as the tournament referee. The TV commercial was directed by Terry Gilliam. The concept and creation of all the artand printwork surrounding the TVC and events was done by Dave Fikkert at Wieden + Kennedy Amsterdam. The advertising campaign was a fictional tournament involving eight teams of three of football s top players in a first-goal-wins elimination. The matches were staged in an enclosed pitch located on a ship with former footballer Eric Cantona acting in the role of referee. Following the airing of the commercials, in an estimated 1 to 2 million children competed in matches following the Scorpion KO rules in about a dozen cities worldwide. While the TV commercial was being broadcast, the on-line and off-line media was being advertised by a series of underground graffiti like posters announcing the teams and inviting children to come and play at the Nike Underground tournaments. Nike s president Mark Parker commenting, This springs integrated football marketing initiative was the most comprehensive and successful global campaign ever executed by Nike.

23 CASE CREDENTIALS - DAVE FIKKERT NIKE WORLD CUP 1998 This global World Cup campaign featured a TV commercial known as Airport 98 where the Brazilian football team is waiting around the airport to go onto the plane (to attend the WC tournament). As the Brazilian team starts to become bored they start to play around the airport. The print artwork which coinsided featured postcards send by the joining teams for their fans at home. The creation for most of the art- and printwork surrounding this campaign and TV commercial was done by Dave at Wieden + Kennedy Amsterdam. PANASONIC Panasonic came to Amsterdam Worldwide in 2008 with a brief not only for a line of products to endorse and TV commercials to be made, they where also looking to refresh their corporate identity and they needed a new 360 platform to create a better impact on their product and services. Dave created a new look for their print ads and he also made a couple of ads, for which he not only did the art-direction, he made the whole, image and all. As it happens to this day Panasonic still uses the Corporate Identity created by Dave.

24 THANK YOU