ADVERTISING OPPORTUNITIES EUROBIKE 2015

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1 OPPORTUNITIES EUROBIKE Every kind of advertising medium. Every format. Every price.

2 EUROBIKE advertising opportunities TABLE OF CONTENTS OPPORTUNITIES MANDATORY IN THE EUROBIKE LISTS IN THE GUIDE IN THE ROUTEFINDER ON THE EUROBIKE WEBSITE IN THE EUROBIKE APP EUROBIKE ALL-INCLUSIVE LOGO PACKAGE EXHIBITOR LIST LOGO PACKAGE HALL INDEX LOGO PACKAGE PRODUCT INDEX LOGO PACKAGE BRAND INDEX LOGO PACKAGE ADDITIONAL OPPORTUNITIES IN THE EUROBIKE LISTS IN THE EXHIBITOR LIST IN THE PRODUCT INDEX IN THE BRAND INDEX IN THE GUIDE IN THE ROUTEFINDER ON THE EUROBIKE ADMISSION TICKET ON THE WEBSITE IN THE NEWSLETTER LINKS TO YOUR SITES MARKETING BILLBOARDS AND SPECIAL FORMS OF AT THE EUROBIKE SPONSORING/PROMOTION SPONSORING DEMO DAY PRESSE / PR-SERVICE GUEST TICKETS AND FREE MATERIAL

3 MANDATORY All at a glance OPPORTUNITIES The EUROBIKE offers you a wide range of different ways to advertise your company, your brands and your products. The basis for your success is the mandatory entry in the exhibitor list, hall plan and product index in the guide, the routefinder, on the website and in the EUROBIKE app. In addition to this, you have all kinds of ways to advertise your product individually. From advertisements to mobile marketing at the EUROBIKE you can best reach your target groups with advertising, too. Please feel free to contact us for advice: Sandra Janjanin Project Coordinator Messe Friedrichshafen Neue Messe 1, Friedrichshafen, Germany Telefon Telefax sandra.janjanin@messe-fn.de 3 MEDIA/ LISTS AND TYPES OF Mandatory entry Logo packages Supplementary entries Adverts Banners Links to social media sites Large formats & special forms of advertising Sponsoring Exhibitor list Page 6ff Page 10 Page 14 Hall index Page 7ff Page 11 Product index Page 7ff Page 12 Page 15 Brand index Page 13 Page 15 Guide Page 6 Page 17 Routefinder Page 7 Page 16 Website Newsletter Mobile Page 8 Page 8 Page 19 Page 20 Page 22 Page 22 Page 21 Admission tickets Page 18 Exhibition grounds Page 23 Page 24 You can find information about guest tickets and free advertising material on page 27.

1/2 MANDATORY All the EUROBIKE Media in comparison EUROBIKE GUIDE Advertise during the run-up to the trade fair 4 FRIEDRICHSHAFEN, GERMANY GUIDE BOOSTING BIKE BUSINESS WWW.EUROBIKE-SHOW.

will be used intensively during the trade fair thanks to the handy format EUROBIKE ROUTEFINDER The branch s reference book Format 230 x 297 mm Number of copies 15,000 FRIEDRICHSHAFEN,

COM DEMO DAY AUGUST 25 advertise in the official catalogue of the world s leading trade fair 10,000 copies on display in hotels 5,000 copies on display during the trade fair also available

4 1/2 MANDATORY All the EUROBIKE Media in comparison EUROBIKE GUIDE Advertise during the run-up to the trade fair 4 FRIEDRICHSHAFEN, GERMANY GUIDE BOOSTING BIKE BUSINESS Format 120 x 210 mm Number of copies 50,000 50,000 advertising contacts even before the trade fair given out as an insert in international specialist press also available as download will be used intensively during the trade fair thanks to the handy format EUROBIKE ROUTEFINDER The branch s reference book Format 230 x 297 mm Number of copies 15,000 FRIEDRICHSHAFEN, GERMANY ROUTEFINDER OFFICIAL CATALOGUE DEMO DAY AUGUST 25 advertise in the official catalogue of the world s leading trade fair 10,000 copies on display in hotels 5,000 copies on display during the trade fair also available as download EUROBIKE WEBSITE Advertise on the official website entry in the online lists banner advertising social media links advertise in EUROBIKE s key digital media highest number of visitors before, during and after the trade fair banners in the environment of the most visited sub pages placement of your own social media links

reach target groups directly and reduce distribution losses no time or place limitations interactive attractive price/performance ratio successful monitoring via detailed evaluations ON THE

5 2/2 MANDATORY EUROBIKE NEWSLETTER Dialogue marketing for trade visitors and the press 5 Format Exclusivity 210 x 600 pixels, only static one banner per mail-shot directly into the mailbox of your target groups 22,000 trade visitors addresses 2,200 journalists addresses MARKETING The EUROBIKE for digital globetrotters significant influence on brand consciousness reach target groups directly and reduce distribution losses no time or place limitations interactive attractive price/performance ratio successful monitoring via detailed evaluations ON THE TRADE FAIR GROUNDS The big wide world of EUROBIKE advertising advertise over the entire trade fair grounds during the world s leading trade fair for the bike market advertising space of all shapes and sizes a variety of special forms of advertising advertising right where the community is SPONSORING EUROBIKE SIDE EVENTS Your brand in the middle of the action sponsoring the highly frequented side events at the EUROBIKE from DEMO DAY to the EUROBIKE Party events clearly positioned according to topics authentic environment standard packages and individual solutions available

6 MANDATORY 1/3 The basis for your success MANDATORY IN THE EUROBIKE YOUR BENEFITS a presence in the guide, routfinder, on the official website and in the app entry in the printed and electronic lists for exhibitors, halls and products 6 Your mandatory entry in the exhibitor, hall and product lists in the guide, the routefinder, the Internet and the app guarantees you a presence in the most important media at the EUROBIKE. Entry 1x name of firm and max. 5 products in the product index 199* * already included in the media entry fee The mandatory exhibitor entry consists of name of firm, street, post code/town, telephone, fax, Internet and (max. 6 lines of print). The stand number will be inserted by the trade fair management. Data entry via the Online Service Center (OSC) After the stands have been allocated, you will receive your personal OSC login data from our catalogue partner b4client. This allows you the following options: - your mandatory entry is processed and released - your company profile is proofread and your logo inserted - previewing and checking your entries Please note: You will receive requests for media entries exclusively from our partner b4client. Invoicing is done by Messe Friedrichshafen. Warning: The Expo Guide is not an official partner of Messe Friedrichshafen! We would like to make it absolutely clear that the company Expo Guide, S.C., Mexico has procured exhibitor data illegally. You will receive an order form where you will be asked to update your data for the Expo Guide. This company has absolutely no business relationship with Messe Friedrichshafen. We would recommend you to make no use of this or any similar offers to update your data or make catalogue entries. If you have signed the form in error, please revoke the contract as soon as possible or respond with a declaration of rescission due to error. 1 FRIEDRICHSHAFEN, GERMANY GUIDE BOOSTING BIKE BUSINESS EUROBIKE GUIDE ADVERTISE DURING THE RUN-UP TO THE TRADE FAIR Mandatory entry in the EUROBIKE guide exhibitor list Example: Exhibitor list mandatory entry Yourcompany GmbH A1 310 June 10, Format 120 x 210 mm Number of copies 50,000 Order online at Contact b4client, T , eurobike@b4client.net 1: Exhibitor list mandatory entry in guide All exemplary representations of entries on this and the following pages are noncommittal.

FRIEDRICHSHAFEN, GERMANY WWW.EUROBIKE-SHOW.

1 A1-310 Yourcompany GmbH Your Street 21, D-99999 YourTown Tel. 49-7777-62074, Fax: 49-7777-9966999 Internet: www.yourcompany.com E-mail: yourcompany@yoursales.

7 FRIEDRICHSHAFEN, GERMANY MANDATORY 2/3 DEMO DAY AUGUST 25 ROUTEFINDER OFFICIAL CATALOGUE EUROBIKE ROUTEFINDER THE BRANCH S REFERENCE BOOK Mandatory entry in EUROBIKE routefinder 7 Example: Exhibitor list mandatory entry 1 A1-310 Yourcompany GmbH Your Street 21, D YourTown Tel , Fax: Internet: yourcompany@yoursales.com June 10, Format 230 x 297 mm Number of copies 15,000 Order online at Contact b4client, T , eurobike@b4client.net 1: Mandatory entry in exhibitor list 3 2 Example of a mandatory entry in the routefinder: 2 hall plan, 3 product index Example: Hall plan mandatory entry B4-300 Yourcompany GmbH Example: Product index mandatory entry Yourcompany GmbH Your Street 21, D YourTown Tel , Fax: Internet: yourcompany@yoursales.com

MANDATORY 3/3 EUROBIKE WEBSITE Lists for exhibitors, products and brands come both in printed form and online on the official website, and also as a mobile app.

: B3-209 1 1: Example of mandatory entry in exhibitor list on the EUROBIKE website EUROBIKE APP Your mandatory entry also means you are automatically included in

8 MANDATORY 3/3 EUROBIKE WEBSITE Lists for exhibitors, products and brands come both in printed form and online on the official website, and also as a mobile app. Your entries are transferred accordingly. June 10, 8 Company GmbH Hall stand/no.: B : Example of mandatory entry in exhibitor list on the EUROBIKE website EUROBIKE APP Your mandatory entry also means you are automatically included in the EUROBIKE app directories and hall plans; the app is a practical guide and comprehensive information tool for smartphone users at the fair. June 10, 2a 2b 2a + b: Example of mandatory entry in the EUROBIKE app s exhibitor list and hall plan

php b4client, T +49 7181 605 9891, eurobike@b4client.

9 MANDATORY 1/5 Book some additional visual recognition for your brand in all the important EUROBIKE media. EUROBIKE Data format Order online at Contact LOGO: EPS (logo templates which do not conform to requirements will be processed at cost price) b4client, T , eurobike@b4client.net YOUR LOGO IN THE MOST IMPORTANT MEDIA logo presence in the most important advertising materials and lists at the EUROBIKE can be booked individually according to your needs 9 The EUROBIKE logo packages let you display your logo right there where people will be looking for it in the most important printed (guide, routefinder) and electronic (website, app) lists at the EUROBIKE. June 10, FRIEDRICHSHAFEN, GERMANY DEMO DAY AUGUST 25 ROUTEFINDER OFFICIAL CATALOGUE FRIEDRICHSHAFEN, GERMANY GUIDE BOOSTING BIKE BUSINESS YOUR LOGO

DEMO DAY AUGUST 25 FRIEDRICHSHAFEN, GERMANY WWW.EUROBIKE-SHOW.COM WWW.

package means you can be found at a glance in all the exhibitor lists published.

10 DEMO DAY AUGUST 25 FRIEDRICHSHAFEN, GERMANY MANDATORY 2/5 Book some additional visual recognition for your brand in all the important EUROBIKE media. EUROBIKE LOGO PACKAGE EXHIBITOR LIST LOGO PACKAGE logo presence in all the trade fair lists one package for all the printed and digital media 10 This logo package means you can be found at a glance in all the exhibitor lists published. From the printed routefinder and guide to the website and app. Package price Logo 4c (routefinder, guide, web, app) 285 June 10, ROUTEFINDER OFFICIAL CATALOGUE FRIEDRICHSHAFEN, GERMANY GUIDE BOOSTING BIKE BUSINESS Logo Example 2 1 Logo Example 1: Logo entry in the routefinder 2: Logo entry in the guide There is a limited number of logo entries in the guide. Orders are considered on the basis of date of receipt. Logo Example4 5Logo Example 3 Logo Beispiel 3: Logo entry on the website 4 + 5: Logo entries in the EUROBIKE app

stand more quickly. Whether they look you up in the routefinder, the guide, on the website or in the EUROBIKE app.

11 FRIEDRICHSHAFEN, GERMANY DEMO DAY AUGUST 25 MANDATORY 3/5 Book some additional visual recognition for your brand in all the important EUROBIKE media. EUROBIKE LOGO PACKAGE HALL INDEX LOGO PACKAGE logo presence in all the trade fair lists one package for all the printed and digital media 11 With your logo in the hall index, people will find your stand more quickly. Whether they look you up in the routefinder, the guide, on the website or in the EUROBIKE app. Package price Logo 4c (routefinder, guide, website, app) 202 June 10, ROUTEFINDER OFFICIAL CATALOGUE 1 Logo Example FRIEDRICHSHAFEN, GERMANY GUIDE BOOSTING BIKE BUSINESS 2 Logo Example 1: Logo entry in the routefinder 2: Logo entry in the guide Reproduction of logo depends on the size of stand and logo proportions. We recommend exhibitors with smaller areas to place their logo in the exhibitor list. 3 Logo Example 4Logo Example Logo Example 4: Logo entry in the EUROBIKE app 3: Logo entry in the hall index on the website

13 DEMO DAY AUGUST 25 FRIEDRICHSHAFEN, GERMANY MANDATORY 5/5 Book some additional visual recognition for your brand in all the important EUROBIKE media. EUROBIKE LOGO PACKAGE BRAND INDEX LOGO PACKAGE logo presence in all the brand indexes one package for routefinder, website and EUROBIKE app 13 Logos give brands visual recognition. The product index logo package* lets you run up the flag in the routefinder and EUROBIKE app. *not possible in the guide Package price Complete entry with logo 4c per brand (routefinder, website, app) 238 June 10, ROUTEFINDER OFFICIAL CATALOGUE Company GmbH Hall stand/no.: B3-209 Logo Example 3 Logo Example 1 MARKENVERZEICHNISSE Logo 2 Example 1: Complete entry with logo in the routefinder 2: Complete entry in the brand index on the website 3: Logo entry in the EUROBIKE app Example: Complete entry with logo 4c LOGO A1-310 Yourcompany GmbH Your Street 21, D YourTown Tel , Fax: Internet: yourcompany@yoursales.com

MANDATORY 1/2 Get found more easily IN THE EUROBIKE LISTS supplementary presence in the routefinder, on the website and in the app individually

Per additional line* 40 June 10, *not possible in the guide 1 2 Company GmbH Hall stand/no.

3: Supplementary entry in the exhibitor list on the website Example: Supplementary entry in the exhibitor list A1-310 Yourcompany GmbH Your

14 MANDATORY 1/2 Get found more easily IN THE EUROBIKE LISTS supplementary presence in the routefinder, on the website and in the app individually scalable 14 EXHIBITOR LIST Further firm entries 199 For the entry of each further address (manufacturers, importers, fellow exhibitors, etc.). Per additional line* 40 June 10, *not possible in the guide 1 2 Company GmbH Hall stand/no.: B : Supplementary entry in the routefinder: name and 6 supplementary lines 2: Supplementary entry in the exhibitor list in the guide 3: Supplementary entry in the exhibitor list on the website Example: Supplementary entry in the exhibitor list A1-310 Yourcompany GmbH Your Street 21, D YourTown Tel , Fax: Internet: yourcompany@yoursales.com 4 Per line of supplementary entry 4: Supplementary entry in the app

MANDATORY 2/2 PRODUCT INDEX June 10, 15 Supplementary ways to advertise Supplementary one-line entry* 40 *not possible in the guide Please make sure to specify which product numbers you want to be

: B3-209 Example: One-line entry Product Product group A1-310 Product description 2 3 1: One-line supplementary entry in the routefinder 2: Comparable entry in the product index 3: Comparable entry

15 MANDATORY 2/2 PRODUCT INDEX June 10, 15 Supplementary ways to advertise Supplementary one-line entry* 40 *not possible in the guide Please make sure to specify which product numbers you want to be registered under. 1 Example: One-line entry Company GmbH Hall stand/no.: B3-209 Example: One-line entry Product Product group A1-310 Product description 2 3 1: One-line supplementary entry in the routefinder 2: Comparable entry in the product index 3: Comparable entry in the on the EUROBIKE website product index in the EUROBIKE app BRAND INDEX Supplementary ways to advertise Supplementary one-line entry* 40 *not possible in guide Example: One-line entry Example: One-line entry without logo A1-310 Yourcompany GmbH Company GmbH Hall stand/no.: B3-209 Brands Brand name : One-line supplementary entry in the routefinder 2: Comparable entry on the EUROBIKE website 3: Comparable entry in the EUROBIKE app

DEMO DAY AUGUST 25 FRIEDRICHSHAFEN, GERMANY WWW.EUROBIKE-SHOW.

de 16 ROUTEFINDER OFFICIAL CATALOGUE EUROBIKE ROUTEFINDER Your advert in the official EUROBIKE trade fair catalogue June 10,

mm 800 + 5 mm for cutting 1: Whole-page advert 1 Special placements Outside back cover 1/1 page 4c 230 x 297 mm 2,800 Inside back

16 DEMO DAY AUGUST 25 FRIEDRICHSHAFEN, GERMANY MANDATORY 1/3 Best impact in the EUROBIKE printed media Contact Sandra Janjanin, T sandra.janjanin@messe-fn.de 16 ROUTEFINDER OFFICIAL CATALOGUE EUROBIKE ROUTEFINDER Your advert in the official EUROBIKE trade fair catalogue June 10, Advert prices 2/1 page 4c 460 x 297 mm 4,800 1/1 page 4c 230 x 297 mm 2,400 1/2 page 4c 115 x 297 mm 1,200 1/4 page 4c 115 x 148,5 mm mm for cutting 1: Whole-page advert 1 Special placements Outside back cover 1/1 page 4c 230 x 297 mm 2,800 Inside back cover 1/1 page 4c 230 x 297 mm 2,600 Inside front cover 1/1 page 4c 230 x 297 mm 2, mm for cutting Best possible placement. Bookmark/insert on request! 2 3 2: Double-page advert 3: Half-page advert

media Contact Sandra Janjanin, T +49 75 41 708 413 sandra.

10, 1 Advert prices 2/1 page 4c 240 x 210 mm 4,950 1/1

17 MANDATORY 2/3 Best impact in the EUROBIKE printed media Contact Sandra Janjanin, T sandra.janjanin@messe-fn.de EUROBIKE GUIDE Maximum visibility for your brand 17 FRIEDRICHSHAFEN, GERMANY GUIDE BOOSTING BIKE BUSINESS June 10, 1 Advert prices 2/1 page 4c 240 x 210 mm 4,950 1/1 page 4c 120 x 210 mm 2,950 1/2 page 4c 120 x 105 mm 1,750 Best possible placement. 1: Whole-page advert 2 3 2: Double-page advert 3: Half-page advert

MANDATORY 3/3 Best impact in the EUROBIKE printed media Contact Sandra Janjanin, T +49 75 41 708 413 sandra.janjanin@messe-fn.

18 MANDATORY 3/3 Best impact in the EUROBIKE printed media Contact Sandra Janjanin, T sandra.janjanin@messe-fn.de EUROBIKE ADMISSION TICKETS Your advert on the official download document 18 Eintrittskarte 22. Internationale Fahrradmesse August 2013 Friedrichshafen, Bodensee Max Mustermann Musterfrau Information Systems GmbH Musterstr München Mit diesem Online-Ticket gehen Sie bitte direkt zum Einlass! Achtung: Muss aus irgendwelchen Gründen tagsüber das Messegelände verlassen werden, so ist bei den Kontrolleuren unbedingt ein entsprechender UV-Einlass-Stempel zu verlangen. Nur die Verbindung Eintrittskarte mit dem UV-Auslass-Stempel erlaubt den nochmaligen Eintritt! Tickets sind von der Rückerstattung ausgeschlossen. June 10, 1 Hinweistext wegen Badge Messe Friedrichshafen GmbH Testticket Layout 010-TST Exclusively for one advertising customer, the EUROBIKE offers you the chance to advertise on all admission tickets bought online. This lets you reach 2/3 of approx. 43,700 trade visitors. Neue Messe Friedrichshafen Germany Deutschland Telefon +49 (0)7541 / Telefax +49 (0)7541 / Mustermann Information Systems GmbH 0,00 inkl. MwSt. / incl. VAT EUR % besucher@messe-fn.de Max Mustermann 1xv3sadL33n1f Exclusive advert price 100 x 135 mm 1,750 1: Advert admission ticket Format Data format Contact 100 x 135 mm on A4 format PDF-file, 300 dpi resolution Sandra Janjanin T sandra.janjanin@messe-fn.de

MANDATORY 1/2 Advertise on the official EUROBIKE website WEBSITE Format (lists) Format (highlights) Running time Data format Contact advertise in EUROBIKE s key digital media highest number of

weeks before the trade fair, running for 9 months static banner as jpg or gif file animated banner as animated gif max. 100 KB Sandra Janjanin, T +49 75 41 708 413, sandra.janjanin@messe-fn.

page 160 x 600 px / 200 x 600 px (banner in rotation) 630 S IN THE WATCH LIST Advertise right there where users store their favourites Start page 160 x 600 px / 200 x 600 px (banner in rotation) 630

19 MANDATORY 1/2 Advertise on the official EUROBIKE website WEBSITE Format (lists) Format (highlights) Running time Data format Contact advertise in EUROBIKE s key digital media highest number of visitors before, during and after the trade fair banners in the environment of the most visited sub pages only one banner per start page 160 x 600 or 200 x 600 pixels 250 x 170 or 250 x 350 pixels 6 weeks before the trade fair, running for 9 months static banner as jpg or gif file animated banner as animated gif max. 100 KB Sandra Janjanin, T , sandra.janjanin@messe-fn.de 19 Banner 160 x 600 px Banner 200 x 600 px Banner Highlights: 250 x 170 px Banner Highlights: 250 x 350 px S IN THE EXHIBITOR LIST Advertise where people are looking for all the exhibitors Start page 160 x 600 px / 200 x 600 px (banner in rotation) 630 S IN THE WATCH LIST Advertise right there where users store their favourites Start page 160 x 600 px / 200 x 600 px (banner in rotation) 630 S IN THE BRAND INDEX Advertise where people are looking for the best brands Start page 160 x 600 px / 200 x 600 px (banner in rotation) 630 S IN THE HIGHLIGHTS Advertise on the website s most important sub pages Format 250 x 170 px (banner in rotation) 950 Format 250 x 350 px (banner in rotation) 1,250 S IN THE PRODUCT INDEX Advertise where people are looking for particular products Start page 160 x 600 px / 200 x 600 px (banner in rotation) 630 S IN THE HALL OVERVIEW Advertise right there where people are looking for the best brands Start page 160 x 600 px / 200 x 600 px (banner in rotation) 630

20 MANDATORY 2/2 Dialogue marketing with experts NEWSLETTER Exclusivity Format Data format Contact directly into the mailbox of your target groups 22,000 trade visitors addresses 2,200 journalists addresses One banner per mail-shot 210 x 600 pixels only static JPG or GIF files no editorial articles possible! Sandra Janjanin, T , sandra.janjanin@messe-fn.de NEWSLETTER FOR TRADE VISITORS Around 22,000 international trade visitors have subscribed to the EUROBIKE newsletter. All the latest information on the EUROBIKE is posted to these addresses approx. 10x before the trade fair and at least 1x after it. 20 Languages: German, English, French, Italian Trade visitors newsletter package (22,000 addresses) Format 210 x 600 pixels per mail-shot 2,500 PRESS NEWSLETTER The latest information about the EUROBIKE is mailed to 2,200 journalists approx. 4x. Languages: German, English, French, Italian Press newsletter package (2,200 addresses) Format 210 x 600 pixels per mail-shot 2,500 COMBI PACKAGE FOR TRADE VISITORS AND THE PRESS Book your presence in the EUROBIKE newsletters. Format 210 x 600 pixels per mail-shot 3,500

MANDATORY Your trade fair presentation in the social networks LINKS TO YOUR SITES link your exhibitor data sheet to Facebook, Twitter, YouTube, etc.

com, the EUROBIKE mobile website and the EUROBIKE app Order online at Contact www.eurobike-show.com/eb-en/exhibitors/osc-media-entry.php b4client, T +49 7181 605 9891, eurobike@b4client.

21 MANDATORY Your trade fair presentation in the social networks LINKS TO YOUR SITES link your exhibitor data sheet to Facebook, Twitter, YouTube, etc. consistent data structure in all the media EUROBIKE as a multiplier for your web 2.0 sites advertise on the EUROBIKE mobile website and the EUROBIKE app Order online at Contact b4client, T , eurobike@b4client.net 21 Link your entries in the digital EUROBIKE media directly with your social media platforms. This means visitors to the official EUROBIKE website are just a click away from your Facebook presence or other social media channels. Single entry (link to Facebook, app or others) 95 All-inclusive package from 4 entries and more 345 Possible entries: link to your Facebook site link to your Twitter account link to your product or image video on YouTube link to your Flickr site link to your iphone app link to your Android app PDF for your sales brochures, price lists or image brochures your events during the trade fair and much more

22 MANDATORY The EUROBIKE for digital globetrotters MARKETING significant influence on brand consciousness reach target groups directly and reduce distribution losses no time or place limitations interactive attractive price/performance ratio Contact Heidelberg Mobil International GmbH Industriestrasse 41, Walldorf, Germany Sabrina Orf, T sponsoring@heidelberg-mobil.com July 31, 22 PLATINUM PACKAGE PACKAGE PRICE 2,490 - advertising banners on selected sites in the app (in rotation, max. 5 banners) - link to a landing page in the guide with max. 5 images and max. 600 text characters per image - platforms: ios (iphone & ipad), Android (smartphone & tablet) and web app BRONZE PACKAGE PACKAGE PRICE advertising banners on selected sites in the app (in rotation, max. 5 banners) - link to the exhibitor entry - platforms: ios (iphone & ipad), Android (smartphone & tablet) and web app GOLD PACKAGE PACKAGE PRICE 1,950 - advertising banners on selected sites in the app (in rotation, max. 5 banners) - link to a landing page in the guide with max. 1 image and max. 800 text characters - platforms: ios (iphone & ipad), Android (smartphone & tablet) and web app SILVER PACKAGE PREMIUM: APP IN APP PACKAGE PRICE 10,000 - presentation of company-specific content in your own area of the EUROBIKE app - presentation of a plan of the company s own stand (static, with zoom and bookmark options) - presentation of the company s own events during the EUROBIKE - videos, etc. can be integrated - platforms: ios (iphone & ipad), Android (smartphone & tablet) and web app PACKAGE PRICE 1,490 - advertising banners on selected sites in the app (in rotation, max. 5 banners) - link to an external website - platforms: ios (iphone & ipad), Android (smartphone & tablet) and web app We would be happy to prepare an individual offer for you. Data size and format on request. Advertising space will be allocated on a first come, first served basis. All prices subject to VAT at the prevailing rate.

MANDATORY The great wide world of EUROBIKE advertising LARGE FORMATS AND SPECIAL FORMS OF advertise on the entire exhibition grounds during the world s leading trade fair for the bike market

TOILETS BEACH FLAGS BOLLARD PERIMETER COLUMNS WASTEBINS You can find detailed information and an overview of the free advertising spaces on the EUROBIKE website at: www.eurobike-show.

23 MANDATORY The great wide world of EUROBIKE advertising LARGE FORMATS AND SPECIAL FORMS OF advertise on the entire exhibition grounds during the world s leading trade fair for the bike market advertising space of all shapes and sizes a variety of special forms of advertising 23 LARGE FORMATS INSIDE/OUTSIDE A0 POSTERS AND SWING SIGNS SPECIAL SPACES TOILET MIRRORS MEN S TOILETS LADY S TOILETS BEACH FLAGS BOLLARD PERIMETER COLUMNS WASTEBINS You can find detailed information and an overview of the free advertising spaces on the EUROBIKE website at: advertising spaces or directly at Werbeflächen24: Your contact partner at Werbeflächen24: Mr. Abele Pestalozzistrasse 22, Tettnang, Germany T +49 (0) M +49 (0) abele@werbeflaechen24.com

de sponsor the most popular side events advertise right in the middle of the community 24 BADGE HOLDERS

forms of advertising directly at the BICYCLE RENTALS As an exhibitor, we offer you the chance to book

During the EUROBIKE, the bicycles are situated all around Friedrichshafen at the central and most

24 MANDATORY Your brand powered by EUROBIKE SPONSORING/PROMOTION Contact Team EUROBIKE T oder 413 eurobike@messe-fn.de sponsor the most popular side events advertise right in the middle of the community 24 BADGE HOLDERS For visitors, exhibitors and press with your company logo and the trade fair logo CARRIER BAGS papers bags with your logo to carry the magazines from the specialist press stand (Entrance East + West) EUROBIKE TEST PARCOURS As an exhibitor, you have many different ways to present your brand at various EUROBIKE Parcours. Advertising boards flags beach flags We are happy to send you detailed information regarding different forms of advertising directly at the EUROBIKE Parcours. BICYCLE RENTALS As an exhibitor, we offer you the chance to book advertising space on a total of 100 rental bicycles. During the EUROBIKE, the bicycles are situated all around Friedrichshafen at the central and most important locations. TITLE SPONSORING SIDE EVENTS As an exhibitor, we offer you a whole range of opportunities to showcase your firm intelligently at the EUROBIKE: EUROBIKE Fashion Show Lake Jump EUROBIKE Party and much more, available on request! WATER DISPENSER In halls and hallways Further advertising opportunities available on request!

HELMETS Be the exclusive supplier of helmets to everyone who takes a test ride on the EUROBIKE DEMO DAY, thereby ensuring the safety of all participants.

25 MANDATORY Your Brand powered by EUROBIKE DEMO DAY Contact Sarah Kammerer T sarah.kammerer@messe-fn.de sponsoring the most popular side events advertising on the test day for trade visitors and journalists intense press coverage 25 BE A SERVICE PARTNER! HELMETS Be the exclusive supplier of helmets to everyone who takes a test ride on the EUROBIKE DEMO DAY, thereby ensuring the safety of all participants. TECHNICAL SUPPORT Win the gratitude of the EUROBIKE DEMO DAY trade visitors by making sure the bikes keep running. Supply all testers with technical support and repair kits when they are on the road. PEDALS Lots of test rides one pedal! Take our pedal service sponsor s latest pedal system with you to every test ride and avoid the stress of having to change your cleats all the time. T-SHIRT SPONSOR Fit out all the DEMO DAY officials with the official event T-shirt. In addition, all our international press partners also get this T-shirt. SUSPENSION FORKS AND DAMPERS Provide all the test bikers on the MTB course with technical support for the suspension forks. SADDLES Lots of test rides in the saddle! Get our service sponsor to show you the correct saddle for you, quickly and effectively. The special spine concept will be available for you to try. MAINTENANCE AND CARE For quick and efficient cleaning. Maintenance and care a matter between you and us! Try out our washing station at DEMO DAY. FURTHER OPPORTUNITIES AVAILABLE ON REQUEST!

your PR work. NEW PRODUCTS AT THE TRADE FAIR Please let us know if you are presenting new products at the EUROBIKE.

PRESS CONFERENCE If you wish to hold a press conference at the trade fair in Friedrichshafen, we require certain information in order to coordinate the appointments.

We want to avoid having several different press conferences at the same time. Exhibitors are responsible for organising the event and inviting the media. The rent for the conference rooms is 120.

26 MANDATORY Your Brand powered by EUROBIKE PRESSE / PR-SERVICE Contact Team Press T presse@messe-fn.de 26 You can book directly from the EUROBIKE website at: Exhibitor/press PR service As an exhibitor, the Messe Friedrichshafen press department provides you with the following service offers for your PR work. NEW PRODUCTS AT THE TRADE FAIR Please let us know if you are presenting new products at the EUROBIKE. Send us your news by August 20, at the latest any news which arrives later can only be published online. PRESS CONFERENCE If you wish to hold a press conference at the trade fair in Friedrichshafen, we require certain information in order to coordinate the appointments. We will make a list of all the press events and provide it to journalists. Please get in touch with us to discuss the times you would like. We want to avoid having several different press conferences at the same time. Exhibitors are responsible for organising the event and inviting the media. The rent for the conference rooms is 120. PRESS BOX IN THE PRESS CENTRE Please monitor the press box yourselves and fill it up if necessary. All the other facilities in the press centre are only for the use of accredited journalists. Each exhibitor will be charged 50 (plus VAT). ONLINE PRESS BOX The online press box includes: press releases under exhibitors reports one photo per message with download facility exhibitor data with link to website optional data for press contact with link to website CELEBRITIES AT THE STAND You have a celebrity visiting your stand? Please let us know in good time or fill out the form directly in the Internet.

MANDATORY Invite your customers specifically GUEST TICKETS AND FREE MATERIAL Contact Team EUROBIKE T +49 75 41 708 412 oder 413 eurobike@messe-fn.

Please note that the vouchers can be exchanged for tickets exclusively at www.eurobike-show.com/voucher and only by trade visitors. You will receive the invoice after the exhibition has ended.

29,7 cm x 42,0 cm) Visitors brochure (in two languages, available from July) Tags/stickers ca.

27 MANDATORY Invite your customers specifically GUEST TICKETS AND FREE MATERIAL Contact Team EUROBIKE T oder 413 eurobike@messe-fn.de invite your customers to the EUROBIKE vouchers for all the advertising events GUEST TICKETS Invite your customers to the EUROBIKE! Please note that the vouchers can be exchanged for tickets exclusively at and only by trade visitors. You will receive the invoice after the exhibition has ended. Must be exchanged by: August 24 FREE MATERIAL Poster Trade Visitor Days DIN A3 (approx. 29,7 cm x 42,0 cm) Poster Public Day DIN A3 (approx. 29,7 cm x 42,0 cm) Visitors brochure (in two languages, available from July) Tags/stickers ca. 6,2 cm x 4,1 cm 27 To ensure the smoothest possible organisation, we would ask you or your customers to exchange the vouchers for tickets as soon as possible! Guest ticket prices (if redeemed on-site) DAY TICKET 22 4-DAY TICKET 40 DEMO DAY AUGUST 25 AUG 26 DEMO DAY AUG 29 AUGUST SEPTEMBER 1 FRIEDRICHSHAFEN, GERMANY BOOSTING BIKE BUSINESS FREE LOGO DOWNLOAD AND TRADE FAIR INFORMATION Use the EUROBIKE logo or the EUROBIKE trade fair information for free on your advertising material, to let your customers know about your appearance at the trade fair. Download: (exhibitors marketing service) Colour options: 4C + greyscale Formats available: EPS, GIF, TIFF

AUGUST 27 AUGUST 30 DEMO DAY AUGUST 26 FRIEDRICHSHAFEN, GERMANY TRADE VISITORS INFORMATION DISCOVER THE TRENDS

AUGUST 27 AUGUST 30 DEMO DAY AUGUST 26 FRIEDRICHSHAFEN, GERMANY TRADE VISITORS INFORMATION DISCOVER THE TRENDS 2014 AUGUST 27 AUGUST 30 FRIEDRICHSHAFEN, GERMANY DEMO DAY AUGUST 26 TRADE VISITORS INFORMATION DISCOVER THE TRENDS COMMUNITY TRENDS NETWORKING DEMO DAY E-BIKES / PEDELECS HOLIDAY ON BIKE FASHION SHOW